Social Media & Business Marketing pot

Wikipedia: “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.” Mike Vol

Agenda

— 1 Why is Social Media Important?

2 Social Media State of Mind

3 3 Types of Social Media

4 Measuring Results

HubSpt

ing

Market

ing

Marketers Do

People Blocking Marketing

SATELLITE RADIO [ar ane

DO NOT CALL REGISTRY

People Don’t Need Marketing

Rethinking Marketing

Outbound Marketing Inbound Marketing

¢ Telemarketing © SEO/ SEM

¢ Trade shows ¢ Blogging

¢ Direct mail ¢ Social Media

¢ Email blasts ¢ RSS

¢ Print ads ¢ Free tools/trials

¢ TV/radio ads ¢ Viral videos

What is Social Media?

Wikipedia:

“Social media is an umbrella term that defines

the various activities that integrate technology,

social interaction, and the construction of

words and pictures.”

Mike Volpe:

“Its media (content that is published) with a

social (anyone can add to It) component.”

HubSpt

Social Media is Inbound Marketing

social Media helps with SEO

social Media promotes your Blog

social Media is Permission Centric

The conversation has already started

HubSpt

Agenda

1 Why is Social Media Important?

——> 2 Social Media State of Mind

3 3 Types of Social Media

4 Measuring Results

HubSpt

“Pm 48 I don’t understand this Social Media stuff.”

Business Cocktail Party Advice

¢ Meet people and start conversations

¢ Answer questions — help others

¢ Ask questions — trust others advice

HubSpt

Social Media = Cocktail Party

¢ Become a real member of the community

¢ Add value to the community

¢ Ask and answer questions

¢ More effective than live cocktail parties

¢ No boundaries of time or space

¢ Other people can listen in easily

HubSpt

Agenda

1 Why is Social Media Important?

2 Social Media State of Mind

—> 3 3 Types of Social Media

4 Measuring Results

HubSpt

3 Types of Social Media

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Social Media: Publish

¢ Everyone can publish anything for everyone

Groups Broadcast Yourself

ne

YeIP* podcasts, Ysquivod

HubSpt

Marketing Tips for SM-Publish

¢ Publish: “Everything you have anywhere you

can”

¢ Monitor what others publish, promote it

¢ Empower your customers to publish

HubSpt

Publish What You Have

¢ SolidWorks: 100+ Videos on Website

¢ Published on YouTube, No Promotion

designs 100 percent of its boat lines in

SolidWorks 3D CAD Mechanical Engineering

Design Software and uses eDrawings to

communicate They are (more)

SolidWorks Tutorials Lesson 1 (part 1)

an understanding of the SolidWorks user interface

and functionality The SolidWorks STEM Course videos correspond to the introductory SolidWorks

Tutorials Lesson 1 describes the SolidWorks user interface and (more)

Luxury Watch Maker designs in SolidWorks CAD Software

creating small and dense parts in a limitied area

using SolidWorks 3D CAD Mechanical ' Engineering Design Software SolidWorks 3D

CAD Mechanical Engineering Design Software Unique Luxury Watch Maker (more)

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03:36

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Monitor What’s Published

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Past month | recently discovered Hubspot's Website Grader which is a free search engine optimization

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See HubSpot Gives SEO Advice

M Blogs Alerts 19 Feb 2008 by John Gartner Atom | RSS Last week | attended a webinar give by HubSpot on the fundamentals of search engine

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s: “Create as good content as you can and assume that Google finds it.”

The fact that my blog did so wellis entirely because of Neil Patel ở,

Empower Customets to Publish

¢ Hacking Netflix — Blog run by customer / fan

¢ Top 1% of all websites, Top 0.25% of blogs

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NETFLIX - - - a

Netflix Video Shows How Netflix Ships 1.7 Million ¥ you sign up thực

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Come in, take a look '

around and feel free BLOCKBUS

3 Types of Social Media

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Social Media: Share

e Anyone can promote anything to everyone

Marketing Tips for SM-Share

Monitor what's being shared about you

Find where your audience hangs out

Promote your content and other content

Produce content your audience will love

HubSpt

Monitor What’s Being Shared

Search for “hubspot.com” - Windows Internet Explorer

coomus OVER 100 CHANNELS FREE hititus sve over caste ` “AI

Now, Any Business Can Tap 53 Million Facebook Users (For Free)

dạgs — Đlog.hubspotcom— Anyone can now create a business page on Facebook Quick and easy steps to get started Also some interesting stats on

Facebook More (Business & Finance)

9 George Bush is Google Bombed AGAIN fe

diggs blog.hubspotcom— Who's a Failure? Google says George Bush! Is this a political statement by Google? Why haven't they corrected this — mistake since it happened first in 2003? How have bloggers and political pundits powered this new Google Bomb? More (Poliical News = 5

Outbound vs Inbound Marketing

dinne _DIOg.hubspot.com — Great post that explains the difference between outbound and inbound marketing and why inbound marketing is very important to v

Done @ Internet 100% v -

Hubspyt

Del.icio.us for Market Research

del.icio us/url/6d4a5/091a69da51 9f971cc/f5e10afc - Windows Internet Explorer

this url has been saved by 3215 people

save this to your favorites »

charleslg

Grades/reviews/analyzes submitted web pages Excellent tool for web designers

RJVE Evalua cuanto cuesta, valora, valor, cotizar tu pagina web

popular | recent

login | register | help

|| del.icio.us vị [ search |

common tags cloud| list

by megan360 to tools reports

by bailamj to blog buscadores business de email free

barredajose freelance google grader web webdesign website analytics

SEO grader marketing tools seo

synchrosina by cwillb to webdev

Done @ Internet 100% +

HubSpt

Where Does Your Audience Hang Out

on web pages, then people visit pages based on number of votes

2 million registered users

2 million visitors / mo

18 million visitors/ mo

4 million registered users

4 million registered users

1 million visitors/ mo

(people use the service without visiting website)

Somewhat young, technical and web- centric, but growing in reach

Young males working in technology

94% male 88% are 18-39 64% income >$75k 39% blog

Because you can segment

by lots of interest areas, almost anything works well on StumbleUpon

http:/ /www.doshdosh.com/ list-of-social-media-news-websites

Most companies

Del.icio.us has broad audience, but skews toward people interested in media and blogs

Offbeat news, politics, stories about Internet, Web2.0, technology, Apple, design , web design, environment

All companies

You can get traffic with even one vote, and you don’t need to

be a power user to do well

HubSpbt

“Fast Forward: Designing ee How to Change the World: Website Grader

¬—_ | ở 2reVviews s your thoughts?

October 03, 2007 ¬

+

Website Grade ic: =

What's New | My Favorites | Invite Friends

x

Hide | More

Best Posts of the Past

engine optimization This blog got a score of

»>

CHECK OUT MY i

vv

s: “Create as good content as you can and assume that Google finds it.”

The fact that my blog did so wellis entirely because of Neil Patel ở,

Content Your Audience Loves

and SEO report

Webinar for marketing professionals on social

media and marketing

695 Diggs and thousands of web visitors

Over 3,000 Del.icio.us bookmarks and over 250,000 unique websites submitted

Over 1,500 registrations,

promoted for free by other

bloggers

HubSpbt

3 Types of Social Media

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HubSÐöt

Social Media: Network

¢ Anyone can connect with everyone from

Marketing Tips for SM-Network

¢ Make friends

¢ Find your existing connections

¢ Network through groups

¢ Add to your email signature, blog articles, bio or

Agenda

1 Why is Social Media Important?

2 Social Media State of Mind

3 3 Types of Social Media

—> 4 Measuring Results

HubSpt

Blog Subscribers & Visitors

Jan-06 Jan-07 Jan-08

Del.icio.us Bookmarks

del.icio.us Bookmarks [ -+ewwwhubspotcom -<- www.websitegrader.ccom [~ —@—blog.hubspot.ccom [~ —@- links.hubspot.com

Facebook Fans & Activity

Total Boost your activity with

243 Fans 245 Yesterday Facebook Ads

Create an ad campaign to

° ° with your Website, m dẢẳ 37% 63% Application, or Facebook

Other Metrics

Video views on YouTube

Friends on Facebook or LinkedIn

Votes for blog articles

Posts in forums

Questions answered on Yahoo Answers

HubSpt

Traffic, Leads and Customers

Referrals from linkedin.com

HUbSo©t

HubSpot

Inbound Marketing System

Inbound Marketing System

HubSpt

Getting Found: On-Page SEO

Keyword Grader

: Search Marketing Analytics Leads Website

Keyword Grader optimize your pages around based

on relevance, search volume, and how difficult it will be to rank on the

son ters: [raed first page of Google

¥ [ Add Keyword | Show Competitors View

ee ¢ Identify critical long tail words (high

; nh | ep conversion rates, low competition)

i osm 7 có Án «see ® Monitor your rank against

video on demand 2[xÌ ve 70 0 100+ a “oe

competitors for each

live video 3 |x| 15,000 0 100+ $0.77 & @ §) k d/ h

streaming tv 4 |v] 11,000 7 0 10+ $0.77 (Ÿ @ §) eywor p ase

nên 667 sz29$ « Determine the specliic page on

“nen nl saigon your site that is ranking for each

= ; | sm mney Bw keyword(phrase) and how to make

HubSpt

Getting Found: Off-Page SEO

Link Grader

Teste Search Marketing Analytics Leads si)

links

Link Analysis for www.accordent.com [change] [Go To Keyword Links Grader] e Mi O n ito r VO U r | ive | n bo U n d | | n ks

Total Links: 646 [646 From Yahoo , 0 From Traffic] @ [ristory ]

oes Sim TU ng and which inbound links are producing the most value for you

: _ ae eae - Aggregate your competitors

a inbound links to discover new link

| se | Fr

HubSpt

Getting Found: Blogosphere

A HubSÐÖt COMPANY

About Us

rr Posts | GJ RSS Feed

Outbound vs Inbound Marketing

BE ng lệ | reddit | wR delicious 3i

97

diggs

digg it

When I talk with most marketers today about how they generate leads and fill the top

of their sales funnel, most say trade shows, seminar series, email blasts to purchased

lists, internal cold calling, outsourced telemarketing, and advertising I call these

methods “outbound marketing” where a marketer pushes his message out far and

wide hoping that it resonates with that needle in the haystack

I think outbound marketing techniques are getting less and less effective over time for

two reasons First, your average human today is inundated with over 2000 outbound

marketing interruptions per day and is figuring out more and more creative ways to

block them out, including caller id, spam filtering, Tivo, and Sirius satellite radio Second,

the cost of coordination around learning about something new or shopping for

something new using the internet (search engines, blogs, and social media sites) is

now much lower than going to a seminar at the Marriott or flying to a trade show in Las

Vegas

Rather than do outbound marketing to the masses of people who are trying to block

you out, I advocate doing "inbound marketing” where you help yourself "get found” by

people already learning about and shopping in your industry In order to do this, you

HubSpot Marketing Blog

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improve authority Develop an audience of email and RSS subscribers

Attract more inbound links (“link bait”

Write keyword rich content to

attract more high conversion rate traffic

HubSpt