Topic chooses one case of a business, introduces the business, its characteristics, organizational structure, products and value chain

BUSINESS PRODUCTS Vinamilk's product lines are present in the Vietnamese market: Vinamilk 100% fresh milk: The product includes three types: sugary, low-sugar and sugar-free, packaged i

VĂN LANG UNIVERSITY FACULTY OF PUBLIC RELATIONS AND COMMUNICATION

0

-MANAGEMENT FOUNDATION ESSAY

Topic: Chooses one case of a business, introduces the

business, its characteristics, organizational structure,

products and value chain.

Lecturer: Nguyễn Thị Bích Vân

Class: K26DB-PR01

School year: 2021 – 2022

TEAM MEMBERS

Nguyễn Nhựt Vy – 207QC36142

Trần Huyền Trang – 207QC53389

Lưu Hoàng Phương Ngân – 207QC03314

Nguyễn Thiện Tuyền – 207QC18278

Nguyễn Huỳnh Nhật My – 207QC03241

TYPE OF COMPANY

Vinamilk's full name is Vietnam Dairy Product Joint Stock

Company, another name: Vinamilk This is an enterprise

specializing in producing and trading milk and dairy products as

well as related machinery equipment in Vietnam According to

the United Nations Development Programme, it was the 15th

largest company in Vietnam in 2007

VINAMILK'S DEVELOPMENT AND ITS SOCIAL

RESPONSIBILITIES

In recent years, Vinamilk has made an impressive development

and become one of the biggest corporations in Vietnam, and

now continues to make constant e昀昀orts to conquer international markets, approaching its goal to be positioned as

one of the 50 biggest dairy companies worldwide Obviously,

the company's development is proportional to its in昀氀uences on society, especially in Vietnam Being highly aware of this

matter as well as the challenges that the whole society has

faced, Vinamilk has identi昀椀ed its speci昀椀c business rules that focus on a harmonious connection between business targets

and social responsibilities, adhering to the principles of

sustainable development Vinamilk commits to ful昀椀l its responsibilities toward all of its stakeholders and attempts to

bring them as many values as possible

Vinamilk's sustainable development orientation focuses on the 5 following points:

- Environment & Energy

- Responsibility for products

- Responsibility for employees

- Local economic development

- Community development support

Commitment to stakeholders:

 Consumers:

- Provide the best and safest products

- Diversify products and create new product values to improve and increase human health

- Provide products with reasonable price

 Shareholders

- Ensure a safe and sustainably pro昀椀table investment

 State

- Comply with the State policies and regulations in the operating 昀椀elds

 Employees

- Create satisfaction in safe working conditions, personal development and competitive income

 Suppliers

- Collaborate and develop on the basis of common bene昀椀t, transparency, and social responsibility

 Community

- Be responsible, share values and jointly develop community

BUSINESS PRODUCTS

Vinamilk's product lines are present in the Vietnamese market:

Vinamilk 100% fresh milk: The product includes three types:

sugary, low-sugar and sugar-free, packaged in three

classi昀椀cations of 1L, 180ml and 110ml

Vinamilk ADM Gold micronutrient supplement milk: The

product supports height growth and enhances memory, helps brighten eyes for children There are 2 ways to pack 110ml and 180ml with sugar

Vinamilk bag milk: Convenient nutritional product with

reasonable price There are 3 di昀昀erent 昀氀avors: strawberry, chocolate and vanilla (3 sugary, low sugar and unsweetened) Packages of 200 ml and 220ml

Flex Pasteurized Milk: A calcium supplement for healthy

bones Sugar-free type packed 1L

Vinamilk 100% Organic fresh milk: Produced according to

European organic standards, retaining purity and rich in natural nutrients good for health The product is currently only

available in one sugar-free 昀氀avor, with two packaging options: 180ml and 1L

Vinamilk fresh milk contains bird's nest: Containing clean,

re昀椀ned bird's nest mixed with 100% pure fresh milk, low in sugar, is a premium health gift for the whole family You can choose to buy a 110ml box or a 180ml box

Vinamilk Green Farm fresh milk: The product is packaged in

a 110ml box or a 180ml box, including two 昀氀avors, low sugar and sugar

Vinamilk white yogurt for the family: Vitamin D and D3

supplements for bone health Includes eight 昀氀avors packaged in plastic containers of 60-100g

Vinamilk Pro Beauty yogurt for women: Skin beauty

products for women, there are 2 types: rose and blueberry,

cherry blossom and red pomegranate Packed in a 100g plastic box

Vinamilk eating yogurt for babies: Vitamin A supplement,

to help brighten the eyes for children, has 3 昀氀avors such as : white yogurt, apple banana and banana strawberry Packed in a 100g plastic box

Vinamilk Probi eating yogurt: A product to strengthen the

immune system, with 3 昀氀avors: strawberry, fruit, white yogurt Packed in a 100g plastic box

Vinamilk and Vinamilk Su Su IQ Sterilized Drinking

aloe vera, are packaged in 2 forms of plastic bottles and

paper boxes with a capacity of 100ml

Vinamilk Probi Live Yeast Drinking Yogurt: A product that

directly supplements 13,000,000,000 bene昀椀cial bacteria for the digestive system Packed in plastic bottles with a capacity of 65

to 130ml in packs of 4 bottles

Dialect Optimum Mama: A nutritional product to improve the

health of pregnant women and support the comprehensive

development of children from the Opti-Immune formula Packed

in tin boxes from 400 - 900g

Optimum Gold: DHA supplement for brain development of

children from 2 to 6 years old There are 2 types: tinned milk

from 400 - 900g and liquid milk canned in paper from 110 - 180 ml

Dialect Alpha Gold: Product for children from 2 to 6 years old,

supporting physical development, digestive system and brain

for children Packing tin and paper from 400 - 900g and ready-made milk from 110 - 180 ml

Dialect Grow Plus: Product for anorexia, malnourished

children from 2 to 10 years old Packing tin and paper from 400

- 900g and ready-made milk from 110 - 180 ml

Dialect Mama Gold: Product exclusively for pregnant women

and lactating women Packing in boxes and paper from 400 - 900g

Yoko Gold: An easy-to-digest nutritional formula that supports

the absorption of essential nutrients for children, helping to strengthen resistance and brain development Packaging tin and paper from 350 - 850g with two recipes for children aged 0

- 1 and 1 - 2 years old There is also a ready-made milk form from 110 - 180ml

Organic Gold: Product meets European organic standards,

with two weights of 350 and 850g, with 4 formulas for ages: 0 -

6 months, 6 months - 1-year-old, 1 - 2 years old, over 3 years old

Optimum Gold weaning powder: Oats Salmon Green

Vegetables, Kale Rice, Sweet Potatoes Like Japanese, Oats

Pumpkin Mango Packed in 200g paper box and 350g inbox

RiDielac Gold weaning meal: Milk Oats, Milk Rice, Fruit Rice,

Oats Chicken Peas, Pork Buns, Chicken Vegetables, Eel Carrots Green Beans, Pork Carrots, Beef Vegetables and Salmon

Broccoli Green Packed in 200g paper box and 350g inbox

Vinamilk Sure Prevent: The product is the crystallization of

the cooperation between Vinamilk and the American ADM

corporation, providing nutrients to strengthen resistance, help eat and sleep well and be good for the heart and bone system Packaged in two forms: 400 - 900g tin and 200 ml liquid milk

Vinamilk CalciumPro: The product provides essential

nutrients for healthy bones Packaged in a tin box 400 - 900g

Vinamilk Diecerna: Specialized product for diabetics

Packaged in a tin box 400 - 900g

Vinamilk nutrition: The product provides nutrients for a

healthy body with the Pro - Energy nutrient system Packing in box 400 - 900g

Ong Tho Milk: The product includes 3 brands: yellow label,

green label and red label Packed in 165g tube, 380g tin, 380g

or 1284g paper box and the smallest is 40g plastic box

Southern Star Special Creamer: The product includes 4

labels: red label, blue label, green label, yellow label Packed in

a 380g tin, 380 or 1284g paper box

for children Packed in 70ml sticks

cream Packaged in boxes from 450 - 1000ml or in 100ml ice cream cups

Twin Cows Premium Ice Cream: The product has 3 typical

昀氀avors: Japanese Green Tea, Chocolate, and Vanilla Packaged

in 450ml boxes and 100ml cups

Delight ice cream: There are two types: 110ml cone and 80ml

ice cream

Double Calcium Soy Milk: The product has 2 packaging

forms 200ml bags and paper boxes from 200 - 1000ml

Goldson Soy Milk Rich in Protein: The product comes in two

forms, sugar-free and sugar-sweetened Packed in boxes of 200

- 1000ml

packed in a 180ml box

Fruit Love Juice

Vfresh Juice

Vfresh Smoothie Up Milk Juice

CocoFresh Fresh Coconut Water

Vfresh tea

Vinamilk cheese: rich in calcium and energy to help increase

the maximum height, in addition, it also adds many vitamins

necessary for the development stage of children

non-GMO sugar cane, grown in a completely natural

environment

ORGANIZATION STRUCTURE OF VINAMILK

Organizational structure is the arrangement of parts and units

in an organization into a uni昀椀ed whole They have to clear duties and power, and accomplish the goals of the organization

Vinamilk chooses the functional organizational structure

because it ensures 昀氀exibility, reliability and economy

ADVANTAGES

 Line authority:

- Working departments will receive orders directly from a direct superior leader

- Facilitating strict inspection according to the highest level For example: Senior managers are responsible to the CEO for all activities of the department Get the company's only plan, exploit implementation

 Functional authority

- Give more full play to the priority of industry specialization according to the function of each unit

- Keep power and prestige of functional elements

- Simplify training

- Greater emphasis on professional standards and employee conduct

- High impact e昀฀ciency for daily repetitive tasks of

recruiting

For example: The General Director authorizes the

Executive Director of Human Resources to perform

DEFECT

 Line authority

- Easily leads to con昀氀icts between functional units when setting goals or strategies

- Responsibility for achieving the overall goals of the

organization is often assigned to the top management

 Disadvantages of functional authority

- Lack of coordination of actions between functional

departments

- Highly specialized => managers will have a narrow vision because they are only in their own expertise, are not good

or don't care about expertise

- Limited development of the general management team For example: The General Director gives the HR

administrative executive director to select human

resources , arrange human resources , manage personnel complaints , then the HR executive director will only be

concerned interested in those issues and not in other

areas

 Vinamilk's organizational chart is presented in a

professional manner and allocates departments in a

scienti昀椀c and reasonable manner, speci昀椀cally

decentralizing the responsibilities of each member and department in the company The organizational chart

helps Vinamilk operate in the most e昀昀ective way, helping departments work closely together to create a strong

Vinamilk

VALUE CHAINS