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Tolotea LanumataHealth Promotion and Policy Research Unit Department of Public Health, University of Otago, Wellington Food and Beverage Marketing: A Snapshot of Pacific Kids’ Environ

Tolotea Lanumata

Health Promotion and Policy Research Unit Department of Public Health, University of Otago, Wellington

Food and Beverage Marketing:

A Snapshot of Pacific Kids’

Environment

Children are Important

Children are vulnerable

Children are the future

Children’s rights

Overweight and obesity prevalence NZ children (2-14y) by ethnicity (2013/4) (Source: Ministry of Health, 2014)

What Influences a Child’s Wellbeing?

Environmental drivers of obesity

Marketing energy-dense nutrient-poor (EDNP) foods a key modifiable influence on dietary patterns

Food marketing shapes our:

 70% of TV and outdoor food ads in NZ are for HFSS foods

 60% - 90% of all foods marketed to children and young people are HFSS foods

 WHO call for restriction on food marketing

Nutritional knowledge

Food marketing

Research Aims:

To explore

 The frequency, duration and nature of children’s

exposure to food and beverage marketing in public places

 Ethnic and socioeconomic differences in children’s exposure

Automated Wearable Cameras

Autographer and GPS worn for four days

 Images reviewed

 Participant height and weight collected

 Demographic information

Participants and setting

169 randomly selected children (11-13 years)

Equal numbers Māori, Pacific and NZ

European children

Data collected July 2014-June 2015

 Content analysis to identify marketing medium, settings, products or brands

 Bespoke computer software developed by

Dublin City University

Preliminary Findings

Children collected an average of 2446 images per day

Exposure to food marketing:

 Multiple occasions per day

 Primarily Energy Dense Nutrient Poor foods and SSBs Exposures occurred:

 Journey to and from school

 Main street/ town centres

 Sporting events/activities

 Retail outlets

GIS Mapping Maps are generated for each

child

Food and Beverage Consumption

 Child obesity leading public health issue

 Automated cameras are a viable tool for measuring children’s exposure to food marketing

 Children frequently exposed to marketing for EDNP foods in multiple locations

 Food and beverage marketing is entrenched in children’s

environments’

 Restricting food marketing to children in public places would likely have a positive impact on children’s dietary behaviours

Ecological Model of Health

Make the healthy choice the easy

choice

Malo ‘aupito

Tolotea Lanumata: tolotea.lanumata@otago.ac.nz