PART 1: E-COMMERCE COMPANY IN VIETNAM: SUCCESS STORY OF SHOPEE CHAPTER 1: DESCRIBE THE COMPANY AND THEIR BUSINESS MODEL 1.1 Introduction the company Shopee... 1.2 The business model of
Trang 1For The Joint Stock
Company Logifarm
Trang 3PART 1: E-COMMERCE COMPANY IN VIETNAM:
SUCCESS STORY OF SHOPEE
CHAPTER 1: DESCRIBE THE COMPANY AND THEIR BUSINESS MODEL
1.1 Introduction the company
Shopee
Trang 41.2 The business model of Shopee (B2B
and B2C)
Key Partners
Individuals
or businesses
Shopee Affiliate
Media partners
Shipping companies
Trang 5Focus heavily on the R&D of
apps and websites
1.2 The business model of Shopee (B2B
and B2C)
Key Activities
Focus on marketing campaigns
Focus on finding a good quality,
reputable source
Trang 6Software developers
1.2 The business model of Shopee (B2B
and B2C)
Key Resource
Order processing facility
Automated supply chain
Warehouse
Trang 71.2 The business model of Shopee (B2B
and B2C)
Value Proposition
We Serve - We Adapt - We Run - We Commit - We Stay Humble
High-quality goods at a reasonable prices
Trang 8feedback, learn more about their customers and optimize sales
content.
Business Shopee Feed
function, minigames, and
livestreams
Shopee Game categories
1.2 The business model of Shopee (B2B
and B2C)
Customer Relationships
Trang 91.2 The business model of Shopee (B2B
and B2C)
Channels
online channels offline channels partnerships
Trang 10"seek" customers "see" customers
1.2 The business model of Shopee (B2B and
B2C)
Customer Segments
Active group of customers
Acquire a specific goods, quickly look up terms
Passive group of customers Does not have a clear need
Trang 111.2 The business model of Shopee (B2B
Trang 12Commissions and transaction fees
1.2 The business model of Shopee (B2B
and B2C)
Revenue Streams
Monetization approach
Trang 13STEP 1:
DEFINE OUTCOME
Discuss 1: What are the benefits that LOGIFARM company receives when the project is successful?
Trang 15Discuss 2 Define the LOGIFARM
GAINED TRACTION IN THE
COUNTRY
Trang 16DISCUSS 3: WHAT ARE THE PROBLEMS/DIFFICULTIES
THAT LOGIFARM IS FACING?
Website Facebook Instagram
=> Leading to difficult to synthesize, analyze, to determine
the appropriate strategy
Trang 17• Every time a
customer places a
large order
Supplier management is not effective
=> Tracking production, shipping, checking goods,
is a dilemma
Trang 18The obstacles in recruiting like arranging interviews, timekeeping
Trang 19BOARD OF MANAGER
QUALITY ENGINEERING
Trang 20STEP 3: DEFINE WHAT YOUR SYSTEM NEEDS
TO DO
Information search
Thorough and
accurate information
About Functional requirement
Trang 21Product screening functions, shopping cart management and
payment functions
Time-saving customer shopping experience
Trang 22Online support
function
Answer customer
questions
Trang 23About non functional
requirement
• Forget their password
• Create a new password
• First email address
• The system is not permitted
to keep or reveal the user's
credit
• Third parties
Trang 24Via chat frame
Communicate
questions
Usability
Trang 25Available 24 hours a day
Trang 26Shopping process
(Y / N)yes no
Filter and sort function
Minimize the risk
Computers, mobile phones,
iPads
User
interface
Suitable
Trang 28Running Campaigns Not only Website Multi-platform social media platforms Difficult
Compare and monitor the results
=> Using business management software, controlling the running of ads, even automatically posting; businesses save time reaching potential customer groups quickly
Trang 29Mistakes Employee evaluation
t
=> We need tools to assist with the recruiting and management process and storing suitable applicants
Trang 30Supplier Strong standards for product quality
Finall y
=> Under a lot of stress
Trang 31Requires a support
system
At the result
Automatically regulate information, categorize
quality suppliers
Improve the competitiveness
Trang 32Buy business management software
ERP
RIGHT SOLUTION
Supplier management,
human resource management, marketing campaign management
Solve the company's
problems
STEP 4: FIND THE
Discuss 1: Should you buy, rent or build the
solution?
Trang 33Increase the number
Trang 34Businesses have a lot of options
Trang 35Decide to
buy
Business management
software and organize
training sessions to help
employees use it instead of other solutions.
ER
P
Trang 36DISCUSS 2:
DO YOU
SELECT AN
SOURCE OR
Trang 37Logifarm picks open source ERP software
Trang 38Discuss 3: Evaluate different systems and select the best one?
Trang 40Step 1: Evaluate the
3 selected businesses: Odoo, Openbravo and
SQL-Ledge
STEP 5: SELECT THE RIGHT VENDOR
Trang 41STEP 5: SELECT THE RIGHT VENDOR
Trang 42STEP 5: SELECT THE RIGHT VENDOR
Trang 43Step 2: Based on the evaluation table above
Odoo and SQL-Ledge software have the highest scores
Send a request for a quote on these two
software
Trang 44Step 3
Odoo
software is the most suitable for LOGIFARM
Trang 45STEP 6: ESTIMATE IMPLEMENTATION AND OPERATING COST
Total initial capital
of $3 billion 1.5 billion
Used for piloting and testing and
profits
Trang 464 months
Trang 47First 4 months
273 million
Shipping, warehouse management, buying
Odoo software
Trang 49Built trust from
customers
Nearly 290
million
Average profit
The remaining capital after reinvestment
investment is -4.287,500
724 million
Contributed
to boosting
Revenue last 4 months nearly
700 million
After 8 months of operation
Trang 50STEP 7: CREATE
AN IMPLEMENTATIO
N PLAN
Trang 51GANNT CHART IN THE 1ST QUARTER
Make a busi ness pl an
Compl ete the documents for the company' s
i ncorporati on.
Mobi l i zati on of funds
Agri cul tural product col l ecti on stage 1/ 2022
Logifarm Joint Stock Company
Recrui ti ng and trai ni ng GEN 1 empl oyees
Stage 1' s fi nal report
Tri al sal es on fai rs,
stores
Trang 52GANNT CHART IN THE 2ND QUARTER
Logifarm Joint Stock Company
TASKS
Trang 53GANNT CHART IN THE 3RD QUARTER
Logifarm Joint Stock Company
TASKS
Trang 54STEP 8: UNDERSTAND AND MANAGE PROJECT RISKS
Has issues Difficult to
Trang 55Force majeure
FIRST
Trang 56Product quality
Trang 57Risk of poor equipment
quality
Personnel' inability to
operate machinery
Trang 58Danger of how Odoo software
Trang 59PART 3: ENTERPRISE SYSTEMS
3.1 Scenarios
• collecting
• selling agricultural products
on e-commerce platform in the form of B2B
• researches and develops four exclusive products
LOGIFAR
M
Trang 60PART 3: ENTERPRISE SYSTEMS
3.1 Scenarios LOGIFARM
In mid-May 2022, Logifarm company built the "Summer 2022" campaign,
• LOGIFARM Rice Milk: 500 bottles (1.5 liter type)
packs (500 grams)
=> received a contract
to manufacture
Trang 613.3 The stages to produce these four products
Logifarm's rice milkprocess
Source: Author
Trang 623.3 The stages to produce these four products
Logifarm's Granola process Source: Author
Trang 633.3 The stages to produce these four products
Logifarm's fruit juice process
Source: Author
Trang 643.3 The stages to produce these four products
Logifarm's vegetable supplement
process
Source: Author
Trang 653.4 Process
Flowchart and Odoo Demo
(video)
Trang 663.5 Website e-commerce of
Logifarm
Trang 673.5 Website e-commerce of
Logifarm
Trang 683.5 Website e-commerce of
Logifarm
Trang 693.5 Website e-commerce of
Logifarm
Trang 703.5 Website e-commerce of
Logifarm
Trang 71add products, post images, and develop and manage the e-commerce
website's inventory automatically optimizing and resizing product photo
Trang 72CONCLUSION
Trang 73Thank You
Trang 74Q&A