Lecture dynamics of mass communication (9th edition) chapter 10 joseph r dominick

Chapter 10TelevisionHistory  Contemporary Television  Television in the Digital Age  Defining Features of Television  Organization of the Broadcast Television Industry  Ownership i

THE DYNAMICS

OF MASS COMMUNCATION

Joseph R Dominick

University of Georgia Athens

Chapter 10

TelevisionHistory

 Contemporary Television

 Television in the Digital Age

 Defining Features of Television

 Organization of the Broadcast Television Industry

 Ownership in the Television Industry

 Producing Television Programs

History

– Funds cut by Reagan (mid 80’s)

– Prime­time ratings down 25% over past 9 years

– Audience is aging (mid­50s)

Public Broadcasting

Public Broadcasting

Public Broadcasting

Public Broadcasting Revenue $ource$

Government (33%)

Members (25%)

Corporations (15%)

Foundations, auctions, and others (27%)

– 1996 – Telecommunication Act

Cable Television

Cable Television

Table 10-3 Five Largest Cable System Operators, 2003

Cable Television

– Video cassettes becoming obsolete

Home Video

Feedback

Feedback

Figure 10-4 Household Viewing of Television at Various Times of the Day

• General reporting jobs at small stations– Off­camera reporters start:

• Newswriter

• News researcher– Managers start in sales positions

The Television Industry