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• Encourages continuous quality improvement • Motivates change • Visualizes progress toward goals • Identifies peer models and competitors • Clarifies goals • Encourages transparency and

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Assessment: Benchmarking ASU Chris Smith, Misha Cummings, Kasey Kellums, Brandi Stehle

Introduction

Why Benchmark?

• Provides realistic and achievable targets

• Encourages continuous quality improvement

• Motivates change

• Visualizes progress toward goals

• Identifies peer models and competitors

• Clarifies goals

• Encourages transparency and accountability

• Unveils strengths for marketing purposes

• Uncovers weaknesses for planning interventions

Results

The following metrics would be useful for gauging progress toward ASU’s goals as identified through the 2010-2014 strategic plan:

• Existing data published on ASU’s website include:

• Diversity

• Tuition

• Yearly Student Retention Rates

• New Student Applications

• ASU currently compares itself to a select few schools

in the state and across the nation Benchmarking Institutions listed on ASU’s website include:

• University of Central Arkansas

• University of Arkansas at Little Rock

Conclusion

• Our current choice of benchmarks is not allowing us

to clearly see where we stand or help us define steps needed to reach our goal of becoming a

research-intensive institution

• For a realistic image of where we stand and where

we need to go, ASU needs to have a more diverse yet reasonable comparison group

Suggestions

*What to Benchmark?

• Funding for Graduate Programs

• Faculty hires, diversity, and scholarship

• State and Extramural Funding

• Trends in Quality, Persistence, and Retention

*Against Whom? For comparative data:

• Southern Public Universities

• 4 Year and Above

• Master’s Large and Above

*Against Whom? For goal setting:

• Research Intensive

• Public

• “DRU” Doctoral/Research Carnegie Classified

What to Benchmark?

We examined ASU’s Strategic Plan to identify possible

metrics for each of 7 ASU institutional priorities

Benchmark Against Whom?

• We examined benchmarking data of other Carnegie

classified Master’s Large Universities to identify possible schools against whom ASU might benchmark

• We searched ASU’s website to identify publicized

comparative data

Priority Metric

Research-intensive Classification Increased Enrollment of

Well-Qualified Students

Graduate program funds, degrees, extramural research/awards,

Graduation/Retention Trends Financial Aid Retention

Engagement and Service

Financial Aid Distribution and Associated Default Rate

National Survey - NSSE Diverse, Excellent Faculty

Transparency

Ranked Faculty – Number, Demographics, and Productivity Shared Governance Involvement Expand Resources/Reform

Budget

Revenue/Spending per FTE student

Excellence in Teaching Faculty Development and Awards

ASU’s 2010-2014 Institutional Priorities and Select Goals

Priority: Refine ASU’s mission and identity as an emerging global

research institution

• Continue to Promote the Transformation of ASU Into a

ResearchIntensive Institution

• Promote OutcomeBased Decision Making

• Increase Undergraduate and Graduate Enrollment of WellQualified

Students

Priority: Create a service and support culture that is focused on

student learning, retention, and

academic success

• Enhance student persistence and academic success

• Manage the use of financial aid to help attract and retain students

Priority: Create learning experiences through student engagement,

service to our region, and partnerships with our community

• Promote safety, environmental responsibility and stewardship

Priority: Create a collaborative decision-making environment that

is based on effective shared governance, open communication,

and mutual respect of all members of our teaching and learning

community

• Create transparency in planning and decision making

Priority: Adopt polices and models that continuously promote,

grow, and reward all modes of effective teaching and learning

experiences

• Refocus excellence in teaching and learning

Priority: Increase our diversity and expand our globalization

• Attract, employ, retain, and advance greater numbers of university

faculty and staff from underrepresented groups

Priority: Continually improve our institutional efficacy and

alignment of resources with our priorities

• Enhance recruitment and retention initiatives of faculty and staff

• Expand resources and refine budget procedures

Research Question

How can benchmarking be used to gauge

success as ASU seeks to fulfill the goals of its 2010-2014 Strategic Plan?

Abstract

Accreditation of ASU by the Higher Learning Commission

is tied directly to evidence of campus-wide commitment to

institutional priorities Although ASU makes public its data

on institutional effectiveness, benchmarking data are

notably absent Analyzing institutional planning

documents and data currently publicized on ASU’s

website, we conclude that intentional benchmarking

against similar and model institutions would advance

ASU’s progress toward fulfillment of its 2010-2014

strategic plan

Colleges and Universities Similar to ASU – Master’s L

Research Intensive Public Universities -

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