Overview Puma Fast Rider products The Fast Rider was developed by the son of founder Rudolf Dassler, Armin A.Dassler, in the 1980s.. The "Fast Rider", a milestone in PUMA sports shoedeve
Introduction
Puma SE (official brand name PUMA) is a large German multinational company with its headquarters in Herzogenaurach, Bavaria, Germany The company was founded in
Founded in 1924 by Adolf and Rudolf Dassler as Gebrüder Dassler Schuhfabrik, PUMA specializes in fashion and sport footwear, including football, running, gym training, golf, and motor racing shoes PUMA embodies a long history of delivering agile product designs for the world's fastest athletes and continually pushing the boundaries of performance innovation, cultural trends, fashion, and style With sales surpassing €5 billion and a staff of around 14,000 as of 2020, the brand distributes its products in more than 120 countries, including Vietnam where distribution is handled by Maison JSC.
Puma's corporate vision is to be the most desirable and sustainable Sport Lifestyle company in the world, a statement that underpins the brand's strategy and market positioning This vision aligns with the PUMA Vision, the corporation's primary focus for sustainability efforts, and acts as the main thrust shaping its environmental and social initiatives The components of Puma's corporate vision center on blending desirability with sustainability to drive innovation, responsible practices, and leadership across the sport lifestyle category.
Puma's corporate mission is to be the fastest sports brand in the world, a goal embodied in its Forever Faster mantra that underscores the drive to outpace competitors in the sporting goods, apparel, and accessories market The mission emphasizes speed to market, relentless product innovation, and bold brand positioning as the core to staying ahead in a competitive industry Its main components include rapid development and launch of new products, high-performance relevance for athletic customers, and a strategic focus on agility and market responsiveness to maintain leadership in the sports sector.
Puma's core values—be brave, be confident, be determined, and be joyful—define the brand's identity and set the standard for how it positions itself in the market The company adopts the traits that characterize the world's best athletes to signal that Puma operates at an elite level This alignment with athletic excellence reinforces what the brand stands for and who it aims to be.
4 Overview Puma Fast Rider products
The PUMA Fast Rider, developed in the 1980s by Armin A Dassler—the son of founder Rudolf Dassler—was a milestone in PUMA's footwear history As a skilled shoe technician, Dassler implemented the innovative Federbein sole concept into a jogging shoe, delivering exceptional cushioning properties that helped redefine athletic footwear.
The Fast Rider OG arrives with a shock-absorbing Federbein outsole and a rider foam midsole for high rebound, delivering responsive cushioning underfoot It comes in original vibrant, 80s-inspired colorways and features a lightweight upper crafted from breathable nylon with suede overlays, plus minimal padding and lining for a streamlined silhouette.
IMC objectives
Puma Fast Rider is a legacy sneaker from Puma, and the brand's marketing and communications efforts concentrate on crafting an 'ancient yet modern' product image that appeals to sneakerheads, sports enthusiasts, and fans of vintage style By highlighting the Fast Rider's heritage while signaling contemporary relevance, campaigns across media aim to fuse retro charm with current performance and fashion, reinforcing a cohesive message that connects nostalgia with today’s style-conscious audience.
2.1.1 Business goals and marketing goals
Add 600,000 new customers to buy and use Puma Fast Rider products.
Increase the level of interaction with the brand
Increase consumer loyalty to the product.
Reaching nearly 3,000,000 main target customers globally to access PUMA Fast Rider products.
Reach at least 1,800,000 customers after approaching and product awareness will switch to Likeing.
Reach 100,000 loyal customers and use the brand's Puma Fast Rider products.
Can connect Puma with the style and fashion philosophy of Generation Z andMillennials of Vietnam
Target Audiences
Target customers: Middle-class people
Customers of Generation Z Customers of the Millennials
Age From 11 to 24 years old From 25 - 40 years old
Income 6 million VND Over 10 million VND
Occupation Student Freelancer, office worker, sports athlete
Lifestyle A modern, active lifestyle that likes sports, updates with many new trends and refines herself, likes to show off.
Modern, active, healthy lifestyle, updated with many new trends and refined for yourself
Geography Urban areas and large cities are willing to buy products Urban areas and large cities are willing to buy products.
Psychology Focusing on products with beautiful designs, high quality and trending, influencing brand elements.
Fashion is an important factor in their life
Passion for old things (retro trend) Perception:
Easily influenced by images of famous people and often follows the crowd.
Tends to follow emerging movements,
Focus on high-quality, comfortable, convenient products that influence brand factors.
Fashion is essential in their life
Passion for old things (retro trend) Perception:
Having their own stance, less influenced by trends and less following the crowd
Quality and design are more important than price. trending products.
Price and design are more important than quality.
Place of purchase Shopping mall, online, store Shopping mall, online, store
Usage rate High (per day/week) High (per day/week)
Information sources Personal sources (friends, colleagues, family, relatives, word of mouth),
Commercial sources (stores, advertising, internet, etc.)
And public sources (radio, television stations) images, newspapers, electronic newspapers and websites/web portals, social networks)
Personal sources (friends, colleagues, family, relatives, word of mouth),
Commercial sources (stores, advertising, internet, etc.)
And public sources (radio, television stations) images, newspapers, electronic newspapers and websites/web portals, social networks)
Search interests Trend, design, price, fashion Trend, design, price, fashion
Brand loyalty Average High, loyalty to certain brands
Location - Urban and big cities in Vietnam
Expected benefits - Prioritize products with high profits and great awareness.
- Products continuously develop and stabilize every year.
- Support for manufacturers in terms of storage, transportation, and display.
- There is a source of goods to fully supply to the distributor.
Behavior - There are promotions for consumers
- Buy multiple products from the manufacturer at discounted quantity prices.
Linked; Forum - Groups, forums about sneaker and fashion
- Fan pages about sports shoes, fashion on social networking sites (GTV, Kem Media, Lạ Sneaker)
Expected benefits - Information about new products
- The stories and history of the product's formation
- Model, material, color of the product
- Famous brands in the world
Behavior - Provide information to members of the group
- Create topics for public discussion
- Give opinions as well as opinions about the product
Program
Cognitive Stage Affective Stage Behavioral Stage
Goals - Create awareness with the product Puma Fast Rider for young people and Gen Y is preparing for Tet holiday in Vietnam.
- Emphasizing product image positioning in retro style but fresh and representing modern lifestyle.
- Promote customer interaction with Puma Fast Rider products, increase the number of people consuming the product.
- Increase excitement, love with the product.
- Increase the loyalty of new customers to the brand
- Connecting Puma and the fashion philosophy of Generation Z and Vietnamese Millennials.
- Conveying the Big Idea of the product is "Old But Cool", this creates an association of classic but cool that stimulates customers' curiosity.
- To attract and reach at least 3,000,000 customers nationwide.
- Reach at least 50% of customers who are aware of and understand the retro style of Puma Fast Rider products.
- Make the product continue to become the Top of mind of the target customer compared to the Retro shoe lines of competitors.
- Impact on the perception of society and consumers: about the classic style that PUMA Fast Rider products bring.
- Bringing back the classic in style of Gen Z and Gen Y
To achieve the target conversion rate of 40%, this campaign will center on reminding consumers about Puma Fast Rider, reinforcing awareness and motivating consideration The focus is on converting those who express interest into actual users by highlighting the product’s benefits, performance, and fit Through consistent, multi-channel messaging, we aim to turn intent into usage and drive sustained adoption of Puma Fast Rider products.
- Build campaigns with the goal of connecting between PUMA and target customers.
- Reach 100,000 loyal customers and use the brand's Puma Fast Rider products.
- Reach at least 1,800,000 customers after approaching and product awareness will switch to Liking.
- Reaching 33,000,000 hits on mass media.
Message Old But Cool Old But Cool Cool Dad
Strategies - Performing viral activities, launching TVC to raise awareness about Puma Fast Rider products.
- Carry out advertising activities on social networking platforms of target customers, conveying the classic spirit of the product.
Increase the touchpoint between target customers with Puma Fast Rider products, driving buying behavior and first-time use.
Build a playground for target customers, increase brand value in the user's mind At the same time, increase the level of trust and loyalty of target customers.
- Making advertising LED screens, posters in apartment buildings, commercial centers and banners on mass media.
- Building and deploying viral clips
- Promotions and discounts for Tet events
- Promotions and discounts for "Back to school" events at stores and on e-commerce platforms.
- Launch of posters, banners on stores and on Puma Viet Nam website
- Reach target customers through Influencers / KOLs on Instagram, Tik tok, youtube platforms to get their niche.
- Continue to advertise in the media.
- Sponsor the Color Me Run 2022 festival event, with coupons included
- There are product promotions on e- commerce platforms.
- Banners, posters at Puma stores
- Promote products at Sneaker Fest
- Promotion strategy, discount to celebrate
Tools Advertising, Sale Promotion, PR Advertising, Sale Promotion, PR,
Direct Marketing Advertising, Sale Promotion, PR, Direct
Character Has a classic, simple fashion style
Having a great influence on the Vietnamese music listener community, especially the GenZ and GenY generations Key message Old But Cool
Đen Vâu opens the video with the line “When do you look so COOL?”, then returns home to figure out how to dress cool and find his own style, only to feel directionless and stuck He spots a crowd of young freestylers, curiously listens, and after joining in he demonstrates his rap talent, gradually regaining the confidence of his early days As the music swells, he steps onto a big stage in casual clothes complemented by PUMA Fast Rider shoes, and the audience cheers along The message culminates in defining Cool with Puma Fast Rider—Old But Cool.
Vehicles Youtube, Intagram, TikTok, Facebook, Fanpage of Puma Viet Nam
Source LowG, Ricky Star, Lăng LD, Tlinh, HIEUTHUHAI, Yuno Bigboy,
Character Have a unique and creative fashion style
Has a high aesthetic taste, greatly influencing the gene Z Key message Old But Cool
The scene opens with rappers from the North, Central, and South performing on stages in outfits that reflect their distinct styles, until a covert phone call pulls them together They regroup on a large stage, stepping onto it on equal footing as one united crew Introducing Puma Fast Rider reinforces the message that diverse personality styles can be fused under one product, showing that different looks and attitudes can be harmonized with Puma Fast Rider.
Vehicles Youtube, Intagram, TikTok, Facebook
Den Vau x Puma Fast Rider image with the message "Old but Cool"
HCMC: Nguyen Van Troi crossroads Hanoi: Khuat Duy Tien intersection
Den Vau x Puma Fast Rider image with the message "Old but Cool"
HCMC: (Saigon Center, Vincom Dong Khoi, Van Hanh Mall, Crescent
Mall) Hanoi: (Vincom Metropolis, Vincom Tran Duy Hung, Royal City)
Announcement of promotions for the occasion of “Back to School”
Product discounts for Tet holiday
HCMC: (Saigon Center, Vincom Dong Khoi, Van Hanh Mall, Crescent
Mall) Hanoi: (Vincom Metropolis, Vincom Tran Duy Hung, Royal City)
Sale program "cùng Puma đốn Tết” gift face mask
Promotion for the occasion of “Back toSchool”
Sale program "with Puma to celebrate Tet", free masks
HCMC: (Saigon Center, Vincom Dong Khoi, Van Hanh Mall, Crescent Mall) Hanoi: (Vincom Metropolis, Vincom Tran Duy Hung,
Promotion for the occasion of “Back to School”
Channel Timeline Vehicles Content Reach
Fanpage Facebook, Instagram and Website of Puma Vietnam
Post an introduction about the upcoming product in Vietnam Puma Fast Rider
Fanpage Facebook, Instagram of Puma Vietnam
Post Tet greetings and announce Tet discounts directly at stores and on e-commerce platforms
Online newspaper SNKRVN fashion and life column
Introducing the new product Puma Fast
Vietcetera online newspaper, fashion and life column
Introducing the new product Puma Fast
HNBMG e- newspaper with fashion section
Introducing the new product Puma Fast
Insert poster about the combination of rapper Den Vau's image with Puma Fast Rider, and interview article about
At least10,000 section rapper Den Vau's retro style
01/01/2022 Facebook ads Den Vau uploads Viral
Clip on his personal Facebook page
08/02/2022 Facebook ads LowG, Ricky Star,
Lang LD, Tlin, HIEUTHUHAI, Yuno Bigboy, Sol7 on their personal Facebook page
• Facebook Ads: 15s ad from TVC
Timeline Vehicles Content Location Reach
Den Vau x Puma Fast Rider image with the message "Old but Cool"
Nguyen Van Troi crossroads Hanoi: Khuat Duy Tien intersection
20% off program for the occasion of April
Sala urban area, Dai Quang Minh, District 2 Hanoi: Vinhomes Riverside ecological urban area, Long Bien
HCMC: (Saigon Center, Vincom Dong Khoi, Van Hanh Mall, Crescent Mall) Hanoi: (Vincom Metropolis, Vincom Tran Duy Hung, Royal
Order a model of a pink leopard (black version) wearing Retro style Puma Fast Rider shoes
Advertising - Event: Create a contest “Outfit Cool” with Puma the Old School
Idea: Match the outfit with Puma Fast Rider
Make a video game on Tik Tok, each video has 15 seconds and comes with a music link and hashtag #OldButCool of the organizers
Prize Structure: Based on Video Likes
Number of attendees: unlimited number of people
03/03/2022 Lazada, Tiki, Shopee Flash Sale
04/04/2022 Lazada, Tiki, Shopee Flash Sale
HCMC: (Saigon Center, Vincom Dong Khoi, Van Hanh Mall, Crescent Mall) Hanoi: (Vincom Metropolis, Vincom Tran Duy Hung, Royal City)
Promotions and discounts on holidays 30/4 - 1/5
Channel Timeline Vehicle Requested content Reach
Fanpage Facebook, Instagram and Website of Puma Vietnam
Post an announcement to accompany the Color Me Run festival 2022
At least10,000 people25/04/2022 Fanpage Puma Post a notice of the At least
Viet Nam, Instagram and Website of Puma Vietnam discount April 30,
Vietcetera e- newspaper, fashion and life section
Write a Review about Color Me Run festival with main sponsor Puma
Accompanying the Color Me Run 2022 festival with 10,000 tickets sold
Vlog about Retro styling and product images of Puma Fast Rider
Send Notification to customers about product information with 10% discount voucher for PUMA stores on Shopee, Lazada, Tiki
Character Head of department, director, has influence on social networks or prestige in a field Key message COOL DAD
Content Interference, cultural connection, style between Gen Y, Gen Z and Puma.
Fathers are absorbed in work and partners struggle to carve out time for their children, leaving two generations gradually drifting apart and families feeling separated in distinct ways A mother recognizes the disconnect and envisions ways to bring everyone back together through shared activities—from travel and playful outings to outfits that reflect each member’s personality—with the common thread that everyone’s feet carry Puma Fast Rider shoes The story concludes with images of families having fun, running freely in their Puma Fast Rider sneakers, and posing for commemorative photos where the shoes become familiar props in daily life, reinforcing emotional attachment and the stylish bond that ties family members together.
Vehicles Youtube, Instagram, TikTok, Facebook, Puma's Fanpage
Facebook Ads: 15s ad from TVC
Timeline Vehicles Content Location Reach
Images of fathers breaking out of work clothes and different from the old youthful clothes with the message "COOL DAD"
Nguyen Van Troi crossroads Hanoi: Khuat Duy Tien intersection
20% off on select products and popular Puma Fast Rider series
30% off on all products for “Father’s day”
HCMC: (Saigon Center, Vincom Dong Khoi, Van Hanh Mall, Crescent Mall) Hanoi: (Vincom Metropolis, Vincom Tran Duy Hung, Royal City)
Timeline Channel Vehicle Requested content
30% off program to celebrate Father's day with the message " COOL
23/06/2022 At store HCMC: (Saigon Center,
Vincom Dong Khoi, Van Hanh Mall, Crescent
30% off program to celebrate Father's day with the message COOL DAD
Mall) Hanoi: (Vincom Metropolis, Vincom Tran Duy Hung, Royal City)
30/06/2022 The stalls at Sneaker Fest
Voucher 30% off on select products and Puma Fast Rider series
Timeline Channel Vehicle Content Reach
Fanpage Facebook, Instagram and Website of Puma Vietnam
Post about "Father's day" discount program
Vietcetera online newspaper fashion column
Introduction and analysis of the advertisement “COOL DAD” Puma Fast Rider
Electronic newspaper “ĐẸP” magazine, fashion section
Posting analysis and sharing about the retro style of 80s fathers is the dominant trend
Instagram of Thần Kinh Giày
Vlog Review of Puma Fast Rider products
Vlog to buy Puma Fast Rider shoes for dad to celebrate "Father's day"
Implement Affiliate Marketing through KOLs on Instagram with purchase links on e- commerce platforms Shopee, Lazada
4.3 Detailed Action Plan and Timeline
Time Jan, 2022 Feb, 2022 Mar, 2022 Apr, 2022 May, 2022 Jun, 2022
Internet Đen Vâu’s TVC “Old But Cool” 01/01 - 31/05
Facebook Ads: 15s ad from TVC 01/03 - 31/05
18/06 - 30/06 Viral Clip “Old But Cold” of LowG, Ricky
Star, Lăng LD, Tlinh, HIEUTHUHAI, Yuno Bigboy, Sol7
Introduction of Puma Fast Rider products on Facebook Fanpage, Instagram and Website of Puma Vietnam
Post New Year greetings and sale announcements directly in store and e- commerce platforms on social media fanpages
Announcement about Puma accompanying the Color Me Run festival
2022 Post a discount notice on April 30 - May 1
Event Create a contest “Outfit Cool” with Puma
Billboard Den Vau x Puma Fast Rider "Old but Cool"
Poster, Banner Den Vau x Puma Fast Rider
Poster, Banner 20% discount for some products
Led advertises discount products for Tet holiday
Led advertising, Banner program 20% off for International Labor Day and Vietnam Liberation Day
Led advertising, poster program 30% off on all products for "Father's day"
Poster, Banner announcing promotions for
PUMA poster accompanies Color Me Run festival 2022
Sale program " Cùng Puma đón Tết" on Lazada, Tiki, Shopee and at the store (gift mask)
04/04/2022 Promotions and discounts on International
Labor Day and Vietnam Liberation Day 25/04 - 01/05 30% off program “Cool Dad” to celebrate
Father’s Day at Lazada, Tiki, Shopee and in stores
Voucher 30% discount on some products and Puma Fast Rider series 28/06- 30/06
Introducing new products Puma Fast Rider on online newspapers SNKRVN, Vietcetera, HNBMG, “ĐẸP” magazine
Review about Color Me Run festival with main sponsor Puma
Post about "Father's day" discount program on Fanpage Facebook, Instagram
Introduction and analysis of the advertisement “COOL DAD” Puma Fast
Rider on Vietcetera, “ĐẸP” magazine
Black Vau uploads TVC on his personal Social page
LowG, Ricky Star, Lang LD, Tlinh, HIEUTHUHAI, Yuno Bigboy, Sol7 uploads Viral Clip on their personal Social pages
Sponsor the activities of Color Me Run festival 2022
Chau Bui’s Vlog about retro style 04/05
Than Kinh Giay’s Vlog Review Puma Fast
Fabo Nguyen’s Vlog shopping Puma Fast
Send Notification to customers about product information with 10% discount voucher for PUMA stores on Shopee, Lazada…
Implement Affiliate Marketing through KOLs on Instagram with purchase links on e-commerce platforms Shopee, Lazada
Tools Content Unit price Quantity Estimated budget Total
Social Media + Internet Đen Vâu’s TVC “Old But Cold” 1 Bil VND 1 1 Bil VND
Facebook Ads 200 mil VND 2 400 mil VND
Viral Clip of LowG, Ricky Star, Lăng LD,
Tlinh, HIEUTHUHAI, Yuno Bigboy, Sol7 750 mil VND 1 750 mil VND
TVC “Cool Dad” 460 mil VND 1 460 mil VND
Social media Post on Fanpage, Instagram 0 VND 5 0 VND
Billboard + cost rent 100 mil VND 4 400 mil VND
Poster, Banner + cost rent 3 mil VND 18 54 mil VND
Led advertising + cost rent 5 mil VND 21 105 mil VND
Guerrilla Marketing + cost rent 150 mil VND 1 150 mil VND
Sale program "Cùng Puma đón Tết" Lazada, Tiki, Shopee and at the store (donate masks) 550 mil VND 1 550 mil VND
Flash Sale Programs 150 mil VND 7 1,05 Bil VND
Promotions and discounts on the occasion of the holiday April 30-May 1 300 mil VND 1 300 mil VND
30% off to celebrate Father's day at Lazada,
Tiki, Shopee and at the store 200 mil VND 4 800 mil VND
Voucher 30% off some products 200 mil VND 1 200 mil VND
Electronic SNKRVN 15 mil VND 1 15 mil VND
Viecetera 30 mil VND 3 90 mil VND
HNBMG 15 mil VND 1 15 mil VND
“ĐẸP” magazine 45 mil VND 2 90 mil VND
Sponsor the activities of Color Me Run festival 2022 1 Bil VND 1 1 Bil VND
Chau Bui’s Vlog about retro style 50 mil VND 2 100 mil VND
Than Kinh Giay’s Vlog Review Puma Fast
Rider products 20 mil VND 2 40 mil VND
Fabo Nguyen’s Vlog shopping Puma Fast
Rider for “Father’s Day” 40 mil VND 2 80 mil VND
Send Notification to customers about product information with 10% discount voucher for PUMA stores on Shopee, Lazada…
300,000,000 VND Implement Affiliate Marketing through
KOLs on Instagram with purchase links on e-commerce platforms Shopee, Lazada
Measurement and Control
At least 5,000,000 views (Youtube) and reactions on Social Media channels.
The percentage of people sharing the content of Video reaches 40%
Rate of content displayed to online consumers: over 50%
CTR (Click Through Rate) click/click rate 7-8%
Advertisement: TVC “Old But Cool”
Increase brand coverage and awareness by 60%
Audience Growth Rate increases by 25%/quarterly
Applause Rate of each post reaches at least 10,000 interactions
Virality rate: in TVCs or viral clips posted on social media platforms, articles reach at least 30,000 likes with a viral rate of 45%.
Advertisement: TVC “Old But Cool”
Increase coverage and brand awareness by 10% compared to Stage 1
ROI increased by 5% compared to stage 1
Chau Bui's Vlog views are at least 300,000
The percentage of tickets sold at Color Me Run festival reaches 90% of the specified tickets
Minimum turnover of each order is over 2 million VND
Increase brand coverage and awareness by 70%
Rate of customers accessing the product: at least 500,000 customers
Sales: 10 approaches with 6 people buying the product
Recognition rate from Activation Booth 60%
Minimum revenue per order 4 million VND
Risk analysis and contingency plan
STT Incident channel Risk Solution
1 Viral Clip Low views, low comments or negative leads, ad skip rate on facebook, youtube
To maximize engagement, push clip interactions across YouTube and Facebook, with a dedicated team ready to foster a positive discussion thread Use TrueView ads to quickly convey slogans and product features in a five-second format, so viewers who skip still grasp the core message of your viral clip.
2 TVC - High rate of viewers switching to other channels
- Rate of GRP not reaching enough target audience
- Low interaction, audience misinterprets what they want to convey
During the advertising test period, a selected focus group will be invited to view the TVC They will answer questions about the ad’s form and content, and the company will use their feedback to refine the TVC and produce the most suitable version.
Choose to show ads during peak hours, between hot shows and dramas
KOL - Influencers and KOLs were caught in scandals during the campaign
- Influencers, KOLs convey the wrong content of the product's message
- The requests arising from Influencers, KOLs affect the brand and the commitments and images that the brand has previously revealed to the audience.
- Drafting contracts, specific legal evidence To avoid the case that the influencers change, the marketing plan is stalled or canceled.
Successful influencer partnerships hinge on close coordination with the influencer or their assistant to verify the work schedule and anticipate contingencies, ensuring a robust backup plan that protects both parties and keeps the campaign on track.
- Before deciding to cooperate with any influencer, make sure to carefully learn the information related to that KOLs, Influencer.
- Choose influencers with a clean lifestyle and private life, find out which influencer campaigns have participated in to compare and make a reasonable choice.
4 Media publications Banner, Poster, not as requested/delayed completion time due to printing party
- Print a small quantity (sample) to evaluate the quality of the publication, have a change plan, and make specific requirements for the printing party
- The program timeline is prepared 1-2 months before the campaign There are backup lists for flexibility to change printers, and print in batches to keep up with the schedule
5 Fanpage article Low interaction, audience misinterprets what they want to convey
Posted a similar post but at peak hours and on weekends Hire seeders to explain and direct public opinion to understand the true meaning of the article.
6 Activation booth Sneaker fest does not accept support for booking activation booths
Negotiate extra fee to be accepted
Figure 6.1: Poster of Puma “COOL DAD” celebrating “Father’s Day ”
Figure 6.2: Coupon Discount 30% of Puma Figure 6.3: Puma’s Discount Poster for “Back to School”
Figure 6.4: Poster announcing the release of Puma Fast Rider product
Figure 6.5: Banner announcing the release of Puma Fast Rider product
Figure 6.6: Gift of Puma's Masks to celebrate Tet
Figure 6.7: Tickets to Color Me Run 2022 with main sponsor Puma
Figure 6.8: Puma brand identity for the campaign to bring back the Puma Fast Rider line