Developing a facebook channel to help business reach customers at BAV communication training co , ltd

CHAPTER II: FACEBOOK DEVELOPMENT STATUS HELPS BUSINESSES REACH CUSTOMERS AT BAV TRAINING & COMMUNICATION CO., LTD.1.. 1.2 Benefits of Facebook Fanpage for business: 1.2.1 Reach the right

TOULON UNIVERSITY - THUONGMAI UNIVERSITY

Name of the University tutor: Lecturer Vu Thi Hai Ly

Hanoi – 2022

TABLE CHART CHART CHART CATALOG

Table 1 Current status of Facebook advertising spending of BAV

Training & Communication Co., Ltd in 2019-2021

Internship plan for 3 months (1/3/2022-27/05/2022) 27

IMAGE CATEGORIES

THANK YOU

First of all, I would like to express my deep gratitude to Ms Vu Thi Hai Ly, forher dedicated guidance, help and impart knowledge throughout the process of helpingher complete her graduation report

I would like to sincerely thank the Board of Directors of Toulon University andthe University of Commerce and the Board of Directors of the Institute of InternationalTraining - University of Commerce for their dedication to imparting knowledge duringthe years of study, creating conditions for me to have access to reality at the business

so that I have the opportunity to study and experience With the knowledge acquired inthe learning process is not only the foundation for the course of study but also avaluable baggage for you to enter life firmly and confidently

At the same time, I would like to thank the Board of Directors and the brothersand sisters and colleagues in BAV Training & Communication Co., Ltd for creatingconditions for me to study, research and exchange useful practical knowledge duringthe process of learning and completing the course

Finally, I wish you, you are rich in health and success in a noble career I wishyou, uncles, brothers and sisters in BAV Training & Communication Co., Ltd alwaysabundant health, achieve many good successes in the work

Thank you very much!

Hanoi, June 1, 2022 Student

Ta Minh Trung

CHAPTER I: INTRODUCTION OF BAV TRAINING & COMMUNICATION

CO., LTD.

1 About The Company

Photo 1: Company logo

- Company name: BAV Training & Communication Co., Ltd.

- International name: BAV Training & Communication Company Limited

- Tax code: 2601001795

- Phone number: 0904 699 880

- Address: No 22 Duy Tan Street, Yi Vong Hau, Cau Giay, Hanoi

- Head office: No 22 Hung Vuong Street, Nong Trang Ward, Viet Tri City, PhuTho Province

- Representative: HOANG QUOC VIET

BAV Training & Communication Co., Ltd is an in-depth company specializing

in strategic planning, identity design and brand communication

The company provides a comprehensive marketing solution that helps businessesimprove their competitiveness through strong branding BAV is proud to be creatingstrength and vitality for thousands of customer brands, thereby making efforts tocontribute to the mission for the development of Vietnamese brands

The company with 5 years of experience has the ambition to bring the marketingplatform to go further to bring the most core values to small and medium enterprisesapplying marketing and digital media to help businesses develop comprehensively and

After 5 years of implementation with the choice of more than 10 000 customers anddifferent large and small projects, the company understands the problems businesses

are facing in marketing and applying the experiences created over time to create thecampaign with the highest efficiency for the business.

BAV Training & Communication Co., Ltd is committed to bringing innovativeand effective solutions, BAV accompanies the business to build a strong brand

2 Company Organizational Structure

Photo 2: Company diagram

3 Company's Business Products and Services

3.1 Logo design

"A logo is a visual product, including images or letters, or a combination of bothimages and letters to help identify the brand." Just like the slogan, the logo is not onlythe representative image of a company, an organization, a business, but also hides themessage that its owner wants to convey to the community Because of that, each logohas its own identity, has its own differences and is important to make a strongimpression on consumers

3.2 Brand identity design

Brand identities are tangible elements and have the ability to stimulate the senses

of others The brand identity includes things we can see, hear, hold, or touch,including: Brand name; Brand logo; Tagline/Brand slogan; Color, brand typeface;Office application brand identity: brochure, notebook, email signature, ; Online

brand identity: Website, social network, ; Outdoor brand identity: billboard,banner, Other promotional publications

3.3 Website design

Web design or website design is simply the job of creating a website for anindividual, company, business, or organization There are two main ways to design theWeb: static Web design and dynamic Web design

3.4 Facebook Ads

Facebook Ads, which stands for Facebook Advertising, is a method ofadvertising using Facebook media This ad will be displayed and distributedautomatically depending on the user's personal characteristics such as demographics,geographic location, interests

Ads displayed on Facebook will include promotions, promotions, new productreferrals aimed at potential customers on the social network, and other social networksaffiliated with Facebook

Facebook Ads is an advertising service; So when you want your photos, videos,fan pages to appear on Facebook, businesses or individuals need to pay a fee And adswill appear in positions that are already regulated on Facebook Every click on ads,websites, page likes, and interactions in posts will be charged by Facebook Depending

on the price at which the business bids for its ad, the higher the bid, the greater thelikelihood of that ad appearing

3.5 E-commerce platform

An e-commerce exchange (e-commerce) is an e-commerce website that allowstraders, organizations and individuals to not the owner or manager of the website canconduct a sale or provide services on it How to say

Other this is an online sales channel, which allows transactions between buyersand sellers For example, Shopee, Lazada, Tiki, Sendo,

3.6 Google Ads, YouTube Ads

Google Ads is Google's online advertising program Through Google Ads, youcan create online ads to reach exactly who is interested in the products and servicesyou offer Google Ads is a product that you can use to promote your business, sellproducts or services, raise awareness, and increase traffic to your website

YouTube advertising is an online advertising service that Google offers, which isdisplayed on the YouTube channel In order to display promotional videos, product orservice introductions, companies and businesses need to pay Google fees.

3.7Newspapers & Television

Journalism is the product of information about events and problems in social lifeexpressed in writing, images, sounds, created, periodically published and published,transmitted to the public through the types of printed newspapers, newspapers,newspapers, newspapers, electronic newspapers

Television is a type of mass media that conveys information with images andsounds of an object or scene traveling away by radio waves

3.8 Trademark protection registration

Trademark registration is the procedure that individuals and organizations need

to carry out to legalize the ownership of the trademark and can publicize the ownership

of such trademarks and trademarks in the mass media

Photo 3: Company service advertising

4. Some of the company's achievements

BAV Media has always been a pioneer for media activities in the 4.0 era, is afully compliant company to pay corporate income tax and its branches in the provinceare always at the forefront of digital media activities Business activities in Vietnamesemarkets in provinces such as Phu Tho, Vinh Phuc, Ninh Binh have experiencedremarkable development, profit growth of 32%, the markets have increased marketshare, of which 3 markets hold the No 1 position Bav Training & CommunicationCo., Ltd has achieved the following achievements:

- Vietnamese representative attending ASEAN - Ecomecer 2019 in Thailand

- Outstanding start-up enterprises nationwide 20219 awarded by the CentralVietnam Youth Union

- Enterprises participating in community activities awarded by Phu Tho province

- Typical young entrepreneurs awarded by Phu Tho province

CHAPTER II: FACEBOOK DEVELOPMENT STATUS HELPS BUSINESSES REACH CUSTOMERS AT BAV TRAINING & COMMUNICATION CO., LTD.

1 Facebook Overview

1.1 What is Facebook?

Facebook is one of the world's leading social networks today, as a miniatureworld that brings everyone together, contributing to the creation of freedom for peopleand the effort to create a flat world where there is no distance of the real world and theInternet

Facebook Business, also known as a business manager, is an account createdthrough a personal Facebook account Facebook Business allows account holders tocreate a convenient work environment and be able to connect many of Facebook'splatforms Facebook Business is considered a powerful tool to help manage allbusiness activities that take place on Facebook Includes activities: creating andmanaging various Fanpages into accounts, creating a Facebook ad accounts, linkingwith partners, managing employees, In which the most interested function is tocreate an account to run ads for the business

1.2 Benefits of Facebook Fanpage for business:

1.2.1 Reach the right potential customers

When setting up ads, Facebook allows users to delve deeper into the potentialaudience of the business Based on preferences, demographics, consumer behavior, This will help your ad show up in front of people who are interested in products,services, brands, etc The most corporate Avoid wasting displays in front of objectsthat aren't potential

1.2.2 Low advertising costs

Other large advertisements are very expensive But it's not necessarily highlyeffective It's like spending hundreds of millions of dollars to buy an expensivemotorcycle While your income is low and you don't need to have it either For smalland medium-sized businesses Spending a large amount of money on big advertising isdifficult and should not be done

For Facebook ads, just spending a low cost right for your business is alreadyaccessible to millions of potential Facebook customers at that price

1.2.3 Connectivity, high interaction

In the era of technology 4.0, it is not enough to transmit one-way information tocustomers Businesses also have to listen to feedback, feedback from customers All

of this is met by Facebook to help you

1.2.4 Viral and fast

Did you know that new trends, the hottest things are happening in real life Arethey all spreading at a rapid pace on Facebook?

With a large community of users and high connectivity, Facebook ads have a fastand wide spread As long as a friend likes, shares or comments on your ad template orpost on the Fanpage, the information will be displayed in their friends' News feed andattract the attention and interest of these people to the Fanpage in a very natural way

1.2.5 High flexibility

Facebook advertising allows advertisers to flexibly adjust their ads to suit eachstage and strategy of the business Can increase and decrease ad templates, changeobjects, display forms, costs Of advertising

In addition, Facebook is not limited to the social networking space It also allowsyou to lead customers to your business's website to increase sales through URLs.With Facebook ads, businesses can fully control the time to ensure that their adsare always visible to the largest number of users

1.3 Facebook's goal is to help businesses reach customers

By advertising for potential customers to find new customers for the business:

FB is becoming an important business tool because it can help businesses findnew customers that they can't reach in any other medium so effectively, creatingcommunities around products and services, promoting content, and developing brandidentity

- Create easy contact for customers to contact the business:

Setting up a FB page for your business is very important because it tellscustomers all the necessary information about your business Then there are manyfeatures such as adding an action button, messages, automatic replies, etc So thatcustomers can contact the business directly Thanks to the development of a variety offeatures on its platform, FB users are easy to search and reach businesses

- Automatically adjust ads for businesses to reach suitable for each customer:

Thanks to ads that search for leads, you can find people who are likely to beinterested in your product or service and gather information from them When usingads, you can collect contact information such as name, email address, phone number,and more Therefore, FB creates a lot of options to help businesses easily find potentialcustomers, increase conversion rates and achieve business goals.

1.4 Facebook Solutions for Business

* Known to new customers via FB

Facebook has free tools for you to build an online presence:

- Create a business page or page for your business

- Communicate with followers with articles and stories

- Meet customers and business owners in the Group

* Search for customers through advertising.

Facebook can help you find people:

Meet new customers where they are

Reach people who are interested in your business

Increase sales or book more appointments with customers

* Connect directly with customers using messaging.

Messenger contributes to attracting customers to the conversation:

- Invite customers to chat with the action button

- Provide automatic customer support services

- Closing individual orders with customers

2 Facebook's Development Status Helps Businesses Reach Customers at BAV Training & Communication Co., Ltd.

2.1 Facebook's growth goals help reach customers

Reaching out to customers to increase the brand Increasing brand recognitionwill make the public remember the brand and products of the business easily Brandidentity is a necessary factor for consumers to have a memory of the brand, thinkingabout specific products and services This is a particularly important aspect in buildingconsumer confidence and driving transformation Therefore, it is necessary toconstantly reach customers to increase the brand, only when the brand is known andremembered by customers, the conversion rate will be much better When making a

good brand, it will be easy to deploy new services or enhance the value of existingservices.

Currently, bav training & communication co., ltd is doing relatively well the task

of reaching customers to increase the brand, BAV brand is gradually being wellcovered in existing branches, with a media company when doing well the issues ofbrand increase will spread very easily to the target customer

Reach out to customers to increase sales

Sales is a concept that refers to the total amount of money collected through theprocess of conducting business activities, trading and being determined over a certainperiod of time Increasing sales is something that businesses are very interested in.Only when there are customers can you increase sales Be aware of this at BAVTraining & Communication Co., Ltd constantly implementing measures to reachcustomers to increase sales such as running ads through FB platform, using seeding orword-of-mouth marketing

2.2 Facebook's development strategy to help reach customers

- Strategy to increase the brand

+ Mini game

Exposure to hundreds of types of content every day makes readers "lazy", and thesolution to this depression is the attractive and interesting types of interactive contentthanks to mini games The coverage of multi-channel advertising helps businessesincrease touch points in the customer journey and minigames are also an effectivechannel in increasing brand recognition Mix and match brand images, logos, colors,and quiz content together to help customers become more familiar with the brand.Increasing brand identity makes customers familiar, close to the business Therebyincreasing the reliability, monitoring and supporting the activities of the business bycustomers

Increasing brand recognition in a positive way helps customers to be sympathetic

to the business Gradually, it can help businesses win the hearts of customers and have

a place in the hearts of customers Become a "Top of mind" in the hearts of customerswhenever customers need to buy any product

Advertise business awards to increase views

When customers have a need but also roll, it is extremely important that they seethe awards that the business strives to achieve, thereby increasing the persuasivenessfrom customers For new customers who need to learn, it will give them an impressionfrom which it is easy to come to the decision to learn and choose the company'sservices The more views you have, the greater the persuasiveness of the businessbrand.

Introducing products/services to increase engagement

Businesses need to prioritize interaction with customers because this is a tool forbusinesses to understand consumers more, reach out to them more and know how toimprove products and services Besides, interaction will help businesses retaincustomers, have more loyal customers and form more potential customers through theintroduction of old customers At BAV Training & Communication Co., Ltd usedproduct introductions via Facebook platform to interact with customers This is also aneasy way to find leads thanks to the ad customizations coming from FB and interactingwith existing customers Statistics also shows that interacting with existing customersnot only brings a significant revenue source but also costs less than switching to newcustomers

- Sales strategy

+ Funnel program

When introducing the best sales method today, most of the masters in

Sales all refer to funnel funnels Because it has the ability to help managersgeneralize the most general about the transition from potential customers to loyalcustomers of the business When using the sales funnel, it will give the business step

by step moving customers quickly on each stage of the funnel From there, thebusiness can take care of its customers easily on the right stage

At the right time and the right message This helps to encourage customers.Take more buying action Besides, this funnel also brings great advantages to thebusiness It can help businesses turn access traffic into customers who buy productsand services of the business

+ Promotions from time to time

A promotion is a program created with the aim of encouraging customers to buy

aimed at motivating consumers to buy goods and products, while also promoting the

brand of products and businesses Promotions over time will interest customers and

often have a rush to buy in case they run out of stock

+ Event-based promotions

On special holidays such as: Lunar New Year, International Labor, Celebrating

Christmas The company often organizes large promotions to promote the ability to

consume, thank the character during the holidays of customers and promote the brand

+ Combo promotion

Hitting the psychology of buying cheap is receiving many promotions according

to combos will help businesses sell a lot of products / services that have not been

noticed or new services / products launched that customers do not know much about

2.3 Facebook's evolving status helps businesses reach customers

2.3.1 Facebook ad spending helps businesses reach customers

T

Ratio 2020/201 9

Ratio 2021/2020

Through the above data table, it is possible to assess the level of spending money

on advertising activities at BAV Training & Communication Co., Ltd continuously

increasing year by year Specifically, with advertising increasing brand identity from

2019 to 2021 of VND 120,000,000, respectively; 144,000,000 VND and 151,200,000

VND the increase of 2020 is more than 20% compared to 2019 significantly better

than 2021 only 2020 5% this shows that the company is also very interested in the

issue of brand communication to help customers be aware of its brand