aiCIO 2013 MEDIA KIT - Insight for Institutional Chief Investment Officers pptx

Hard copy SWOP color proof with registration marks recommended to ensure that materials run properly.. We recommend that all supplied ads and Thought Leadship materials be accompanied by

2013 MEDIA KIT

Insight for Institutional Chief Investment Officers

defined benefit pensions, sovereign wealth funds, insurance general accounts, and endowments and foundations Through an award-winning print and digital magazine, daily online news and e-mail newsletter,

Webcasts, award dinners, and our global conference series, aiCIO provides this group with the essential investment information they need to manage US$1 billion+ portfolios through a turbulent global market.

Jesse H Neal National Business Journalism Award

Finalist 2011 Finalist 2012

Editorial Illustration Spectrum Award

Gold Winner

Communication Arts

2010, 2011, 2012

Best New B-to-B MagaziNe

DesigN

Editorial Calendar 2013

ADVERTISING SPECIFICATIONS

Standard Unit Size

1 page = 8.25” w x 10.875” h trim size (with bleed = 8.5” x 11.125” ) 2-page spread = 16.5” w x 10.875” h trim size (with bleed = 16.75” x 11.125”)

Ad materials can be picked up from previous issues of PLANSPONSOR, PLANADVISER and Global Custodian magazines

PdF reqUirementS The final PDF file should be sent to us as a high resolution PDF-X1A (exported directly from InDesign or Quark application using PDF/X or High Quality Press setting) with crop marks

Hard copy SWOP color proof with registration marks recommended to ensure that materials run properly.

For black ink colors, the recommended spec is 100% black Fonts and high resolution images must be embedded

Please send materials to Lynn Connelly at:

Asset International, 1055 Washington Blvd

Stamford, CT 06901 Tel: (203) 595-3262 E-mail: creative@assetinternational.com

Thought Leadership pieces conducted and produced by aiCIO—reservations six weeks prior to issue date White papers/ ads delivered by clients—materials due three weeks prior to issue date

We recommend that all supplied ads and Thought Leadship materials be accompanied by a hard copy SWOP color proof, but we do not require it

FEBRuARy

• the Survey & Buyer’s Guide: investment Outsourcing

• Fixed-Income/Liability-Driven Investing AA

• Defined Contribution Focus: Target-Date Funds PC

• Emerging Markets MS

• Transition Management RM

Reservation: Jan 23; Ad material: Jan 30; Sponsored sign off: Feb 6

APRIl

• the List: aiCiO’s Forty Under Forty

• Risk Parity AA

• Institutional ETF Use PC

• Commodities MS

• Pension Risk Transfer RM

• Special Geographical Focus: United Kingdom/

Europe Reservation: Mar 26; Ad material: Apr 2; Sponsored sign off: Apr 9

JuNE

• the Survey & Buyer’s Guide: transition management

• Fixed-Income/Liability-Driven Investing AA

• Private Equity/Alternatives PC

• Investment Outsourcing MS

• Tail-Risk Hedging RM

Reservation: May 23; Ad material: May 30; Sponsored sign off: Jun 6

SEPTEmBER

• the List: the Knowledge Brokers: the World’s

25 most influential investment Consultants

• Tactical Asset Allocation AA

• Defined Contribution Focus: Target-Date Funds PC

• Institutional ETF Use MS

• Pension Risk Transfer RM

• Special Geographical Focus: Asia/Pacific Reservation: Jul 26; Ad material: Aug 2; Sponsored sign off: Aug 9

OCTOBER

• the List: the Power 100—the World’s most 100 most influential asset Owners

• Survey: Risk Parity Investment

• Emerging Markets AA

• Fixed-Income/Liability-Driven Investing PC

• Commodities MS

• Tail-Risk Hedging RM

Reservation: Sep 25; Ad material: Oct 2; Sponsored sign off: Oct 9

SPECIAl ISSuE (NOVEmBER):

lIABIlITy-DRIVEN INVESTING (lDI)

• the Survey: Liability-driven investing

• Matching Asset Allocation to Liabilities AA

• Return-Seeking Buckets in LDI PC

• Choosing an LDI Vendor MS

• Benchmarking LDI RM

Reservation: Oct 8; Ad material: Oct 15; Sponsored sign off: Oct 22

DECEmBER *

• theList: the industry innovation award Winners

• Private Equity/Alternatives AA

• Technology and the CIO PC

• Investment Outsourcing MS

• Pension Risk Transfer RM

Reservation: Oct 25; Ad Material: Nov 1; Sponsored Sign Off: Nov 8

* Released the evening of the Industry Innovation

Awards.

This calendar is subject to change

For ad materials extensions please contact creative@assetinternational.com.

There are four

essential parts to

a chief investment

officer’s job:

asset allocation ( AA ),

portfolio construction

( PC ), manager

selection ( MS ), and risk

management ( RM )

Our editorial calendar

is designed with this

in mind Each issue

has a survey or a

proprietary listing (or,

in some cases, both),

as well as at least one

editorial focus within

each job responsibility

Building Thought Leadership:

The AI Integrated Media Approach

Conduct a

Research Study

reach: Survey

500 or 2,000 key

decisionmakers

impact: Use survey

data to show insight

and leadership

Conduct a

Roundtable Interview with key executives on research results

reach: 15,000 to 50,000 print and online circulation impact: Firm positioned as thought leader on research topic

Hold Webcast on survey results

reach: 250 to 500 attendees

impact: Direct leads for sales team to act

on, new business leads

Feature a

Video Interview

with an executive discussing

highlights of research

reach: 15,000 for branding and 400

“views”

impact: Position your executive as the thought leader in the industry

Speak at AI

Conference

reach: 500 key prospects in face-to-face environment impact: Position your executive as the thought leader in the industry

Targeted

Promotion and PR

via our Web sites and e-letters to build awareness and site traffic

reach: 50,000+ for branding and 1,000+ directly to your Web site

impact: Drive traffic and “downloads” and cross-promotion

2013 Advertising Specifications

Full Page (net) $10,815 $10,275 $9,193

Spread (net) $22,062 $21,000 $19,500

Inside Front Cover (net) $11,330 $10,765 $9,631

Inside Back Cover (net) $11,330 $10,765 $9,631

Outside Back Cover (net) $12,360 $11,742 $10,506

Opposite Editor-in-Chief Letter (net) $11,330 $10,765 $9,631

Opposite Managing Editor's Letter (net) $11,330 $10,765 $9,631

Speciality Covers

Tip-On / False Cover—2 pages (net) $25,000

Gatefold—Off Front Cover (net) $28,188

Back Cover with Bellyband (net) $22,000

Follow SWOP Standards and Specifications for advertising reproduction material and magazine web offset printing unless otherwise specified

Ads that exceed specified size in any dimension are considered bleed or oversized, except spreads that bleed in the gutter PDF-X1a files are the only acceptable material format Hard copy SWOP proof with color bars and registration marks is recommended to ensure that materials run properly.

Print method: Web offset lithography Cover Stock: 100 lb Coated text Stock: 40 lb Coated

Binding: Saddle Stitched

Standard Unit Size

• Trim size: 8.25” w x 10.875” h

• Allow 0.125” on all sides for bleeds Unit 2-pg spread, no bleed 16.5” w x 10.875” h 2-pg spread, bleed 16.75” w x 11.125” h Full pg, no bleed 8.25” w x 10.875” h Full pg, bleed 8.5” w x 11.125” h tone density

• 2-color: The sum percentage of tone values should not ex-ceed 170% and only one color may be solid

• 4-color: The sum percentage of the tone values should not

exceed 300% and no more than one color may be solid

PdF requirements The final PDF file should be sent to us as a high resolution PDF-X1A (exported directly from InDesign or Quark application using PDF/X or High Quality Press setting) with crop marks

Hard copy SWOP color proof with registration marks recommended to ensure that materials run properly.

For black ink colors, the recommended spec is 100% black

Fonts and high resolution images must be embedded

Native files are not acceptable

n Live area: No bleed size

nBorder: Any text/image in this area is liable to

be cut due to printer cutting variation

nBleed: Area to be cropped Check List

• Correct page size

• 0.125” bleed

• All fonts are active (pay special attention to fonts used in EPS files)

• Both screen and printer fonts are available

• Fonts are not menu styled

• All images are linked and updated

• Photo effective resolution for black and white line-art images should be more than 1200 dpi

• Resolution for gray scale and CMYK images should be at least 300 dpi

• Images are either Grayscale or CMYK

• Scans and illustrations are either TIFF

or EPS

• Created color is CMYK (make sure

‘spot color’ is not checked)

• Send hard copy SWOP proof with color bars and registration marks

2013 Magazine Closing Dates

*Released the evening of the Industry Innovation Awards.

0.125” bleed

0.5” border

7.25” w x 9.875” h live area

Materials

Asset International Inc Attn: Lynn Connelly

1055 Washington Blvd., Stamford, CT 06901

00 +1 (203) 595-3262

creative@assetinternational.com

Thought Leadership

CIRCuLATION BASE: 15,000 DIgITAL AND 10,000 PRINT

In addition to full-page advertisements within aiCIO, clients have

a unique opportunity to participate in the content of the print and digital

publication by submitting Thought Leadership, such as a white paper

or by conducting an interview with an Editor from aiCIO on a topic of your

choice In addition, clients can elect to have an audio or video interview

within the context of the Thought Leadership piece or hosted in the

multimedia section of our Web site

Profile/Conducted Q&A or Roundtable Net

Reprints: Hardcopy and PDF reprints available

(See page 14 for information and pricing)

Thought Leadership pieces conducted and produced

by Asset International—reservations 6 weeks prior to issue date White papers/ads delivered by clients—materials due

3 weeks prior to issue date

Trim size is 8.25" x 10.875" Allow 0.125" on all sides for bleed Live area is 7.25" x 9.875" Please allow

0.5” safety for live matter from trim on all sides For spreads, allow 0.5” on each side from the gutter

mATERIAlS

PDF-X1a files in CMYK (no spot colors) are the only accetable material format Native application files

are not accepted Crop marks are required so that we can place files accurately Sponsored section

needs to appear on the bottom of each page.

SuPPlIED TExT

500 to 700 words per page Word count should include the disclaimer Photos need to be sent in

JPEG format, 6" in width at 300 dpi Charts and graphs should be delivered in excel format

Logos need to sent in Adobe Illustrator EPS vector format.

PROOFS

We recommend that all advertisers submit a contract-level digital proof at 100% that conforms to

SWOP standards including a color bar for all digital files The publisher and printer can not guarantee

accuracy when contract proofs are not submitted

PRODuCTION CONTACT

Asset International

Attn: Lynn Connelly, Production Manager

1055 Washington Blvd

Stamford, CT 06901

creative@assetinternational.com

203-595-3262

SuPPLIED MATERIALS

ai-CIO.com is a daily news site bringing asset owners up-to-the-minute information

regarding deals, trends, surveys, regulation, legal proceedings, and more Updated

numerous times each day with stories written for the leaders of pension, sovereign wealth,

and insurance funds, as well as endowments and foundations, ai-CIO.com brings focused

information—not the noise of the general financial press The site also provides current and

back issues of the magazine, as well as details on upcoming conferences.

Statistics

Site usage - 2012 average

Number of impressions* - 900,000

Unique Visitors** - 18,000 - 22,000

Source: *DART Advertising System, **Omniture Web Analytics

ai-CIO.com Rate

• $100/CPM open rate (net)

Ad Sizes

• Leaderboard (728x90)

• Skyscraper (160x600)

• Island Advertisement (336x280)

FiLe SizeS and animatiOn SPeCS

39k maximum file size, GIF format

Three loops—animation must cease after seven seconds

HtmL

No <span style> tags

Without JavaScript preferred

JavaSCriPt and Java

Accepted on a case-by-case basis

riCH media

Only HTML including JavaScript, Java Applets, Shockwave,

streaming video, etc

Standard FiLeS

GIF & JPEG graphics to meet above file size criteria

FLaSH The movie must stop animating after seven seconds

Please supply the following:

.fla—FLASH movie file swf—compressed version of fla .gif— alternate GIF image to be served to non-capable browsers

URL—the linking UFL for the ad The following code MUST be the first layer on every scene

of the movie:

On (release) {getURL (clickTag, “_blank”);}

ai-CIO.com

Circulation Base 17,000

aiCIOAlert is a daily e-mail newsletter reaching the world’s most

sophisticated capital owners aiCIOAlert will have updates on news and

information that is crucial for managing and investing large pension funds,

sovereign wealth funds, and foundations Clients can choose from three

different non-exclusive advertising sizes displayed in the e-mail newsletter

aiCIOAlert Advertising Rate Card

Top Banner Ad (728 x 90) $1,000 (net)

Skyscraper Ad (160 x 600) $1,000 (net)

Island Ad (336 x 280) $1,000 (net)

*Header—one line, up to 70 characters

Body—3 lines, up to 85 characters per line

URL—must be in format “http://” not “www.”

Specifications

Maximum file size is 39kb JPGs or static GIFs only

There is no rich media on the newsletters.

Breaking News Annual Sponsorship

• Minimum 12x per year $15,000 (net)

• Maximum 20x per year $20,000 (net)

Any breaking news over 20x will receive the 20x rate

Establish your Firm as a Thought leader

aiCIO conferences, seminars and awards dinners consistently attract top investment

officers from the world’s most prominent pension, endowment, foundation, insurance,

and sovereign wealth funds Each event includes a limited number of sponsorship

opportunities—providing exceptional exposure to this highly influential group of asset

owners and their consultants Many sponsorships include speaking roles including

keynotes, fireside chats and panelist positions and all sponsorships receive extensive

pre/during/post-event branding, attendee passes, intimate networking opportunities, and

access to the attendee list following the event.

aiCIO Chief Investment Officer Summits

Harvard Club / New York / April 11–12

The Savoy / London / May 15

Melbourne, Australia / November

aiCIO Industry Innovation Awards

New York Public Library / New York / December 9

2013 Conferences & Seminars

This calendar is subject to change

SPONSORSHIP: Noel d’Ablemont-Smith

203.595.3178 / nsmith@assetinternational.com

GeNeRAL: Carol Popkins

203-595-3282/ cpopkins@assetinternational.com

Webcasts + Webcast360

Overview

aiCIO offers sponsored Webcasts reaching our readers

around the world on current industry trends Webcasts can

be used to promote your company’s expertise and thought

leadership to an active and engaged audience during an

informative and objective panel discussion The Webcast will

be hosted by the aiCIO Editors and the sponsor can have up

to three panelists Webcasts are 60 minutes in duration

Call infrastructure managed by aiCIO but assumes

the following vendor capabilities:

• Web presentation will be performed using Webex platform

• Webcast Recording: A Webcast recording will be

produced via the WebEx standard recording

• Platform: The recording will allow participants who were

not able to attend the original event to register and then

view and listen to the presentation at a later date

Promotion of Webcast

• aiCIO is responsible for all promotion of the Webcast

• aiCIO will actively promote the Webcast through direct

e-mail invitations to target audience

• Promote Webcasts via the aiCIOAlert e-mail newsletter.

Registration

The sponsor can include custom questions on the

registration form and will be able to approve/deny all

attendees Following the event, the sponsor will be

provided with an event report that includes:

• URL link to access the replay of the presentation

• List of enrolled participants, with contact information

• List of participants who attended, with contact

information

• Questions submitted electronically by participants

throughout the presentation

Webcast360 Program

Increase the return on your Webcast by closing the communication loop between thought leadership and your sales proposition Webcast360 is a customizable e-mail follow-up tool that directly promotes your brand, expertise, and product advantages Webcast360 is sent to your Webcast registrants at the conclusion of the Webcast and promotes follow-up materials as well as other company programs relative to the topic

Benefits of Webcast360

• enhanced name recognition through Webcast360;

original Webcast has greater longevity

• Webcast360 enables sponsor/client to highlight Webcast and introduce other company programs

• Highly qualified target base receives the e-mail, which provides detailed tracking results

• Tracking results provide qualified leads for sales team, critical for closing new business

• Webcast360 report provides an easy sales tool for sales team to use for follow-up by segmenting the qualified leads

• Webcast360 brand is much more effective than e-mails sent out directly by sponsor/client

Webcast360 includes

• Customizable e-mail follow-up tool sent out to registrants after the Webcast

• Report that includes the tracking results from the Webcast360

• Tracking results are segmented by link and provide contact information for each registrant who clicked on the correlating link

Pricing

Webcast & Webcast360

$25,000 net

2013 Webcast Calendar (Topic Exclusivities)

No webcast on the same topic will be held with three months

of the planned calendar ie Sponsors can attain exclusivity

on a subject for two months before and after IF they secure a planned webcast topic on the calendar below

JANUARY risk Parity investing

FeBRUARY investment Outsourcing

MARCH Liability-driven investing

APRIL Customized target date Funds

JULY tail-risk Hedging

AUGUST investment Outsourcing

SePTeMBeR CiOs and Large defined Contribution Plans

OCTOBeR risk Parity

NOveMBeR Liability-driven investing

DeCeMBeR Pension risk transfer