ASSIGNMENT ON ENGLISH FOR SPECIFIC PURPOSES 1 TOPIC THE EFFECTS OF MEDIA ON FOOTBALL

Making football more widely popular.... They have a symbiotic relationship in which football requires the media to thrive, and the media requires football to be commercially successful a

THUONG MAI UNIVERSITY BUSINESS ADMINISTRATION

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-ASSIGNMENT ON ENGLISH FOR SPECIFIC PURPOSES 1

TOPIC: THE EFFECTS OF MEDIA ON FOOTBALL

Group: 8 Class: 22104ENTI10011 Instructor: Ms Vu Thi Thu Trang

Hà Nội, 10/2022

TABLE OF CONTENTS

Introduction 2

2.1 General view of football 2

2.1.1 Concept 2

2.1.2 Basic characteristics 2

2.2 History of media about football 4

2.2.1 Newspaper 4

2.2.2 TV 4

2.3 How Football is covered across The Media 5

2.4 The positive effects of media on football 8

2.4.1 Making football more widely popular 8

2.4.2 Increasing the amount of revenue 11

2.4.3 Inspiring the next generation of people to participate 13

2.4.4 Providing viewers with more knowledge 15

2.5 The negative effects of Media on Football 15

2.5.1 Lack of attendance 15

2.5.2 Increasing scrutiny and criticism on the players 16

2.5.3 Putting pressure on both players, clubs, and coaches 16

2.5.4 Media bias 17

2.6 Suggestion negative effects of the media on football 17

Conclusion 18

There are so many things in life that seem made for each other They complement each other, and neither can effectively exist in isolation The relationship between the media and football is a good example The media and football have become increasingly interdependent over time They have a symbiotic relationship in which football requires the media to thrive, and the media requires football to be commercially successful and profitable

Along with the development of football, the media is also becoming more diverse and its influence on this sport is also increasing It can be said that the media has had a huge impact on football, especially in the way viewers approach and experience it Although the media has many positive influences, it can also have adverse impacts on football

In order to further explain this influence, with the knowledge learned from English for Specific Purposes 1, Group 8 decided to choose the topic "The effects of media on football", thereby offering some suggestions to improve the relationship between football and the media in the future

2.1 General view of football

2.1.1 Concept

Football, also called Soccer, game in which two teams of 11 players, using any part of their bodies except their hands and arms, try to maneuver the ball into the opposing team’s goal Only the goalkeeper is permitted to handle the ball and may do so only within the penalty area surrounding the goal The team that scores more goals wins

Football is the world’s most popular ball game in numbers of participants and spectators This sport can be played almost anywhere, from official football playing fields (pitches)

to gymnasiums, streets, school playgrounds, parks, or beaches The Fédération Internationale de Football Association (FIFA) - football’s governing body, estimated that

at the turn of the 21st century there were approximately 250 million football players and over 1.3 billion people "interested" in football

2.1.2 Basic characteristics

Football is a highly confrontational sport The situations on the field are diverse and complex, requiring the fierce fighting spirit and intelligent coordination of the whole team The diversity, richness and attractiveness of football are reflected in the following three characteristics: collectivity, combat, and complexity

- Football is a highly collective sport

The football match is conducted on a large field with two teams, each with eleven players

In a team, individual players are very important A good team cannot be without excellent players However, no player has the strength to overcome a large space and the fierce block of the opponent to score a goal Therefore, it requires the players to know how to coordinate closely with each other and support each other in attack as well as in defense for the purpose of winning

With today's high technical level, the collectiveness in competition is also increasingly demanding Both in attack and defense, the whole team must participate The essence of improving the level of tactics is to improve the level of offensive and defensive organization and the collective character of football

- Football is a highly combative sport

Football is a highly combative and antagonistic sport during the game Both teams have to fight fiercely to control the ball The party in control of the ball seeks all methods to attack the opponent, while the defenders find every method to limit and block the opponent's attack

However, we should not understand that the high combat and antagonism mean that the players try to push, quarrel, and conflict with each other, but rather that this is the competition for tactic, spirit, will, bravery, valid collision, etc to win It is that which helps players become more and more perfect in professional activities and community

activities - Football is a complicated sport

Football is the only sport where the players on the field are not allowed to use their hands (except for the goalkeeper when in the home team's penalty area) but mainly use their feet to control the ball Since then, the feet not only keep the function of moving like in other sports, but also have the very important task of performing extremely diverse, complex, and flexible ball control movements such as holding the ball, dribbling and kicking the ball

Football is also attractive because of its fierce rivalry on a large field, with a high degree

of exercise and high difficulty In competition, it is not only necessary to have an uncompromising fighting spirit but also to devote all your heart to the hope of winning Therefore, in order to control the ball, it requires the player to have a long and arduous training time

On the other hand, the complex nature of football is also reflected in the tactical development process The history of football is associated with the constant evolution of tactical systems The old tactical system was broken; the new tactical system was born with

more advantages, more science, and more complexity Therefore, it requires players to be equipped with the ability to be flexible, creative, and more comprehensive in their tactics Additionally, the large yard and long playing time also consume a lot of players' energy

In a match, the players have to move continuously on the field for about 45–50 minutes, participate in the competition for the ball 14 - 42 times, and move from 5 to 10 km Therefore, the player can consume 2000 - 2500 kg of calories and the weight can be reduced from 3 to 5 kg

2.2 History of media about football

Since football was born, football media has also appeared, typically with two types of newspapers and television

2.2.1 Newspaper

When football was first born, the press only considered it as a “popular” sport, not for the aristocracy, and it received little attention Even the Field newspaper (published in England in 1853) also devoted a column to satirizing and disparaging football

- Before World War II: It was not until after the first World War that football was noticed It was then that the French newspaper L'Auto began to write about this sport Afterward, along with the popularity of football in the world, the sports press also began to pay attention to this sport A wide range of football newspapers and magazines emerged, for example A Bola, O Jogo and Record of Portugal, La Gazzetta dello Sport, Tuttosport and Corriere dello Sport - Stadio of Italy, Marca and As of Spain Nha, Argentina's Olé and France's L'Équipe In addition to the weekly newspaper Le Football Association,

published by FIFA itself in October 1910 It was not until 1929 that the French newspaper Football was the

first football newspaper to be published

- After World War II – now: After the Second War, the famous newspaper France Football which replaced the newspaper in 1929 was founded The French weekly was followed by the famous France

Football newspaper On the other hand, the newspaper writes not only to promote this sport to the world but

also to organize and maintain this sport For example, the prestigious European Cup of Nations was first organized by the French newspaper L'Équipe in 1955 Some clubs also publish their own newspapers such

as Celtic FC lauched the weekly newspaper The Celtic View in 1965 to specialize in news about this

Scottish club Italian club AS Roma also owns Il Romanista (published since 2004) with a volume of about

10,000 copies per issue

2.2.2 TV

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- In 1920s: Football matches began to be broadcast live on radio Subsequently, on October 6,

1924, the coverage of a match was broacasted for the first on Italian radio The profession of football commentator also began to appear with big names such as Georges Briquet , who was dubbed the "King of radio commentary" by French radio Even after the introduction of television, the reporting of the match on radio did not die out because many people who could not watch television still had a need to listen to the radio to monitor the progress of the match

- On September 16, 1937: The first broadcast of a football match was made by the BBC with a match between Arsenal and their reserves Arsenal were chosen for this broadcast for the simple reason that the club's ground is close to the BBC headquarters at Alexandra Palace

- However, if it comes to the live broadcast of football on television, October 1946 is the time

to mark this milestone Accordingly, 20 minutes of the first half of the match involving Wealdstone were broadcast live and followed by 35 minutes of the second half The reason this match was not broadcast in full was because it was so dark that technical conditions no longer allowed it

2.3 How Football is covered across The Media

There are many different types of media, all used for communication around the world Whether it be through TV, radio, cable/satellite TV, social networks, newspapers/ magazines, books/films or music everyone is given the opportunity to see or read about football, anh with these resources individuals are given the opportunity to either watch, listen or read about the games in their own home

First of all, my group will show you about Radio.

Radio advertising communication is a special form of communication because it has its mode and way of impact, in which words and verbal expression are means of conveying

century, the only way to share the immediate drama of a sporting event was either to play or

to attend But then came the radio The added value of the radio - compared to the printed media - is the opportunity of live reporting From the very beginning the radio took advantage

of this asset Live radio reporting gave the impression of being there, of being a witness of something emotional and suspenseful Announcers learned very quickly to give the impression of dense and dramatic events Another advantage of the radio was and still is its very fast speed Results and scores can be diffused instantaneously in a very flexible

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program And the radio medium can reach people at any time anywhere, in the car, at the workplace, on the beach,…

Secondly is Cable and Satellite TV

Via cable, cable TV will provide TV programs to each home, especially those with poor connectivity or limited wireless reception When using, consumers will pay a small fee to the TV service provider TV channel content in many different sports channel packages depending on customer needs But the biggest disadvantage is that it is easily affected by weather K+ and VTC are two big providers of satellite cable TV Besides, there are also some major sports channels show, such as: Fox Sports or HBO is a famous American sports television channel and Sports Channel TV (The Thao TV) is a television channel under the system of Vietnam Cable Television

They show not only matches and competitions but also highlights, documentaries and quizzes about football So with the use of satellite television this makes it easier for games

to be seen when it isn't possible for them to be at the game Many major football events have been shown on the Tele which enables individuals to watch it in the comfort of their own home With it constantly being improved it is now easier to record, and watch games live with the use of the TV making it a better experience for all and so they don't get to miss out By being able to watch it at home, many people that can't afford to go out and watch the game at the stadium have the opportunity to keep up to date and even still watch it live, by having this it increases spectators

Moreover football is strongly communicated through Social Networks

With the rise of technology and smartphones, it is a leading trend for fans to constantly update news through websites, and social networks Can be mentioned like facebook, instagram, twitter, youtube,… because we can easily realize that they are very interactive, built into the effective football media Especially when their favorite players post on their social network accounts so it can create a hot topic According to UEFA Champion League, the cumulative viewership of all matches at EURO 2020 is up to 5.2 billion The content surrounding the tournament also attracted 7.5 billion interactions and views on social networking sites And so it's no wonder that most sports organizations report that they have the most social media success on Facebook

What is mentioned is that many football teams have been slow to realize the value of social media For example, Man United did not open its Twitter account until 2013 But now, most British clubs have their own channels on Facebook or Instagram

Next is Newspaper and Magazines

Sporting events were published in local newspapers and information printed in match programmes to be purchased from the grounds themselves Therefore many people supported their most local team, whereas now in the 21st century teams such as Manchester United enjoy great support from a large fan base in continents such as Asia, largely due to the availability of the near global, premier league coverage via television and internet This has led to increased sales of club merchandise which has further driven the development of club facilities and contributed towards attracting better and more expensive players

Today in the world there are tens of thousands of press agencies - news agencies, in Vietnam this number is also up to thousands of agencies The football newspaper amounted to hundreds of units The following are the most prestigious sports newspapers, trusted by users Four ForTwo is a football magazine published by Future or World Soccer is a popular British football magazine published by TI Media And in Vietnam, Football 24h is the news site capable of doing the best media

Likewise, Books and films are also how football is communicated.

Many people have supported a football team through their movies and stories, thereby gaining admiration for that team So my group will tell you about Toplist Best Football Books, which is worth visit:

Barca – The journey to glory of the greatest team on the planet: The book opens with the

2011 Champions League final at Wembley opening the development journey of Guardiola's team Secrets in the dressing room or interesting facts about Xavi, Pique, and the legendary Lionel Messi

Then, a player name that I think anyone has ever heard of is Pelé with “PeLé Life and Times”: Harry Harris will tell you about the phenomenal rise of the greatest football player in the world – Pele Despite many excellent achievements of emerging and young players of the next generation like Messi or CR7, even previous legends like Diego Maradona Pele is still a monument in the hearts of fans with 1,200 goals in his career

People will forever remember how a poor Brazilian boy conquered the audience with his super abilities through the fascinating football book Pele's life and times Toplist best football film:

Pelé: Birth of a Legend (2016): The film follows the life of football legend Pele from his childhood in Sao Paulo until he led the Brazilian team to their first World Cup victory at the age of 17 This is an inspirational movie for everyone who has been, is and will follow their dream of becoming a footballer

GGO Legend is a Chinese soccer animation and futuristic technology movie, broadcast in

2010 It is considered a childhood movie in the hearts of many audiences

Finally, football is also connect everyone through Music

Summer is the season of football, as well as the season of exciting World Cup songs that have made many pitches around the world bustling which is referred to as We are the champion (1994), We are one (2014), … And their point is to inspire intensely both the players and the entire audience, bringing resilience before each match, especially arousing the patriotic spirit in each person's heart

This doesn’t negate the fact that Waka Waka (2010) has been awakening the world in the World Cup for a long time It is a song with a lively, joyful melody, with drums, trumpets and typical dances of the black continent With Shakira's powerful vocals, the song quickly became a global hit as soon as it was released and broke all records This is also one of the best cheerleading songs in the history of FIFA World voted by many prestigious organizations and music publications

In addition, Vietnam has a lot of great songs about football: Se chien thang (We are going

to win), Viet Nam oi (Dear Vietnam),… broadcasted in the games of the U23 Vietnam team

2.4 The positive effects of media on football

2.4.1 Making football more widely popular

Football has long been recognized as a king sport when the number of people watching and participating in training matches exceeds that of other sports around the world The World Cup is the name of the largest football tournament in the world, held every four years The last time the tournament was held in 2018, the tournament attracted 3.572 billion viewers That means that for every 100 people, nearly 50 people know and follow the event So it is clear that calling football - the king sport - is completely correct

Books also made football more popular Nowadays, the development of digital makes reading more convenient You can choose to listen to audiobooks if you don't like reading

as usual Although audiobooks might be more expensive than e-books and print books, one of the biggest benefits of audiobooks is the fact that they are much more convenient Furthermore, there are many websites that publish prominent sports news and events, such as: ESPN, Daily Mail, Fox Sport, Mara, La Gazzetta Dello Sport,

In recent times, social media has opened up an entirely new field for communication between players and fans in modern day sport Platforms like Facebook, Instagram, Twitter and even YouTube are creating more fans now than ever before because they are opening

fans up to the opportunity to access more information about the players and clubs they love A recent study found that of the 1.3 billion people on Facebook, 500 million are supposed to be “hard-core football fans”

Moreover, one factor that makes football so popular that it is impossible not to mention is its big fans Because football is attractive not only to those playing on the field but also to spectators watching the match in the stands or through modern media You will be extremely excited when you see your favorite team win This feeling is even more explosive when you are a goal scorer who brings joy to your teammates and supporters In this way, we can say that the love of football is the catalyst that helps bring people together Watching, shouting, and sharing emotions brings us closer together Football can make complete strangers become sociable and friendly You will no longer feel lonely when participating in track or playing football Football gives people comfort, faith, and hope in positive things More than a sport, football is the love and philosophy of life for millions of people

For instance, we can mention the Vietnam U23 Thanks to the strong media, not only people in our country but also foreigners know about Vietnamese football The foreign media did not hesitate to use the most flowery words to describe the spectacular victory of Vietnam U23 over Qatar U23: Two famous commentators, John Duerden and Gabriel Tan

of FOX Sports channel also uttered two words "History" and "Miracle" during the reporting of the semi-final match between Vietnam U23 and Qatar U23 Gabriel Tan in his post-match commentary wrote: “Wonderful! Simply magical Vietnam U23 has made

us all experience unbelievable emotions Vietnam U23 has made history!" In addition, the home page of the Asian Football Confederation has a brief headline: "Vietnam U23 enters final after another dramatic match" This article praises midfielder Nguyen Quang Hai, who scored two goals, and goalkeeper Bui Tien Dung full of words AFC calls Thanh Hoa's goalkeeper a "hero on the 11m mark"