Giải pháp hoàn thiện hoạt động chuỗi cung ứng của công ty cổ phần xuất nhập khẩu thủy sản bến tre luận văn thạc sĩ

Dégiup cho cfing ty vupt qua thach thuc va on dinh - phat trién, nang cao nang luc s/an xuat kinh doanh, tao ra lpi the trong canh tranh, chinh vi vay tae gia da chpn de tai: “Giai ph:ip

1976NGUVEN CIA THANH

GIAI PHAP UOAN TUIEN HOAT DONG

CHUOI CUNG fI1"f G CUA CilNG TY

CO PHAN XUAT NHAP KHAU TUUY SAN

BEN TRE

Chuyén ngsnh: Quan trj kinh doanh

Ma so: 60.34.05

LUAN VAN THAC SI KINH TE

PGS TS HO TIEN DUNG

DOGMO DUCDAOTAO TRL NG »£| H0C,KINNT/ TP.MC|¶ '

TP Hit Chi Minh — Nam 2011

i(u trong no( i dung la trung thitc

Nguc i thuc hien de téi:NGUYEN GIA THANH

/ 4.4 Tiéu chuan “caiphi” 14

1.5 Mot so bai hpc kinh nghi(m hoat dong chuoi cung drug fr mot so cling ty trong vé ngoai nir‹rc 14

• 1.5 1 Bai hpc kinh nghiem cha cong ty ngocii nirctc dién hinh Cong ty DELL 14

1.5.2 Bai hpc kinh nghiem ciima cong ty trong nircrc va dién hinh Cong ty Holcim Viét Nam • 17 Chw‹rng 2: PHA TICH THUC TRANG HOAT DONG CHUOI CUNG tING TAI CONG TY CO PHAN XUAT NHAP EAU THUY SAN BEN TRE 21

2.3 1 Hien trqng vé riot dung hocjt dong chtioi cung i’rng tqi Céng ty Co phcin Xuat nhap khau thuy xan Bén Tre 27

2.3.1 1

Ké hoach 27

2.3.1.2 Cung ring c:ic nguyén vat li(u 29

2.3.1.3 San xuat 34

2.3.1.4 Giao hang 37

2.3 1.5 Toi uu ho:i trong no(i bo doanh nghi(p 39

2.3.1.6 Ke hoach gram chi phi 41

2.3.1.7 D|ch vq kh:ich hang 42

2.3.2 Pharr tich ccic tiéu chu n do fitting hien qua thi.rc hien chuoi cung ring 45

2.3.2 l Tiéu chuan “Giao hang” 45

2.3.2.2 Tiéu chuan “Chat lupng” 45

Xuat nh"ap khau thuy san Ben Tre 55

3.2 Nhiim giai ph:i p hoan thi(n noi dung hoat dong chuoi cunp• frng tai Cling ty Co phan Xuat nh p khau thuy san Ben Tre 57

EDI

ERP

Electric Data Interchange — He thong trao doi dir li(u di(n

tu Enterprise Resource Planning — Hoach dinh quan tr| tai

nguyén cho doanh nghi(p

ma so do NAFIQAVED de nghi va ducrc Uy ban lien minh

EU cfing nhan Doanh nghi(p phai co EU Code moi duoc phép xuat khau thuy san vao thi tru rig EU

Good Manufacturing Practice - Quy pham san xuat tot Hazard Analysis Critical Control Point - He thong phan tich moi nguy va kiém soat diem téi han

Individual Quick Freezing - Cép dong rcii.

Tiéu chuan quoc té ve h( thong dam bao chat lupng trong thiét ké, san xuat, lap da)t va dich vp - Phién biin 2000 Material Requirement Planning — Hoach dinh nhu cau nguyénvat li(u

The National Fisheries Quality Assuarance and Veterinary Directorate - Cuc quan ly chat lupng, an toan ve sinh va thu

y thuy s:in - Bo Thuy sinRadio Frequency Identification — He thong dinh dang bang song radio

Supply Chain Management — Quan tr| chuoi cung ting Seafood Export and Quality Improvement Project - Dp an Cai thi(n chét lupng va xuat khau thuy siin - Bo Thuy san Sanitation Standard Operating Procedure - Qui pham v( sinhchuan

Uy ban Chfmg kho:in Nha nuoc Xuat nhap khau

30303132333536Bring 2.8: Ket qua dieu tra

384 OBing 2.9: Két qua diéu tra cfia nhén to giao hang

Bang 2.10: Co cau nguon nhén lqc cfia céing ty

6171

Khiii ni(m chuoi cung ting da bat dau xuat hien trén the gic›i vao nhiing nam1950-1970, cac cau chuyen thanh cong noi tiéng cfia cac doanh nghi(p trén the giciinhci vao lpi the canh tranh cua chuoi cung ting vo cung doc dao nhu ta(p doanban lé WalMart gan véri phuong thuc Cross-Docking, nha cung cap may tinhDell vc i

• phuong thirc da)t hang qua mang Nhung mai den nhmg nam dau the ky 21

(vao nhfrrig nam 2000-2001) khai ni(m nay bat dau du nhap vao Viet Nam No dathu hut su quan tain cua nhiéu tang lép xa hoi nhu sinh vién cac truéng Dar hpc,cac nha nghién cfru khoa hpc, d(ac bi(t la cac doanh nghi(p tai Viet Nam Didau trong phong trao ting dpng chuoi cung ting nham tao lpi the canh tranh taiViet Nam la cac cfing ty da quoc gia nhu Coca-cola, Pepsico, Unilever, P&G

Voi duéing bcr bién dai 3.260 km, dia hinh bet bién da dang: not thapphang, not nhiéu v[nh, dao, quan dao, viing bién nong, tuy nhién van co vinh nucic

sau Viet Nam co dieu kien tit nhién thuan lpi cho phat trién kinh Ie bién, nhat la

the manh not troi ph:it trién nganh cfing nghi(p thuy san San lupng thuy siinnufii trong va khai thac ciia Vi(t Nam trong nam 2011 dat hon 5,3 tri(u tan, tang4% so vcii narn 2010 Xuat khau dat trén 6 USD (tang khoang 20% so voi nam2010), day la mot con so rat an tupng

Cong ty Co phan Xuat nhap khau thuy san Ben Tre la mot trong nhGrigcong ty xuat khau thiiy san hang dau ciia tinh Ben Tre, cong ty khong ngfmg noluc cling co va phat trién de tro thanh mot cfing ty thtiy san hang dau ciia Vi(tNam Muc tiéu ciia cfing ty lufin huéng den su hoan thi(n trong san xuat kinhdoanh, nang cao nang luc canh tianh nham thoa man yéu cau cao nhat cua khachhang

• Tuy nhién, hien nay cfing ty gap khong it kho khan nhii con chiu muc thué chong

pha gia tu 53%-63% o thi truéing My, gia thuc an chan nufii lien tuc tang cao tu16%-30% so voi nam truoc, c:ie loai hang hoa cung ung dau vao nhu gia dien,xang dau tang cao M)at khac, do chinh sach that ch(at tin dqng, gia ngoai tetang,

lai suat ngan h:ing cfin cao tain cho cfing ty va ca ngucii nufii them dieu dung Dé

giup cho cfing ty vupt qua thach thuc va on dinh - phat trién, nang cao nang luc

s/an xuat kinh doanh, tao ra lpi the trong canh tranh, chinh vi vay tae gia da chpn

de tai: “Giai ph:ip hoan thi(n hoat dong Chuoi cung iinq• ciia Con•q ty Cii

phan Xuat nhap khau thuy san Bén Tre” lam de tar luan van thac st kinh Ie

• Xuat ph:it In yéu cau khach quan trén, viec nghién cilu de tai ciia luan van co y

nghia khoa hpc, mang tinh thuc tién nham muc tiéu hoan thien chuoi cung ring taicong ty de tu dé› kiém soat chi phi, nang cao chat lupng san pham, tang thi phan vatoi da hoa lcii nhu(an Dong thcii day cling la tai li(u gop phan nghién cihi cac giaiphap hoan thi(n chuoi cung ting ctia nganh Thuy san Viet Nam

2 Muc tiéu nghién cilu

De tai cé› cac muc tiéu chinh sau:

• X:ie dinh ciic yéu to :inh huéng den hoat dong ciia chuoi cung ung

ciia Cong ty Co phan Xuat nhap khau thily san Ben Tre

• Phfin tich thuc trang hoat dong chuoi cung ring ciia cfing ty

• Kién ngh| cac giai phap nham gop phan nang cao hieu qua hoat do(

ng ciia chuoi cung ting ciia Cfing ty Co phan Xuat nhap khau thfiy san Bén Tre

3 Doi tuiyng va pham vi nghién ciiu

3.1 1 Doi tupng nghién ctru: Hoan thi(n hoat dong chuoi cung ring ciia Cfing

ty Co phan Xuat nh(ap khau thuy san Ben Tre

3.2 Pham vi nghién ciiu: Cfing ty Co phan Xufit nhap khau thfiy san Ben Tre

4. Phirirng ph:ip nghién emu

4.1 1 Ngucin ‹/ir // u.

Dir lieu thong ké Cac dli li(u thu thap tu Bao cao cong ty, cac thong tin

lien quan nganh thuy san hay cac trang web

Dir lien so c p phong van chuyén gia, phong van khach hang cua Cfing ty

Co phan Xuat nhap khau thiiy san Ben Tre

can bo cfing nhan vién hien dang tain viec tai Cfing ty Co phan Xuat nh a) p khauthuy san Ben Tre dé kham pha cac yéu to hopt dong chuoi cring ting cua cfing ty vacfia

- Xay dung cac b:ing cau hfii phfing van dén khach hang ciia Cfing ty Cophan Xuat nhap khau thiiy siin Ben Tre

Nghién ct ilinh lvo’ng.•

- Khiio sat chuyén gia, khach hang tiéii thu s:in pham ciia cfing ty

— Nap dii lieu va xii ly dii lieu trén Excel dé kiém dinh va danh gia chuoicung ung cfia cong ty, tir dfi riit ra nhiing uu diem va han ché hoat do( ng chuoicung frng ciia cfing ty, dong thfii van dung nhiing cc sc› khoa hpc ve chuoi cungting de dira ra cac gi:ii ph:ip phii hpp

5 Bfi cue ciia luan van

Ngoai Tai lieu tham khao, Muc luc va cac Phu luc, két cau 1ua( n van gfim:

Phan mcl dan Chtrong I.’ Co s‹i ly luan chuoi cung frng.

Chu:eng 2.’ Phan tich thuc trang hoat do( ng chuoi cung ung tai Cong ty

Co phan Xu:it nhap khau thfiy san Ben Tre

Chitong 5 Giai phap hoan thien hoat dong chuoi cung frng tai Cong ty Co

Két luan.

Ch ircf n g 1: CCf SD LY LUAN VE CHUOI CUNG tfNG1.1 Tong quan vé chuoi cung frng

1.1.1 Khtii ni in chu i cung i’rng

Canh tranh mot cach thanh cong trong bat ky moi trucrng kinh doanh nao hi(n nay doi hfii c:ic doanh nghiep ph:ii tham gia vao cfing viec kinh doanh cua

nha cung cap ciing nhu kh:ich h:ing ciia né› Dieu n:iy yéu cau c:ic doanh nghiep' khi d:ip ring s:in pham ho(ac d|ch vp ma khach hang can ph:ii quan tain sau

sac hon den dong d(ch chuyén nguyén v(at lieu, c:ich thuc thiét ké v:i dong goi s:in

pham v:i dich vu cua nha cung cap, c:ich thfrc van chuyén v:i bao qu:in san

pham hoan th:inh va nhiing dieu ma ngircii tiéu diing ho)ac kh:ich hang cuoi ciingthuc su yéu cau (vi du nhu co nhiéu doanh nghi(p co the khfing biét san phamcua hp ducic sit dung nhu the nao trong viec tao ra san pham cuoi ciing makh:ich hang sir dqng) Mot so dinh nghia cfia chuoi cung ting:

_ “Chuoi cung ting I:i su lien két giiia cac cong ty chiu trach nhiem mang

san pham ho)ac d|ch vq ra thi truong”— Lambert, Stock va Ellram (Nguon:

Lambert, Douglas M., James R.Stock v:i Lisa M.El1ram, 1998, Nhiirig nguyén tcic

cc bén ciia Quén tri Logistics, Boston, MA: Irwin/McGraw-Hill, C 14).

_ “Chuoi cung ting bao gom tat cii c:ic giai doan lien quan trpc tiépho)ac gi:in tiép den vi(c thoa man yéu cau cua kh:ich h:ing Chuoi cung King khfing

chi bao gom nha san xuat v:i ngucii phan phoi ma con co ca nguéi va(n chuyén, nh:i xuéing, ngucii ban lé va b:in than kh:ich h:ing ”— Chopra v:i Meindl (Nguon:

Chopra, Sunil v:i Peter Meindl, 2003, Chuoi cung ii:rig, T:ii b:in Ian hai, Upper

Saddle River, NJ: Prentice-Hall, Inc., C 1)

“Chuoi cung ting 1:i mang luoi cac nha xuéing v:i nhiing lua chpn phan

' phoi nham thuc hi(n chuc nang thu mua nguyén va) t li(u, chuyén nhfmg va(t li(u

nay th:inh b:in thanh pham v:i thanh pham, phan phoi nhfmg thanh pham nay den cac khach héng.”— Ganeshan v:i Harrison (Nguon: Ganeshan, Ram v:i Terry P.

Harrison, 1995, “G/ thieu vé Quén tri Chuoi cung ring”, Bo mon He thong Quan

c:ie nha may

b:in

Ie

Kh:ich hang

nhu sau: Chuoi cung Eng la chuoi thong tin va céc qua trinh kinh doanh cung cap

mot san pham hay mot dich vu cho khach hang tv khau sén xu t va phén phoi dén , ngttéi tiéu d’ung ctioi chng (Nguon: PGS TS Ho Tién Dung (2008), “Qucin tri sin

xuat va diéu /ifinh”,trang 3 19).

Hinh 1.1: Mfi hinh chufii cung trng dién hinh

(Nguon: PGS TS Ho Tién Dung (2008), Quan tr[ scin xucit vé diéii hanh, tran p

I 1.2.2 Phan biet chuoi cung vng véi quén frf nhu can

Qu:in tri nhu cau la quan ly nhu cau ve hang hoa va dich vu theo chuoicung ung Nhu cau co the dupc quan ly thong qua cc ché nhu la san pham, gi:i ca,

c:i c

Nha

trinh quan tri chuoi cung ting No that su la mot bo phan nhfi trong quan tri chuoi

1.1.2.3 Phén biet chuoi cung ring véi qucin tr[ logistics

Qu:in tr| logistics dupc hieu theo nghia rong thi no l:i quan tri chuoi cung

ung Mot so nha quiin tr| dinh nghia logistics theo nghia hep khi chi lien he den va(n, chuyén bén trong va phan phoi ra bén ngo:ii, trong truéng hpp n:iy thi no chi 1:i mot

bo phan cua qu:in tr| chuoi cung itng

Logistics 1:i mot linh vuc dang é giai doan co nhiéu su quan tain mot c:ich

mcii me den nha quan tr| chuoi cung ring Logistics xuat hien tu nhiing nam tha(

p nién 60, khi in:i y tuéing ve Logistics hien dai ciing theo voi cac chit de tuong tu

nhu mon dong luc hpc cong nghiep da néu bat ten nhiing t:ic dong giiia c:ic bo ph(an cfia chuoi cung ring va chung co the anh huéing den quyét dinh cua c:ic bo

ph(an kh:ic nhu trong quy trinh san xuat va kinh doanh cua doanh nghi(ep

1.1.3 Khéi ni in quén trJ chu i cung ring

Qu:in tri chuoi cung ung lit hoach dinh, thiét ké v:i kiém so:it luong thong tin v:i nguyén vat lieu theo chuoi cung ung nham dat dupc cac yéu cau ciia khach

h:ing mot ciich co hieu qu:i ci thcii diem hi(n tai va trong tuong lai

Co 3 diem chinh ve tinh nang dong ciia chuoi cung King:

Mot la, chuoi cung ring l:i mot he thong co tinh luong I:ie rat cao Cac quyétdinh ci moi bo ph(an cila chuoi cung ting anh huéng den cac bo phan khac

Hai la, chuoi cung ting co su anh huéing rat 16n den su thay doi ciia nhu cau

Kho v:i nha in:iy phai dam biro de d:ip ting day du doi voi c:ic don h:ing léin.

Th(am chi néu c:ie thong tin hoén hao tai tat ca c:ie kénh sC co mot phan ttngnhanh trong chuoi cung ting In thcii gian bo sung

Ba la, c:ich tot nhat de cai thi(n chuoi cung ting la riit ngan thcii gian bo

sung v:i cung cap thong tin ve nhu cau thuc té den tat ca ciic kénh phan phoi Thcii

gian trong chuoi cung ting chi diing de tao su thay doi trong cac don da)t h:ingva

1.2.2 S!º hat trién wcrt b c ciici chucii cung hng nhé nh Eng thiinh tirti ciiti ccing ngh thcing tin

Dau nam 1960, nam ma bung no quan ly chi phi, tit day xuat hien su

chuyén doi tlr hoat dong don lé sang hpp nhat cac hoat dcing ciia h( thong Nam nay ciing la nam danh dau su ra déi cua phan mém quan ly kho dau tién, viec

quan ly buoc sang mot trinh do cao hon, khfing con thii cong bang gray ter

Nam 1970, h( thong cung ting dupc bo sung them h( thong quan ly MRP

— Material Requirement Planning — hoach dinh nhu cau nguyén v(at lieu Hethong nay cho phép c:ic nha san xuat theo dfii duoc dong luan chuyen cua nguyénvat 1i(u tu nguyén vat 1i(u thfi den nguyén vat lieu chci san xuat He thong MRP,giai quyét duoc phan 1éri ve quan l) san xuat, moi quan tain cua cac nha san xuatbay gici tap trung vao khach hang Do dfi Logistics cling phiit trién theo, de dambao phan phoi toi ngu i tiéu diing dung noi, dung luc

1980, cilng voi su xuat hi(n cua he thong MRP II — ManufacturingResource Planning — hoach dinh nguon luc san xuat — Logistics phat trién vupt bac,trci thanh chia khoa de tao su khac bi(t giua hai cfing ty II cho phép doanhnghi(p kiém soiit va lien két ciic hoat dong ciia doanh nghi(p tit ké hoach nguyén

vat 1i(u, ké hoach Hi chinh tcii ké hoach san xuat chinh Chinh su phat trién nay da

danh dau su ra d cua chuoi cung Eng.

Nam 1990, cung voi sir ph:it trién cua internet da trci thanh cfing cu hushi(u ciia chuoi cung ung va danh dau su phat trién vupt ba( c cua chuoi cungitng Thong qua he thong trao doi thong tin di(n tfr EDI - Electronic DataInterchange va giai ph:ip quan tr| tai nguyén cho doanh nghiep, he thong ERP

— Enterprise Resource Planning da cai tién vupt b(ac cho vi(c truyén thong trongchuoi cung ring,

Tit nam 2000 den nay, chuoi cung ting huérig Hi khach hang, dong luanchuyén ciia nguyén vat 1i(u, su lien mach va thong suot ctia dong thong tin,nhurig quan trpng nhat van la cung ung va su hpp nhat ctia cac nha cung ting

1.2.3 Xu hiring phét trién ciia chuoi cung trng trong tu'ong lai

Xuat hien chuoi cung ring méi Voi su phat trién cua chuoi cung ung nhu

hi(n nay, nhiéu chuoi cung ting se ra dcii va se dupe ting dung rong rat trong thuc

té Cac cfing ty sé co nhiéu mo hinh de lua chpn sao cho phu hpp vcii tinh hinh hoatdong va tai chinh cua cfing ty minh

Hpp nhat cac chuoi cung ring.‘ Su hpp nhat cac chuoi cung ung cilng la

hien tupng noi trot, ba yéu to chinh sau sC tac dong truc tiép toi su thay doi cautrtic de lam sao c:ic cfing ty duy tri hoat dong ciia chuoi cung ttng do Cac cong ty

sC lién két chuoi cung ung voi cite chuoi cung ring ciia doi tac va hpp nhat hoatdong vcii nhau, cong ngh( va internet la chia khoa cai thi(n chién luoc chuoi cung

ung va tai cc cau hoat dc›ng chuoi cung ting de dat duoc mpc tiéu ctia cong ty.

, Cong nghe RFID sé phat trién not trot Cfing ngh( RFID se phat trién va

ducic ting dung rong rai trong chuoi cung ting, da)c biet la trong nganh hangtiéu diing Cong ngh( nay giup dinh dang san pham, van chuyén va kiém soat tonkho, tranh hang hoa trong kho khfing du phuc vu nhu cau cua thi truéng dong thciigiam thc i gian hang hoa, nguyén vat li(eu b| luu kho cho san xuat hay xuat xuéingdna ra phén phoi trén th| truéing

1.3 Noi dung hoat do( ng cfia chuoi cung frng

Noi dung hoat do( ng cua chuoi cung ung bao gom bay van dé chinh.Nhiing van de nay dupc sap xép trinh tu the hi(n quy trinh hoat dong cfia chuoicung ting: Ké hoach, cung ting cac nguyén vat lieu, san xuat, giao hang, toi uuhoa trong noi bo doanh nghi(p, ké hoach giam chi phi va dich vu khach hang

1.3.1 Ké french

Ké hoach la mot phan quan trpng va la phan khcii dau trong chuoi cung ung

De co duoc cac hoat dong tiép theo ciia 'i thi can ph:ii co mot ké hoach xuyénsuot qua trinh hoat dong cua chuoi cung ting Dua vao ké hoach nfiy, cac nha quantr| chuoi cung ting can doi nhu cau nguyén vat lieu, ké hoach san xuat sao cho toi

uu voi chi phi thap nhat de san xuat san pham véi chat lupng cao va giao hangdung han cho khach hang Ké hoach cé› hat loai: Ké hoach theo yéu cau tu khachhang va ké hoach vcii su hpp tac tu khach hang

• Ké hoach theo yéu can I’v khach hang

Mot cong ty di1 lon hay nhfi cung déu phai uoc lupng va du bao truoc cac

nhu cau ve hang hfia va d|ch vu ctia minh de lap ké hoach can s:in xuat nham

phpc vu va thfia man nhu cau tiéu dung, giam toi thiéu tfin kho va chi phi hoatdong

De xac d|nh dupc nhu cau, cfing ty can phai thu th(ap du li(u, phan tich

du lieu Moi khau trong chuoi cung ting can phai co dti bao trucic ve nhu cautuong lai va ké hoach cua khau nay se la dli 1i(u cho cac khau tiép theo ciia chuoi

de lap ké hoach cho bo phan ciia minh Thong thuéng thong tin du bao nhu caucua thi truéng trong théi gian 6 th:ing hay 1 nam dupc thu thap In bo phan nghiénclit thi truéng, bo phan b:in hang Bo phan nay se du b:to, phan tich ve nhu cau thitrué›ng, thi hieu ciia nguéii tiéu diing, xu huéng tiéu dung trong luong lai de dna

ra nhilrig con so va xu huérig tiéu dung Thong tin nay dupc chuyén Hi cac boph(an de dua vao do lap ké hoach cho cac khau tiép theo, san xuat ra san phamphuc vu cho nhu cau tiéu dung

tiéu dilng trong tuong lai gan, cong ty con co the dna ra cac du bao chinh xac honnhfi su hpp tac ciia khach hang Khach hang cung cap so lupng du bao se da)thang

trong I khoang thcri gian nao dfi, co the la 1 thang, 6 thang hay 1 nam Dieu

nay giup giém dupc cac khau thu th(ap so 1i(u, phan tich so lieu de co dupc két

qua du bao dong thcri tang muc do chinh x:ic cua ké hoach Cho dii nhfmg du baonay dna ra va khach hang khfing phiii chiu trach nhiem Hi chinh trén du bao dfithi no cung rat him ich cho cfing ty cho viec dp b:to xu hu6ng va nhu cau trongluong lai

1.3.2 Cung h:rig cdc nguyén viit liciii

Khau cung ung nguyén vat 1i(u trong chuoi cung Eng dam trach nhiem

vu cung cap nguyén 1i(u phuc vp cho s:in xuat, san xuat ra san pham dap ung nhucau khach hang Cung ting nguyén v(at 1i(u bao gom 2 nhiem vu chinh la luachpn nha cung cap va quan ly ton kho

Cac nha quan tr| cung ung phai chpn lua nha cung cap nguyén vat li(uphuc vu cho siin xuat Mot nha cung cap tot se dap ting dupe nhu cau ve chatlupng, gia ca, théi gian giao hang, dieu ki(n thanh toan, d(ch vp tot cho timg loainguyén v(at 1i(u phqc vq cho san xuat

Quan ly ton kho cung la mot khau quan trpng trong cung ung nguyén vatlieu phuc vu cho san xuat Quan ly ton kho dupc coi la hieu qua khi nguyén vat lieuphuc vp trong san xuat dupc cung cap dung lich, dung chat lupng dong thoi dambao nguyén v(at 1i(u ton kho o muc quy dinh cua cong ty

Th:inh pham sau khi san xuat ducic van chuyén téii kho luu trii va chci phanphoi tcii tay nguéri tiéu diing cuoi ciing thong qua he thong phan phoi cfia cong ty.

Ci mot so cfing ty vi(c n:iy thuéing do bo phan logistics thuc hien v:i dfii khi no dupc thuc hi(n bcii bén thu 3 khi cong ty khfing co chuyén mon v:i kinh nghi(m

trong linh vpc nay

1.3.5 Tcii u'u haa ter chme trong not b‹› doanh nghi p

Toi uu hfia to chuc noi bo doanh nghi(p la viec sir dung cac cfing cu quan

ly de ngan ngiia su that bat ciia h( thong hoat dong nham toi uu hoa hieu qua hoatdong ctia h( thong thong qua vi(c giam chi phi hoat dong va chi phi von

Chuoi cung ting dna ra cac nha quan ly car nhin tong cJuan va ciich tiépcan toan bo hoat dong cua h( thong, thong qua phan tich va thu tha( p dir li(u ciiachuoi cung ttng de tim ra nguyén nhan va hi(n tupng cua van de trong hoat

dong ciia doanh nghi(p, giém bet ciic khau, ciic hoat dong thua cua chuoi cungting

1.3.6 Ké hoach giam chipht

Giam chi phi vua la muc tiéu vua la nhi(m vq ciia chuoi cung ting Chiphi trong chuoi cung ting can phai ducic diinh gia, lap ké hoach, kiém soat vadinh lupng

Chi phi cho chuoi cung ring khfing chi co nguon goc tit nguyén va(tli(u, hoat dong trong chuoi cfin phat sinh tu chinh cac moi quan h( trong chuoi.Néu cac mac xich quan he trons chuoi cung ung manh khfie va trfii chiiy thikhfing co chi phi phiit sinh nhurig néu mot trong cac mac xich do co van de thichi phi cua chuoi s‹: tang do mot mac xich bi ngung lai thi ciic mac xich khiic seb] :inh hué›rig theo Do

do muc tiéu ciia cac nha quan tri chuoi cung ting la duy tri hoat dong cua chuoi tot

1.3 7 DJch vu kliécli hérig

Khi nhu cau ciia nguoi tiéu diing ngay cang tang, cac cfing ty ciing phiii timcach de d:ip trng nhu cau dfi nham nang cao tinh canh tranh cho doanh nghiep Day

l:i qu:i trinh cung cap c:ic lpi ich gia tang cho chuoi cung ting cua céing ty voi chi

phi thap v:i hi(u qua cao, vi do day la qu:i trinh tiép xuc lam h:ii long ciia khach

hang sau khi da mua situ pham cua cong ty, giii khach hang cfi Hi kéo khach h:ing mcii

Dich vu kh:ich hang dupc thuc hi(n khong chi sau khi giao h:ing tcii khach

hang ma con ph:ii thtic hi(n ngay ca truoc v:i trong khi giao dich voi khach hang 1.4 C:ie tiéu chufin do lirirng hi(u qua thjyc hi(n chufii cung King

Do luéing hi(u qua chuoi cung ting la cong vi(c rat can thiét nham huéing

den vi(c ciii tién v:i d)at muc tiéu cho vi(c ciii tién chuoi cung King, co 4 tiéu chuan danh gi:i hi(u qua thuc hi(n chuoi cung ting, do 1:i: Giao h:ing, chat lupng, thcii gian v:i chi phi.

1.4.1 Tiéu chuan “Gitio hétig”

Tiéu chuan nay de cap den giao hang dung han dupc biéu hi(n bang ti Iephan tram ciia ciic don hang dupc giao day du ve so lupng va dung ngay khach h:ingyéu cau trong tong so don hang Chu y rang c:ic don hang khong dupc tinh la giao

hang diing han khi chi co mot phan don h:ing dupc thuc hien v:i khi kh:ich hang

khong co hang dung their gian yéu cau Day la mot tiéu thuc rat ch)at chC, khac

khe va khé nhurig no do luérng hi(u qua thuc hi(n trong vi(c giao toan bo don hang

cho khach héng khi hp yéu cau

the cho th$y cfing ty da dap ting hon mong dpi cua kh:ich hang.

Mot cach khac, de do luéng sit hai long cua khach hang la hfii kh:ich hang

ve mot hay nhiéu cau hfii duoi day:

Thu nhat: Quy khach hai long nhu the nao ve tat ca c:ie san pham ma quy khach da su dung?

Thu hai: Quy khach da gicii thieu ban bé mua hang cua chung tfii nhu thenao?

can? Thu ba: Quy khach con cé› the mua lai san pham cua chung tfii lan nua

khi Nhiing cau hfii nay co the danh gi:i dupc bang thang do 5 diem va

diem

trung binh ho(ac 1( phan tram ciia c:ie cau tr:i Hi sC duc c tinh to:in Mot tiéuchuan danh gi:i lién quan ma(t thiét voi chat luprig la long trung thanh cua kh:ichhang, tiéu chuan nay co the do luérig bang 1( phan tram khach hang van muahang sau khi da mua it nhat mot lan Thong thuéing ngucii ta danh gi:i chi tiéutrén theo yéu to th‹ii gian va do bén cua san pham hay nhu cau su dung lai ciiahang hoa dich vq

1.4.3 Tiéu chutln “Théigrim”

Tong their gian bo sung hang co the tinh tu mot ciich true tiép tu muc do tonkho Neu chting ta cé› mot muc su d g co dinh lupng hang ton kho nay, thi thciigian ton kho bang miic do ton kho chia muc su dung Vi du, néu muc ton kho la

10 tri(u dong, va chting ta ban lupng hang tuong duong 100.000 dcing mot ngay,

chung ta co 100 ngay ton kho Noi cach khiic, mot san pham sC nam trong khotrung binh kho rig 100 ngay tu ngay nhap kho cho den ngay xuat kho Théii gianton kho sC duoc tinh cho moi mat xich trong chuoi cung ting (nha cung cap,

nha san xuat, nguoi ban st, b:in lé) va cong hét lai de co their gian bo sung hang

lai

Mot trong nhung chi tiéu quan trpng nua la ph:ii xem xét den thoi gianthu hoi cong net, no dam bao cho cong ty co lupng tién de mua san pham va b:in

pham tao ra vong luan chuyén hang hoa, thcii han thu np ph:ii dupc cong them choto:in h( thong chuoi cung trng nhu la mot chi tiéu their han thanh loan So ngay tonkho cong so ng:iy chua thu tién np bang tong thci gian cua mot chu ky kinh doanh

de tao ra san pham v:i nhan dupc tién.

Chu ky kinh doanh = So ngay ton kho + So ng:iy cfing np

1.4.4 Tiéu chuan “Citipht”

Cf›ng ty do 1ué›ng tong chi phi bao gom chi phi san xuat, phan phoi, chi phi

ton kho v:i chi phi cfing np, thuérng nhfmg chi phi riéng biet n:iy thuoc trach nhi(m

cua nhfmg nha qu:in ly kh:ic nhau

(Nguon: PGS TS Ho Tiéu Dfing (2008), “Qtién tr] scin xuat vé dié u hcinh ”, trang

1.5.1 Bar hpc kinh nghi in ciia ccing ty ngoiii nircrc diéii hinh Kcing ty DELL

Dell Inc la mot cfing ty chuyén san xuat phan cling may tinh co trq so tarRound Rock, Texas, Hoa Ky DELL dupc thanh lap nam 1984 do Michael Dell.Day la cfing ty co thu nhap lén thfi 28 tai Hoa Ky

Dell la t(ap doan lén thu hat trén toan cau ve linh vcrc thiét ké, san xuat

va phan phoi phan cling may tinh, voi thi phan toan cau la 13.1% DELL kinhdoanh

‘, c:ic phan cling may tinh va ciic thiét b| nhu Laptop, Server, Personal

computer-PC, Workstations, 1’hiét bi luu trfr, Liquid Crystal Display-LCD Monitors

Dell su dung h( thong SCM cua i2 Technologies H( thong cho phép, moi

20 giay, sC tién hanh tong hpp don hang, phan tich thanh phan don hang can thiét,kiém tra tinh trang ton kho cfia Dell va ciic nha cung ting, sau do se tu dong taohoa don da)t hang c:ic linh ki(n can thiét toi cho nha cung ung thich hpp Con h(thong

tiép nh(an don hang cua nha cung ung sC tp dong ca(p nh(at 2 gici mot lan So di,

he thong co the lam vi(c nhu va(y nhci he thong nay co the lién két thang tcri hethong ting dung trén nén tang ERP cua nha cung ting Nhu vay, nhci su lién kétcuc ki khang khit nay, thay vi phai du bao nhu cau da(t hang, thi Dell chi can chutrpng vao vi(c d(at hang Inc thcii Them vao dé›, ton kho dau vao lufin ci nine toithiéu va cac thanh pham luu kho ci con so 0 do don hang cua khach hang dupethpc hien ngay khi dupe hoén thanh

a) Lpi ich mang lqi I’v viec ap dung chuoi cung ring ci’ia DELL

• Dfii véi doanh nghi(p

Nang can hieu suat ciia céc dong scin pham Thong qua viec két hpp giua

cac nha cung cap véi nhau Cong ty co the mci rong thi triiéng, tim kiém, tiép cannha cung cap, khiich hang va doi t:ic trén khap the gioi

Nang cao dich vi.t khach hang va ciing co quan he khach hang Thong qua

vi(c giao tiép thu(an ti(n qua mang, quan h( vcii trung gian va khach hang dupccung co de dang hon Dong their vi(c c:i bi(t hoa s:in pham, dich vu cung gopphan that cha(t quan he voi kh:ich hang vii ciing co long trung thanh

Gram ton kho tot da, chi phi luu kho san pham cua doanh nghi(p, chi phi

gi:i thénh moi s:in pham, théii gian s:in xuat, lap riip v:i nang cao lpi nhu(an den

nine

Giam chi phi khéng can thiét cho doanh nghiep Mvi gi:tin chi phi giay ter,

chi phi thong tin, chi phi in an, gui van bén truyén thong, chi phi giao dich, chiphi quan 1y hanh chinh va néng cao suc canh tranh cho ciic cfing ty Thiét lap

chuoi cung itng gifra cac dcii tac truyén thong voi nhau.

• Dfii v‹ii kh:ich hitng

kirpt giéi han vé khong gian va thcri gian Khach h:ing mua sam mpi not,

mpi liic trén khap the gioi, khach hang co nhiéu ltia chon ve san pham va tiép canduoc nhiéu san pham cung cap hon

Gié thap hon Do thong tin thuan ti(n, de dang va phong phu hon nén

khach hang co the so sanh gia ca giua cac nha cung cap thu(an tien hon va tu dotim duoc muc gia phu hpp nhat

Thong tf ii phong p/iu, thllall /f ri va Chat lvpmg can hon Khach hang co the

de dang tim duoc thong tin nhanh chong va de dang thong qua cac cong cu timkiém (search engines), dong thoi cac thong tin da phuong ti(n (am thanh, hinhanh)

• Dfii v6i nha cung cfip

Cac nha cung cap cua Dell lufin co kha nang canh tranh chi phi, cfing ngh(,kha nang du bao cung va cung nhu dich vu dupc ghi nh(an hang ngay Cac nhacung cap phai luon tang kha nang linh hoat va thich nghi voi nhu cau thay doi

Cac nha cung cap co moi quan h( ch)at chC voi cfing ty cho phép cfing

ty biet nhfrng gi ch rig ta phai co kha nang cung cap trong thoi gian thpc, sau dfirat nhanh chfing va chinh xiic d:ip ring nhu cau trong khi duy tri hang ton khothap

bj Bai hpc kinh nghiem

Dell da thay the ton kho bang thong tin, dieu do giup cong ty nay trcithanh mot to chuc nhanh nhat va siéu hieu qua nhat trén hanh tinh Hau hét cacchuyén gia déu danh gia chuoi cung ung cua Dell la mot trong nhfing chuoicung ung chat lupng hang dau bat chap vi(c cfing ty may tinh nay dang phai doim)at vcii sp canh tranh ngay cang tang Thay vi thiét ké cac he thong may tinhcan en vao nhfrng du bao ve doanh thu roi de cho cac cong ty khac thuc hi(n vi(cbiin hang, Dell ban t c tiép s:in pham cua minh thong c|ua trang web va c:ic trungtain ban lé cila minh va sau do thiét ké c:ic h( thong may tinh theo don daj t hang.C:ich nay khong chi loai bfi cac nha phén phoi va ban lé ra khoi chuoi cung ttng

ma con thu I c tiép tién ban

- hang ngay tu dau Dell chi da)t hang c:ic linh kien in:iy tinh khi ban than da

nhan ducic don hang

Xac dinh chuoi cung ung la mot trong nhfmg lpi the canh tranh va yéu to

cc ban de canh tranh ng:iy nay trong cac cfing ty hang dau la sci him dupc motchuoi cung ting troi hon han doi thu Noi cach khac thi quan tri chuoi cung tingkhfing con

la mot chiic nang mang tinh hoat dong cua c:ic cfing ty hang dau in:i trci thanh mot

bo phan chién lupc cua cfing ty

1.5.2 Béi hpc kinh np•lti in ciia céng ty trong nii’é’c vii dién hinh Céng ty Holcim

Vi I Nam

Holcim Vi(t Nam, tién than la Cfing ty Xi Mang Sao Mai duoc thanh

1a(p v:to thang 2 nam 1994 1:i cfing ty lién doanh giiia tap doan Holcim cfia Thuy

Si vii Tong cfing ty Xi mang Vi(t Nam, nay la Tong cfing ty Cong nghiep Xi mangViet Nam Siin pham cfia Holcim Vi(t Nam chu yéu 1:i c:ic loai xi mang, trong

do xi mang bao gom xi mang da dung (dang bao 50kg) v:i xi mang bén Sunfat

(dang xii) la pho bién nhat

Holcim Vi(t Nam s:in xuat theo phuong thirc Assemble to stock — ATO tuc

xi mang dupc san xuat v:i ton trii trong Silo Khi nhan dupc don h:ing ciia kh:ich

hang, bo ph(an biin héng sC lam ma so va chuyén cho bo phan ha)u can, can ctivao ma so giao hang, bo phan h(au can se xuat hang Néu kh:ich hang yéu cau

tu lay

hang thi

bo( ph(an h)au can se doi chiéu ma so truoc do voi ma so ciia khach hiing v:ixuat hang trpc tiép lén phuong ti(n cua kh:ich hang

a) Lpi ich mang lpi tii: viec ép dung chuoi cung ii:rig ciia Holcim Viet Nam

• Doi véi cfing ty

H( thong thuong mai di(n In cho phép Holcim to chfic cac cuoc dau gia chocite nha cung cap de mua dupc cac nguyén vat 1i(u (than, c:it, d:i puzzolan ) voigi:i canh tranh, tiét ki(m chi phi dong thoi khfing mat thoi gian de tim kiém nhacung cap H( thong nay de truy ca( p va thong tin dupc ca(p nh(at hang ngay chonén ngay cang co nhiéu khach hang tim toi Holcim Vi(t Nam

He thong kho not ciia Holcim Vi(t Nam giup giam chi phi rat nhiéu trongquan ly kho Do da)c tinh cua san pham xi mang co trpng lupng kh:i nang néncong tac boc xép, trung chuyén lufin ton nhiéu chi phi He thong kho noi dupcthué cac phuong ti(n ctia ciic nha van tiii Xi mang khi xuat khfii kho nha may sanxuat, luu trii trén h( thong kho noi va giao truc tiép lén phuong tien cho cac dai

ly Tat ca cac chi phi ctia kho not da dupe tinh trong chi phi van chuyén

He thong dinh v| toan cau (GPS — Global Position System) dang duoc triénkhai tai Holcim Vi(t Nam nham toi uu quang duéirig va( n chuyén, dinh vi nhucau khiich hang de hoach dinh vi tri cua c:ic diem giao hang, cac kho noi.

He thong chuoi cung ung van hanh tot tao dieu kien thuan lpi cho HolcimVi(t Nam trong thcii gian cao diem ciia thi tru rig, cung cap dii nhu cau cho thi truérig, drip 6ng toi da nhu cau ctia kh:ich hang va tiét ki(m chi phi

• Dot véi nha cung capHolcim Vi(t Nam cam két tao ra nhung quan h( bén vfmg voi cac nhacung cap, cac nha thau phu hi(n tai va tie“ m nang thong qua c:ic hoat dong cungting o quy mo toan cau, khu vuc va trong nucic Moi quan h( hpp tac vcii cac nhacung cap la mot trong nhfmg yéu to d:tin bao s:in pham cung nhu dich vp cuacfing ty voi chfit lupng cao nhat Dong thoi, cac nha cung cap va cong ty co thecung nhau toi uu hoa quy trinh cung ting bang cac hpp dong dai han voi cite tiéuchuan ro rang

He thong thuong mai di(n th cho phép Holcim Vi(t Nam to chuc ciic cuocdau gia cho cac nha cung cap, thong tin ro rang, minh bach thuan ti(n cho ciic nhacung cap tu lupng suc minh de quyét dinh co tham gia dau thau hay khong

• Doi véi kh:ich hang

Holcim Vi(t Nam da co h( thong thuong mai d‘ié.n tfr Day la mot s:ing

kien ciia Holcim Vi(t Nam, itng dung cfing ngh( thong tin hi(n dai va uu vi(t

nhat de niing chat lupng phuc vu khiich hang cao hon, hi(u qu:i hon v:i nhanh

hon voi mot h( thong on d|nh va an toan H( thong nay dem lai cho khach hangcac lpi ich sau:

- D)at hang lién jc

- Kiém tra, truy xuat cac thong tin ve don hang va tinh trang giao hang

- Gia tang toc do xu ly qui trinh da) t hang — giao hang

- Lién lac vcii Holcim Vi(t Nam nhanh chfing

b) Bar hoc kinh nghiem

Voi phuong chém dong hanh ciing nhau phat trién, Holcim Vi(t Nam camkét luon tao moi truéing néng dong cho tét ca nhan vién, nha thau phu va mang lai

lpi ich cho co dong, kh:ich hang va cong dong xa hoi Véi nhfmg chu truong nay,

Holcim Viet Nam da v:i lién tqc c:ii tién nham dna ra nhiing chinh sach, hoat dong toi uu nhat De thuc hi(n dupc vai tro quan trpng n:iy, chuoi cung ting cua Holcim

Vi(t Nam da dupc to chuc hpp ly va nhfmg nhan to sau da ducic ting dung triet de:

Mot la, tao mot moi truéng lain vi(c linh dong, lufin xem con ngucii la nhan

Hai 1:i, ting dpng manh mC cong nghe thong tin vao cfing tae quan ly, cac

chuong trinh nhu: Stock Model, Mapinfo, dupc xem la cfing cu chia dao trongcong tiic mo phfing, la( p ké hoach va d:inh gia ké hoach

Ba 1:i, quan h( cong tac cha(t che: Thong tin lii cite bo ph a( n ban hang,

siin xuat hay In ban lanh dao ducic cap nhat va xfi ly nhanh chéng

Bon l:i, tiét ki(m thcri gian: Tat ca cac hoat dong cua chuoi dupc thpc hi(n

trén mot h( thong dii li(u dong nhat, cfing vi(c cfia nhan vién c:ic bo pha( n khong

bi triing lap, giup tiét ki(m nhan luc v:i thoi gian, dong thcii rtit ngan thoi giansan xuat

Nam 1:i, tiét ki(m chi phi: Citi tién viec ton kho thanh he thong kho not da

tiét ki(m nhiéu chi phi fun kho v:i boc xép.

1.5.3 Bar hpc kinh nghi in cho Céng ty Cé phiin Xiiét nh(lp khtiu tli uj siin Bén Tre

Vi(c thtic hi(n th:inh cfing hoat dong chuoi cung ting tai hai cong ty la Dell

va Holcim Vi(t Nam, co the dua vao c:ic kinh nghi(m In hoat dong chuoi cung tingciia hai cf›ng ty trén de rut ra bai hpc kinh nghi(m cho Cong ty Co phan Xuat nhapkhau thuy san Bén Tre khi hoan tlii(n chuoi cung ting sC cai tién cac hoat dongsan

• xuat kinh doanh, quan ly chi phi de giam gia thanh s:in xuat, nang cao hieu suat ciia

c:ic dong s:in pham thong qua vi(c két hpp giiia c:ie nha cung cap vcii nhau, nangcao dich vu kh:ich hang va giiim ton kho toi da, giiim chi phi luu kho san pham, chiphi gi:i thanh moi siin pham, c:ic chi phi khong can thiét, thiét lap chuoi cung tinggiiia cac doi tac truyén thong voi nhau, d:ip ting nhanh chong voi su thay doi cfia thitruéing, gi:inn c:ie yéu to ciic loai tac dong den khach hang, nang cao lpi nhuan den

muc toi uu v:i dinh huéng cho cfing ty nang cao nang luc canh tranh vii ph:it trién bén viing hon.

Tém tat Chwong 1

Chuong 1 trinh bay tat ca noi dung ly thuyét co lién quan se duoc apdung tain cc so ly luan chuoi cung ung Cac noi dung chinh trong chuong nay baogom: Trinh bay c:ic kh:ii niem ve chuoi cung ring, cJuan tri chuoi cung ung, noidung hoat dong chuoi cung Eng, cac tiéu chuan do luéing hieu qu:i thuc hien chuoicung ung, mot so bai hpc kinh nghiem ve chuoi cung ung ci mot so cfing tytrong va ngoai nuoc tit do rtit ra bai hoc kinh nghiem cho chuoi cung ting ctiaCfing ty Co phan Xuat nh(ap khau thuy san Ben Tre Nhiirig noi dung trén sCdupc van dung de timg buoc phan tich hoat dong chuoi cung ting cua cfing ty, tit

do rut ra uu diem va han ché ve tinh hinh hoat dong chuoi cung ring hi(n tai Dongthoi, nhGng kien thfic cc ban nay cling la nén t:ing de dna vao do dna ra giai phaphoan thien hoat dong chuoi cung ting cua Cong ty Co phan Xuat nhap khau thuysan Ben Tre

Chwong 2: PIN TICH TH C T NG

ROAT DQNG CHUOI CUNG VG TAI CONG TY CN PHAN

2.1 Qu:i trinh hinh thfinh vIi phfit trien cua ciing ty

Xuat nha)p kh:iu thtiy san Ben Tre (BENTRE AQUAPRODUCT IMPORT AND EXPORT

JOINT STOCK COMPANY - AQUATEX BENTRE) duoc th:inh la)p tit vi(c

co phan hoa Doanh nghi(p Nh:i nuoc la Cong ty Dong lanh thiiy san xuat khau

Ben Tre theo quyet dinh so: 3423 /QD-UB ng:iy 01/12/2003 ciia UBND tinh BenTre

Logo ciia cong ty:

T so chinh ctia cong ty da)t i: Ap 9, Xa Tan Thach, Huy(n Chau Thiinh,Tinh Ben Tre Email: a q uatex@hcm vnn vn ; Website: www.aquatexbentre.com

Von dieu l( tinh den thoi diem 31/12/ 2011 1:i 136,072 dong

Zb6c: 17,10*Z«

•Khéc

Linh c kinh doanh ctia cong ty bao gom: Ché bién, xuat khau thiiy siin;

Nuoi trong thiiy san; Nh(ap khau v4t tu, h:ing hoa; Thuong mai, nh:i h:ing v:i dlch

Cac sén pham chinh: C:i tra fillet dong lanh, nghéu dong lanh (Php lpc 3)

Cac thi truéing xuat khau chinh cua cong ty l:i EU, Nhat, My, Khiic: Uc,

Ai Cap, Trung Dong, Hong Kong, Singapore, H:in Quoc Doanh thu hiing nam dat binh quan lit 24,5 tri(u USD.

•

ITinh 2.1: Cir can thJ trwimg xuat khau cfia AQUATEX BENTRE

(Nguon Béo céo Cong ty Cophan Xu I nhap khau thiiy sén Bén Tre nam 2011 )

2.1.2 Sqphét trién ciia ciing ty

Qua trinh ph:it trién ciia Cling ty Co phan xuat nhap khau thuy san BenTre dupc the hi(n qua ciic giai doan sau :

• Tir nam 1995, cling ty ap dung h( thong quan ly chat lupng theo tiéuchuan GMP, SSOP, HACCP v:i dupc c3p code xuat khau trlrc tiép vao EU: Code

DL 22.

» Ndm 1999, hoi vién chia Hi(p hoi ché bién v:i xuat khau Thuy s:inVi(t Nam — VASEP

• Tir th:ing 5/2002, cling ty duqc to chirc DNV (Det Norske Veritas) —

Na Uy cap giay chtmg nhan phii hpp tiéu chuan ISO 9001:2000

• Ng:iy 0I/12/2003, th:inh lap Cling ty Co phan Xuat nhap khau thiiysan Ben Tre theo quyet dinh ciia UBND tinh Ben Tre tit vi(c co phan héa doanhnghi(p Nh:i nuoc 1:i Cf›ng ty Déing lanh thfiy san xuat khau Ben Tre

• Ngay 01/01/2004, cong ty chinh thuc hoat dong theo hinh thuc cong ty

co phan Ngay 04/10/2005, de tao dieu ki(n cho cfing ty dupc chu dong trong dau tuphat trién san xuat kinh doanh, cfing ty ban toan bo phan von Nha nucic hien co(chiém 51% von dieu 1() trén cc sci cfing van so: 1419 /UBND-CN cua UBNDtinh Ben Tre

17/03/2006 va Nghi quyét DHCD bat thuéng ngay 22/05/2006, Hoi dong quan tricfing ty da thuc hi(n vi(c biin 800.000 co phiéu de nang von dieu le tu 25 donglén 33 dong

• Ngay 6/12/2006 Cfing ty Co phan Xuat nhap khau thuy san Ben Treduoc Uy ban Chung khoan Nha nuoc (UBCKNN) cap giay phép niém yét so:99/UBCK-GPNY Ném 2006, cfing ty dupc trao gi:ii thuéng “2006 BusinessExcellence Awards” do Bao Thuong mai, Thuong mai Di(n tu (E-TradeNews) phoihpp ciing Uy ban quoc gia ve hpp t:ie Kinh té Quoc té va cac cc c|uan Thiiong vpVi(t Nam tar thi tru6ng Tay Ban Nha va Italia binh chpn

• Nam 2008: Cong ty dfi nang von dieu le lén 81 dong bang hinh thucchao ban co phiéu ra chung so 213/UBCK-GCN ngay 09/11/2007 cua UBCKNN.Nam 2008, cong ty duc c cap chung nhan HALAL de xuat hang vao thi truéing cacnucc Hoi giao, duoc DNV t:ii chfmg nhan phii hop tiéu chuan ISO 9001:2000,duoc Cfing ty Giam dinh Doc lap Quoc té SGS danh gi:i va cap chtmg nhan datTiéu chuan thuc pham toan cau BRC hang A

• Thang 6/2010, cfing ty dupe Bo Cfing thuong chpn l:i “Doanh nghiepxuat khau uy tin nam 2009” Th:ing 8/2010, dupc Trung tain Thong tin Tin dung

• (CIC) thuoc Ngan hang Nha nuoc va Hang thong tin quoc Ie Dun & Bradstreet

(D&B) cfing nh(an 1 trong 20 doanh nghi(p niém yet tiéu biéu trén thi truéirigchiing khoan Viet Nam nam 2010

Nhin chung, sau hon 35 nam hoat dong, trai qua nhiéu bién co thang tram,cfing ty da vupt qua kho khan, dtmg vung trén th| truéng, trci thanh doanh nghiepkinh doanh co hi(u quit va la doanh nghi(p kinh doanh hang dau cila tinh Ben Tre,

PHO GIANI D OC

Vdn phong d9i di(n t9i

Thltnh phfi Ho Chi Min h

GIAM DOC

Phéng Nhaosv

Ke hoach - Kinh doanh

C:ie ngir tru-ring nufii c:i

tao cfing an vi(c lam on dinh cho gan 1.200 lao dcing, thu nh(ap cua can bo

cfing nhan vién timg buoc on d|nh va ngay cang cao hon, co dong gop dang ké chongan sach Nha nucic Tit khi chuyén sang cong ty co phan den nay, AQUATEX

BENTRE co toc d tang truéng kha cao, doanh thu tu hoat dong xuat khau chiém

trén 70% doanh thu to n cfing ty Hien nay, la doanh nhi(p dung dau ca nucic vexuat khau nghéu, dung thu 31 trong so 263 doanh nghi(p xuat khau ca tra, ba sa,dtirig thu 47 trong so cac doanh nghi(p xuat khau thuy san lén nhat Viet Nam

2.2 T6 chfrc bo in:iy quan ly cfia cling ty

Co cau to chirc, bo may qu:in ly cua cfing ty nhin chung dupc to chuc,sap xép hpp ly, moi don vi phong ban déu thuc hi(n diing chuc nang va nhiem

vu de dam bao cho toan cong ty hoat dong kinh doanh cé› hieu qua cao nhat

2.2.1 Ccr cum ter chi’rc bet miiy quan lj ciia ccing ty

Cfing ty co cc cau to chuc bo miiy quan ly theo kiéu cc cau trpc tuyén

- chirc nang Mot m(at dam bao Gi:inn dcic toan quyén quan ly cfing ty, m)at

khac cé› the phat huy chuyén mon cua can bo cap duoi

IFinh 2.2: Co' cau tfi chfrc b o( in:iy quiin ly cfia cling ty

(Nguon Céng ty Co phan Xuat nhap khau thhy san Bén Tre)

Theo kiéu to chfic n:iy nh:i qu:in tri cap cao ph:it huy dupc khii nang sangtao va tu duy cfia c:ic cap qu:in tri trung gian, dong thoi ciing quiin ly dupc cfing

vi(c cua moi bo ph(an chfrc nang mot cach cha)t chC, de kip thcri chi dao v:i ra

quyét d|nh qu:in tr|

Mo hinh to chuc theo kiéu trpc tuyén - chuc nang phii hpp doi voi nhfmgdoanh nghi(p cé guy mo viia va nhfi, cfing vi(c co tinh tap trung tai mot d|a diemnhat dinh, de kiém soat

2.2.2 Chi’rc nang, tihi in vti céc bet ph an, phéng, ban ciia céng ty

Giém doe I:i nguoi trpc tiép dieu hanh moi hoat dong ciia cong ty, chi dao

I c tiép hoat dong cila timg bo phan chfic nang Qua do, Gi:inn doe nhan biet duccmat manh, ma)t yéu ciia timg bo phan de tu’ dfi co nhfmg giai ph:ip hpp lynham khuyén khich c:ic nhan vién trong cfing ty nang cao trinh do nghi(p vu chuyénmon Giiim doc do HDQT bo nhic:in, la ngucii chiu tr:ich nhi(m chinh va duy nhattruoc HDQT ve tat c:i cac hoat dong kinh doanh cua cfing ty, l:i ngucri chi dao

trpc tiép den ciic c:ic pho gi:inn doe, c:ie phong ban va bo ph a( n t c thuoc trongcfing ty

Phé Gicim doe phu tréch thuat la nguoi ducc Gi:inn doe uy quyén khi di

vang v:i dupc Gi:inn doc phan cong phu tr:ich chi dao cfing t:ic siin xuat o don vi co

quyén quyét d’iM nhfmg linh vuc do Giiim doc giao phé, 1:i ngucii ch|u trach nhiem

trpc tiép véri Gi:inn doc cfing ty ve toan bo h( thong thiét bi, cfing cu, dpng cu, kyngh( lanh dupc sir dijng trong to:in cfing ty

Phé Giém doe phu tréch sén xu t ch|u tr:ich nhi(m truc tiép voi Gi:tin doc

cong ty ve to:in bo qua trinh s:in xuat, ché bién h:ing hoa va tinh hinh nufii ca tai ngutruéing céing ty

Phéng Tcii ch.•’nh — Ké toén cc chfrc nang giup cho Gi:inn doc, qu:in ly

cfing I:ic I:ii chinh, co nhi(m vp to chfic bo in:iy ké toiin, hach to:in ké toan dung

ché do nhii nuoc quy d|nh bao to:in ph:it trién von Phoi hpp véi cac phong nghi(p

vq lién quan de xay ding ké hoach tai chinh cho cfing ty, kiém tra tinh hinh thirchien ké hoach kinh doanh, to chfrc kiém tra huéng dan nghi(p vu ké toiin, bao ciio

Hi chinh, biro d:tin chinh x:ie, kip thcri qui dinh Dinh tién hénh phan tich

hoat dong tai

chinh kinh doanh nham danh gia dung hi(u qua kinh doanh cua cfing ty va co kienngh| de xuat phuong thuc kinh doanh toi uu nhat.

Phong Ké hoach — Kinh doanh lap ké hoach san xuat tu khau thu mua

nguyén lieu den khau tiéu thu thanh pham, xay dij g cac phuong an kinh doanhxuat nh(ap khau, xay dung cac dinh muc kinh Ie, ky thuat, xay dung gia thanhcho

, cac m)at hang s:in xuat, tinh toan hieu qua cfing viec san xuat kinh doanh hang

ngay de bao cao Giam doe, soan thao cac hpp dong kinh té, thuc hien cong tactiép thi, lam thu tpc nh a)p khau xuat khau hang hoa, 1a(p ké hoach va)n chuyénhang hoa, thuc hi(n chi dao ciia Giam doc ve gia ca trong cJua trinh mua ban hanghoa tai cfing ty

Phong Nhan s;r co nhi(m vu tham muu cho Gi:tin doc ve cfing tac to

chuc, quan ly dieu hanh cfing tae hanh chinh, quan ly can bfi cfing nhan vién,thuc hien nhilng chu truong, bi(n ph:ip thuoc linh vpc cong tac to chuc can bo:Dao tao, khen thuéing, thanh tra, bao v( cac chinh sach ché do ve lao dong tiénluong (bao hiém xa hoi, bao hiém y té, bao hiém that nghiep), ché do khac doi voingucii lao do( ng (ché do ve bao ho lao dong, ché do tuyén dqng lao dong, ché docho thoi viec )

Ngw trirétng nuoi cé cé chuc nang to chuc quan ly cac ao ca nufii theo dung

qui dinh cua cfing ty Hi(n nay, co 4 ngu truéirig nufii c:i thit: Trai ca Phu Tuc,

Trai c:i Phu Tuc A, Trai c:i Phu Tuc B, Trai cii Con Ban va mot trai nong ca giong

— Trai Tién Thuy Dting dau moi ngu trué›ng la Trai truéng chiu trach nhiem toan

bo qua trinh hoat dong cua trai vcii Gi:inn doc cfing ty

Phan xwéng san xuat dfmg dau la Qu:in doe phan xuong, ch|u trach

nhi(m truoc Giiim doc ve toan bo hoat dong cua phan xu6ng va quan 1y t c tiépcfing nhan, chiu trach nhi(m toan bo qu:i trinh san xuat ché bién In dau vaonguyén lieu

nhan tai phan xuéng san xuat dé tién hanh gia cong ché bién san pham Quan lyvat tu, nguyén 1i(u sir dung hang ngay de b:to cao lanh dao cua cong ty, theo dfiinguyén li(u nhap va thanh pham nhap kho ciing nhu phq pham san xuat hang ngay

de cuoi th:ing doi chiéu voi thu kho, ké toan kho lap bang thanh pham nhap kho

de tinh toan

Thong tin thi truéng, du

b:to ciia b:to chi, hi(p hoi

Nang luc s:in xuat

Xutit nh p khtiu thuj situ Bén Tre

Danh gia va phan tich hi(n trang ve not dung hoat dong chuoi cung tingtar cfing ty bao gfim bay van de chinh: Ké hoach, cung ting cac nguyén vat lieu,san xuat, giao hang, Hi uu hoa trong noi bo doanh nghiep, ké hoach giam chi phi

De 1a(p duoc ké hoach cong ty phai du doan dupe kha nang co the xay

ra trong tuong lai Hien tai viec du b:to cua nhan vién ké hoach chi dua vao thongtin ve th] trué›rig, biro chi va hi(p hoi ., nhu cau cua thi truéing trong thoi gian qua

va kha nang siin xuiit ciia cong ty

Thong thucing thi ké hoach nam sau luon tang 10% cao hon so voi namtruoc Khi co don hang tu khach hang thi nhan vién phong Ké hoach — Kinhdoanh sC thong tin cho bo ph(an Phan xuéing s:in xuat ve hpp dong, ma héng, solupng va ngay giao hang de chuan bi nguyén va(t li(u san sang cho sén xuat Nhanvién phong Ké hoach — Kinh doanh sC can doi ké hoach san xuat dna trén thongtin tu khach hang de xép ké hoach san xuat Sau khi sap xép du cong suat cong tysan xuat néu lupng hang du ra se chuyén tcri c:ic don v| khac gia cfing

Ké hoach chinh nay se dupc chuyén tci Phan xuéng san xuat ciia cong ty

de theo dfii va thirc hi(n Ké hoach nay sC thay doi néu nhu phong Ké hoach Kinh doanh chuyén thong tin thay doi ve ngay cap nguyén vat 1i(u phqc vu cho

-san xuat ho)ac nang suat thirc té khong dat nhu nang suat yéu cau ban daa.

binh Tfit Rfittot

1 Cfing ty thuc hi(n tot ké hoach

giao hang hang nam cho khach

(Nguén Sé lieu diéu tra ciia téc gié)

Yéu to ké hoach dupc kh:ich hang d:inh gi:i 1:i trung binh, chit yéu 1:i do vi(c

du biro khong tot nén vi(c 1a(p ké hoach khf›ng siit véi tinh hinh thuc té tai cfing ty

Danh giii nguyén li(u

2.3.1.2 2 Cung iimg ’cnguuyéénn v I

Hi(n nay cong ty to chuc thu mua nguyén li(u tap trung tai nha may, cacnha cung cap tir cac khu vuc mua dupc vcii so lupng nhat dinh trong ngay chuyén

ve nha may ducic bo phan thu mua tién hanh tiép nha( n nguyén lieu

IFinh 2.4: Mtr hinh to chfrc thu mua t;ji cfing ty Cir tra, c:i ba sa va nghéu 1:i nguyén 1i(u chinh trong hoat dong ché bién

thuy siin dong lanh cua cfing ty Cfing ty co nhiéu thuan lpi nhci nguon nguyén

lieu phong phti tar cho va cac vilng lén can Ben Tre nam trong viing san xuatnguyén 1i(u thiiy s:in xuat khau chinh cua dong bang song CN:u Long, viing cosan luong thuy san lém nhat nuoc

Nguon nghéu, c:i ba sa vé ca tra nguyén li(u dupc cong ty mua qua cac

dai ly (nha cung cap) trong va ngoai tinh, co san quanh nam Khi cac nha cung capvan chuyén nguyén li(u den cfing ty, bo phan tiép nhan thu mua tién hanh danhgiii nguyén 1i(u bang cach phan loai nguyén lieu (chi danh gia 1 fan) Tu dfi, ap

gia thu mua da dvi:ye diM truc›c de thanh to:in Sau khi d:inh gia nguyén li(u

xong thi nguye‘n 1i(u duoc rna sach va loai bo tap chat sau dé› can va dna vao h(thong san xuat Ngoai ra, tit nam 2007 den nay cfing ty da to chuc h( thong ngutruéng uom cii giong va nuoi c:i tra de chti dong nguon c:i tra nguyén li(u cungcap lién tuc cho h( thong situ xuiit

(Nguon Bcio céo ct’ia Cong iy Cophcin Xuat nh‹ p kh‹iu thuy s‹in Bén Trc)

Qua so 1i(u trén ta thfiy, vu thu hoach thuéing tu th:ing 8 den thang 12luong nguyén 1i(u thu mua duoc voi so lupng lon nhat trong nam, nham du lupngnguyén li(u san xuat va dp tril trong nhfmg thiing trai vu khi nguon nguyén lieukhan hiém

Thu mua nguyén li(u hi(n nay cua Cfing ty Co phan Xuat nhap khau thuysan Ben Tre there hi(n each thuc mua qua n(au vua/dai ly va nguon cung ifngnguyén li(u ciia ciic ngu truéng ca

Tai tinh Ben Tre nhu: Huy(n Binh Dar, huy(n Thanh Phu, huy(n Ba Tri vacac tinh Tién Giang, Vinh Long, Thai Binh, Nam Dinh cac khu vpc nay co

chinh siich thu mua khac nhau va gia c:i ciing khac nhau do yéu to va( n chuyén va su

canh tranh ctia c:ic nha may khac Ben canh vi(c ap dung cac bi(n phap vaphuong thuc thu mua de biro dam phuc vu cho san xuat thi nguon nguyén 1i(utar dia phuong cGng bi c:ic tu thuong tinh kh:ic tim den va ngay ca c:ic nha miiytrén dia phuong cGng tranh mua de co nguyén 1i(u cho san xuat Hien nay, taikhu vuc tinh Ben Tre

ma ta( p trung chu yéu tai huy(n Chau Thanh, tinh Ben Tre da co 3 d‹:in vi ché

bién