Join the Club- Renewal Appeals for Donor Retention and Transforma

Masthead Logo Murray State's Digital CommonsALADN: Academic Library Advancement and Join the Club: Renewal Appeals for Donor Retention and Transformation Laurel Lamb University of Nevada

Masthead Logo Murray State's Digital Commons

ALADN: Academic Library Advancement and

Join the Club: Renewal Appeals for Donor

Retention and Transformation

Laurel Lamb

University of Nevada, Las Vegas, laurel.lamb@unlv.edu

Follow this and additional works at: https://digitalcommons.murraystate.edu/aladn2019

This Presentation is brought to you for free and open access by the Conferences & Special Programs at Murray State's Digital Commons It has been accepted for inclusion in ALADN: Academic Library Advancement and Development Network 2019 Conference by an authorized administrator of Murray State's Digital Commons For more information, please contactmsu.digitalcommons@murraystate.edu

Lamb, Laurel, "Join the Club: Renewal Appeals for Donor Retention and Transformation" (2019) ALADN: Academic Library

Advancement and Development Network 2019 Conference 12.

https://digitalcommons.murraystate.edu/aladn2019/2019/Presentations/12

Laurel Lamb

Assistant Director of Development

University of Nevada, Las Vegas University Libraries

Join the Club: Renewal

Appeals for Donor Retention and Transformation

What is the membership renewal program?

Based on previous gift amount

Individualized Appeals

Based on previous gift fund

Individualized Appeals

Based on previous gift date

Individualized Appeals

Benefits and Successes

Good for Donors

Good for Libraries

Donor Retention

47

41

75

98

117

FY 16 FY 17 FY 18 FY 19 (FIRST 10 MO) FY 19 (EXPECTED)

Repeat $ donors (non-sustainer, non-pledge)

Donor Retention

19

27

31

28

33

FY 16 FY 17 FY 18 FY 19 (FIRST 10 MO) FY 19 (EXPECTED)

DAs Retained

Donor Transformation

4

5

9

FY 16 FY 17 FY 18 FY 19 (FIRST 10 MO) FY 19 (EXPECTED)

GIK -> $

Donor Transformation

4

6

7

FY 16 FY 17 FY 18 FY 19 (FIRST 10 MO) FY 19 (EXPECTED)

Donors who became DA

Overall Increased Giving

$0.00

$50,000.00

$100,000.00

$150,000.00

$200,000.00

$250,000.00

$300,000.00

$350,000.00

$400,000.00

$450,000.00

FY 16 FY 17 FY 18 FY 19 (first 10 mo) FY 19 (expected)

Total $

Lessons Learned

Questions?