Vdi phUdng Cham "Sach di tim ngUdi", eac cd quan TT-TV phdi hpp vdi nhieu cd quan, ddn vj, trUdng hpc tren dja ban td chUe tuyen truydn, trung bay, trien lam sach, nham da d^ng va phong
Trang 1NAHG GAO GHAT LUONG GONG TAG TO GHllG SO KIEN TRONG HOAT DONG
THONG T I N - T H U UIEN
ThS Tran Thi Tra Vi, CN N g u y i n Thj Thiiy LiSu
Khoa TT-TV, TrUdng Dai hoc V§n hoa Tp H6 Chi Minh
• T6m tSt: T l chijfc sy ki^n trong hoat d^ng thong tin - thu vi§n 1^ m§t quS trinh k6\ hgp cdc ngu6n
cao va danh giS kgt quS thyc hi^n sy ki^n hudng t6i d6i tii^ng la ngudi dijng tin CSc cd quan thdng tin - thU vi§n thfing qua td chUc sy ki^n d l quSng ba thUOng hi#u cung nhU cac sSn phIm v^ djeh
yV cQa minh, ki'ch thfeh nhu c l u cfla ngudi dung tin de loi cu6n hg 66n s^ dyng vk tgo di4u ki§n cho
cdn bO thU vi$n nSng cao trinh d$ ehuyen mon nghiep vu
• TU khoa: Sy ki§n; t^ chile sy ki^n; td chUc sy ki^n trong hoat d6ng thong tin - thU vi$n
B THE QUALITY OF EUENT ORGAHIZATiOII IH IIIFDRmATION - UBRARV ACTIVITIES
• Abstract: Event organization in information - library activities is a process of combining resources inside and outside the library to generate ideas, plan, implement, report and evaluate the results
of event implementation with the information user as target audience Through organizing events, the Information - library agencies promote the brand as well as its products and services, stimulate Information user's demand to entice them to use and facilitate librarians to improve their professional qualifications
• Keywords: Events; event organization, event organization in library - information activities
1.BATVANDE
Td chi!fc s t i kien d d n g vai trd q u a n t r p n g ,
gdp phdn nang c a o hieu q u a hoat d d n g c u a
cac thu vien, nh^t la t r o n g giai d o a n hien nay,
khi ma cupe C a c h m a n g c d n g nghiep 4.0 d a
mang den c h o t o a n xa hpi nhUng ed hdi v a
thach thUc m d i N e u n h u eac t h u v i e n k h d n g
m^nh me, q u y e t liet, phat huy tfnh s a n g t a o ,
nfi lye thay doi phUdng thUe hoat d d n g , each
thijfc ti^p e§in, khai t h a c , kfeh thi'ch nhu c a u
ngudi si^ d u n g t h u vien b a n g n h i e u hinh thiJc
sy ki^n khac n h a u de h o a n t h a n h tot sU m e n h
cfla minh thi t h u vien se c a n g ngay c a n g tut
h^u vdi thdi cupe v a x a hdi
Td ehUe s y kien t r o n g hoat d d n g t h d n g tin
- thu vidn (TT-TV) la m d t t r o n g nhi^ng hoat
d^ng q u a n g ba dUdc cac c d q u a n , tc chUc
cung n h u cac t h u v i e n s(S d y n g t h u d n g x u y e n
dd gay s y chO y, n a n g c a o hinh a n h , k h a n g
djnh t ^ m q u a n t r p n g v e skn p h a m va djeh vu
cua mtnh, kfeh thich n h u c a u e u a ngUdi d u n g
tin n h a m thue day hp tim d e n t h u vien T r o n g
t h u v i e n , to chUe sU kien la mdt q u a trinh kdt
hdp giOa cac n g u o n n h a n lUc va vat luc, n h a m thue hien mdt s u kien cu the trong mdt thdi
gian nhat djnh de h u d n g ddi tUdng sd d y n g
d e n vdi mot m y c dich nao dd phu hdp vdi SLf kien [7, tr.258]
O a c biet, t h d n g q u a cae buoi to ehUe
s y kien, ngUdi SLf d y n g thU vien cd the c a p nhat n h a n h nhOng san p h a m va djeh vu m d i
c u a t h u v i e n , si!f d u n g n h i l n g s a n p h a m cd
c h a t lUdng, phu h d p vdi nhu c a u , c d c d hdi glad iUu, hoc h o i , m d rpng m d i q u a n hd trong
c d n g viec
T o chUe sU kien t r o n g thU vien eon ed vai trd q u a n t r p n g , giup t h u vien n a n g c a o hidu
q u a hoat d p n g , k h u y e n khieh dpi ngu n h a n vien t h u vien va t r u y e n c a m hUng c h o ngudi SLf d u n g , tiep c a n c d n g d d n g , t a n g kha n a n g hdp tac, duy tri v a n a n g cao vj t h e c u a thU vien t r o n g c p n g d d n g m a thU vien p h y c v y
Trang 2Tuy nhign, trdn thue te, hoat ddng to chUc
SLf ki^n tai cae thu vien chua nhieu, chua cd
hi^u qua Do dd, de nang cao chSt lUpng va
cki thien thue trang trdn, ddi hdi cac tfiu vidn
ckn xdy dung va cd chien lupc td chUc cac
su ki$n nhieu hdn ni7a de hoat ddng va tiem
nSng cua thU vidn dUdc quang ba rpng rai den
cdng Chung nhSm thu hut dUdc ddng dao ban
dpc d^n vdi thu vidn
I.CAC LOAI HiNH TO CHllTC SU KIEN TRONG
HOAT BONG THONG TIN - THlT VIEN
Theo Tai lidu bdi dUQng ti6u chuin chUc
danh thu vidn vien hgng M thi cac si/ kien
thudng duac to chOe t^i thu vi$n va cac cd
quan thdng tin nhu h0i thio ehuydn de, hpi
nghi tt^n dpc, cic Idp t$p huin cho ngUdi
Ikm thu vi$n le ky ni$m thanh l$p thu vien,
IS khai trUdng, cac cu0c thi, trung bay, trien
lam tai li$u, tuy§n truySn gidi thi$u sach,
b^o, ngky h0i s^ch gidi thi$u tai lieu mdi
hay mdi cac hpc gia thuyit trinh [1, tr.77]
Trdn thLfc te, cac cd quan TT-TV cd the td
chUe nhidu hoat ddng va logi hinh sU kien,
tCiy vao dieu kien cy th^ cua tUng thU vien
ma td chUc cac loai hinh SLf kien cho phu
h0p Thdng thudng, cac cd quan TT-TV c6
cac loai hinh siJ kien sau:
1.1 Tuy§n truyen, trUng bay, trien lam
sach
Tuyen truyen, trung bay, trien lam sach la
hoat dpng SL/ kien dupe td ehUe thudng xuyen
tgi cac cd quan TT-TV vdi hai hinh thUc: tuyen
truyen, truTig bay, trien lam sach tai cac cd
quan TT-TV va tuyen truyen, trung bay, trien
lam sach phuc vy luu ddng
- Tuyen truyen, trung bay, then lam sach tai
cac cd quan TT-TV
Hinh thUe nay chu yeu tuyen truyen dUdng
Idi, chij trUdng cua oang; chinh sach phap
luat eua Nha nude; nhOng sLf kidn, ngay l§
trpng dgi cua dltt nUde; nhOng thanh tUu kinh
te, van hda, xa hdi,_ cua dja phUdng Ben
canh dd, htnh thUc tuyen truyen true quan
rat cd hidu qua tgo I n tU0ng vk luu giO ISu
trong ky Uc ngUdi sCf dyng cung dUde quan tam, nhU: tridn lam sach mdi, sach ehuydn de: sach danh nhan, sach dja chi Hang nam hinh thLfc td ChUc hdi bao xuan la hoat ddng khdng the thieu t^i cac cd quan TT-TV oay la dip de ngudi dung tin ed cd hdi dpc va cd eai nhin toan canh ve cac st; kidn ndi b|it ve chinh tri, van hda an ninh, qudc phdng, kinh td xa hOi, cOa ca nUdc thdng qua bao, tep chi va d§e san cOa cac tinh thanh trong ca nUdc
- Tuydn truySn, trUng bky triin lam sach
phpc vp lUu d0ng
Day la hogt ddng be ndi thu hijt nhieu ngUdi sii dyng tham gia va dupe xem la hidu qua nhIt tgi cae ed quan TT-TV ndi chung va eac thu vipn cdng cdng ndi rieng Vdi phUdng Cham "Sach di tim ngUdi", eac cd quan TT-TV phdi hpp vdi nhieu cd quan, ddn vj, trUdng hpc tren dja ban td chUe tuyen truydn, trung bay, trien lam sach, nham da d^ng va phong phu hdn trong each phyc vu, eac cd quan TT-TV ket hdp vdi nhieu phUdng thUc khac nhau nhu md hinh "Chuyen xe tri thUe" thdng qua ehuyen xe luu ddng mang sach bao di kh^p
ca khu vLfc Ngoai viec dpc sach, bao, eac em hpc sinh cdn dUdc trai nghidm cae hoat ddng vui chdi nhu: dpc sach va giSi d chO tren gily, dpc sach va tra Idi eau hdi theo chu de "Em yeu SLf Viet" thLfc hanh kheo tay hay lam theo sach - cung thue hanh eat dan tui mdi trUdng SLf dyng thay tui nilon, hdi dap nhanh ve cac cau hdi Ijch SLf, van hda, Ngoai ra, cac ed quan TT-TV cdng cdng cdn ket hqp vdi cac ddn vj nhu trung tam van hda, bad tang tinh, phat hanh phim va chieu bong de thUe hidn ehudng trinh "Hanh trinh van hda" cho hoat ddng thdm phong phu, sang tao
1.2 Gidi thi^u tai li$u mdi
Gidi thieu tai lidu mdi dUdc cdc cd quan TT-TV thue hidn thdng qua hinh thUc danh muc thdng bao sach mdi hay thu myc sach ehuydn dd, hinh thUc quang ba cho ngudi sCf
Trang 3dyng nhOng tai li$u mdi cua thu vien Ben
c^nh dd cac can bd thu vien cdn viet bai
gidi thidu sach mdi guTi qua dai phat thanh va
truyen hinh, dSng trdn mang xa hdi Website,
Facebook, Zaio cua ddn vj gidi thieu rpng rai
d^n cdng chung Hinh thUe gidi thieu sach
mdithuhut nhidu ngudi sCfdyng quan tam, dd
1^ can bd thu vidn se trLfc tidp gidi thieu sach,
quay video, cd nhge, hinh anh minh hpa hoac
cdn bp thu vipn gidi thidu sach va ghi am lai,
sau dd dang tai video va ghi am len trang web
cOa thu vidn, ngUdi sCf dung chi can vai dpng
\kc nhd la ed the nghe va xem ve quyen sach
ma minh quan tam
1.3 Ngay Sach Vi#t Nam
Hinh thUc kn tUdng cd tieng vang trong
cdng tac tuydn truydn tai cac cd quan TT-TV
\k td chCfe thanh cdng cac SLf kipn cfjng cae
hogt ddng Ngay Sach Viet Nam (21/4) va
hudng Ung Ngay Sach va Ban quydn The gidi
(23/4) sy ki$n dupe td chUe vdi quy md Idn,
djnh ky hang nam va dien ra tU 03 den 07
ngay, cfjng sutham gia trUng bay, tridn lam va
xSp sach nghe thu^t eua cac can bd thu vien
huyen, ed sd, Cae chudi heat ddng dien ra
Ii6n tyc, nhU: ndi chuyen chuyen de, giao lUu
t^c gia - tac phIm, tpa dam cac trd chPi tim
hidu kidn thUe, giai d chO va thi tren may tinh
cho cae em hpc sinh Hoat ddng nay cd sU
phdi hdp ddng bd giCfa cae nganh, cac cap
nhSm phat huy sUc manh, su hudng Ung tieh
eye eOa cdng ddng, cac td ehUc xa hdi nhu
cac cdng ty sach, thiet bj trUdng hpc, cac nha
sdch nha xult ban, tinh doan thanh nien,
nhSm xay dLfng va phat trien phong trao dpc
sach, hudng tdi mdt xa hdi hpc tap, mdt net
d^p trong ddi sdng tinh than eua cdng ddng
1.4 H$i thSo chuyen de
HOi thao ehuydn de la ndi thao luan nhOng
vSn dd cd lien quan den hoat ddng TT-TV
cac hdi thao thudng td chUe nhu hdi thao
chuy§n nganh TT-TV va hpi thao chuyen de
cho ngudi sCf dung thu vien
- Hdi thao chuyen nganh vd TT-TV, ddi
tUdng chu yeu la cae nha khea hoc, nha qukn
ly, can bp thu vien hay nhOng ngudi quan tam hoac dang cdng tac tai eac nganh cd lidn quan den thU vien, eac nha xult ban cac cd quan ehuyen cung cap phan mdm Ung dyng cho thu vien Thdng qua cac hdi thao, nhOng
cd sd ly luan va thue tien eua eac ehuydn gia, nhUng kien nghj, de xuat hay nhi3ng du thao
de ra cd cd sd khoa hpc se tao mdi trUdng thuan Idi cho can bd thu vien dupe c§p nh$t thudng xuyen nhOng tri thUc va kinh nghidm Dong thdi, can bd thu vien ed them cd hOi tidp xuc va tad mdi quan he trong vide tim kidm cae nha dau tu, cung cap cac djeh vy phu hpp va dap Ung yeu cau, didu kidn cDa eac ed quan TT-TV
- Hdi thad chuyen de chd ngudi sCf dyng thU vien la mdt trong nhi^ng hoat ddng dUdc thU vien td ehUe nham giup cho ngudi sCf dyng ed
ed hdi trinh bay nhQng y tUdng mdi, ddng gdp nhOng y kien xuat phat tU heat dpng trong thLfc tien hoac trong qua trinh thue hien Ddng thdi, thdng qua hpi thao chuyen de, ngudi sCr dyng
cd ed hdi tiep nhan them nhUng kien thUc mdi trong ffnh vUe minh quan tam Ngoai ra, cd quan TT-TV, ddn vi td chUc su kien ehuydn dd
cd ed hdi gidi thieu, quang ba nhOng hinh anh hoat ddng, chUe nang, nhiem vy eung nhu cac san pham va djeh vu hien cd eua minh
den ngudi sii dung
1.5 Hpi nghj
oay la hinh thUe sU kien dUdc cae thU vidn
td ehUe nham trao ddi va lay y kien cua ngUdi SLf dyng ve chat lUdng va thai dp phyc vu cua
can bd TT-TV, cijng nhU eac skn pham va djeh
vy eija thu vien ed dap Ung, thoa man nhu c l u eua ngudi sCf dung hay khdng, qua dd de cd nhUng chinh sach giai phap phu hdp khuyen khieh ngudi stl dung den thu vien
Ngoai ra, hang nam cae cd quan TT-TV cdn
td chUc hdi nghj danh cho cac cdng ehUc vidn chUc, ngUdi lao dpng de bao cao tdng ket nam
Trang 4l!M!IIJ!IJUlJ:M.l.!m
va ky giao Udc thi dua giOa cae bp ph$n trong
ddn vj nhSm danh gia khen thudng nhOng tap
the ca nhan da cd thanh tieh xuat sAc va dUa
ra phuong hudng nhidm vy nSm tdi
1.6 T$p huan nghiep wif
Hoat dpng nay thudng dUdc td ehUc cho
cac ddi tUdng la nhOng ngUdi dang cdng tac
tgi thu vien Cac cd quan TT-TV phdi hop vdi
eac cd quan, ddn v| khac de md cae Idp tap
huan Ndi dung trpng tam ciia Idp tap hu^n
la hudng dSn cho can bd thU vidn ed sd ve
ly thuyet va thLfc hanh eac khau nghidp vu,
tu bd sung, xLf ly ky thu^t, td chUe sSp xep
kho bao qu^n sach, bao va phyc vy ban dpc
Ben c^nh dd, cac hpc vidn cdn dupe tap huan
nang cao ve cac chuin nghiep vy nhU khung
phan lo?i DDC14, DDC23 dd phan logi bien
myc tai li$u theo khd m5u MARC21, 6km bko
vide chia sd ngudn luc thdng tin giUa cac thU
vi§n trong va ngoai nUdc Ngoai ra, cac can
bd thu vidn cdn dude gidi thi#u, tap huan vd
cae phan mdm thu vien dd Ung dyng t^i ed
sd oay cung la hinh thUc quang ba cac hoat
ddng, hinh knh cija thU vidn Thdng qua cae
Idp t§p hu^n, can bp thU vidn ed them nhiJng
kidn thUc, ky nang mdi dap Ung yeu eau, tao
dieu kidn cho cae can bp thu vien ed ed hpi
gap gd, giao lUu va hpc tap kinh nghiem iSn
nhau
Ngoai ra, thu vipn cdn td ehUc hoac phdi
hdp vdi cac cd quan ed ehUc nang de md Idp
tap hu^n chd nhUng ngudi sCf dung, hudng
dSn cho hp nhUng ky nang, thao tac tra cUu
tai lipu, Dae bipt, vdi ddi tupng thieu nhi, t^p
hu^n se giiJp djnh hudng cho cac em tim sach
theo nhu cau, sd thich, day cho cac em nhUng
ky nang va phUPng phap dpc sach hieu qua
1.7 Hpi thi
To chUc cac hdi thi la hinh thUc phd bien
trong cac thu vien cdng cpng Hdi thi ed the cd
quy md nhd trong thu vien, trong tinh va rpng
hdn cd the la khu vyc va toan qudc, doi tUdng
hudng tdi ehu yeu cho ngUdi sil dung hoac
can bd thU vidn Hdi thi dUdc td chUc giup cho ngudi SLf dyng ed ed hdi tidp can nhanh vd, nhOng cudn sach mdi, sach hay ho^c nhOng v^n dd ma hp quan tam Hdi thi ve tranh k6 chuyen, dd vui theo sach la ^ c / " ' ^ * ' : ^ ' : thi chtj ydu danh cho ddi tupng thidu nhi npi thi ve tranh theo sach giup cae em thd hi$n nhOng ^n tUdng ctJa minh sau khi dpc bang SLf sang tgo thdng qua net ve Hdi thi ke ehuydn theo sach ren luydn cho cae em ky nang Imh hdi va didn dat kd l^i cau ehuydn, npi dung quyen sach ma minh da dpc bang ngdn ngO, cam xLic, didu bd, h^p dSn, truyen cam hUng ddn nhu eau va hUng thij eua ngUdi nghe Thi
kd chuyen theo sach thUdng td ehUe cho eac
em nhan djp he, dd cac em cd nhieu thdi gian tham gia Thi dd vui theo sach la hinh thUe tra idi nhOng cau hdi trong ndi dung quydn sach Trude khi td chUe eude thi, thu vipn chpn nhOng chu de phu hdp, chpn sach, chudn bj nhOng cau hdi lien quan chu de, cd the tidn hanh eude thi b^ng hinh thUc bde thSm, hai hoa dan chu hoac tra Idi trL/c tiep
Ngoai ra, hang nam cae thU vien eon td chUc hpi thi can bd thU vien gidi nham tdn vinh nhiJng ngUdl lam cdng tac tham l^ng cd didu kien giao lUu, chia sd kinh nghidm, chia sd nhOng ky nang, Ung xCf tinh hudng trong hoat ddng TT-TV, kha nang truydn cam hUng va kfeh thi'ch nhu eau dpc sach trcng cpng ddng cac eude thi la mdi trUdng de ngudi SLf dyng
ed cd hdi tidp xuc vdi nhieu sach hay, sach he yeu thi'ch Oac biet, dd cac cupe thi them da dang va phong phtj, cac thu vien cdn td chUe thi xep sach nghp thuat Day la hinh thUc mdi, dpc dao, ben canh sU ti ml eua can bp thU vipn cdn thd hien tinh sang tao, tham my tao
su thu hut, kich thich nhu eau dpc sach cDa ngUdi sCf dyng
1.8 cau lac bp
Td ehUc cae eau lac bp la hinh thUc tap hpp nhUng thanh vidn cd cung s6 thich thep nguydn t^c tLf nguydn, nhSm dua ra nhOng ehUdng trinh hd^t ddng trong thdi gian ranh
Trang 5m Tmwadtmuhinnii m
r6i d^ phat huy vai trd va phat trien van hda
ijpc, gdp phSn nang cao ddi sdng tinh than
trong cdng ddng, vdi eau l^c bp "NhOng ngudi
y6u thich sach", eau lac bO c^u long, eau lae
bi) ti^ng Anh,_ Day la san chdi bd ich che
nhtfng ngudi cd eung dam md va s6 thich ed
cd hi^i g$p gd, chia sd, thac luan ve nhQng
quydn sach hay ed y nghta, tU dd can bd
fliUvi$n cd didu kien phat huy nhQng ky nang
m^m eija minh, ed dUdc nhQng cudn sach hay
6i quSng ba ddn cdng ddng
1.9 Tpa dam
Td ehUc tpa dam la dd eung nhau trao dot y
kifin vd mdt sd van de nao dd, tpa dam de gidi
thi$u vd cd quan TT-TV, ve nhQng san pham,
djeh vy hay each tra tim tai lipu eua thu vien,
toa dam vd van hda dpc, tac gia va tac pham
ii ngudi sCf dyng hidu hdn vd tac pham, giao
JLfu vdi tac gia, day eung la bipn phap thu hut
ngi/di sCf dyng den vdi thu vidn Mat khac, td
chCfc nhQng budi tpa dam nh^m tu van, giai
d^p nhQng th^c mac, nhQng tinh hudng cho
ngi/di SLT dyng, bang each nay giup can bp
thi/vi$n tiSt kiem dupe nhidu thdi gian va ed
thi giai dap cho nhieu ngUdi ed chung mdt
cdu hdi
Ngoai ra, hinh thUe td chUe tpa dam sinh
ho9t ehuydn de eung dUdc cac ed quan TT-TV
quan tSm, cd the do can bp thU vipn ehij ddng,
\nfc \\6p chpn chuyen de phu hdp de trao ddi vdi
ngi/di suf dyng, chuyen de sinh hoat theo ehij de
hSng thang, SLf kien chinh trj cua d^t nUdc dua
vio nhu Cciu eCia ngudi sCf dung Ngoai ra, cac
cd quan TT-TV cdn mdi eac chuyen gia trong
m$t s6 ITnh VLfe cd lien quan den ndi chuyen
v4 ehuydn de ma thu vien muon truyen tai den
ngudi si) dyng mpt each mach lae, rd rang va
ehuydn nghidp
1.10 Le ky ni^m, khai trUdng
Ho^t ddng nay giup cac cd quan TT-TV
Cling c6 va nang cao hdn nQa hinh anh cOa
ddn vj ddi vdi cdng ddng Thdng qua le ky
ni$m, Ig khai trUdng, le thanh lap cac phdng
ban, djeh vu mdi, bp suu tap sd hay le xay di/ng thu vien dien tCf,_ cac cd quan TT-TV quang ba, tdng ket lai qua trinh hoat dpng
va xay diJng phUdng hudng hdat ddng trong tuong lai
Ngoai ra, cac cd quan TT-TV nen ehij trpng tdi hinh thUe td chUe SLT kien trao tSng sach Day la dip de cae nha xuat ban, nha sach, ca nhan ddn vj tai trd, nhat la ddn vj td chUc (eac thu vidn) ed dieu kien quang ba, nang cao vj the cua thu vien trude cdng ehijng va ngUdl SLf dyng thU vidn cd cd hpi tidp xuc dUdc vdi nhieu sach mdi, sach hay Khi td chUc nhOng budi trac tang sach thudng ed dai didn lanh dgc cac ddn vj tai trp tham dLf, cd dai phat thanh va truyen hinh dUa tin, didu nay giup tad mdi gan ket tot va lau dai glQa thU vidn vdi cac nha tai trp Ben cgnh dd, nhQng SLf kidn cd sy gdp mat eua nha bao va ghi hinh eija dai phat thanh va truySn hinh se la ngudn
tu lidu quy cho cac thu vidn trong cdng tac truyen thdng
2.MdT SO GIAI PHAP NANG CAO HI^U QUA
CONG TAC TO CHUn; Sir KltH TRONG HOAT
DONG THONG TIN-THir'viEN
Hien nay, chua cd mot van ban chfnh thUe
nao quy djnh, hudng dan ho?t ddng td ehUe sU
kien do dd, vide td ehUe sU kien v5n ehu y^u dua vao nang iLfc, sU hieu biet va kinh nghipm cua can bd thU vien nen cae sU kien trong thu vien cdn mang tinh tLf phat, thieu tinh ehuyen nghiep, dSn den chat lUdng va hidu qua SL/ kien chUa cao Vi vay, de eac sU kien td chUc dat hieu qua, lanh dao cae thu vien nen ed kd hoach cu the, hieu rd myc dich, y nghTa va tam quan trpng cija sU kien sSp td chUc, nhat
la ed mdt quy trinh hdan thien, hdp ly va kha thi de trinh, tham muu chc cd quan cd tham quyen, ddn vj chu quan Cae thU vien nen ehu trpng viec xay dLfng nhQng chinh sach va van ban lien quan den heat ddng td chUe su kipn vdi cac van de nhU: nhQng quy djnh vd td chUc SLf kidn, che dd lam ngpai gid, hudng dSn cap giay phep, cung nhu nhQng loai hinh sU kipn
Trang 6thu vidn dupe td chUc, chinh sach vd dao t^o
ngudn nhan lUc chinh sach uu tidn cho ngudi
SLf dyng khidm thi._ Oac biet, trong cdng tac
phdi hpp vdi eac ddn vi de td chUc sU kidn hay
vdi nhQng ddn vi tai trd Ban lanh dao thu vidn
nen cd nhQng vSn b^n, ke hoach phdi hdp
chat che va cy the, phan cdng trach nhiem,
cdng vide thyc hien rd rang, nh^t la van de ve
kinh phi dd khi tien hanh dupe thuan Idi
2.2 Kinh phi to chufc sU ki$n
Kinh phi la phSn quan trpng trong vipe
thanh cdng eua sU kien, kinh phi dd td chQc
SU kien cung khdng nSm ngoai phan kinh phi
hogt ddng thudng xuyen do nha nude cap
cho eac thu vidn De cd dupc ngudn kinh phi
tQ nha nude cho hoat dpng nay, can bp thU
vidn can phai nd luc phat huy hdn nQa vai trd
cua minh trong td ehUe sU kien, cd ket qua va
phki bko cko rd rang, cy the, thiet thue de cd
nhQng dd xu^t vd kinh phi thuyet phuc hdn
cac thu vidn ndn cd ke ho^ch phdi hdp td
chUe eac SL/ kidn vdi nhidu ddn vj cd lien quan
dd SLf kidn phong phu ve ndi dung, da dang ve
hinh thUc ma tiet ki^m dUdc kinh phi hoac khi
thu vipn phdi hpp td chUe cae cupe thi thi nen
cd sU thoa thuan vdi ddn vj dUdc td chQc hd
trp mpt phan hoac 50% kinh phi de tien hanh
sogn thao kd hoach phdi hop ro rang, hoan
chinh giQa hai ben
Ngoai ra, can bd thU vien nen ed giai phap
nham thu hiJt sU hd trp tU cac doi tac, nha tai
trd, ddanh nghipp, doanh nhan, cac nha xuat
ban, cdng ty thiet bi sach,_ de ed ngudn tai
trd, xa hdi hda Dieu nay khdng nhQng lam
phong phu cac hoat ddng, gdp phan quang
ba cho thu vien va ddi tac den ngudi s\S dung
hien tei va tiem nang ma eon tao nen spi day
gan ket lau ben, dem den nhieu Idi I'ch chd thu
vipn ddi tac va ngudi sijf dung
2.3 Tang cUdng hieu qua truyen thong
Truyen thdng sU kien ddng vai trd quan
trong trong viec quang ba hinh anh tai cac thu
18 JTHONG TIN VA TU LIEU - 3/2020
Vien nhSm dap Ung nhu c^u ngUdi sU dyng Trong bdi canh Cach mgng cdng nghipp ^ u cdng nghe tidn tidn mang dSy tinh sang tgo
nhu cau ngudi sd dyng thay ddi theo hUPng sU
dyng cae thidt bi thdng minh Od phyc vy nhu eau va thu hut ngUdi sD dyng den thu vipn, can phai phat triln eac phUdng tidn truyen
thdng trude, trong va sau st; kien nhkm mye
dich tang CUdng hi#u qua truyen thdng SLf kidn de nang cao eh^t lUdng trong ho^t dpng
td ehUc sU kipn tgi cae thu vidn
- Pane, td rdi thdng bao, bing tin: Oay la
hinh thUe truyen thdng true quan, hinh anh, mau sac, the hipn d^y du y tUdng si; kien, dg
gay an tUdng den ddng 6ko ngUdi sCf dung
nh^t De thUe hidn dUpe didu nay, thU vidn phai ehi tra rat nhieu kinh phi, do vay thU vien ndn tim nhQng del tac tai trd, eac chUdng trinh quang cac cua cae doanh nghiep, nha tai trp, Ben canh dd, khuyen khich eac nha tai
trp trong djp td chUc nhQng sU kien chudn bj
cae mdn qua luu nidm cd in logo cCia thU vidn
va nha tai trd
- Truyen thanh: Hinh thUc nay r^t gdn gui,
quen thudc vdi ngudi dan dja phUdng, cd sQc lan tda nhanh trong cpng ddng, d§c bidt eac thU vien tinh, thanh phd nen quan tam hdn nUa trong viec truyen thdng, quang ba hinh anh thu vien hay cac sLf kien lien quan ddn cac thU vien qua truyen thanh - mdt hinh thUc tiet kiem, de thUc hien, thu hut nhieu ngUdi sCf dung Can bd thU vien lien he vdi dai truydn thanh phudng cung cap thdng tin de phat vao nhQng budi sang hay sau gid lam vide chieu, thuan tien khi mpi ngUdi dang luu thdng ed the nghe va cd thdng tin ve trude, trong va sau su kien
- Dai phat thanh va truyen hinh: thu vidn
chpn phUdng an truyen thdng trude, trong va sau sU kien tren dai phat thanh va truyen hinh eua dja phuong dd truydn tai thong tin thi ndn chpn gid phat thich hdp de ngudi sQ dyng tidn theo ddi ddng thdi lidn he vdi dai phat thanh
va truyen hinh biet gid phat va thdng bao rpng
i i
Trang 7rai ddn ngudi sCf dyng Ngoai ra, vdi nhQng su
ki§n dupe td ehUc cd quy md Idn, cd tinh cdng
ddng, xa hpi nen lidn hd, phdi hpp vdi dai phat
thanh va truydn hinh thLfc hien chUdng trinh
phat sdng trL/c tiep nhim tao didm nhan, gay
ti^ng vang an tUpng quSng ba thU vien
- B^o, t0p san: Can bd thU vien cd the lien
h$ vdi cac phdng vidn viet bai gidi thieu nhQng
dilm ndi bat dac bi^t gay SLf chu y den ngudi
sljrdyng Khi dupc dang trdn nhQng tap san,
cAn bp thu vipn cd the scan, chyp hinh gili
qua mang xa hdi, dang tren trang Web dd gidi
Ihi^u bai vidt do ddn ngudi sCf dyng
- Website, m^ng xa hpi (Facebook, Zaio):
Dfty la nhQng kenh truyen tai thdng tin nhanh
nh^t, lan tda, rdng rai va hieu qua nhat Chi
vfli mdt sd thao tac, thidt kd hoac cd the quay
dogn video ngSn de truyen tai thdng tin ve SLf
kl§n ma thu vidn ehudn bj td chUe rdi dang tai
trfin Website, mang xa hdi, ngudi sCf dung se
c6 thdng tin vd si; ki0n mpt each nhanh chdng
- Ckc hinh thUe khac: Gijfi email, tin nhan
qua dipn thoai hay qua trao ddi trLfc tiep eung
c6thd khdi gpi, gidi thidu ve ndi dung, chUdng
trinh sy kien ma thu vidn sap td chUc thdng
qua ky nang truyen thdng eua can bd thu
vl§n Bing su thuyet phyc eija mdt thu thU
ehuydn nghipp, ngudi sQ dyng se khdng the
nSo khdng tham gia su kien
Bdn cgnh nhQng phUdng tien truyen thdng
trSn, phUdng thUc mang lai hieu qua cao ma
eSn bd thu vien can quan tam dd la cdng tac
phdi hdp, gCfi thu mdi, soan thao ke hoach
phdi hpp vdi cae ddn vi true tiep can td chUc
syki^n nhU: phdng giao due va dao tao, Doan
Thanh nien Cpng san Ho Chi Minh, cac cau
19c b$, ban chi d^o cdng tac he, Dd la nhQng
hinh thUe truyen thdng trude su kien nham thu
hut, tgo su chu y cOa ngUdi sLf dyng tham gia
syki^n Ngoai ra, hinh thUc truyen thdng trong
v^ sau SI; kidn gdp phan khdng nhd trong
hi$u qua thu hut ngudi SLf dung Truyen thdng
SI; ki$n, hinh thUc truyen thdng tryc tiep, sU
lan truydn trong cdng ddng rSt nhanh, hidu qua ma tiet kiem Ddn gian b^ng chiee didn thoai ed the chyp hinh, quay true tidp, live Stream va gCfi hay dang tren Zaio, Facebook lap tUe nhQng su kien dang didn ra se dupc mpi ngudi chia se va cap nhat Truyen thdng sau su kidn nham tao dU am hinh anh si; kidn
nhu dUdc quang ba lai \kn nQa, b^ng nhQng
tin bai hap dSn, kern hinh anh va nhQng dean video, tao ^n tupng sau sSe hdn ve thdng didp cua su kidn vUa td chUc, cung nhU y nghta ma
su kidn mang lai, ddng thdi t^o hUng thu cho
ngudi SLf dung, thu hut hp tham gia cac \kn
td chUe su kidn sau Song song dd, can bd thu vipn can tidp nhan thdng tin phan hdi vd SLf kipn tU phia ngUdi sLif dyng thdng qua vide phat bang hdi, phdng v^n nhanh Hoat ddng nay khdng nhQng gdp ph^n lam tang hi^u qua truyen thdng sU kien ma cdn giup thdng kd dupc nhu cau cua ngudi sijf dyng Qua dd, cd nhQng y tUdng td ehUe sU kidn phu hpp hdn
2.4 Hoan thien quy trinh to chijfc sU ki$n
Vipe danh gia chat tUpng sU kien td chUe
ed dat hipu qua hay khdng phy thupc vao sU hoan thien trong quy trinh to ehUe sU ki$n Thdng thudng, quy trinh td chUe SLf kien gdm
4 giai doan: y tUdng SL/ kidn; lap ke ho^ch;
td chUc thLfc hien; tdng ket, rut kinh nghidm ThLfc te, cae thU vien hien nay ddu thyc hien dung theo quy trinh td chUc sU kidn, nhUng khi
td chUc thue hien, cae giai doan chUa that SL/ ddng nhat, cac thu vien can manh dan nhin vao nhQng han che, thieu sdt trong thL/c td dd
cd kinh nghiem cho Idn td chUe sau dUpe hi^u qua hdn Cy the:
- ThU nhat, ngoai nhQng chT dao, thdng tin tiep nhan tU phia lanh dao, nhQng sang kien,
y tudng eija can bd thu vipn, nhQng md hinh hpc hdi tu cac thu vien ban, can bd thU vi^n can dac biet quan tam hdn nQa den nhu cdu tiep nhan thdng tin tU phia ngudi sQ dung, ddi tupng quan trpng quyet dinh sU thanh cdng
cua sd kidn Dieu nay giup can bd thU vidn
hinh thanh y tudng phu hdp, gdp phan tang
Trang 8iJiciiiiJ.iijiiajj.M.im
hieu qua thanh cdng va chSt lupng trong ho^t
dpng td ehUe su kien t^j cac thU vien
- ThU hai trong qua trinh chudn bj, cd r i t
nhidu cdng viec phk\ lam nhU khao sat dja
didm, trang tri, thiet kd pane, thu mdi, truydn
thdng, ndi dung, chUdng trinh, lien he cac ddn
vi phdi hdp, van ehuydn, ddn dgi bidu xQ ly
rut ro, du trij kinh phi,_ do dd, r^t cdn sU hd
trp va phdi hpp cua toan the can bp thu vien
eung nhU giQa cac phdng, ban Dd su kien td
chUc d^t hidu qua can sU ddng thu^n, nhidt
tinh, kha nang tam viee nhdm ciJa cae thanh
vidn Ben cgnh dd cdn ed mdt van ban ed gia
trj hanh chinh dd cac phdng ban va ca nhan
ed thd phdi hpp mdt each ddng b0 va chat che
khi tidn hanh td chUe sy kidn
- ThU ba, khi tien hanh tht;e hien, tap hdp tdt
ca can bd thu vi^n tham gia td ehUc sU kipn,
phan chia cdng vide cu the cho tUng ca nhan,
bd phan tUng thanh vien nen ed trach nhidm
vdi cdng vi^c ma minh dUpc phan cdng, trach
nhidm eua cae trudng nhdm la phan cdng cdng
vide, quy djnh thdi gian cu thd cho cdng vide,
giam sat tUng cdng do^n, theo ddi tien dp thue
hi#n, khi cd sU cd bad cao ngay de kip thdi xCf
ly Dieu nay thd hien tinh than lam viec nhdm
rdt cad, ddan kdt cdng viec se trdi chay va
thanh cdng, gdp phan nang cac hieu qua va
tinh chuyen nghipp cao trong td chUc su kien
- ThU tu, sau khi ket thue su kien, can tien
hanh danh gia tdng ket va rut kinh nghiem,
xem xet mpt each nghiem tuc, nhQng y kien
ddng gdp ve nhQng mat lam dUpc va chua lam
dupe, hieu qua eua su kien, sd lUdng ngudi
tham du nhQng sU cd rui ro va bien phap xQ
ly Khi su kien cd sy phdi hpp cua nhieu ddn vj
td chUc, cac ddn vi nen cd eude hpp, ban bac,
dua ra nhQng y kien ddng gdp, thdng nhat rut
kinh nghidm Can cd bao cao tdng ket ehi tiet
va lUu giQ lam kinh nghiem cho nhQng sU kien
td ChUc sau nay
Tdm Igi, de hcan thien quy trinh td chUc
su kipn cac thu vien cdn thue hien tdt nhQng
didu tren, tU khi mdi cd y tudng cho ddn khi
y tudng hinh thanh xay dUng kd f\°^^[^;;'®^ hanh thi;e hidn va danh gia, tdng kdt, rut kinn nghidm Bdn cpnh vide xay d.;ng cac van ban lam Cd sd phap ly cho qua trinh td chUc sU kipn cdn cd nhQng van ban chinh sach ho trp tao didu ki#n cho can bd thU vidn tham gia eac Idp t4p hudn ky nang ve td chQc si; kidn 2.5 Nghien cufu t d chufc cac logi hinh s i / kipn mdi
Nghien cUu td ehUe cac loai hinh s\J kidn
mdi la hogt ddng cdn thidt t^i cac thU vidn cdng cdng, ddi tupng phuc vy cCia thU vipn cdng cdng rdt da d^ng va dij thanh phdn Vi vay, tuy theo tUng ddi tupng ma thU vidn lya chpn sU kidn td chUe cho phu hdp Qua khad sat, su kien td chUe hdi thad ehuyen de, hdi nghj ban dpc, le ky niem, le khai trUdng la nhQng hoat ddng thiet thLfc nh&m quang ba hinh anh thu vidn den cdng ddng nhUng cac thu vien chUa that SL/ quan tam Trong thdi gian tdi, cac thu vien can xem xet va Uu tien dua cac loai hinh sU kien nay khi xay dL/ng
ke hoach td chUe sU kien, tao didu kidn cho ngudi SLf dyng thU vien cd cO hdi de trinh bay nhQng y tUdng mdi, ddng gdp ve nhOng vdn
de phat sinh trong thUc tien Thdng qua cae
sU kien, vdi nhieu ddi tUdng ngudi sO dung thU
vien, can bp thu vien se ed them dupe nhidu
y tudng, sang tao, dpc dao giiJp thU vi$n td chUc dupe nhieu su kien mdi phu hdp nhu cau
xa hpi Cung vdi dd, hudng den eac SLf kipn danh cho ngUdl sD dung thu vien tidm nang -mpt ddi tupng ehiem so lUpng rat Idn Neu cd nhUng giai phap thu hiJt dupe ddi tUpng nay den thu vien la mpt trong nhQng thanh cdng quan trong ddi vdi cac thu vien hien nay
2.6 Oao tao dpi ngu can bp
- Cil can bd thu vipn di hpc tap kinh nghidm
ve to ehUc sU kien tai cae thu Vien ban, tao didu kidn cho cac can bd thu vidn cd didu kien gap gd, trao ddi, hpc hdi kinh nghidm l5n nhau, tao mdi quan hd gdn kdt giQa eac thu vidn
Trang 9SLf ki$n vd giang cho nhQng Idp dao tao ngdn
h^n, \kP hudn trL/c tidp cho can bd thu vien vi
can b(5 thU vidn ngoai ky nang ehuydn mon
cSn phSi cd kidn thUe va ky nang ve td chUe
sy ki$n
- Sau mdi SL/ kien, eac ed quan TT-TV nen
tiing kdt, danh gia rut kinh nghipm de lan sau
\6ch(lc sU kien dupc tdt hdn Thdng qua hpp
bSo cac tdng ket, eac ed quan TT-TV cdn cd
hinh thUe tuyen dUdng khen thudng nhQng
ck nhan hay nhdm da cd nhQng y tudng mdi
trong td chQc sd kidn, ddng vidn tinh than, tao
SI; phdn khdi, hang say trong cdng vipc va
nhSt la kfeh thich them ddng lUc cho can bd
thu vipn cd nhQng y tudng hay, sang tao va
dOc dad trong thdi gian tdi
Kdt lu$n
Cdng tac td chUc su ki0n trong hoat dOng
TT-TV hidn nay da dUdc cac cd quan thue
hiOn kha tdt Tuy nhidn, cac loai hinh SLf kidn
di/gc td chUe chUa phdng phu, da dang, va
chiia th^t su dap Ung nhu edu cua ngudi dung
tin Di^ cac thu vien deu dkm bko tien hanh du
b6n budc trong quy trinh td ehUc sd kien khi
Ihyc hi$n, nhung trong moi bUde van cdn mdt
s6 tdn tgi va thidu sdt Can bd thu vien ehUa
th§t sy quan tam vide tiep nhan thdng tin tU
phia ngudi sD dung, cdng viec chuan bj trude
si;ki$n chua chu dao, ehUa cd su phdi hpp
giiJa cac thanh vien va nhdm khi thUc hien
do chL/a cd van ban phan cdng trach nhidm
chfnh thUc Cac phUdng tidn truyen thdng SL/
ki§n kha hidn dai va da dang nhung hieu qua
mang l^i chua thue SLf cao, van eon mdt sd
ngi/di sijf dyng khdng tham gia do chua cd
thdng tin vd su kien Nguyen nhan dan den
cSc hgn che la do cac thu vidn chua xay dung
cfie chfnh sach, van ban ve hoat ddng td ehUc
sy ki?n, da sd cae thu vien ddu gap khd khan
trong vdn dd kinh phi, can bd thu vien thi ehUa
di/oc dao tao ve ky nang td ehUc sU kien
Trong thdi gian tdi, de nang cao hieu qua td
chOc hogt dpng su kien tai cac thU vien, can
phap ly de de xuat ve td chUe sy kidn; tang CUdng hieu qua truyen thdng sy kidn; hoan thipn, ehuyen nghiep hda quy trinh td chUc sU kien; tinh sang tao va da dang cae lo^i hinh sU kidn; dao tao dpi ngu can bd; hudng ddn eac
su kidn chd ngudi sQ dyng tidm nang Cd nhu thd, su nghidp thU vien Viet Nam mdi cd didu kien phat huy sU menh, muc tidu, vai trd, chQc nang, nhidm vu cua minh mdt each tdt nhdt
TAI LIEU THAM KHAO
1 Bp van hda The thao va Du Ijch (2017) Truyen thdng van dpng vd to chu'c sy kipn trong hogt ddng TT-TV Tai lipu bdi dLPdng theo tieu chuan chLPC danh thu' vlpn vidn hang II, tr 69-79
2 Du-ong Thi Phu-ong Chi (2019) Tidp thj truyen thdng xa hpi trong hogt ddng TT-TV Tap chi Thu' vien Vipt Nam, S6 2, Tr 19- 24
3 Nguyen Vu Ha (2009) Tap bdi giang td chLFC
sy kipn Tru-ong cao ding du Ijch Ha Npi
4 Nguyen Thj Lan (2015) To chLCC sy kidn trong hoat ddng thu vipn - thdng tin Tgp ehi ThU" vien Viet Nam, S6 6, tr 29-33, 39
5 Lu-u Van Nghiem (2012) To chUc sy ki#n Nxb Dai hpc Kinh te Quoc dan
6 Hoang Phe chu bien (1988) Tu- dien tidng Viet Nxb Khoa hpc Xa hdi,
7 Nguydn Thj Minh Trung (2018) Mdt s6 vdn
de truyen thdng, van ddng va to chUc sy kien tai Thw vien Khoa hpc Xa hdi Ky ydu hdi thao phat trien va doi md-i Hogt ddng TT-TV trong thdi ky mdi, Bp Van hda, Thd thao va Du Ijch, Tr 256-263
8 Le Van Viet (2000) Cam nang nghe thu-vien Nxb Van hda Thdng tin
(Ngay Toa soan nhan dupc bai: 15-02-2020; Ngay phan bien danh gia: 6-3-2020; Ngay chap nhan dang: 15-4-2020)