Web templates- Unifying the Web presence of California State Univ

California State University, San Bernardino Angela Marie Gillespie Follow this and additional works at: https://scholarworks.lib.csusb.edu/etd-project Part of the Communication Technolo

California State University, San Bernardino

Angela Marie Gillespie

Follow this and additional works at: https://scholarworks.lib.csusb.edu/etd-project

Part of the Communication Technology and New Media Commons

WEB TEMPLATES: UNIFYING THE WEB PRESENCE OF

CALIFORNIA STATE UNIVERSITY, SAN BERNARDINO

A Project

Presented to the

Faculty ofCalifornia State University,

rant, Coiamunic^tion Studies

rketing

, M

ABSTRACT iii

CHAPTER ONE: BACKGROUND

CHAPTER TWO: LITERATURE REVIEW

CHAPTER THREE: METHOD

Template Design

Template Development

Discussion

Evaluation

Limitations of the Project

Future Research and Recommendations

Template

Figure 3 Template - Page Content Highlights

Web Page

Figure 6 News.csusb.edu Home Page

Figure 7 News.csusb.edu Inside Page

Bernardino (CSUSB)

anywhere where recommended as well (Keith et al.)

(Colyer, 2005)

identity (Lynch & Horton, 2002), which can further the e­

Accessibility Standards [Section 508], 1998)

(Cheng, n.d.)

508], 1998)

■

needed to deliver content (lowering page size),

stylesheets provide little help, converting page-by­

standards" (p 43)

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2006)

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(S Robinson, personal communication, June 25, 2007)

brand their university and attempt to establish that will allow them to communicate a single me the entire university This project focused on t

as one communication channel and unifying the bi'

identity of that one channel The author recogni.

this is a starting point to a much larger task d

The success of the final project was deterir

ensures that the code is valid and does not brea

set forth by the W3C recommendations CSS ValidaService (http://jigsaw.w3.org/css-validator) and Validation Service (http://validator.w3.org) are

successfully passed the XHTM: 1.0 Transitional d

type All CSS files were found error-free accord

level 2.1 standards Visual checks where done to

consistency in the presentation of design elemen

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Balmer, J M T., & Gray, E R (2003)

Balmer, J M T., & Greyser, S A (Eds.)

13, 2007, from http://www.w3.org/TR/2007/CR-CSS21­

January 14)

reputation Journal of Marketing Management, 15, 157­

Office of Academic Affairs Web site: http://academic­

Krug, S (2005)

Okin, J R (2005) The information revolution: The not­

http://info.sen.ca.gov/pub/01-02/bill/sen/sb_0101­

management European Journal of Marketing, 31, 340­