Setting up a fanpage contributes to increase sales at PQ medical company

Bachelor’s Degree in Managing and Running Organization Major: Project Management PQ MEDICAL JOURNEY CREATE FAITH LE NGOC ANH PQ Medical Beauty Limited Liability Company Promotion 202

Bachelor’s Degree in Managing and

Running Organization Major: Project Management

PQ MEDICAL JOURNEY CREATE FAITH

LE NGOC ANH PQ Medical Beauty Limited Liability Company Promotion 2021-2022        Address: 158 Nguyen Khanh Toan, Cau Giay, Ha Noi

Working period from March 1 st 2022 to May 31 st 2022

“Setting up a fanpage contributes to increase sales at PQ

I would like to express my sincere thanks to lecturer Nguyen Khac Nghia, whogave me very detailed instructions and guidance so that I could complete this projectreport in the most complete way.

At the same time, I would like to express my thanks for your cooperation andfacilitation In particular, Mr Quach Van Lam, Ms Hoang Thi Phuong Anh and theentire staff of PQ Medical allowed me to carry out the project, providing the necessarydata and documents for me to complete the project

TABLE OF CONTENT

ACKNOWLEDGMENTS i

TABLE OF CONTENT ii

I COMPANY INTRODUCTION iii

1.1 GENERAL INFORMATION ABOUT COMPANY 1

1.2 SWOT ANALYSIS 3

II PROJECT INTRODUCTION 4

2.1 INTRODUCTION 4

2.2 PROJECT OBJECTIVES 5

2.3 DELIVERABLES 5

2.4 MILESTONES 5

2.5 TECHNICAL REQUIREMENTS 6

2.6 RESTRICTIONS AND EXCLUSIONS 6

III PROJECT TASKS 6

3.1 CREATE A FANPAGE 6

3.2 TASK 2: PREPARE CONTENT 7

3.3 TASK 3: DEVELOPING FANPAGE 9

3.4 TASK 4: CONSULTING AND SELLING PRODUCTS 12

3.5 PROJECT RESULTS AND ASSESSMENT 12

3.5.1 Results 12

3.5.2 Project Assessment 13

IV PROJECT SUMMARY 14

4.1 DIFFICULTY IN PROJECT IMPLEMENTATION SOLUTION -RESULTS 14

4.1.1 Difficulty when consulting directly with customers when starting the project implementation 14

4.1.2 Difficulty developing a fanpage 15

4.1.3 Difficulty using Facebook tools 15

4.1.4 Difficult to run ads 15

4.2 LESSONS LEARNED AND IMPLICATIONS FOR INTERN MEMBER 16

4.3 CONTRIBUTIONS TO COMPANY 17

V CONCLUSION 18

LIST OF PICTURE

Picture 1: Slogan of PQ Medical company 2

Picture 2: Fanpage after it was created 7

Picture 3,4,5: The entire content of one and an image of a recent post 9

Picture 6: A post about content with hangtags, print, and promotions 10

Picture 7,8: Results after 3 months of running ads 11

I COMPANY INTRODUCTION

1.1 GENERAL INFORMATION ABOUT COMPANY

PQ MEDICAL BEAUTY EQUIPMENT CO., LTD

Head Office Address:

Facility 1: based in the North: House No 35 Alley 68 Trung Kinh Street, YenHoa Ward, Cau Giay District, Hanoi

Facility 2: Southern branch: Pham Van Bach, ward 15, Tan Binh district, Ho ChiMinh city

Tax Code: 0107960443

PL Representative: Quach Van Lam

Company Name Abbreviation: PQ MEDICAL CO., LTD

Name of Main Line of Business: Wholesale of other machinery, equipment andspare parts

Type of Organization: Economic organization producing and trading services andgoods

Economic Sector: Private Economy

Tax Administration: Cau Giay District Tax Department

PQ MEDICAL is a leading company in the field of providing modern aesthetictechnology machines The company was established in August 2016 with a well-trained, enthusiastic staff that understand customers The company is always updatingnew trends in the world and Vietnam markets to bring the best value and maximizesatisfaction to customers

Picture 1: Slogan of PQ Medical company

- The company provides the following products:

Burners

Mini hair removal machine

Mini slimming machine

Electric Machine, Stone Attachment Kit, Omega Cage and provide repairservices and installation of Spa machines

Contacts

+ Hotline: 0921222868

+ Website: pqmedical.vn

+ Email: thietbithammypq@gmail.com

Personnel size: 100 employees and 20 young engineers

(Including: warehouse department, technical department, sales department, personnel administration, )

+ The company has links with many major global partners to create trust withcustomers and also help promote product sales

-Weakness: The company needs to improve thoughtfully in product consulting

and customer care services because this is an issue that customers and partners of the

Business department

Warehouse side

department department Technical

Personnel administration department

Business manageme

nt

company see and make their own assessment, so the company must increasinglyimprove benevolent.

+ Organize more events, services or promotions for customers to buy thecompany's products,

The company is ahead of the competition in terms of price, so it is an extremelygood opportunity, and at the same time, it must drastically improve the issues ofproduct consulting and customer care services

-Threats: If the company refuses to improve service issues such as: customer

service, product advice, product promotion, then this is really a threat to thecompany because the company will lose potential customers

II PROJECT INTRODUCTION

2.1 INTRODUCTION

In order to carry out a well-done personal project, I contacted the management of

PQ Medical Through the process of surveying and researching at the company withthe help of CEO Quach Van Lam, I learned that the company is currently selling anddistributing a lot of beauty equipment products such as tattoo removal machines,melasma machines, slimming machine, skin rejuvenation machine, hair removalmachine and other basic machines Meanwhile, the demand for beauty of women isincreasing day by day Especially after the prolonged covid epidemic and socialdistancing The beauty product market still has a lot of potential for development.Through the information that I personally have, I decided to choose to set up a separatepage to focus on advertising the beauty products that the company currently has Italked to the CEO of this company and learned that the company needed to improve its

marketing Therefore, the idea for my personal project is: " Setting up a fanpage to

contribute to increase sales at PQ Medical company" and it approved by this CEO.

- March 5th: Create a fanpage

- March 7 - May 25: Prepare content and post it on the fanpage

- March 7 - May 25: Directly consulting customers through fanpage and selling products directly at the company

- March 14 - May 25: Run ads, develop fanpage,

- March 21 - 22: Project assessment

- May 25: Handing over the fanpage and working back to the company

- May 26 - May 31: Report writing

* WBS of the project:

Setting up a fanpage to contribute to increase

sales at PQ Medical company

Create a fanpage Prepare content Developing

fanpage selling productsConsulting,

The article combines many methods such as using hashtags, …

Run ads Customers

at the company Via

fanpage

* Gantt chart:

date

Enddate

Total number ofdays doneDirectly representing PQ company to

discuss the implementation of the

implementation process

Prepare content and post it on the fanpage 7/3 25/5 80 days

Directly consulting customers through

fanpage and selling products directly at

the company

Handing over fanpage and work back to

the company

2.5 TECHNICAL REQUIREMENTS

- The product must reach the set target (about 300 likes and follows fanpage)

- The article meets the requirements for content and product information

2.6 RESTRICTIONS AND EXCLUSIONS

+ Reach customers nationwide

+ Group of potential customers interested in beauty services and products

III PROJECT TASKS

3.1 CREATE A FANPAGE

After learning about the company, I learned that the company has a website butdoes not have a fan page that is really attractive to impress customers Meanwhile, inVietnam, the percentage of

Facebook users account for more than 70% of the national population (nearly 76million according to statistics as of June 2021) It is an advertising channel and also apotential sales channel that the company or anyone can exploit In Vietnam, manyindividuals have used their personal facebook accounts to post for sale differentproducts such as: clothes, shoes, bags, perfume , food Some other individuals also

use live streams on facebook to sell products and they have sold a large number ofproducts and have brought in a lot of profit Therefore, I chose to set up a completeand impressive fanpage to advertise the products of PQ Medical company and chose it

as my personal internship project at this company And my project: "Setting up afanpage to increase sales at PQ Medical company" was accepted by the representative

of PQ Medical company This is the fanpage that I designed at PQ Medical:

Picture 2: Fanpage after it was created

The cover page of the fanpage has been designed with the image of a number ofmfa products that the company is directly distributing and the market demand for thoseproducts is high

The fact that he created a fan page with the primary goal of advertising thecompany's image, brand and products to many customers who are in need of beautycare This is a completely free advertising channel but it will be quite difficult to make

a strong impression with many customers or to reach a large number of potentialcustomers present in the beauty market

3.2 TASK 2: PREPARE CONTENT

If a fanpage wants to develop, it needs to first build its own image and brand byposting regularly to maintain interaction with customers and the content of the postsmeets the requirements

- Posting rate: Regularly (about once every 2 or 3 days)

- Posting time: In about 3 months

+ Morning: Around 9:00am - 11:00am

+ Afternoon: Around 3:00pm – 5:00pm

+ Evening: 6:00pm – 7:00pm

=> Posting time is an extremely important factor That is the posting period thathas the most interaction because then the percentage of people online on facebook ishigh Therefore, when posting an article at the right time will create high efficiency

- Posting content: Content is an important part that accounts for 70% of thesuccess of the post and the remaining 30% depends on the image element (or usingvideos, it will create a higher rate than images but content will be reduced)

The content of the post should be complete and clear with information about theproduct or the purpose of posting: Product name, brand, product model, producttechnology, product use and product usage In addition, it is necessary to update thepromotional policy accompanying the product (if any) and the time of the promotionprogram of that product

Post content wants to increase interaction and create credibility, the posts need toadd the "hashtag" line

The content of a post will be very boring when the content is too long withoutimages or the post is not too short without supporting videos => These are two factorsthat support each other and determine the quality factor the volume of the post andcontribute to the personal brand of the fanpage

Requirements: Before posting a post about a product, it is necessary to learndetails and specifics about that product, then synthesize the necessary elements andwrite a complete content Combine the preparation of sharp, vivid images/videos, clearsound to attract customers

Picture 3,4,5: The entire content of one and an image of a recent post

(May 28, 2022)

3.3 TASK 3: DEVELOPING FANPAGE

Regular posting of full content can only help the page plagiarize the company'sbrand and product profile But if you want more people to know and be able to sell andincrease revenue through that fanpage, it's very difficult to just rely on posting So Ifound the following solutions:

- The content of the articles always has hashtags, printed words, about productinformation, uses,

- Keywords make a strong impression

- Title creates curiosity, humor

- Posts that incorporate promotions, …

Picture 6: A post about content with hangtags, print, and promotions

- In order to increase the number of fanpage followers in the simplest andcompletely free way, I chose to invite my friends on facebook to like the page and thatworked, but of course, the effect was not high Because the purpose of creating afanpage is not only to advertise products to many people, but the important goal of thepage will be a sales channel that contributes to increasing sales of PQ Medicalcompany Therefore, I have suggested running fanpage ads to find real potentialcustomers I proposed to Ms Hoang Thi Phuong Anh, who is the head of a businessbranch of the company and the person who directly supported and guided me topractice at this enterprise and was approved with the cost of the proposal this is5,000,000 VND

- Running Marketing:

+ March: Running marketing vs costing 3,000,000 VND I used to run directly

on the page for 1 week (March 14 - March 19) This is a rather small amount forrunning ads because currently the cost of advertising on facebook applications has

increased And this is my personal project so that amount is the test run amount Ifsuccessfully applied and found customers who create transactions and earn revenue,they will be considered for the ad run in April At the end of that ad run, I havecollected 3 sources customer information and have signed a transaction for a hairremoval machine sales product Average for a customer information is 1,000,000 VND/ 1 customer information.

+ April: Because the advertising campaign in March got good signals, themarketing cost for April was doubled to 6,000,000 VND With this cost, the time torun the ad has doubled and thanks to the effect of the 1st (March) ad, it has created aplatform of time to reach customers Therefore, the number of interactions with thefanpage after running the second ad (April 11 - April 23) increased rapidly andbrought back 7 customer information The average for a customer information is850,000 VND

+ May: continue to run ads at a cost of 6,000,000 VND (May 9 - May 21) andsell 3 more products The cost to pay for a customer information is equal to 4 months.After 3 months of running the ads, the number of interactions and likes on thefanpage has increased significantly and sold 6 products, helping the company increaserevenue to meet the project's goals

Picture 7,8: Results after 3 months of running ads

* Cost of running ads:

Ads run time Number of days

running ads

Cost

VNDThe second

3.4 TASK 4: CONSULTING AND SELLING PRODUCTS

Creating a fanpage running advertising is on the rise, there will be a lot of customerswho are interested in beauty products that will interact a lot Or when making anappointment or inviting guests to the company to experience the company's products andservices, it is actually required that all employees understand the products: usage, prices andservices, programs Promotion from time to time to directly sell products at the companyand consult customers on Fan page

3.5 PROJECT RESULTS AND ASSESSMENT

3.5.1. Results

Actual work done Actual

start date

Actualend date

Actual completion

dateDirectly representing PQ company to

discuss the implementation of the

implementation process

Prepare content and post it on the

fanpage

Directly consulting customers through

fanpage and selling products directly

at the company

Handing over fanpage and work back

Because Facebook's current marketing fee is quite high The cost depends on theproduct running the ad The higher the value of the advertised product, the higher the costfor a customer's information As for the cosmetic equipment products of PQ Medicalcompany, all of them have great value, so the cost to pay for a customer information is onaverage 500,000 VND - 5,000,000 VND or more The price to pay for this customerinformation is expensive or cheap depending largely on the quality of the advertisingchannel According to my personal survey, there are many test pages in a week, the trialcost is 5,000,000 VND / 1 week / 1 fanpage, but I can't find any customer information