INTEGRATED MARKETING COMMUNICATION explain the communication process using asales promotion activity that you have seen heard recently to demonstrate the process

Target Puma Fast Rider is an old product of fashion company Puma.. Business goals and marketing goals Business objectives: Add 600,000 new customers to buy and use Puma Fast Rider produc

5

Introduction

Puma SE (official brand name PUMA) is a large German multinational company with its headquarters in Herzogenaurach, Bavaria, Germany The company was founded in

1924 by Adolf and Rudolf Dassler with the original name Gebrüder Dassler Schuhfabrik PUMA specializes in the production of fashion shoes and sports shoes for football, running, gym training, golf and motor racing PUMA reflects a 65-year history of creating agile product designs for the fastest athletes on the planet and pursuing whatever comes next, in terms of performance innovation, cultural trends, fashion and style With sales of more than 5 billion euros and a total staff of about 14,000 by 2020 The brand now distributes product lines in more than 120 countries and is distributed in Vietnam by Maison JSC.

Puma’s corporate vision is “to be the most desirable and sustainable Sport Lifestyle company in the world.” This vision statement aligns with “PUMA Vision,” which is the corporation’s main thrust for its sustainability efforts The following are the components of Puma’s corporate vision statement:

Puma’s corporate mission is “to be the Fastest Sports Brand in the world.” This mission statement is encapsulated in the company’s mantra, “Forever Faster,” which highlights the strategic aim of being ahead of the competition in the sporting goods, apparel, and accessories industry In this regard, Puma’s corporate mission statement has the following main components:

Puma core values comprise “be brave, confident, determined, and joyful.” The company adopted the values that characterize the best athletes in the world to make it clear that this brand is at the same level That is its identity.

TIEU LUAN MOI download : skknchat123@gmail.com

4 Overview Puma Fast Rider products

The Fast Rider was developed by the son of founder Rudolf Dassler, Armin A. Dassler, in the 1980s The "Fast Rider", a milestone in PUMA sports shoe development, was developed by shoe technician Armin Dassler, who implemented the ingenious idea for the PUMA “Federbein” sole in a jogging shoe, known for its cushioning properties.

The upcoming Fast Rider OG features the shock-absorbing Federbein outsole with a rider foam midsole for high rebound It comes in the original vibrant, 80’s inspired colorways and includes a lightweight upper made out of breathable nylon with suede overlays, minimal padding and lining.

IMC objectives

Puma Fast Rider is an old product of fashion company Puma Therefore, marketing campaigns in general as well as communication in particular will focus on building an ancient but modern product image in the minds of sneakerheads and sports enthusiasts and vintage style.

2.1.1 Business goals and marketing goals

Add 600,000 new customers to buy and use Puma Fast Rider products Marketing objectives:

Increase the level of interaction with the brand

Increase consumer loyalty to the product.

Reaching nearly 3,000,000 main target customers globally to access PUMA Fast Rider products.

Reach at least 1,800,000 customers after approaching and product awareness will switch to Likeing.

Reach 100,000 loyal customers and use the brand's Puma Fast Rider products. Can connect Puma with the style and fashion philosophy of Generation Z and Millennials of Vietnam

Target Audiences

Target customers: Middle-class people

Customers of Generation Z Customers of the Millennials

Age From 11 to 24 years old From 25 - 40 years old

Income 6 million VND Over 10 million VND

Demographic Occupation Student Freelancer, office worker, sports athlete

Lifestyle A modern, active lifestyle that likes sports, updates Modern, active, healthy lifestyle, updated with many with many new trends and refines herself, likes to new trends and refined for yourself. show off.

Geography Urban areas and large cities are willing to buy Urban areas and large cities are willing to buy products products.

Psychology Focusing on products with beautiful designs, Focus on high-quality, comfortable, high quality and trending, influencing brand convenient products that influence brand elements factors.

Fashion is an important factor in their life Fashion is essential in their life Passion for old things (retro trend) Passion for old things (retro trend)

Perception: Having their own stance, less influenced by trends and less following the crowd Easily influenced by images of famous Quality and design are more important than people and often follows the crowd price.

Tends to follow emerging movements,

TIEU LUAN MOI download : skknchat123@gmail.com trending products.

Price and design are more important than quality.

Place of Shopping mall, online, store Shopping mall, online, store purchase

Usage rate High (per day/week) High (per day/week)

Information Personal sources (friends, colleagues, family, Personal sources (friends, colleagues, family, sources relatives, word of mouth), relatives, word of mouth),

Commercial sources (stores, advertising, internet, Commercial sources (stores, advertising, internet,

And public sources (radio, television stations) And public sources (radio, television stations) images, newspapers, electronic newspapers and images, newspapers, electronic newspapers and websites/web portals, social networks) websites/web portals, social networks)

Search interests Trend, design, price, fashion Trend, design, price, fashion

Brand loyalty Average High, loyalty to certain brands

Location - Urban and big cities in Vietnam

Expected benefits - Prioritize products with high profits and great awareness.

- Products continuously develop and stabilize every year.

- Support for manufacturers in terms of storage, transportation, and display.

- There is a source of goods to fully supply to the distributor.

Behavior - There are promotions for consumers

- Buy multiple products from the manufacturer at discounted quantity prices.

Facebook; Instagram; - Groups, forums about sneaker and fashion

Linked; Forum - Fan pages about sports shoes, fashion on social networking sites (GTV, Kem Media, La Sneaker)

Expected benefits - Information about new products

- The stories and history of the product's formation

- Model, material, color of the product

- Famous brands in the world

Behavior - Provide information to members of the group

- Create topics for public discussion

- Give opinions as well as opinions about the product

Program

Cognitive Stage Affective Stage Behavioral Stage

Goals - Create awareness with the product Puma Fast Rider - Promote customer interaction with - Increase the loyalty of new customers to the for young people and Gen Y is preparing for Tet Puma Fast Rider products, increase the brand holiday in Vietnam number of people consuming the - Connecting Puma and the fashion

- Emphasizing product image positioning in retro product philosophy of Generation Z and Vietnamese style but fresh and representing modern lifestyle - Increase excitement, love with the Millennials. product.

Objectives (01/01/2022- 31/01/2022): - Impact on the perception of society - The campaign will focus on reminding

- Conveying the Big Idea of the product is "Old But and consumers: about the classic style consumers about the product in order to Cool", this creates an association of classic but cool achieve the Conversion rate goal of 40%, that stimulates customers' curiosity that PUMA Fast Rider products bring converting the number of customers who want

- To attract and reach at least 3,000,000 customers - Bringing back the classic in style of to use it into customers who actually use

Puma Fast Rider products. nationwide.

Gen Z and Gen Y - Build campaigns with the goal of connecting

- Reach at least 50% of customers who are aware of and understand the retro style of Puma Fast Rider - Reach 500,000 new customers between PUMA and target customers.

- Reach 100,000 loyal customers and use the products.

- Make the product continue to become the Top of brand's Puma Fast Rider products. mind of the target customer compared to the Retro shoe lines of competitors.

- Reach at least 1,800,000 customers after approaching and product awareness will switch to Liking.

- Reaching 33,000,000 hits on mass media.

Message Old But Cool Old But Cool Cool Dad

Strategies - Performing viral activities, launching TVC to raise Increase the touchpoint between target Build a playground for target customers, awareness about Puma Fast Rider products customers with Puma Fast Rider increase brand value in the user's mind At the

- Carry out advertising activities on social networking products, driving buying behavior and same time, increase the level of trust and platforms of target customers, conveying the classic first-time use loyalty of target customers. spirit of the product.

Tactics (01/01/2022- 31/01/2022): - Building sales promotion programs - Banners, posters at Puma stores

- Building and deploying TVC - Reach target customers through - Deploying new TVC

- Making advertising LED screens, posters in Influencers / KOLs on Instagram, Tik - Promote products at Sneaker Fest apartment buildings, commercial centers and banners tok, youtube platforms to get their - Promotion strategy, discount to celebrate on mass media niche "Father's day"

(01/02/2022 - 28/02/2022): - Continue to advertise in the media.

- Building and deploying viral clips - Sponsor the Color Me Run 2022

- Promotions and discounts for Tet events festival event, with coupons included

- There are product promotions on e-

- Promotions and discounts for "Back to school" events at stores and on e-commerce platforms commerce platforms.

- Launch of posters, banners on stores and on Puma Viet Nam website

Tools Advertising, Sale Promotion, PR Advertising, Sale Promotion, PR, Advertising, Sale Promotion, PR, Direct

Character Has a classic, simple fashion style

Rapper, Influencer, Model Having a great influence on the Vietnamese music listener community, especially the GenZ and GenY generations

Key Old But Cool message

Content The video begins with the voice of Đen Vâu saying "When do you look so COOL?" After returning home and thinking about how to dress cool and finding himself in the wrong direction, he gradually lost his ideas and didn't know how to get out of the deadlock about not shaping himself own style On the way, he suddenly saw a large group of young people gathered and freestyled rap verses and he was curious to hear it, when he arrived he was recognized by the youth and he showed his rapping talent, after rapping three or four lines , he gradually gained confidence and comfort like in the early days, and in the next scene when the music gradually started to grow louder, he was standing on the big stage with the audience cheering in his casual and comfortable clothes with PUMA Fast Rider shoes Finally, the key is to define Cool with Puma with Fast Rider "Old But Cool".

Vehicles Youtube, Intagram, TikTok, Facebook, Fanpage of Puma Viet Nam

Source LowG, Ricky Star, Lăng LD, Tlinh, HIEUTHUHAI, Yuno Bigboy,

Character Have a unique and creative fashion style

Influencer, Rapper Has a high aesthetic taste, greatly influencing the gene Z

Key Old But Cool message

Content It opens with a scene where rappers from the North, Central, and South

TIEU LUAN MOI download : skknchat123@gmail.com are performing on stages with outfits of different styles, then receive a secret phone call and gather together on a large stage and on equal feet. Bringing Puma Fast Rider shows the message that all different personality styles can be combined with Puma Fast Rider.

Vehicles Youtube, Intagram, TikTok, Facebook

Den Vau x Puma Fast HCMC: Nguyen Van Troi 02/01/2022 -

Billboard Rider image with the crossroads

31/01/2022 message "Old but Hanoi: Khuat Duy Tien

31/05/2022 message "Old but Vincom Dong Khoi, Van

Poster, Cool" Hanh Mall, Crescent

07/02/2022 - promotions for the Metropolis, Vincom Tran

28/02/2022 occasion of “Back to Duy Hung, Royal City)

HCMC: (Saigon Center, Vincom Dong Khoi, Van

Product discounts for Hanh Mall, Crescent advertising, Mall)

30/01/2022 Tet holiday posters Hanoi: (Vincom

Metropolis, Vincom Tran Duy Hung, Royal City)

Puma đốn Tết” gift 30/01/2022 face mask

07/02/2022 - Promotion for the occasion of “Back to 14/02/2022

HCMC: (Saigon Center, Puma to celebrate

At store Hanh Mall, Crescent Mall)

07/02/2022 - Promotion for the Hanoi: (Vincom Metropolis,

Vincom Tran Duy Hung, occasion of “Back to

Channel Timeline Vehicles Content Reach

Fanpage Facebook, Post an introduction 01/01/202 Instagram about the upcoming

158.000 and Website product in Vietnam

2 of Puma Puma Fast Rider

Post Tet greetings and Facebook,

2 directly at stores and on of Puma e-commerce platforms Vietnam

Electronic Online media newspaper Introducing the new

At least 03/01/2022 SNKRVN product Puma Fast

5,000 fashion and Rider life column

Vietcetera online Introducing the new

At least 03/01/2022 newspaper, product Puma Fast

10,000 fashion and Rider life column HNBMG e-

Introducing the new newspaper At least

03/01/2022 product Puma Fast with fashion 10,000

03/01/2022 Electronic Insert poster about the At least newspaper combination of rapper 10,000

“ĐẸP” Den Vau's image with magazine, Puma Fast Rider, and fashion interview article about

TIEU LUAN MOI download : skknchat123@gmail.com section rapper Den Vau's retro style

Den Vau uploads Viral At least 3 01/01/2022 Facebook ads Clip on his personal million

KOLs 08/02/2022 Facebook ads LowG, Ricky Star, At least 7

HIEUTHUHAI, Yuno interactions Bigboy, Sol7 on their personal Facebook page

• Facebook Ads: 15s ad from TVC

Timeline Vehicles Content Location Reach

Den Vau x Puma Fast Ho Chi Minh City:

Hanoi: Khuat Duy Tien Cool" intersection

25/04/2022 - Led 20% off program for Sala urban area, Dai advertising, the occasion of April Quang Minh, District 2 _

Riverside ecological urban area, Long Bien

HCMC: (Saigon Center, Vincom Dong

PUMA sponsors Khoi, Van Hanh Mall,

Poster Color Me Run festival

Order a model of a 30/04/2022 - Guerrilla pink leopard (black

30/05/2022 Marketing Ham Nghi style Puma Fast Rider shoes

Advertising - Event: Create a contest “Outfit Cool” with Puma the Old School

Idea: Match the outfit with Puma Fast Rider

Make a video game on Tik Tok, each video has 15 seconds and comes with a music link and hashtag #OldButCool of the organizers Time: 01/03/2022 –

Prize Structure: Based on Video Likes

Number of attendees: unlimited number of people

03/03/2022 Lazada, Tiki, Shopee Flash Sale

04/04/2022 Lazada, Tiki, Shopee Flash Sale

HCMC: (Saigon Center, Vincom Dong Khoi, Van

At store 25/04/2022 - Hanh Mall, Crescent Mall) discounts on 01/05/2022 Hanoi: (Vincom holidays 30/4 - 1/5 Metropolis, Vincom Tran

Channel Timeline Vehicle Requested content Reach

Social media Fanpage Post an

08/04/2022 Facebook, announcement to At least

16/04/2022 Website of Color Me Run people

Puma Vietnam festival 2022 25/04/2022 Fanpage Puma Post a notice of the At least

- Instagram and discount April 30, 8,330 01/05/2022 Website of 2022 - May 1, 2022 people

Electronic newspaper, about Color Me

23/04/2022 5,000 media fashion and life Run festival with people section main sponsor Puma

Sponsorship activities festival with 10,000 - tickets sold

At least Chau Bui's styling and product

Youtube images of Puma views Fast Rider

Send Notification to customers about product information with 10% discount voucher for PUMA stores on Shopee, Lazada, Tiki

Character Head of department, director, has influence on social networks or prestige in a field

Content Interference, cultural connection, style between Gen Y, Gen Z and Puma.

Image of fathers busy with work, partners do not have time to spend with their children leading to no connection, 2 generations gradually drifting apart (each family is separated in a different way) Mom realized that and thought of ways to connect them together by creating common activities for the whole family such as traveling, having fun… together, wearing outfits with different personalities but the common point is that on their feet are Puma Fast Rider shoes End with pictures of families having fun,

TIEU LUAN MOI download : skknchat123@gmail.com freely running around with Puma Fast Rider, and taking commemorative photos in which Puma Fast Rider shoes act as household items and items. emotional attachment, style between members.

Vehicles Youtube, Instagram, TikTok, Facebook, Puma's Fanpage

Facebook Ads: 15s ad from TVC

Timeline Vehicles Content Location Reach

Images of fathers breaking out of work Ho Chi Minh City:

18/06/2022 - clothes and different Nguyen Van Troi

Billboard from the old youthful crossroads 23/06/2022 clothes with the Hanoi: Khuat Duy message "COOL Tien intersection DAD"

HCMC: (Saigon Center, Vincom Dong Khoi, Van 18/06/2022 - Led

30% off on all products Hanh Mall,

23/06/2022 for “Father’s day” posters Hanoi: (Vincom

Metropolis, Vincom Tran Duy Hung, Royal City)

Timeline Channel Vehicle Requested content

Ecommerce Lazada, Tiki, Shopee celebrate Father's day with

18/06/2022 - At store HCMC: (Saigon Center, 30% off program to

23/06/2022 Vincom Dong Khoi, Van celebrate Father's day with

Hanh Mall, Crescent the message COOL DAD

Mall) Hanoi: (Vincom Metropolis, Vincom Tran Duy Hung, Royal City)

28/06/2022 - The stalls at Sneaker Fest Voucher 30% off on select products and Puma Fast

Timeline Channel Vehicle Content Reach

Post about "Father's At least

18/06/2022 Social media Instagram and 10,000 day" discount program

Electronic Vietcetera online analysis of the At least

22/06/2022 newspaper fashion advertisement “COOL 5,000 media column DAD” Puma Fast people

At least newspaper “ĐẸP” sharing about the retro

22/06/2022 5,000 magazine, fashion style of 80s fathers is people section the dominant trend

Vlog Review of Puma At least

Youtube, Vlog to buy Puma Fast

At least Rider shoes for dad to

Implement Affiliate Marketing through KOLs on Instagram with purchase links on e- commerce platforms Shopee, Lazada

4.3 Detailed Action Plan and Timeline

(Affective Stage) (Behavior (Cognitive Stage)

Time Jan, 2022 Feb, 2022 Mar, 2022 Apr, 2022 May, 2022 Jun, 2022

Social Đen Vâu’s TVC “Old But Cool” 01/01 - 31/05

Media + Facebook Ads: 15s ad from TVC 01/03 - 31/05

Viral Clip “Old But Cold” of LowG, Ricky 08/02 - 31/05 Star, Lăng LD, Tlinh, HIEUTHUHAI,

Social Introduction of Puma Fast Rider products 01/01

Media on Facebook Fanpage, Instagram and

Post New Year greetings and sale 20/01 announcements directly in store and e- commerce platforms on social media fanpages.

Announcement about Puma 08/04 - 16/04 accompanying the Color Me Run festival

Post a discount notice on April 30 - May 25/04 - 01/05 1

Event Create a contest “Outfit Cool” with Puma 01/03 –

Out Of Billboard Den Vau x Puma Fast Rider "Old 02/01 - 31/01

Poster, Banner Den Vau x Puma Fast Rider 02/01 - 31/05

Poster, Banner 20% discount for some 28/06 - 30/06 products

Led advertises discount products for Tet 20/01 - 30/01 holiday

Led advertising, Banner program 20% off 25/04 - 01/05 for International Labor Day and Vietnam

Led advertising, poster program 30% off on 18/06 - 23/06 all products for "Father's day"

Poster, Banner announcing promotions for 07/02 - 28/02

PUMA poster accompanies Color Me Run 08/04 - 16/04 festival 2022

Sale program " Cù̀ng Puma đón Tế́t" on 20/01 - Lazada, Tiki, Shopee and at the store (gift 30/01 mask)

Promotions and discounts on International 25/04 - 01/05 Labor Day and Vietnam Liberation Day

30% off program “Cool Dad” to celebrate 18/06 - 23/06 Father’s Day at Lazada, Tiki, Shopee and in stores Voucher 30% discount on some products 28/06- 30/06 and Puma Fast Rider series

PR Electronic Introducing new products Puma Fast Rider 03/01 media on online newspapers SNKRVN,

Review about Color Me Run festival with 23/04 main sponsor Puma

Post about "Father's day" discount program 18/06 on Fanpage Facebook, Instagram

Introduction and analysis of the 22/06 advertisement “COOL DAD” Puma Fast

Rider on Vietcetera, “ĐẸP” magazine

Black Vau uploads TVC on his personal 01/01 Social page

LowG, Ricky Star, Lang LD, Tlinh, 08/02 HIEUTHUHAI, Yuno Bigboy, Sol7 uploads Viral Clip on their personal Social pages

Sponsor the activities of Color Me Run 16/04 festival 2022

Chau Bui’s Vlog about retro style 04/05

Than Kinh Giay’s Vlog Review Puma Fast 04/06 Rider products.

Fabo Nguyen’s Vlog shopping Puma Fast 19/06 Rider for “Father’s Day”

Send Notification to customers about 03/03 product information with 10% discount voucher for PUMA stores on Shopee,

Implement Affiliate Marketing through 04/06 - 25/06 KOLs on Instagram with purchase links on e-commerce platforms Shopee, Lazada

Tools Content Unit price Quantity Estimated

Total budget Đen Vâu’s TVC “Old But Cold” 1 Bil VND 1 1 Bil VND

Social Media Facebook Ads 200 mil VND 2 400 mil VND

+ Internet Viral Clip of LowG, Ricky Star, Lăng LD,

Tlinh, HIEUTHUHAI, Yuno Bigboy, Sol7

TVC “Cool Dad” 460 mil VND 1 460 mil VND

Social media Post on Fanpage, Instagram 0 VND 5 0 VND

Billboard + cost rent 100 mil VND 4 400 mil VND

Poster, Banner + cost rent 3 mil VND 18 54 mil VND

Home Led advertising + cost rent 5 mil VND 21 105 mil VND

Guerrilla Marketing + cost rent 150 mil VND 1 150 mil VND

Sale program "Cù̀ng Puma đón Tế́t" Lazada,

Tiki, Shopee and at the store (donate masks)

Flash Sale Programs 150 mil VND 7 1,05 Bil VND

Sale Promotion Promotions and discounts on the occasion of

300 mil VND 1 300 mil VND 2,900,000,000 VND the holiday April 30-May 1 30% off to celebrate Father's day at Lazada,

Tiki, Shopee and at the store

Voucher 30% off some products 200 mil VND 1 200 mil VND

Electronic SNKRVN 15 mil VND 1 15 mil VND

Viecetera 30 mil VND 3 90 mil VND

HNBMG 15 mil VND 1 15 mil VND media “ĐẸP” magazine 45 mil VND 2 90 mil VND

Sponsor the activities of Color Me Run

1 Bil VND 1 1 Bil VND festival 2022

PR Chau Bui’s Vlog about retro style 50 mil VND 2 100 mil VND

Than Kinh Giay’s Vlog Review Puma Fast

Fabo Nguyen’s Vlog shopping Puma Fast

Send Notification to customers about product information with 10% discount

0 VND 3 0 VND voucher for PUMA stores on Shopee,

Implement Affiliate Marketing through KOLs on Instagram with purchase links on 100 mil VND 3 300 mil VND e-commerce platforms Shopee, Lazada

Measurement and Control

At least 5,000,000 views (Youtube) and reactions on Social Media channels The percentage of people sharing the content of Video reaches 40%

Rate of content displayed to online consumers: over 50% CTR (Click Through Rate) click/click rate 7-8%

Advertisement: TVC “Old But Cool”

Increase brand coverage and awareness by 60% ROI increased by 25%

Audience Growth Rate increases by 25%/quarterly

Applause Rate of each post reaches at least 10,000 interactions

Virality rate: in TVCs or viral clips posted on social media platforms, articles reach at least 30,000 likes with a viral rate of 45%.

Advertisement: TVC “Old But Cool”

Increase coverage and brand awareness by 10% compared to Stage 1 ROI increased by 5% compared to stage 1

Chau Bui's Vlog views are at least 300,000

The percentage of tickets sold at Color Me Run festival reaches 90% of the specified tickets

Minimum turnover of each order is over 2 million VND 20% conversion rate

Increase brand coverage and awareness by 70% ROI increased by 20%

Rate of customers accessing the product: at least 500,000 customers

Sales: 10 approaches with 6 people buying the product Recognition rate from Activation Booth 60%

Minimum revenue per order 4 million VND 20% conversion rate

Risk analysis and contingency plan

STT Incident Risk Solution channel

1 Viral Clip Low views, low comments or Push clip interactions at Youtube, negative leads, ad skip rate on Facebook, the team to create a positive facebook, youtube discussion thread is always available.

Using Trueview ads, convey slogans and product features in 5 seconds so that customers can ignore but still understand the content of the Viral clip.

2 TVC - High rate of viewers Select a group of people to come and switching to other channels watch TVC during the advertising test

- Rate of GRP not reaching period They will be asked questions enough target audience related to the form and content of the

- Low interaction, audience advertisement, so that the company can misinterprets what they base on the comments to produce the most want to convey suitable TVC.

Choose to show ads during peak hours, between hot shows and dramas

3 Influencer, - Influencers and KOLs were

KOL caught in scandals during the evidence To avoid the case that the campaign influencers change, the marketing plan is

- Influencers, KOLs convey stalled or canceled. the wrong content of the

- It is necessary to work closely with that product's message influencer or the influencer's assistant to

- The requests arising from be sure of the work schedule and provide Influencers, KOLs affect the possible situations to have the best brand and the commitments backup plan for both parties. and images that the brand

- Before deciding to cooperate with any has previously revealed to influencer, make sure to carefully learn the audience. the information related to that KOLs, Influencer.

- Choose influencers with a clean lifestyle and private life, find out which influencer campaigns have participated in to compare and make a reasonable choice.

4 Media Banner, Poster, not as

- Print a small quantity (sample) to publications requested/delayed completion evaluate the quality of the publication,time due to printing party have a change plan, and make specific requirements for the printing party.

- The program timeline is prepared 1-2 months before the campaign There are

TIEU LUAN MOI download : skknchat123@gmail.com backup lists for flexibility to change printers, and print in batches to keep up with the schedule

5 Fanpage Low interaction, audience Posted a similar post but at peak hours article misinterprets what they and on weekends Hire seeders to want to convey explain and direct public opinion to understand the true meaning of the article.

6 Activation Sneaker fest does not Negotiate extra fee to be accepted booth accept support for booking activation booths

Figure 6.1: Poster of Puma “COOL DAD” celebrating “Father’s Day ”

Figure 6.2: Coupon Discount 30% of Puma Figure 6.3: Puma’s Discount Poster for “Back to School”

Figure 6.4: Poster announcing the release of Puma Fast Rider product

Figure 6.5: Banner announcing the release of Puma Fast Rider product

Figure 6.6: Gift of Puma's Masks to celebrate Tet

Figure 6.7: Tickets to Color Me Run 2022 with main sponsor Puma Figure 6.8: Puma brand identity for the campaign to bring back the Puma Fast Rider line

Định dạng
Số trang	54
Dung lượng	1,76 MB