Spirit of Charity Innovation DistrictAn area of untapped community promise and market potential for investment 7 Duncan Plaza City Hall Tulane Health Sciences Center Charity Hospital Vet
Trang 1Spirit of Charity Innovation District Prospectus
September 2019
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Trang 2A h i s t o r i c o p p o r t u n i t y i n
t h e m i d d l e o f o n e o f t h e
w o r l d ’ s g r e a t c i t i e s
Trang 3A Renewed New Orleans
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Trang 4PUNCHING ABOVE ITS WEIGHT
New Orleans named #3 Big City in the USA
ON THE MOVE
Named One of Ten Tech Markets to Watch
RISING TECH HUB
Recognized as a “Rising Tech Hub That May
New Orleans is at its
highest point, in nearly
every economic
development ranking,
in the city’s 300 year
history
Trang 5Spirit of Charity Innovation District
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Trang 6About Spirit of Charity
Innovation District
Trang 7Spirit of Charity Innovation District
An area of untapped community promise and market potential for investment
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Duncan Plaza
City Hall
Tulane Health Sciences Center
Charity Hospital
Veterans Affairs
DXC Technology
Delgado Charity School of Nursing
LCRC
University Medical Center NOBIC
• 3.5M sf of existing office space
• 12 acres of surface parking
Major Employers & Assets
• Tulane Medical Center (235 beds)
• Tulane School of Public Health and Tropical Medicine (1,400+ students)
• Delgado Community College Charity School of Nursing (400+ students)
• City Hall
• New Orleans BioInnovation Center (NOBIC)
• 11,800+ jobs (2015) Source: GNOF
Trang 8• The iconic building continues to
be the Spirit of Charity Innovation District’s major landmark
• Historic hospital held in
reverence by the people of New Orleans
The iconic building continues to be the
Spirit of Charity Innovation District anchor
institution
Trang 9The development team is embracing several programmatic elements outlined in the Spirit of Charity Innovation District
Strategic Plan, including:
1 Tulane University (anchor tenant)
2 Housing (affordable and market rate)
3 Retail and Parking
4 Community Spaces
5 Potential Education Space for Orleans Parish School Board
CHARITY HOSPITAL
A Catalytic Redevelopment Process
for Spirit of Charity Innovation District
Trang 10CENTRAL BUSINESS DISTRICT (CBD) ASSETS AND DEVELOPMENT
Class A office space and multi-family investments surround the Spirit of Charity Innovation District
University Medical Center
Veterans Affairs Hospital
Arena Superdome
Union Passenger
French Quarter
Mississippi
River
LCRC LSUHSC
for Downtown projects
• Representing 316 individual
projects
• 35% increase over 2017 (308
permits at $419,593,490)
Trang 11• Superdome to the West
• Central Business District to the South
• French Quarter to the East
Trang 12Four economically vibrant areas surround the Spirit of Charity Innovation District
• New Orleans is #1 in the Country for jobs growth in healthcare
• BioDistrict includes the Spirit of Charity Innovation District, and stretches farther north
• 1,500 acre District
• Over $2 billion invested in state
of the art facilities, including:
• Louisiana State University School of Medicine
• Louisiana Cancer Research Center
Trang 13"We’re working also on a long-term extension of the Saints, keeping them here another 15 years, and with framework in place for another 15 beyond that So the goal is the to have the Saints here for 30 more years."
Governor John Bel Edwards
Trang 14CENTRAL BUSINESS DISTRICT
Four economically vibrant areas surround the Spirit of Charity Innovation District
• The area holds over 13.9 million
square feet of office space
• Represents the largest concentration of jobs in
Louisiana with 62,000 jobs
Trang 15FRENCH QUARTER
Four economically vibrant areas surround the Spirit of Charity Innovation District
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• Founded in 1718
• Heart of New Orleans tourism,
drawing over 17 million visitors
annually
• Home to eight New Orleans landmarks, including St Louis Cathedral and Jackson Square
• Hosts major events, including French Quarter Fest and
Southern Decadence
Trang 16Spirit of Charity Innovation District:
Data
Trang 17Spirit of Charity Innovation District LAND USE OVERVIEW
Reflecting a healthcare history and opportunities for further investment
17 Source: Charity Innovation District Briefing Book
Hotel Residential Retail
Other (I.e Downtown Library and Duncan Plaza)
Trang 18All Occupational Licenses Hotels, Motels, B&B’s
Short Term Rentals Full Service Restaurants Alcohol Beverage Outlets Live Entertainment Permits
Spirit of Charity
Innovation District
14831482
Dominant Zip Code (70112)
58532N/A539213
City of New Orleans
11,5713494,5838611,454156
CURRENT REGISTERED BUSINESSES
Recent increases in Spirit of Charity Innovation District permitting total nearly $87 million in new construction—reflecting investments across the City
Trang 20Public Transit
The Spirit of Charity Innovation District is the most transit accessible area in New Orleans—63% of the District has bus or streetcar access
• Workers from across New Orleans
commute into downtown through the Spirit of Charity Innovation District
transfer hub
• Three main circulation routes service
the Spirit of Charity Innovation District
• The Canal Streetcar line connects the
Spirit of Charity Innovation District to Mid-City, the rest of the CBD and the French Quarter
• A multi-modal transit hub is envisioned
for the district
Trang 21CBD-3 Cultural Arts District:
Designed to address the Canal St Theater District
CBD-7
CBD-4
CBD-3
Trang 22NEW ORLEANS OPPORTUNITY ZONES
In the City of New Orleans, much of the Central Business District (CBD), Medical Corridor and surrounding
neighborhoods are OZ’s
Trang 23Anchor Institutions and Assets
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Trang 24MAJOR EMPLOYERS
Trang 25• The digital transformation company will
be hiring 2,000 employees in their Poydras Street office
• Average salary $63,000; full annual
payroll over $130M
• Total job impact, including indirect and
induced = 4,500
• Fueled by partnerships with local
two-year colleges and four-year universities
DXC TECHNOLOGY
The largest economic development
announcement in New Orleans and a
Spirit of Charity Innovation District
resident
Trang 26• The Uptown campus is land-locked
and driving the university’s downtown growth
• Will serve as anchor tenant in the
former Charity Hospital redevelopment
• Tulane’s 35-acres within Spirit of
Charity Innovation District house the university’s:
o School of Medicine
o School of Public Health
and Tropical Medicine
o School of Social Work
o Administrative offices
TULANE UNIVERSITY
This key university partner occupies 1/3
of the Spirit of Charity Innovation District
Trang 27• NOBIC is a $50MM wet-lab & office
building dedicated to research, innovation, and technology
commercialization
• The BioFund serves as NOBIC's
investment arm
• Both are located in the Spirit of Charity
Innovation District and a qualified opportunity zone
• The BioFund holds a proven
management & investment track record
• Offerings include pro-bono technical
assistance for affiliated companies
• Investments are across many industries,
but specialize in bio
NEW ORLEANS
BIOINNOVATION CENTER
(NOBIC) AND BIOFUND
Trang 28• 1,041,300 square foot facility in
the heart of the Spirit of Charity Innovation District
• Currently used as a low-barrier
FORMER VETERANS AFFAIRS
HOSPITAL
Trang 29FORMER WARWICK HOTEL
• 130,000 square foot former
hotel
• Purchased by New Orleans
Redevelopment Fund in June
2019 for $8 million
• $60 million renovation planned
for hotel/retail/commercial uses
Trang 30DUNCAN PLAZA
• 4.5 acre public park and green space in
the Spirit of Charity Innovation District
• New Orleans Downtown Development
District currently overseeing redevelopment efforts
Trang 3131
Trang 32Payroll Subsidies
• Quality Jobs Program (QJ): up to a 6% annual cash rebate on qualified payroll
expenses incurred by companies creating new jobs, for up to 10 years
• Digital Interactive Media and Software Development: an annual 25% tax credit on
qualified payroll expenses incurred by companies producing digital interactive
products or platforms
• Qualified Entertainment Company (QEC): an annual 15% or 20% tax credit on
qualified payroll expenses incurred by entertainment companies that create a
minimum of five net new jobs, each with a salary equaling or exceeding $45,000/yr.
• Enterprise Zone: a $3,500 or $1,000 one-time tax credit for each new job created, if
Trang 33Investment Subsidies
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• Research and Development: up to a 30% annual tax credit on qualified research
expenditures incurred in Louisiana — with no cap and no minimum expenditure.
• Digital Interactive Media and Software Development: an annual 18% tax credit on
qualified production expenditures incurred by companies producing digital
interactive products or platforms.
• Quality Jobs Program (QJ): either a one-time state sales/use tax rebate on capital
expenses or a one-time 1.5% investment tax credit for qualifying expenses.
• Enterprise Zone: either a one-time state sales/use tax rebate on capital expenses or
a one-time 1.5 percent investment tax credit for qualifying expenses.
Trang 34Investment Subsidies
Angel Investor: up to a 25% one-time tax credit to investors who invest in businesses
certified by the Louisiana Department of Economic Development (LED) as “Louisiana Entrepreneurial Businesses.”
Historic Rehabilitation Tax Credits: A federal income tax credit worth 20% of qualifying
expenses is available for the rehabilitation of historic, income-producing buildings When combined with the corresponding state historic tax credit worth 20% of the same
qualifying expense total, a one-time gross subsidy equal to 40% of building renovation
costs is generated.
New Markets Tax Credits (NMTC): A federal income tax credit worth 39% of a qualifying investment or loan made to a business within a qualifying census tract.
Trang 35Property Tax Incentives
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Payment in Lieu of Taxes (PILOT): a series of annual tax payments, in amounts
negotiated in advance between a company and local government The company
benefits from lower and predictable tax bills while local government taxing bodies
receive a commitment to be paid a pre-determined amount annually over the life of the PILOT agreement.
Industrial Tax Exemption Program (ITEP): waives, for ten years, 80% of the property tax due on a manufacturer’s qualifying capital investment related to the manufacturing
process.
Restoration Tax Abatement (RTA: freezes for up to ten years the property tax due on
an existing building The tax is frozen at the building’s pre-renovation assessed amount.
Trang 36Zoning Benefits
• Floor Area Ratio (FAR) governs the building massing
• The maximum FAR is 12, but can be increased via bonuses for green buildings, affordable housing, public space, landmark preservation and transit oriented development
• There are no maximum height restrictions: minimum height is 3 stories
• Under current zoning regulations, overall development capacity of the district as zoned is 47 million square feet, of which only 8–10 million has
Trang 37Spirit of Charity Innovation District
Team
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Trang 38STRATEGIC PLAN
Facilitated in 2018 by the Greater New Orleans Foundation, creates a new community vision for the District
Guiding Principles
• Mixed income community designed to “Live,
Work, Play, and Heal.”
• Economic development driven by job creation
• Equitable development and economic inclusion
• Small business development and local
hiring/training
• Live and work potential across all income levels
• Maintenance of historic fabric and culture
Trang 39Retain Existing
Jobs
Incubate Small
and Local Businesses
Articulate Workforce Development Career Pathways
Promote Equitable Land
Use
Foster Local Retail and Attract Regional Retail
Engage Anchor
Institutions
Create 21 st
Century Green Infrastructure
Improve Mobility
and Transportation
Address Homelessness/
Transitional Housing
Build Affordable
Housing
Innovate On Early Childhood Development
Capitalize On Opportunity Zone Status
Trang 40ENGAGING the Spirit of
Charity Innovation
District
Trang 4141
Trang 42New Orleans – Metairie MSA New Orleans
New Orleans CBD Opportunity Zone
POPULATION OVERVIEW
Trang 43POPULATION GROWTH
The area in the immediate vicinity of the Spirit of Charity Innovation District has experienced significant growth
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• Since 2000, the Central Business
District Opportunity Zone has grown by 62.5%
• The Central Business District
Opportunity Zone is the second fastest growing Census Tract in Orleans Parish when measured
by percent of population growth
Source: U.S Census Bureau, 2013-2017 American Community Survey 5-Year Estimates; 2000 U.S Census; PolicyMaps
Trang 45INCOME SPENT ON HOUSING
For many working individuals living in or near the Innovation District, a significant portion of income is spent on rent
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• In Orleans Parish 35.5% of a
working individual’s income is spent on rent
• In the Central Business District
Opportunity Zone over 52% of a working individual’s income is
spent on rent
Source: U.S Census Bureau, 2013-2017 American Community Survey 5-Year Estimates; 2000 U.S Census; PolicyMaps
Insufficient Data 21.34% or less 21.35% - 23.19%
Trang 46EQUITY INDICATORS AND AFFORDABILITY
Enterprise Opportunity 360 Measurement Report illustrates the difficulties and opportunities for cost-burdened households
INDICATOR
Spirit of Charity Innovation District CENSUS TRACT
REGION (CBSA)
Percent of People in Poverty (2013-17) 26.30% 18%
Share of 2-Bedroom Rental Units that are Affordable at 50% of AMI (2012-16) 13.76% 23.88%
Residential Vacancy Rate (2013-17) 32.49% 13.32%
Percent of All Low-Income Households that are Severely Cost-Burdened (2009-13) 45.53% 38.20%
Trang 47HIGH HOUSING NEEDS DESIGNATION
Enterprise has determined the Spirit of Charity Innovation District census tract meets key criteria for greater housing investment
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Trang 48MAJOR EMPLOYERS
The Innovation District sits in the middle of a major business hub
• Over half of the businesses in the Central Business District are considered large
% of Jobs at Firms with 500+
Employees
Trang 49The Spirit of Charity Innovation District is located in the middle of one of the
highest concentration of workers in New Orleans
Source: Longitudinal Employer-Household Dynamics, 2015; PolicyMaps
Insufficient Data
297 or less
298 - 617
618 – 1,139 1,140 – 2,282 2,283 or more
Workers
Note: Number of workers is by employment location and includes only primary jobs The immediate vicinity of the Innovation district is defined as any census tract that touches the pink box (excludes French Quarter).
Immediate Vicinity
of Innovation District
Orleans Parish
New Orleans MSA
Trang 50BLOCK GROUP 2, CENSUS TRACT 134 COMMUTING PATTERNS
Trang 51INDUSTRY OVERVIEW
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Spirit of Charity Innovation District Block Group 2, Census Tract 134
Orleans Parish
New Orleans MSA
Health Care and Social Assistance 18.5% 12.3% 13.8%
Professional, Scientific, and Technical Services 10.3% 8.5% 6.4%
Administration & Support, Waste Management and Remediation 10.0% 6.1% 6.2%
Arts, Entertainment, and Recreation 7.9% 2.8% 2.1%
Management of Companies and Enterprises 7.8% 1.9% 1.7%
Accommodation and Food Services 6.4% 19.5% 12.8%
Other Services (excluding Public Administration) 2.4% 2.9% 2.7%
Real Estate and Rental and Leasing 2.0% 1.7% 1.8%
Source: U.S Census Bureau, 2011-2015 American Community Survey 5-Year Estimates
Note: Economic data is representative of workers who work in the geography regardless of where they live Jobs represent only primary jobs