UNIT 6 CULTURAL AWARENESS TRƯỜNG ĐẠI HỌC THƯƠNG MẠI

8/4/2020 = What can cultural knowledge help business.. 8/4/2020 Some ideas of foreigners lệ Most prejudices and stereotypes that Hollywood makes against Vietnamese people are tha

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| WHEN YOUR DON’T KNOW SOMEONEM

HOW DO YOU GREET THEM IN YOUR

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4l, RUN business discussion before your host

SE 2 enema a vs ee busi use frst names

You both hands in China, overa giftusing business card you are given in JBBAN

Fa 5 tt Ee maintain eye contact

1 Doyou understand other cultures? Work in pairs

Complete each rule with must or mustn't

mE § You MXTEETE smoke inthe you are sureitis permitted US unless

InThalland you TS shoxtnc

3olesofyourfeet ceainginlSlAMIE counies

e9 Inlapan you |TVETTN front of the giver › in

You MUMEETI write notes inred in China

More Cultural facts

Kiss or hug?

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Top travel tips E

1 Claims a kr lg me rst em eit

Keys to grammar test

⁄

Ý 2 mustamive 5 mustavoid 7 mustn'teat

3 mustn'tstare 6 mustbe 8 muststand

He rmust remember Applicants don’t have to have Wehadto go

Doyouhaveto, I must /have tobe

10 Visitors mustn’tleave

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T1 (3 Lookatthe pictures Listen to three people talking

about cultural faux pas and number the pictures (1-3)

‘New words

Look embarrassed Tips

To be offended Back/ front seat of a car Chopstick

1 What cultural mistakes did the people make?

2 Have you ever been to a foreign country? What did they do

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Suggestions for discussion

= Respect and Hierarchy

rent cultures also have different contexts for displaying respect to superiors

receiving deference from subordinates

¢ American office manager took a similar position in an office in Seoul, South Korea The manager expressed discomfort at the deference that his subordinates paid him, so he told them to treat him as an equal

Rule-Centered ys Relationship-Centered

Many Western nations use rule-centered approaches to building business agreements and settling disputes

In Eastern countries, entrepreneurs rely more on establishing individual relationships with their business partners, rather than depending on lengthy

contracts and teams of attorneys

e Language spot Werte mest aes

Talking about obligation

i MATCH THESE EXAMPLES WITH THE RULES

A I must send that email tomorrow —

B You don't have to come to the meeting \

C You mustn’t smoke in the meeting room

D Ihave to do a lot of research in my job-

E You must show your passport at the gatd

lortosay when things are necessary Wemust work harder

« We use musttotalkabout obligation nthe futur

« Weuse you musttorecommend something Youmust vist heirwebsite

[Note Use musts verb wor must t+ verb

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Wemust find waysto increase revenue,

= subject + must + infinitive

Negative

‘Staffmust not (mustn't) send personal emails

subject + must+ not + infinitive

Š

Complete the sentences with must, mustn't, don't/

doesn't have to Use the verbs below

call wear finish miss go open buy be

2 Workin pars Talk about rules in your workplaee orsehool Youmustarriveon time,

You mustn't smoke in the building

‘Botsthecandidateforthejahave ta nave experience?

don’t have to ‘wiedonot don't have to goifwe don’t want to

=——

abject do/doet nots have to intintive

thereport today Hecan deliver out for hunch

1 We useless, ‘anew DVD player This one’s 6 Students silentin the Mbrary

7 We the Managing Director's

2 You thatattachment.There's a virus presentatitl

3 My computers theIT department going really slowly.1 tisr'taformalevent You_afacket andtie

Ow 1 must buy 2 mustn'topen 3 mustcall 4 doesn't havetofinish

5 don'thavetogo 6 mustbe 7 mustn't miss 8 don'thavetowear

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Pronunciation

must / mustn't

| oe h

1 Complete these office rules with must or mustn't

1 YouMMMEEH_ arrive inthe office before 10am

2 You send privateemails

3 YouMEESH answerthe phone promptly

4 YouBHNETE surf the Net

Youget use tothat Not’

thecutue Amy, an American engineering student

= ‘on spending time in Germany

How does knowing another culture

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8/4/2020

= What can cultural knowledge help business?

‘Ip their employees work better with their international

‘Enable multicultural and virtual teams

™ On-board expatriates for global assignments

1 Canyou think of the stereotypes used about your culture? Use the words below to help

imaginative passionate of humour talkative rigid

romantic creative

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8/4/2020

Some ideas of foreigners

lệ Most prejudices and stereotypes that Hollywood makes against

Vietnamese people are that they are docile, meek, stupid,

ing, backstabbers, greedy, money-hungry, idol worshipers,

‘But the reality and truth is that the Vietnamese people are

lways more independent, free-thinking, truth seekers and liberty and freedom lovers than what Hollywood propaganda

portraying what Vietnamese people are

(Gary Winn, studied at School of Hard Knocks (1990)

Read the article and decide if the statements are true (T) or false (F)

#2 I You can stand close to an American when you speak to him or her

= 2 It is normal to shake hands briefly when you meet for the first time,

= 3 Most Americans smile and look at each other when they greet

® 4 It is offensive to wink in America

® 5 Itis not unusual for an American to ask stranger about their job

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8/4/2020

lx+*+*+***++*****- The SmartTraveller guiC© tO x++« «ve w«*x«x*

America

ore personal space

than other cultures If

youtry to got too ne: mn American cing a

‘conversation they will

Back, then you are

‘standing too close 10 common and means fiendliness, or tm

them, ‘Men tend to avoid meet for the first time ‘When Americans

‘Sod lose a much ae

many Europeans Formal greetings in

1 You can stand close to an American when you speak to him or her

2 It is normal to shake hands briefly when you meet for the first time

3 Most Americans smile and look at each other when they greet

4, It is offensive to wink in America

5 It is not unusual for an American to ask stranger about their job (Samm

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®Vietnamese culture also more open

to the concept of ‘friendly skin ship”

=> the closer you are to a person, the

more you'll touch them and touch

reinforces the relationship

® This skinship doesn’t cross genders

Project

Read about Dermot Kincaid and answer the following

questions

‘agez: Job Secretary Nationality: sh

‘canyou talk about your responsbilties? amin charge of the day to-day running of the office

{am responsibefor keeping my boss appointment

‘lary uptodate lanswerthe fenquiries rom our customers, phone and deal with Whatisa normal day ike?

Inthe morning lopen sor and distribute the ma ‘During the day type letters and answer the phone Taltoaend and receive emails and faces do lot of administrative work Itake care ofthe fling and Keep records of expenditure such as travel or purchases At

‘theend ofthe day! prepare the outgoing mall

‘your work the same everyday?

[Notrealy We get alot of vistors and Lenjoy meeting

‘new people.Igoand bout the company and lokafter them meet them a reception te them

‘what'syout favourite task? ‘really lke aranging business trips tory colleagues Lenjoy

‘finding the gts, booking the

Secretary’s

responsibili

tathere anything you don't tke?

Thatedong tne Potoeyn! »

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1, What are his main responsibilities?

phone, dealing with enquiries,

2, What is a typical day for him?

= Morning —open, sort, and distribute mail,

= Day~ type letters, answer the phone, send and receive emails and faxes, do administration

works, do filing and keep records

3 What happens when there are visitors?

CALL CENTRE 1 QUENBSNNA

⁄

2 G) Listento the recorded messages What options

should the following people choose?

1 Sarah needs torenew her Safe Carmembership,

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How do you feel when you:

- Get a recorded message?

Get music while you wait?

Have to listen and follow

instructions?

‘Don’t get to speak to real person?

Have to leave a message?

Praseselectonecfthefolovingoptons, Please press one now./ Please pressoption on, Forcustomers with For general information For llotherenquiies

Totellus /Tochange /Torenew please pe

Atthe end you will etum to the main mena

Please hold tospeaktoanadvison

How do celebrities or cartoon characters help to sell a product in your country?

its image?

local level?

2 Read the article and answer the questions

1 What did McDonald's do in France to improve

2 How do McDonald's products in Hindu and Muslim countries differ from their global products?

3 What does Coca-Cola do to its product at a

4 What does Yahoo do locally?

S Why did Revion lose sales to L'Oreal in Asia?

6 What positive results can come from glocalization?

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{localization oco!

Satoboliaation) 3 Dew word edeseribes the eategy of being global

Snabbeing responsive to

iocatconditions atthe

Sametime occurs for

Cramp when global

their global products

While globalization has

been ertiezed foreausing problems giocatsstion

Seeks tolmprove relations Berwcenthe big

‘nd their local eustomers

fastfood cain

‘MeDonaid soften the

target of the ant

lebalssuon movement

Fowevertitryingtobe

‘needs The Feeneh

Stacked Mebonaias for

Glocalization thinking globally, acting locally

Ronald McDonald, and Adopted Asterina French artoon hero, asitsocal companymascot.itaiso Serves French-syie coffee in restaurants To avo

fenceln HinduorAuslm

‘Dumntres, McDonalds does not serve beef orpork= the

Big Mtachas become the vegetarian Mahar Mac, products sulted to local markets by producingoca!

‘ersions Yahoo the Web porta uses of tne drink Even localeeams of peopieto

‘natyse the content in

Cola makes local versions of the drink

Yahoo used local teams to analyse its international sites, Revlon used Cindy Crawford instead of a local star,

8/4/2020

Stes Dp 022700 ines

Is productsin different wenatoreach court companyrused Cindy Crawford to sdvertne ts productsin Asiawhile Perea! used local Chinese Insrwvalsthemadern lobaliaed wor soften

đc personalsed,sndx Increase ts marketshare {rge charities ‘Oxfam, slzocreate such 35 Individual countries Instead ot simply handing

‘out money so glocalization Isnotjust about big business itizaconcept that can help the ght against povertyana inequallty around the

McDonald's adopted a French mascot, Asterix, and serves French style

They do not serve beef or pork; they serve a vegetarian burger

Charities can create local solutions and fight poverty around the world.

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1 Try to do something (para A)

2 Somethings that people attack

(para B)

3 Throw away something because

you don’t want it (Para B)

4 AN ANIMAL OR A TOY THAT

Answer

REPRESENTS A COMPANY (Para Fn

+3 Get rid of

5 Acompetitor (Para D) 4 Mascot

6 Give something to people (Para E) Tee ae

3 Complete the paragraph with the following words

#HẺ aiicc apse avout same

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| 7 D How to make a good impression

NEED FOR INTER CULTURAL ‘Get the person’snameright

AWARENESS IN BUSINESS © Speakcleatly

: © Smile with your eyes

@ Avoid crossing your arms Ere =< me ‘© Don'tstand with your hands in your pockets

intima

“enn Rowe, 008 TH ROMs ws

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8/4/2020

WRITING

| Suggestions:

1 Deep Knowledge of a Company's Products or Services

2 Attention to Detail and Organization

'Write a job description for your job or for a job that you would like to do

‘408 DESCRIPTION

Call centre operator (ina booking office)

Acall centreoperator: —answers calls

—helps callers with problems

—provides information

—deals with customer complaints

—makes bookings Acall centre operator must:

—speak clearly

—havea good telephone manner

—understand different accents

—beable to work under pressure Qualifications

—no formal qualifications needed

—basic keyboard skills

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8/4/2020

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8/4/2020

Start up

+ Have you got any freebies at home or with you today?

+ Which five freebies would you like to receive?

+ Which one wouldn't you want to receive?

+ What are the advantages and disadvantages of freebies?

Listening 1

conference bag tac

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Listening 2

Conference folder Practical

Stress balls Good price, fun,

Wouldn't be used People already have them People would lose them Not original

2 Why do you think planning is important?

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8/4/2020

Reading 1

3 What tasks do staff do when they are on a stand?

4 What actions are important after a trade fair?

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8/4/2020

Reading 3

What should/ shouldn't you or staff do at trade fairs?

* You should make a profile of the customers you want to

attract

+ You should look at a trade fair’s statistics

+ You should prepare well for the trade fair

+ Staff should ask appropriate questions

+ They should welcome visitors to the stand

+ Staff shouldn't forget to take a record of each visitor

Should/ shouldn't

| should invite my boss to the party — but I’m not going to!

+ We use should to give an opinion or

You should look at a trade fair’s statistics

You shouldn't neglect the contacts you make

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8/4/2020

Exercise 1

* You get there early to set up the stand

* You _ be well-informed about your company

Exercise 1

* You eat or drink on the stand

* You sarry a notebook with you

* You get interested visitors to leave their details

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8/4/2020

Exercise 2

Im finding it very difficult to work because my

office mate is always talking on the phone to

friends or wants to gossip with me What should |

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8/4/2020

Eating out

* How often do you eat out? Do you ever eat out for work?

* What are the problems of eating abroad?

* Which foreign cuisines have you tried?

* What are your favourite national and foreign dishes?

Exercise 2

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8/4/2020

Exercise 3

« Lisa

chicken noodle soup

sashimi sampler tuna tataki

Exercise 4

1 Lisa hasn't eaten Japanese food before _ _

Richard like Japanese restaurants because the food is fresh and

the service is efficient _

Richard can’t explain the dishes on the menu

Lisa is vegetarian and can’t eat meat or seafood _ _ Lisa and Richard order the same dishes

Lisa would like to eat at a Japanese restaurant again

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Exercise 5

Ordering

Cl Are you ready to order?

Gl What would you like? —

O Idlike

O Illhave

Speaking

8/4/2020

Talking about food

D Can you tell me what is?

0 That sounds nice

C0 I don't like the sound of that._

( What's the soup like?

0 It’s delicious!

O It's quite nice

* Work in groups of three Two of you (customers) are

eating out in a restaurant The other is the waiter

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8/4/2020

Company profile

1 Who is Simon Woodroffe?

2 What was his big idea?

3 When did he start his business?

Company profile

4 What does he believe makes a successful business?

5 What are his other companies? Do you think they will be

successful?

6 Do you find anything about Simon and his business ideas

surprising?

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Key to success Getting a bit late

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