Centralized-Merchandise-Purchasing-Procedure-with-Brand-Guidelines-11-2020-01

SCRIPPS COLLEGE Centralized Merchandise Purchasing Procedure Fall 2020 Centralized Merchandise Agreement The College has entered into an exclusive agreement to purchase all of its bra

SCRIPPS COLLEGE Centralized Merchandise Purchasing Procedure

Fall 2020

Centralized Merchandise Agreement

The College has entered into an exclusive agreement to purchase all of its branded merchandise with promotional products company Chameleon Creative Group, owned by alumna Barbara Lorek, and affiliate Public Identity This agreement is in conjunction with the creation of an e-retail store, managed by Public Identity, that sells Scripps-branded merchandise

Purpose

Centralized merchandise purchasing allows the College to maintain control and

oversight of its brand, which strengthens the Scripps brand by providing consistent quality while adhering to existing brand guidelines The College benefits financially by achieving economy of scale through bulk orders All Scripps merchandise purchases go toward the fulfillment of the terms of the exclusive agreement with Public Identity

Advantages of Centralized Purchasing

1 The College maintains control over the Scripps brand

2 Buying items in bulk provides cost savings to the College which benefits all

departments

3 The development of standardization of purchasing process results in improved quality control

4 The College receives a consistent level of service and product quality

5 The College is guaranteed fair pricing

Purchasing Procedures

1 Departments are advised to plan ahead for the academic year and purchase merchandise well ahead of the planned due date

2 The College will establish two opportunities to develop merchandise purchase plans through Chameleon Creative Group per year: April for summer and fall semester and Oct for spring Departments are strongly encouraged to adhere to these dates to maximize product sourcing and pricing benefits Additional

purchasing dates may be added in the event of unforeseen circumstances and based on analysis of customer needs and experiences

3 Prior to purchasing merchandise, departments will conduct the following process:

a Determine budget – consider the following:

i Is the department ordering for the entire year or the next six months?

ii Does the budget need to be allocated across several events?

b Determine which product(s) to order – consider the following:

i Audience

ii Purpose – consider the following:

1 What should the produce evoke? Is it meant to be practical, fun, sentimental, exclusive?

2 Is this a giveaway item where price/item is most important?

3 Is this for a special or signature event?

4 Is this a unique item for a limited audience?

iii Price – consider the following:

1 What is the budget?

2 Do you want several items for the best price/item?

3 If the item is more exclusive, how many can be ordered within your budget?

iv Flexibility – decide where you are willing to be flexible: price, product options, quality of materials, uniqueness of product

c Visit Chameleon’s online products site to search for products that align with your audience, product qualities, and budget

d Contact Barbara Lorek at Chameleon Creative with any questions you have about the product, price, turnaround time, delivery options, etc

e If you are seeking a particular product not offered on Chameleon’s site, the company will explore options for procurement from other vendors

f Obtain approval from division Vice President

4 All merchandise will need to obtain brand approval from the Office of Marketing

and Communications (MarComm) With VP approval, departments will complete and submit the Scripps College Merchandise Brand Approval form to

MarComm to request brand approval MarComm will follow up with requests

within 48 hours of receipt

5 With brand approval from MarComm, departments can then order their

merchandise with Chameleon Creative Group Contact Barbara Lorek at

Chameleon Creative

6 MarComm will provide any necessary brand assets to Chameleon Creative Group MarComm will provide consultation to Scripps departments on merchandise orders upon request

7 Fulfillment of merchandise orders will be managed by Barbara Lorek at

Chameleon Creative Group Departments are responsible for their merchandise orders and will communicate directly with Barbara on any order changes,

cancellations, delivery instructions, or additional questions about their orders

8 Special event ordering will require between 2-6 weeks production time and delivery of items depending on product sourcing Chameleon Creative Group has

an extensive catalog of products on their website and access to additional

products not shown

Scripps College Brand Guidelines

Selecting the Right Branding

It is recommended that the Scripps College Word Mark (Horizontal) and the

include small type and are easy to read, especially when the branding is small Below are sample images of branded items with these word marks for reference

Word Mark, Signature, and Seal

Word Mark (Stacked)

The College name (stacked word mark) is the primary logo option for merchandise

Word Mark (Horizontal)

The College name (word mark) is a suggested logo option for merchandise with a small print space

Signature (Horizontal)

The College signature is the primary graphic element of the Scripps College visual identity program It conveys a strong image of Scripps to our internal and external audiences as the women’s college of The Claremont Colleges The signature is

composed of three elements: the arches logo, the wordmark (the use of “Scripps” alone can only occur when accompanying the distinction), and the distinction (The Women’s

College, Claremont) This logo is not to be used for small spaces

Signature (Stacked)

The College signature is the primary graphic element of the Scripps College visual

identity program It conveys a strong image of Scripps to our internal and external audiences as the women’s college of The Claremont Colleges The signature is

composed of three elements: the arches logo, the wordmark (the use of “Scripps” alone can only occur when accompanying the distinction), and the distinction (The Women’s

College, Claremont) This logo is not to be used for small spaces

Name with Distinction

The College name (wordmark) with distinction should be used to distinguish Scripps College from other institutions with similar names (i.e., Scripps Institute of

Oceanography, Scripps College of Communication of the Ohio University) Note that the use of the use of “Scripps” alone can only occur when accompanying the distinction

This logo is not to be used for small spaces

Seal

The College seal on the wall of Balch Hall in Sycamore Court was designed by Lee Lawrie

to represent La Semeuse, or “the sower.” It incorporates the College motto: Incipit Vita

Nova, or “Here begins new life,” and the sower of “the good seed of thought, of action,

of life.”

The College seal has limited and restricted formal use It is primarily reserved for

academic purposes, such as diplomas and academic publications, and is displayed at academic functions, such as convocation and commencement It may also be used by the Office of Alumnae Relations on invitations and programs that are planned

exclusively for alumnae of the College

Department Logos

Each office of the College has been assigned a logo consisting of the Scripps College word mark locked up with the department name These logos are available in horizontal and stacked formats If your department has a recent name change or you need more support with your logo, please request assistance using our Project Request Form

Stacked Logo

Horizontal Logo

Reproduction and Staging Guidelines

Positive

Positive reproduction of the College signature, name with distinction, wordmark, and seal should appear in Scripps green (Pantone 5545) or black only

To replicate in standard, four-color (CMYK) process: Cyan=59, Magenta=0, Yellow=50, K(Black)=52

To replicate in three-color (RBG) process: Red=52, Green=116, Blue=92

Reverse

Reverse reproduction (on a color field or photograph) of the College signature, name with distinction, wordmark, and seal should appear in Scripps green (Pantone 5545) or white only Please choose background colors and images that will not that compromise readability

Staging

The College signature must be properly “staged” to maintain the integrity of each as a symbol of the College Adequate clear space or “staging area” must be maintained on all sides of the signature to ensure a distinct visual impact

The College Signature

A minimum X staging distance (X being the height of the arches “leg”) should be

maintained, clear of all other visual elements such as typography, illustration, variation in background, or edge of the printed surface This X staging distance is a minimum Often,

a larger staging area will provide greater distinction

The College Name with Distinction

A minimum ½ X staging distance (X being the height of the name) should be

maintained, clear of all other visual elements such as typography, illustration, variation in background, or edge of the printed surface This ½ X staging distance is a minimum Often, a larger staging area will provide greater distinction

The College Worldmark (Horizontal)

A minimum ½ X staging distance (X being the height of the name) should be

maintained, clear of all other visual elements such as typography, illustration, variation in background, or edge of the printed surface This ½ X staging distance is a minimum Often, a larger staging area will provide greater distinction

The College Wordmark (Stacked)

A minimum ½ X staging distance (X being the height of the name) should be

maintained, clear of all other visual elements such as typography, illustration, variation in background, or edge of the printed surface This ½ X staging distance is a minimum Often, a larger staging area will provide greater distinction

The College Seal

The La Semeuse seal must be properly “staged” to maintain the integrity of each as a

symbol of the College Adequate clear space or “staging area” must be maintained on all

sides of the La Semeuse seal, free of graphic intrusions This clear area will ensure a

distinct visual impact for the seal A minimum ½ X staging distance (X being the width

of the seal) should be maintained, clear of all other visual elements such as typography, illustration, variation in background, or edge of the printed surface This ½ X staging distance is a minimum Often, a larger staging area will provide greater distinction

Colors

The signature, wordmark and seal can only be reproduced in Scripps green, white, sliver (or gray) and black

Scripps Green

The dominant color in the Scripps visual identity program is Scripps green, or Pantone

5545

Secondary Colors

Scripps’s secondary color palette is a neutral complement to Scripps green and should

be used to provide visual depth and sophistication to materials

Branding Dos and Don’ts

Do

Include the Scripps College word mark on all communications you send on behalf of the College, even if they already feature a secondary logo

Don’t

Alter the established position or proportion of the signature components

Create a custom configuration

Set in a standard font The letters and spacing are customized and cannot be adequately duplicated

Reproduce in colors other than Scripps green (Pantone 5545), black, or white

Enclose within boxes or shapes

Create your own lock up of a secondary logo with the Scripps College logo