Báo cáo xu hướng sử dụng mỹ phẩm ở Việt Nam năm 2022 (Thực hiện T7/2022 - của Asia Plus Inc.) Là tài liệu tham khảo cho các bài nghiên cứu, tiểu luận,...
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Supermarket
EC platforms Brands’ stores Beauty chain store Independent stores
Independent store and beauty chain stores are the main channel for the audience
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Trang 10Store recommendation Friends/ family recommendation
Country of origin
Review Price / promotion
Brand Good ingredients
Safety Quality Quality, safety, ingredients are the top 3 factors
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Trang 17Beauty care frequency
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Quality Safety Good
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Trang 18Beauty care frequency
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Quality Safety Brand Good
ingredients promotionPrice /
Trang 19Beauty care frequency
Every day / almost every day Several times / week
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EC platforms Beauty &
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Quality Safety Brand Good
ingredients promotionPrice /
Trang 20Beauty care frequency
Every day / almost every day Several times / week
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stores
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Quality Safety Good
ingredients Brand promotionPrice /
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