Music and Entertainment Learning Experience_1112

Provisional to Established Program ProposalAssociate in Science MELE – Music & Entertainment Learning Experience Date of Proposal: April 2012... Through the MELE program, Honolulu Commun

Provisional to Established Program Proposal

Associate in Science

MELE – Music & Entertainment Learning Experience

Date of Proposal: April 2012

Proposed Date of Established Status: Fall 2012

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ORGANIZATION OF THE MUSIC & ENTERTAINMENT

LEARNING EXPERIENCE PROGRAM

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RELATIONSHIP OF OBJECTIVES TO APPROPRIATE

FUNCTIONS OF THE COLLEGE AND UNIVERSITY

A MELE STRATEGIC PLAN 2011-15

1 ORGANIZATION OF THE MUSIC & ENTERTAINMENT LEARNING EXPERIENCE PROGRAM

In Fall 2008, the University of Hawai‘i Board of Regents approved the Associate

in Science (A.S.) degree program in MELE – Music & Entertainment Learning

Experience – as a Provisional program This document is a request to the Board of Regents to approve MELE’s A.S degree program as an Established program This document updates the relevant descriptive information on the program that was included

on the earlier request, and analyzes assessment information collected during the

program’s Provisional status

Through the MELE program, Honolulu Community College (HCC) offers an A.S.degree with concentrations in the areas of (a) music business and (b) audio engineering technology The MELE program curriculum prepares students for entry-level positions in the music industry and for transfer to baccalaureate programs The curriculum focuses oncombining academic experience with real-world applications to prepare students to work

in the rapidly evolving global music and entertainment industry for the 21st century MELE provides students with educational paths to careers in the music and entertainmentindustry by delivering instruction in artistic creativity, production technology, and

business management

Organizationally, the MELE program was initially located in the University College at HCC It has become clear that MELE fits better within a Career and TechnicalEducation framework, and beginning Fall 2011 it was placed in the Communication and Services (Tech 2) division, which is one of two CTE divisions at HCC This placement will be formalized with the campus reorganization that is expected to become effective Fall 2012

The mission and objectives of the MELE program, as stated in its Strategic Plan2011-15 (attached as Appendix A), are as follows:

The mission of the MELE program is to serve the community as the premier,

comprehensive program that fosters and promotes music industry professions from songwriting and technical production to artist management and music publishing

The major objectives of the program are:

■ To provide a trained workforce in the interconnected fields of

production technology, music industry business, and artistic creativity

■ To serve the need to create an environment and infrastructure in Hawai‘i that encourages the creation and development of innovative ideas and their conversion into products and services that can be

marketed nationally and globally, returning economic benefits to the state

■ To provide practical, professionally focused education for students to prosper in diverse work environments to reach their individual, academic and professional goals

■ To provide a comprehensive music training center capable of serving students on both O‘ahu and neighbor islands

■ To provide the State of Hawai‘i with a training center to serve the music and entertainment community composed of artists, studio technicians, producers, publishers, entertainment attorneys, and other music and entertainment-related occupations

■ To establish Hawai‘i as the premier Pacific Basin training center for music business and production, thus promoting the economic development of the state

Learning Outcomes, Degree Paths, and General Education

The MELE Program offers two concentrations within the Associate of Science (A.S.) degree path: (1) Music Business, and (2) Audio Engineering Technology For bothconcentrations, students are required to complete a set of courses that span their freshmanand sophomore years These course requirements include mathematics, English, and speech, which are designed to help all students develop a common knowledge base and set of practical skills These courses enable the program to meet the general education learning outcomes specified by the Accreditation Commission for Community and JuniorColleges

The ACCJC general education learning outcomes that MELE students are expected tomeet are as follows:

a. An understanding of the basic content and methodology of the major areas of knowledge: areas include the humanities and fine arts, the natural sciences, and the social sciences

b. A capability to be a productive individual and life-long learner: skills include oral and written communication, information competency, computer literacy, scientificand quantitative reasoning, critical analysis/logical thinking, and the ability to acquire knowledge through a variety of means

c. A recognition of what it means to be an ethical human being and effective citizen: qualities include an appreciation of ethical principles; civility and interpersonal skills; respect for cultural diversity; historical and aesthetic sensitivity; and the

willingness to assume civic, political, and social responsibilities locally,

nationally, and globally (ACCJC, Accreditation Standards, pp 7-8)

MELE Program Learning Outcomes

In addition to the general education learning outcomes, MELE students are

expected to meet the following program learning outcomes upon completion of the

MELE A.S degree:

MELE Program Learning Outcomes (Common and Concentration)

● Describe the economic,

musical & technological

developments and new

business models of the

● Demonstrate an understanding of the use

of recording technology

● Demonstrate an appropriate mastery of techniques and skills used in operating studio equipment and sound systems

● Explain the careers, contracts, law, processes and economics of the music business

● Prepare public relations programs for entertainment and music business clients

● Describe various types

of intellectual propertyand copyright laws within the music industry

● Identify the role of music publishing in entertainment and music business

● Describe the importance of appreciation of diversity and global perspectives in music business and

entertainment

MELE Curriculum

The MELE curriculum has been designed to enable students to meet the program learning outcomes The following table summarizes the overall structure of the MELE curriculum for students in the two degree paths A list of courses indicating sequencing

by semester is included as Appendix B, and detailed course descriptions are included as Appendix C

Summary of MELE Curriculum

Program Prerequisites

 C or higher in ENG 22/60 or ESL 23 or placement in ENG 100

 C or higher in MATH 24 or placement in MATH 25

Common to Both

Audio Engineering Concentration

 ART 101 - Intro to the

Visual Arts or ART 113

Philosophy: Morals and

Society or REL 150 Intro to

World’s Major Religions or

ENG 257H Hip-Hop Lit and

Culture

 SP 151 – Personal and

 ACC 201 – Elementary Accounting I

 ACC 202 – Elementary Accounting II

 BLAW 200 – Legal Environment of Business

 ECON 130 – Principles of Economics- Microeconomics

or ECON 131 – Principles of Economics –

Macroeconomics

 MATH 100 – Survey of Math

 MELE 201 - History of the Recording Business

 MELE 202 – Public Relations in the Music Industry

 MELE 203 – Intellectual Properties

 MELE 204 – Music Publishing

 MELE 275 – Practicum

 ICS 100 – Computer Literacy and Applications

 CENT 112 – Fundamentals of Electronics

 MATH 103 – College Algebra

 MELE 211 – Audio Engineering I

 MELE 213 – Studio Production

 MELE 215 – Sound Reinforcement

 MELE 220 – Audio Engineering II

 JOUR 150 – The Press and Society

 PHYS 100 – Survey of Physics

 PHYS 100L – Survey of Physics Lab

Public Speech  SCI 121 Introduction to

Science: Biological Science

or any BIOL science with lab

Practicum

The practicum serves as a “capstone” experience for MELE students through which they apply the knowledge and skills they have acquired in the workplace Studentsare guided through the process starting with their third semester, where they begin to identify possible organizations or individuals to work with Recent examples of

companies that have hosted MELE students for their practicum experiences are:

Mountain Apple Company, Clear Channel Communication, Blue Planet Sound, Milan Bertosa Engineering, Soul Sound Studios, Hawaii Pacific Entertainment, and Low Brow Studios The MELE faculty coordinator works closely with these companies in assessingstudent performance

Partnership with Belmont University

Belmont University, and in particular its Mike Curb College of Entertainment andMusic Business, served as a key resource in the planning, development, and funding of MELE Its faculty have provided guidance on curriculum, studio design and equipment, and operations The Mike Curb Family Foundation has provided $250,000 to MELE to support its facility and equipment requirements From a curriculum standpoint,

Belmont’s Mike Curb College—as one of the leaders in providing educational pathways

in music business, production, audio engineering technology and songwriting—facilitatestransfer opportunities for MELE students and provides them with instructional resources that otherwise might not be available in Hawai‘i

A general partnership agreement between Honolulu Community College and Belmont University was established in the spring of 2007 The purpose of the

comprehensive partnership is to facilitate student completion and transfer of the A.S degree with a concentration in Music Business or Audio Engineering Technology The partnership includes a shared curriculum that ensures transferable credits earned at HCC through the MELE program, enabling students to matriculate to Belmont University to via a 2+2 articulation pathway for students wishing to continue towards a bachelor’s degree with Belmont University’s Mike Curb College of Entertainment & Music

Business Courses in the major subject areas are delivered through synchronous and asynchronous delivery modes

The partnership has worked exceptionally well HCC faculty have team-taught classes with Belmont faculty via two-way synchronous video connection, to the great benefit of MELE students HCC faculty have traveled to Belmont in the summer for

professional development opportunities, expanding their knowledge and experience Curriculum articulation between the two programs has been seamless; credits earned in the MELE program have transferred to Belmont, and upon completion of the associate degree at HCC, students can continue to a bachelor’s degree at Belmont The first MELEtransfer student, Aaron Domingo, graduated from Belmont in Fall 2011 Aaron Domingoentered the MELE program in the Fall 2008 semester as a transfer student from

Kapi'olani Community College and UH Mānoa Two years later with an Associate of Science from MELE and a Bachelors of Business Administration in music business with

an emphasis in production from Belmont University's Mike Curb College of Music & Entertainment, Aaron is planning to move back home and develop his own business in the music and entertainment industry Another MELE student is currently working his way through the same bachelor’s program and is scheduled to graduate in 2013

2 RELATIONSHIP OF OBJECTIVES TO APPROPRIATE FUNCTIONS OF THE COLLEGE AND UNIVERSITY

University of Hawai‘i System

By providing quality instruction to, and thereby building the capacity of, Hawai‘i

students in academic subjects and applied skills that contribute to the nurturing, growth, and preservation of music in Hawai‘i, the MELE program directly supports the

University of Hawai`i system mission:

The common purpose of the University of Hawai`i system of institutions is

to serve the public by creating, preserving, and transmitting knowledge in

a multi-cultural environment The University is positioned to take

advantage of Hawai`i’s unique location, physical and biological

environment, and rich cultural setting At all levels in the academy,

students and teachers engage in the mastery and discovery of knowledge

to advance the values and goals of a democratic society and ensure the

survival of present and future generations with improvement in the quality

of life.

University of Hawai‘i Community College System

The MELE Strategic Plan 2011-15 includes details on MELE’s alignment with the

UHCC System strategic goals Additional evidence of alignment includes the following:

Native Hawaiian educational attainment: During the period Fall 2009-Spring

2012, Native Hawaiian students have accounted for an average of 33.9 percent of MELE students each semester This high percentage reflects the program’s

commitment to the UHCC strategic goal of increasing Native Hawaiian

enrollment, and has contributed to the UHCC system’s overperformance on this key measure of success This high participation also reflects the program’s identification with Hawaiian culture, in which music plays a vital part, and its efforts to reach out to students of Native Hawaiian ancestry

Function as a seamless state system: MELE’s A.S degree program remains, as it was at the time of its approval as a Provisional program, a unique program within the University of Hawaii Community Colleges system, neither duplicating nor supplanting any current degree or certificate program available within the UHCC system Its curriculum includes a significant component of general education courses, which facilitates student transfer to the four-year institutions in the system MELE has endeavored to work with units within the UH system to enhance the opportunities and experience for its students For example, it

organized the participation of seven MELE students in the UHM Shidler College

of Business’ Entrepreneurs’ Bootcamps #1 & #2, encouraging their further skill development in business plan writing and interest in entrepreneurship

MELE is also developing relationships with high school students who are

interested in exploring the music industry as a possible career path In Fall 2011, MELE began developing a program with Kaimuki High School that is modeled after the Academy system, through which it introduces high school students to themusic industry and to MELE’s curriculum, and engages them in career

exploration activities MELE is planning to expand this program to other high schools

Although there are no four-year programs within the UH system in either music business or audio engineering, MELE requires a significant number of courses that can easily be transferred to other four-year programs within the UH system

In order to expand the educational advancement for MELE students, HCC is in the process of working with West Oahu’s Academic Affairs office to create a two plus two pathway for students, similar to the pathways that have been established for other existing programs such as early childhood education, administration of justice and computer, electronics, networking technology (CENT)

Promote workforce development: MELE enables its students to learn directly from, and maintain close ties with, people and organizations in the music industry through various initiatives, including: organizing special events that bring high quality, hands-on learning opportunities into the MELE studio, such as workshopsand guest lectures; developing internship relationships with local organizations that provide real-world learning experiences for its students; arranging

opportunities for students to learn “in the field” at concerts and other special

events; and maintaining close ties with professional organizations such as

American Society of Composers, Authors and Publishers (ASCAP), Broadcast Music Inc (BMI), the National Association of Recording Arts and Sciences (NARAS), the Nashville Songwriters Association, Grammy U, and the Audio Engineering Society, which provide career guidance and learning opportunities for students during the program and as they transition into the workplace

Examples of events that have brought the industry “into the classroom” include the following:

 July 10-12, 2009 First Annual MELE Songwriters Workshop with Jon

De Mello, Adam Watts, Manu Boyd, Craig Wisemen, Dennis Matkosky, Leah Bernstein, Puakea Nogelmeier, and Andy Dodd

 June 25-27, 2010 2 nd Annual MELE Songwriters Workshop with Mark

Bright, Wes Bulla, Robert Cazimero, Bob DiPiero, Katie Herzig, Kyle Jacobs, Kawika Kahiapo, Kainani Kahaunaele, Eric Lagrimas, Leslie Thomasina, John Vierra, and Daniel Wujcik

 February 9-12, 2011 53 rd Annual GRAMMY Awards- The MELE

Program in conjunction with the NARAS organization took five students and two faculty to the 53rd Annual GRAMMY awards, which included backstage tours, industry workshops, and awards ceremony

 October 20-23, 2011 131 st Audio Engineering Society Conference: For

over 60 years, the AES has been the largest gathering of audio professionals and enthusiasts on the globe, attracting delegates from over

100 countries worldwide One student and faculty member participated in workshops; tutorials, technical papers and the exhibition floor provide attendees with a wealth of learning, networking and business

opportunities

 January 24, 2012: MELE Guest Lecture Series workshop with

NYC-Basedbased Engineer/Producer Jeremy Loucas, Featuring RAS TRIO (Romain Collin, Abe Lagrimas Jr., Shawn Conley)

 February 10, 2012: MELE Guest Lecture Series Presents “The Endless

Inbetween: A Conversation with Jeff Richman and Dean Taba”

Develop infrastructure to support student learning: MELE has installed the-art equipment in its studios, which now provide its students with the ability to learn on equipment that is equally, if not more, advanced that what they will encounter in the workplace The selection of this equipment is guided by MELE’s

state-of-Advisory Board, which comprises music industry and education experts, and ensures that student learning in the program will translate into real-world skills and value to employers.

The Mike Curb MELE classrooms, recording studios, and technical shop are housed in one building located on the main campus of Honolulu Community College The Mike Curb MELE Studio contains two classrooms, three recording studios and one tech shop The studios were designed by Shimokawa Nakamura architects and Belmont University Dean Wes Bulla and assistant Daneil Wujcik The MELE facility is used in the instruction of all audio engineering and music business courses In addition, the facilities have been used in a professional operating environment as well as non-credit course work In every instance, the audio equipment installed in the Mike Curb MELE studios is industry standard equipment that can be found in audio facilities throughout the world Studio equipment and specific performance characteristics are selected based on the curricular standards for each course and industry best practices As students progress through the coursework, they are introduced to and operate different types of signal flow and console architecture For example, the audio

engineering technology (AET) curriculum begins with the study of signal flow through analog audio consoles and processing equipment and processes through early examples as well as modern versions The curriculum will culminate in the study of digital signal flow and operation of modern digital audio workstation work surfaces

Classroom Facilities and Equipment Related to Courses

Mike Curb MELE Studios The center of the AET program on campus, this facility contains wired intranet as well as wired and wireless campus internet networks The intranet system provides storage for student audio and other media files and allows faculty access to those files for assessment purposes All room areaccessible to the campus internet network; the studios are connected to the

2-416: Classroom 416 contains modern and historical examples of audiorecording equipment covered in MELE 102 as well as equipment used for the MELE 211, 213, and 220 courses A small recording studio setup contains a Toft