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Lutzenhiseri aAarhus University, School of Business and Social Sciences, Denmark bYale University, School of Law, United States cU.S National Research Council, Board on Environmental Cha

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j o ur na l h o me p a g e :w w w e l s e v i e r c o m / l o c a t e / e r s s

Short communication

B.K Sovacoola,∗, S.E Ryanb, P.C Sternc, K Jandad, G Rochline, D Sprengf,

M.J Pasqualettig, H Wilhiteh, L Lutzenhiseri

aAarhus University, School of Business and Social Sciences, Denmark

bYale University, School of Law, United States

cU.S National Research Council, Board on Environmental Change and Society, United States

dOxford University, Environmental Change Institute, United Kingdom

eUniversity of California Berkeley, Energy Resources Group, United States

fSwiss Federal Institute of Technology Zurich, Centre for Energy Policy and Economics, Switzerland

gArizona State University, School of Geographical Sciences and Urban Planning, United States

hUniversity of Oslo, Centre for Development and the Environment, Norway

iPortland State University, Institute for Sustainable Solutions, United States

a r t i c l e i n f o

Article history:

Received 5 December 2014

Received in revised form

15 December 2014

Accepted 15 December 2014

Keywords:

Energy studies

Interdisciplinarity

Transdisciplinary research

a b s t r a c t

Thisarticlereflectsonthestateoftheenergystudiesfield,anditproposesrecommendationsfor bet-terintegratingsocialscienceintoenergyresearch.Realizingafutureenergysystemthatislow-carbon, safe,andreliablewillrequirefullerandmoremeaningfulcollaborationbetweenthephysicalandsocial sciences

©2014ElsevierLtd.Allrightsreserved

1 Introduction

Withtheoneyearanniversaryofthis journalimminent,we

wantedtotakea momenttoreflect onthestateoftheenergy

studies field, and to propose some suggestions for integrating

socialscienceintoenergyresearch.Foritisalltoocommonfor

energyresearcherstogenerallyundervaluesocialscience

discov-eries,ignorepossibleinterdisciplinaryawareness,andmarginalize

diverseperspectives[1,2].Inthisarticle,wearguethatsecuringour

energyfuturewillrequirethatthispatternchanges.Wemustalter

infrastructureandtechnologyandsupportsocialchangeifweare

toachieveafutureenergysystemthatenhanceshumanwell-being

andissustainableandjust[3].Suchanenergyfuturecanberealized

onlybyintegratinginsightsfromthephysicalandsocialsciences

[4,5].Energyadvocates,theclimatechangecommunity,andrelated

∗ Corresponding author Tel.: +45 3032 4303.

E-mail addresses:BenjaminSo@auhe.au.dk (B.K Sovacool), sarah.ryan@yale.edu

(S.E Ryan), PStern@nas.edu (P.C Stern), katy.janda@ouce.ox.ac.uk

(K Janda), grochlin@berkeley.edu (G Rochlin), dspreng@ethz.ch (D Spreng),

pasqualetti@asu.edu (M.J Pasqualetti), h.l.wilhite@sum.uio.no (H Wilhite),

llutz@pdx.edu (L Lutzenhiser).

policymakersneedtorecognizethatenergyproduction, consump-tion,andpolicyarebothsocialandtechnicaldomains[6–8] Belatedly,eventheU.S.DepartmentofEnergy(DOE) acknowl-edgesthatenergydemandissignificantlyshapedbyindividual, community, and organizational choice alongside technical per-formance[9].ThePresident’sCouncilofAdvisorsonScienceand Technologysuggeststhatweneed“amultidisciplinarysocial sci-enceresearchprogramthatwillprovidecriticalinformationand supportforpolicydevelopmentthatadvancesdiffusionof inno-vativeenergytechnologies”[10].Energyprogramsthatintegrate socialsciencecanenableustocomprehendbetterthesourcesand dynamicsofenergyproblemsanddevelopfeasibleandacceptable solutionstothem

Nonetheless, a series of biases continue tohandicap energy studies[11].Researchersoftenpromotetechnologicalsolutionsto energyproblemswhileignoringthesocial processesthat deter-minetheiracceptanceanduse,shapetheriskstheycanpresent, andofferopportunitiesforachievingenergypolicygoalswith exist-ingtechnology[12].Thereliabilityofenergymodelsisoftenlow becausetheyareoverlysensitivetocostassumptionsandignore othermajordriversofenergypolicyandbehaviorsuchassocial equity, politics,and unforeseentechnologicaladvances[13–15] Further,nationalandlocalenergyinstitutionsinmanycountries http://dx.doi.org/10.1016/j.erss.2014.12.005

2214-6296/© 2014 Elsevier Ltd All rights reserved.

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Fig 1 Four types of energy and climate research.

lack significantsocial scienceexpertise outside economics,and

althoughtheymayassertthat theyunderstandwhatsocial

sci-enceoffers,theyoftenactasifexpertiseinotherfieldsissuperior

to,orobviatestheneedforsocialscience[16].Lastly,whilesome

energyresearchhasboth usefulnessandenhancesfundamental

understanding,beinglocatedinwhathasbeencalled“Pasteur’s

quadrant,”[17]muchofitdoesnot(Fig.1)

2 Recappingthreeshortcomingsofenergyresearch

Astheinauguralvolumepublishedoneyearagointhis

jour-nalnoted,theseshortcomingsareclearlyevidentin theenergy

researchliterature[1].Torecap,areviewofthousandsofarticles

inleading energyjournals—Energy Policy, Electricity Journal,and

patterns

The first is that social dimensions are under-examined. The

humanelementsof energysystemsandtheirconsequences are

frequentlyneglected.Instead,mostarticlesinvestigate

“state-of-the-art”innovationssuchassmallmodularreactors,hydrogenfuel

cells,oroffshorewindturbines.Thatis,moreattentionispaidto

thehardwarethantothehumansoftwarebehindit.Amongthe

socialphenomenathatgounder-researchedarethefactors

under-lyingdemandforenergyservicesandtheacquisitionanduseof

technology;perceptionsandjudgmentsaboutenergyrisks;energy

attitudes;persuasionand communicationaboutenergychoices;

energy decision-making processes in individuals, organizations,

andcommunities;andenergyethics

The secondpattern is a disciplinary chauvinism which treats

mostsocialscienceassecondaryand peripheral.AsFig.2

illus-trates,physicalscience,engineering,economics(aspecialcasethat

cutsacrosstechnicalandsocialscience),andstatisticsaccounted

forthedisciplinarytrainingof67percentofauthorswithinthe

sample;bycontrast,therestofthesocialsciences,arts,and

human-itiesasawholeaccountedforlessthan20percent,withalmostall

ofthoseaffiliationsinlaw,business,andpublicpolicy.Sociology,

geography,history,psychology,communication,andphilosophy,

amongothers,constitutedlessthan0.7percent,together,of

disci-plinarytraining.Referencestonon-economicsocialsciencesand

humanities journals,containing articleson topics suchas

con-sumer behavior and social impediments to policies,comprised

lessthan4.3percentofthemorethan90,000citationsacrossthe

sample.Thistechnicalfocusoftheliteraturebluntsourabilityto

understandtheenergyconsumer’ssideofenergyissues[18] More-over,itcancreateblindspotsaboutthedistributionofpotential risksandrewards,andlessenourabilitytodeterminethe effective-nessofvariouspolicies,programs,andtechnologicalinnovations [19].Anotherresultisapreponderanceofquantitative perspec-tives,mappingageneraltendencytoproposetechnicalsolutions

tosocialproblems

Thethirdpatternisoneofhomogenous perspectives.Fig.2 indi-catesthat published researchersare overwhelmingly male and tendtohalefromWestern,affluentinstitutionsandcountries.This imbalanceisreflectedinapreponderanceofstudiesofproblems facingtheindustrializedworldandrelativeneglectofsuch prob-lemsasenergypoverty,inequitableaccesstoenergyservices[20], andthegenderedaspectsofenergyusesuchasthehealthimpacts arisingfromtheindoorairpollutionassociatedwithbiomass cook-stoves[21]

3 Revealingthevalueofsocialscience Thesethreetrendsareunfortunate,tosaytheleast,giventhat social scientists canhelp solveone of theperennialchallenges

ofappliedenergyresearch:thedisconnectbetweentechnological solutionsandconsumeradoptionofnewtechnologies.Fordecades, studiesofconsumerchoicehavedemonstratedbarrierstoadoption

ofmoreefficient,cost-savinghouseholdappliances,forinstance.In

1983,MeierandWhittierreportedthatmorethanhalfof refrigera-torpurchasers,inalargenationalsample,refusedtopay$60more foramodelthatwouldreducetheirenergyusagebygreaterthan 25%annually;instead,mostboughtamodelidenticalinallrespects exceptitsenergyusage[22].Thesimplemathematicsrequiredto calculatethelong-termcostsavingsofthe$60investmentisnot onlywithinthecapacityoftheaverageconsumer,itisabaseline assumptionofmostrationalchoicemodels.Further,while$60was notatriflingamountthreedecadesago,itlikelyaddedlessthan

10percenttothecostoftherefrigeratorandfellshortofcost pro-hibitiveforallbutafewofthepurchasers.Thisscenariobegstwo questions:Whatnon-economicbarriersthwartedearlyadoption

ofeconomicallyandenvironmentallyefficienttechnologies? Fur-thermore,whatinterventionscouldhelptoremovethosebarriers? Sincethen,araftofsocialsciencestudieshasexplainedwhy consumers rationally decline to adopt a diverse array of more efficient technologies These reasons range from a lack of ter-minologicalclarity(i.e.,the“bargain”wasnotclearbecausethe

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Fig 2 Disciplinary, gender, methodological, and geographic trends in energy studies research, 1999–2013.

newtechnologywasnotexplainedwell)toadistrustofcorporate

orgovernmentclaims(i.e.,efficiencyclaimsseemedself-serving

andunsupportedbyscience)todefaultpurchasinghabits.What

ultimately compelledmost refrigeratorbuyers topaymore for

energyefficientappliances,asarecentstudyillustrates,were

socio-behavioralinnovationssuchasEnergyStarlabeling[23].Low-tech,

high-contextinterventionssuchasefficiencylabelsleveragethe

researchofanthropologists,communicationscientists, and

psy-chologists.TheeleganceoftheEnergyStarlabelbeliesthecomplex

socio-behavioralworkofstudyingconsumerdecisionmaking,and

developingpersuasivetechnologiescapableofuniting

individual-isticcostconsiderationsandcommunalmoralframes

Additionally,alineofthinkingknownasthe“JevonsParadox”

arguesthatsomeenergy efficiencyeffortsyieldssavings which

liberatesresourcesforpeopletoemployelsewhere,oftenin

activ-itiesthatconsumemorenetenergy[24].Energyefficiencyhasa

potential“reboundeffect,”oneostensibly thatspecialistsin the

behavioralsciences,ratherthephysicalortechnicalsciences,are

wellprimedtoaddress

Thisworkonbehaviorisworthagreatdealtoappliedenergy

researchers.Simplistically,onecouldequatethevalueofsocial

sci-encetotheaggregatevalueofenergyandhouseholdcostsavings

garneredviaEnergyStarlabelsandsimilarbehavioristic

innova-tions.Morebroadly,thepotentialcontributionofthesocialsciences

isarguablyequaltotheimpactofreboundeffectsorthevalueof

mostnewenergytechnologies,particularlythosethatare

counter-intuitiveordifficult-to-understand.Thatis,withoutsocialscientific

partnerstotranslatetherelativeadvantageofsuchinnovations

forindividualandorganizationaldecision-makers,theirvalueis

evidentonlytoanarrowcommunityofscientistsandinnovators

Further,withoutpre-designsocial scienceinput,appliedenergy

researchers can only guess at the human behaviors that drive

currentdecision-makingandwillinformselection,adoption,and

continueduseofnewtechnologies.Suchguessworkdetractsfrom

efficientandeffectiveresearchanddesign

4 Thewayforward

Thequestioniswhetherandhowenergyresearchcandrawfrom

thedepthsofdifferentdisciplinesandlearnmorefromtheones

thathavebeenundervaluedtodate.Integratingsocialsciencein energyresearchwillrequirethatwepursuethree recommenda-tionssynergistically

To begintomitigate disciplinarybias,energy ministriesand statistical agencies should compile and analyze data onsocial phenomena relatedtoenergyissues Thisisnot entirelyanew idea; in thelate 1970s and early 1980s many energy agencies

“discovered”thevalueofsocialscience,butthediscoveryseems

tohavebeenforgotten[25,26].TheAmericanAcademyofArts& SciencesrecentlyrecommendedthattheU.S.EnergyInformation Administration,aunitoftheDOE,“collectandorganize[behavioral] datausefulforsocialscience”andcreatea“socialscienceadvisory group”[27].Theyalsosuggestedthatlocalutilitycommissioners and energy plannersrequireenergy companiestoutilizesocial scienceresearchwhendevelopingnewtechnologies,andthat pro-gramevaluationsbegintoincludedeterminationsofbehavioral andregulatorybarriersalongsidetraditionaleconomicand techni-calones.Indeed,legislationsubmittedtotheU.S.Congresswould havecreatedaformalsub-divisionoftheDOEonthebehavioral aspectsofenergy,buttheideahasnotprogressedveryfar[28].On theothersideoftheAtlantic,theDepartmentofEnergyandClimate ChangeintheUnitedKingdomhasa“CustomerInsightTeam”that explorescapacitybuildingforalteringthebehaviorofconsumers andorganizations,butitisanexceptionratherthanthenorm

Toencourageinterdisciplinarydepth,moreofenergyresearch should be problem-centered, not just technology-centered One waytofosterinterdisciplinaryenergy-orientedscholarship

is through problem-focused programs in funding and educa-tion Though it has its faults, the Advanced Research Projects Agency—Energy(ARPA-E)intheUnitedStatesorganizesits pro-grams around energy problems and “disruptive technologies” [29].Inuniversities,thiscouldentailspecialinterdisciplinary pro-gramsonenergyorclimatechange,somewhatanalogoustothe problem-focusedprogramsthatuniversitieshavelongmaintained

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exam-ples include the Energy and Resources Group at University of

California—Berkeley,theBusinessBasedTechnologyDevelopment

program at Aarhus University, the Natural and Social Science

InterfaceatETHZurich,andtheSciencePolicyResearchUnitatthe

UniversityofSussex.Well-conceivedinitiativeswouldemphasize

socialscienceapproachesatundergraduateandgraduatelevels,

and inthecurriculum,focused onsuchmajorenergy problems

as efficient and sustainable consumption, risk management,

publicdecisionmaking,andthedesignoftechnologiesforpublic

acceptanceanduse

Allthesefocirequiresocialscienceintegratedwithother

sci-ences [30].Such transdisciplinary projects do notalways mesh

withacademiccredentialingandrewardsystems,though.Nearly

alluniversitiesseemtowanttoencourageinterdisciplinarywork

butthenorganizeandre-enforcedisciplinarystructureswithinthe

university.A primarycauseofdisciplinary intractabilityin

uni-versitiesissystemsofpromotionandtenurethatrelyheavilyon

validationprovidedbypublicationindisciplinaryjournals

(moni-toredbyjournaleditorsasdisciplinarygatekeepers)andreviewsby

refereesfromdisciplinarydepartments.Universitiescanovercome

disciplinaryhegemonybycreditingcollaborationacrosssilosand

rewardingcross-disciplinarywork,particularlyonproblemslike

climatechange,whichdonotrespectdisciplines

Instressingthatsocialscienceisessentialinpointingtheway

toenergysystemswhichrespondtohumanandsocietalneeds,we

donotpretendthatthetaskiseasy.Ifdecisionmakerswantadvice

fromnaturalsciencetheyusuallygetthesameanswerfromany

competentnaturalscientist.However,iftheyseekadviceon

eco-nomic,societal,politicalorpsychologicalquestionstheyhavetobe

watchfulwhichexperttheyconsult.Mainstreameconomistsand

ecologicaleconomists,forexample,cangivedifferent,often

oppo-siteadvice.Inthepast,policymakersregularlychosetheadvice

of classical economicsover otherdisciplines, placingtoomuch

faithin“rationalactor”theoriesofbehavior,tothedetrimentof

otherdisciplinessuchasanthropology,sociology,orhistory [5]

Andwhilealleconomistsmayclaimtobesocialscientiststoday,

notallsocialscientistswouldagreetothatgeneralclaim.There

isadifferencebetweentryingtofindtheeconomicvalueof

envi-ronmentalservicesandvaluingtheenvironmentforotherreasons

Inorderforpolicymakersnottobehopelesslyovertaxedbysuch

disagreement,everypieceofadvicefromsocialsciencemayhave

toincludeaself-declarationonhowitfitsintoacolorfulandat

timesdisjointedbodyofknowledge.Socialsciencedisciplinestend

tohavedifferentemphasesandtogetthebestunderstandingone

needsinterdisciplinarity

Noraretechnicalscientistsandengineerstheonlyonesthat

needtoreachout.Socialscienceresearchcompletelydivorcedfrom

soundphysicalscience,engineering,orlifesciencecanbejustas

incompleteandineffectiveasphysicsorchemistryworkdivorced

fromitssociologicaloreconomic implications.Energyproblems

requirethatsocialscientistsengagewiththephysicalsciencesas

wellasthereverse

Toencourageabreadthofperspectives,energyresearchmust

encompassdiversetypesofresearchersandviewpoints,including

thosefrombeyondtheacademy,andbeyondtheUnitedStatesand

Europe.Suchinclusivitycanenhancetherobustnessofresearch

byincorporatingacademicknowledgeaboutsocialstructures,

sys-tems of cultural meaning, and processes of change,as well as

observationsbypeopleclosesttothephenomenainquestion,even

iftheirobservationalmethodsdonotfollowrigorousscientific

pro-tocols[31].Asoneexample,attemptstoaddresstheproblemof

aciddeposition(“acidrain”)didnotreally progressuntil scien-tists(notablybiologists,physicists,chemists,andengineers)began

tocollaboratewitheconomists,legalscholars,politicalscientists, sociologists,andcitizens’groups[32,33].Anotherexample,from outside energy studies,comesfrom health, and themovement towardEvidenceBasedPractice,orEBP.EBPharnessessocial sci-enceinquirymethodsanddiscoveriesacrossthesocialsciences (organizationaldesign,instrumentvalidation,interpersonal com-munication)toimprovehealthoutcomes[34].Themovementhas influencedmanyaspectsofthehealthsciences,fromcurriculum designandclinicalpracticetoscholarship[35]

Journaleditorscanmotivatebreadthontheirown,too.Todate toomuchofenergyrelatedsocialscienceispublishedinless well-knownandless“prestigious”journals.Thisneedstochange,and somepeer-reviewedjournals,suchasEnergy Research & Social

comparativeresearch,intheiraimsandscope

5 Conclusion

In sum, the time has come to remake energy studies and research.Itshouldintentionally,systematically,andinstitutionally

bemoreproblemoriented,interdisciplinary,sociallyinclusive,and heterogeneous.Narrow,disciplinarystudiesstillhaveaplace,of course,inenergyresearch.Butif,asmathematicianNorbertWeiner onceobserved,“changecomesmostofallfromtheunvisited no-man’slandbetweenthedisciplines”[36],thenweurgentlyneedto explorethespacesthatnowexistbetweenthesocialsciencesand energystudies

Acknowledgments Exceptascited,thisarticledoesnotnecessarilyrepresentthe viewsoftheU.S.NationalResearchCouncil.Theauthors appreci-ategenerousfeedbackfromProfessorTomDietzatMichiganState Universitywhichhasbeenhelpfulinrevisingtheargumentsraised

inthisarticle.Wewereinitiallyreluctanttosubmitthispieceto

audi-ence.However,oneenvironmentalstudiesjournalinitiallyrejected

itfornotbeingnovelenoughandanotherthreeinthemainstream

oftheenergystudiesfieldrefusedtosenditoutforreviewonthe groundsthatitdidnotfittheiraimsandscope.Thisisnotatypical

ofthefateofarticlesgroundedin,orarguingfor,an interdisci-plinaryperspective onenergyand environmental research.We hopethatpublishingitherewillultimatelypromotethetypeof cross-disciplinarydialogthatmayeventuallyconvincethesetypes

ofjournals,andtheirreaders,ofthevalueofintegrativesocial sci-enceenergyresearch

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