Fundamental Studies in Business and Entrepreneurship 2012-2013 doc

An Ideal Study-Abroad Opportunity With a Business Focus Gain the educational foundation you need to pursue a career or advanced study in business with UC Berkeley Extension’s Fundamental

Concentrated Studies for a Future in Business

2012–2013

Fundamental Studies in

Business and Entrepreneurship

University of California, Berkeley, Extension

extension.berkeley.edu/fundamentalstudies

An Ideal Study-Abroad Opportunity With a Business Focus

Gain the educational foundation you need to pursue a career or advanced study in business with UC Berkeley Extension’s Fundamental Studies in Business and Entrepreneurship (FSBE) program Whether you need a study-abroad experience to complete a four-year-degree requirement or simply want general knowledge of business practices, FSBE is the ideal study-abroad option before entering the workforce or attending graduate programs in the United States

You don’t need previous business or work experience

to apply—the program is open to recent university graduates and upper-level undergraduates Choose one semester, two semesters (one academic year) or the spring semester plus summer internship Whichever you choose, you earn a business-education credential that signifies a high-caliber, in-depth sequence of courses

Build a foundation in the concepts and practices essential for doing business in

the United States and abroad From examining various levels of management

and their fiscal responsibility to studying organizations’ economic

decision-making processes, you acquire a fundamental understanding of business

theories, skills and terms You also study marketing concepts as they relate

to the global marketplace, the competitive environment, the consumer, and

the use of technology to promote products and services By the end of the

semester, you know what it takes to be an effective manager, recognize the

importance of business ethics and corporate social responsibility, and improve

your business presentation and communication skills

Required Courses

Essentials of Business

Get an introduction to the goals, processes and operations of business

enterprises in the United States Your focus is on the functions that a

company—whether a multinational corporation or a corner grocery store—

must manage effectively to be successful You also study the legal environment

in which businesses operate and the importance of business ethics and

corporate citizenship

Applied Economics for Business

Welcome to the study of microeconomics, including the theory of supply

and demand and the use of that theory to explain market functions Get an

introduction to different market structures and their relationship to market

performance and efficiency Explore topics such as limitations of the market

system and public policy’s effects on markets, international trade and finance

Global Business Communication: Writing and Speaking

Strengthen your written and oral communications skills for the global business

environment Explore the foundations of communication theory, and

fine-tune your ability to craft polished business documents, from email messages

to formal proposals You also practice planning strategies and interpersonal

communication techniques to give effective oral presentations in English

Fall SEmEStEr: Essentials of Business

Prescribed Electives

Two courses are offered each fall Sample topics include:

• Business Ethics and Social Responsibility

• Business Negotiating

• Corporate Financial Management

• Economic Indicators: Making Sense of Market Data

• Essentials of Marketing

Essentials of Business Sample Course Schedule

Global Business Communication:

Writing and Speaking

Break

Essentials of Business

Applied Economics for Business

Elective 1 Elective 2

Essentials of Business (fall semester) is not a prerequisite for Entrepreneurship.

As you consider your future and the possibility of operating a personal or family business, learn what it takes to successfully launch a small business venture Recognize entrepreneurial opportunities, challenges and rewards, and immerse yourself in skills and terminology pertinent to the business sector In addition to studying the financial options for a new endeavor—as well as the economic decision-making process for small to midsize businesses—you learn marketing strategies for launching new products and services, explore human resource management and business ethics, and understand the requirements to establish a business

Required Courses

Introduction to Entrepreneurship and Opportunity Recognition

Learn how to become a successful entrepreneur and avoid common pitfalls By exploring your own entrepreneurial strengths and weaknesses, you gain a foundation

in how to build your business Prepare to define and refine the idea, develop the opportunity, and deliver the business venture planning You also learn the importance

of the business plan as preparation for launching a business venture, managing the business and obtaining investor dollars

Finances for Entrepreneurs and Small Business Owners

Every budding entrepreneur or small business owner needs to know how to read basic financial statements; understand product costing, initial profit-and-loss development and break-even analysis; manage cash flow; and comprehend various revenue models In a hands-on environment, you learn how to use integrated Microsoft Excel spreadsheets to develop practical financial projections that can immediately impact business operations

Leadership for Entrepreneurs

Starting a new successful business involves more than a technology or service idea and a business plan To survive, the entrepreneurial leader must adjust both focus and leadership style as the company moves from startup to development of infrastructure and finally to enterprise By examining the leadership qualities of successful entrepreneurs, you understand how they proactively adapt their focus and leadership styles to enhance the growth potential of their businesses

Marketing Strategies for Entrepreneurs

Study marketing concepts, terminology and practices essential to launching entrepreneurial endeavors and creating successful marketing strategies Understand the influence of branding and the importance of consumer behavior and buying power, and learn to use Web 2.0 and social-media tools, video marketing, search engine marketing and optimization, viral marketing, email marketing, event marketing and more Gain a wealth of practical, executable and affordable strategies to deliver tangible results SprinG SEmEStEr: Entrepreneurship

Summer internship Opportunity

if you complete the spring-semester Entrepreneurship program, you are eligible for the FSBE summer internship at a Bay area business

to qualify, you must meet the following requirements:

• Have an overall grade point average (GPA) of 2.5 or higher in your FSBE coursework, and maintain a grade of C or higher in all FSBE courses

• Be a student in good standing throughout the duration of the program

an internship coordinator assists you throughout the placement process as you attend an internship orientation, create a résumé and develop your interviewing skills

Securing the internship requires interviewing for the position, just as you would interview for a full-time job Once you obtain

an internship, a program adviser ensures you meet the program’s academic requirements in addition, an internship site supervisor monitors your performance and attendance throughout the two-month internship experience

Your internship is unpaid and considered an academic program: You earn academic credits for your participation and maintain your status

as a full-time student

Entrepreneurship Sample Course Schedule

Prescribed Electives

Three courses are offered each spring Sample

topics include:

• Building, Presenting and Executing a Business Plan

• Business Negotiating

• Organization and Management

• Strategic Marketing 2.0—Social Media and

Other Innovative Technologies

Introduction to Entrepreneurship

and Opportunity Recognition

Break

Leadership for Entrepreneurs

Marketing Strategies for Entrepreneurs

Finances for Entrepreneurs and Small Business Owners

Elective 1 Elective 2 Elective 3

 Enrollment Application (pp 9–11)

Please type a brief statement in your own words (maximum

350 words) explaining your interest in the proposed field of

study and your previous background Be sure to:

• include your full name and the semester(s) for which

you are applying,

• discuss your personal interest in the intended field

of study,

• discuss your academic and/or work experience, if any

 Financial statement and certification

(in English) dated within 90 days of your

application

The U.S government requires that you demonstrate sufficient

financial resources will be available to you while studying in the

United States Please use the chart on p 7 to estimate your

total expenses You may provide financial certification in one of

two ways:

1 Complete the “Financial Statement and Certification”

section on p 11 of this brochure If someone else is

providing proof of financial support, please clearly indicate

your relationship to this person and make sure he or she

signs where indicated

2 Submit an original letter from a bank

 Proof of English language proficiency

Please submit your score from an English language test in

accordance with the requirements below (Results must

be from a test taken within the past two years.) The ETS

institution code is 9216, and the department is undergraduate

• TOEFL: 79 (iBT), 550 (PBT)

• IELTS Academic Format: 6.5

You are required to submit official evidence of English language

proficiency Exemptions are made if you hold a bachelor’s

degree (or higher) from a university located in the United

States or in another country in which English is both the official

spoken language and the medium of instruction

 University transcript and English translation

To apply, you must have completed at least three years of university-level studies or two years of a three-year bachelor’s degree program

• If you are a graduate of a recognized academic institution outside the U.S., submit a copy of your diploma showing award of a bachelor’s degree that is equivalent to a U.S bachelor’s degree Equivalency is determined by the FSBE office If you have not yet graduated, please provide a transcript for the highest level of education completed

• Include an original and official, complete record of each course studied and the marks earned in each subject (complete academic transcripts) Academic records should be issued in their original languages and accompanied by English translations (usually prepared

by the university or an official translator)

• Academic records or transcripts must be issued by the school and should include the school’s stamp or embossed seal and the signature of the authorized school official In some countries, copies certified by notaries or governmental officials are acceptable, but copies certified by translators or U.S notaries are not acceptable

expiration date

• Include the page in your passport showing your full name and the passport expiration date

• Your passport must be valid for at least six months beyond the last date of your program of study in the United States

 $150 application fee (nonrefundable)

• Your application cannot be reviewed without this fee

• Payment by credit card: Include your credit card number, expiration date and approval signature with your application

• Payment by money order or bank draft: Make it payable to UC Regents Your money order or bank draft must be drawn on an account held at a U.S bank or a U.S branch of an international bank

If you have an employment history, you may include a résumé with your application FSBE is not recommended for students with bachelor’s degrees, advanced degrees, or one or more years of work experience Rather, these students should explore UC Berkeley Extension’s International Diploma Programs Details at extension.berkeley.edu/diploma

please complete the application forms (pp 9–11), and gather the necessary supporting documents

We cannot accept fax or email copies of any application documents Only complete applications

including all original documents will be considered for admission Here’s your application checklist:

How to Apply

PROGRAM DAtES AnD APPLICAtIOn DEADLInES

Program Period Start and End Dates Overseas Application

Deadline

transfer Application Deadline*

Fall 2012:

Essentials of Business Sept 4–Dec 14, 2012 July 16, 2012 Aug 3, 2012

Spring 2013:

Entrepreneurship Jan 14–May 31, 2013 nov 23, 2012 Dec 7, 2012

Summer 2013:

Internship June 17–Aug 16, 2013

no separate application You must complete Entrepreneurship to be eligible for the internship.

* Transfer deadlines apply to students transferring to FSBE from another U.S institution

PROGRAM FEES AnD EStIMAtED MInIMUM ExPEnSES

The program fee is paid to UC Berkeley Extension Total program cost relates to your study option

Expense type

Essentials of Business (fall)

OR Entrepreneurship (spring)

Essentials of Business (fall) AnD Entrepreneurship (spring)

Entrepreneurship (spring) AnD Internship (summer)

Essentials of Business (fall), Entrepreneurship (spring) AnD Internship (summer)

Program

Estimated living expenses* $6,000 $12,000 $9,000 $15,000 total

fees and estimated expenses

$16,200 $31,900 $21,600 $37,300

* This estimate is based on shared housing and the use of public transportation

If you rent your own apartment or have a car, your expenses may be higher.

Note: Your financial statement and certification must demonstrate that the dollar amount in “Total fees and estimated expenses” is available in your account All fees are subject to change without notice.

Included in the program fee:

• U.S medical insurance

• On-site advising (academic, health, immigration)

• Program and academic orientation

• Housing assistance

• Computer lab access

• Certificate and transcripts

• Textbooks and course readers

• Completion ceremony and reception All fees are subject to change without notice

Send all original documents by airmail

or courier to:

international Student administrative Services

UC Berkeley Extension

1995 University Ave., Suite 110

Berkeley, CA 94704-7000 USA

note: please do not include any other materials, such

as letters of recommendation, that are not mentioned

in the checklist We cannot consider any additional

information, and the documents will not be returned

to you

Access to your documents

Once submitted, all application materials become the

property of UC Berkeley Extension and cannot be

returned, duplicated or forwarded to a third party

at any time

notice of acceptance

the full application review process can take three to

four weeks applications are reviewed on a rolling

basis, in the order they are received, and only complete

applications are reviewed FSBE programs can fill

before the application deadline, so send all application

documents as soon as possible You will be notified

by mail regarding your acceptance status and further

instructions

transfer from another program

if you are an international student currently residing in

the United States and want to transfer to FSBE, please

contact the international Student administrative

Services office at +1-510-642-2564 or

intl_students@unex.berkeley.edu

Dates and Fees

F-1 Visa Application Process

If you are not a U.S citizen or permanent resident of the United

States, you must obtain an F-1 student visa to attend the FSBE

program Non-U.S citizens entering the country with a visitor visa

(B-1, B-2) or under the visa waiver program are not permitted to

engage in full-time study FSBE is a full-time program

Your acceptance packet includes the Certificate of Eligibility (I-20)

from UC Berkeley Extension verifying that you have been admitted

into a full-time course of study To apply for an F-1 student visa,

take your acceptance documents, passport and your most current

financial statement to the nearest U.S embassy or consulate

Program Fee Payments

Payment is due 30 days before the first day of class Payments must

be made directly to UC Berkeley Extension in U.S dollars Three

payment options are currently available:

1 Bank wire transfers They must be made in U.S dollars

and sent to:

Bank of america

1655 Grant St

Concord, CA 94520 USA

account number: 0175380001

Beneficiary: University of California Regents

Beneficiary information: UC Berkeley Extension

International Student Services

routing number: 0260-0959-3

Swift Code: BOFAUS3N

All wire fees charged by the bank are the sender’s sole responsibility

You are not officially enrolled until International Student

Administra-tive Services is able to successfully track and identify your wire

trans-fer You must fax a copy of your wire confirmation receipt directly

to +1-510-643-0216 The wire-tracking process may take 10–15 days

No wire transfers will be accepted once the term has commenced

2 Credit cards The following cards are accepted: MasterCard,

Visa, American Express and Diners Club

3 Bank drafts Drafts must be in U.S dollars and payable to

UC Regents The draft must be drawn on an account held at a

U.S bank or a U.S branch of an international bank

After You Are Accepted

if you are accepted for admission, you will receive an acceptance packet with important information about

applying for your visa, paying your fees, and enrolling in Fundamental Studies in Business and Entrepreneurship

please be sure to carefully read this information, and contact us if you have any questions more information is

available at extension.berkeley.edu/fundamentalstudies/apply/accepted

Cancellation Policy

If your cancellation is received in writing via mail, fax or email prior to the start of the program, you will receive a refund of the program fee less a $100 cancellation fee The $150 application fee is nonrefundable Given the special nature of FSBE, requests for refunds after the start of each semester will not be granted If

UC Berkeley Extension expects to cancel a program, you will be notified at least 15 days before the scheduled start date and offered alternative study arrangements if available; otherwise, you will be given a full refund If your F-1 visa application is denied after you have been accepted to FSBE, you will receive a full refund of your program fee

Housing Options

UC Berkeley Extension works with several area providers to help you locate housing, including private or shared apartments, student residences and homestays View Berkeley housing options

at extension.berkeley.edu/international/housing If you have additional housing questions, contact FSBE at +1-510-642-2564 or fundamentalstudies@unex.berkeley.edu We strongly suggest you apply early and arrange housing in advance of your arrival

When to Arrive in Berkeley

To adjust to the local time, you should plan to arrive in Berkeley three to five days before the start of your program If you have not already arranged housing, you should arrive seven days before the start of your program and visit the International Student Administrative Services office The earliest you can arrive in the United States is 30 days before the start of your program

Orientation

Your attendance at orientation is mandatory The date and time for your orientation are included in your acceptance packet At the orientation, you will hear about program requirements, receive your class schedule and meet the academic staff and other personnel

In addition, the International Student Administrative Services staff will provide details about our medical insurance policy, basic legal responsibilities, understanding your visa documents, traveling and other items to make your stay in the United States successful Failure to attend the orientation may result in the cancellation of your admission

Enrollment Application UC Berkeley Extension

Fundamental Studies in Business and Entrepreneurship

1 Program Choice

Please indicate the program you would like to attend Choose only one

❏ Essentials of Business (fall term only, begins in September)

❏ Entrepreneurship (spring term only, begins in January)

❏ Essentials of Business and Entrepreneurship (fall and spring terms)

❏ Entrepreneurship and Internship* (spring and summer terms)

❏ Essentials of Business, Entrepreneurship and Internship* (September–August)

* Participation in an internship is subject to meeting eligibility requirements

In addition, placement requires acceptance by an approved company.

2 Personal Information

Print name as it appears on passport.

Family name:

First name:

❏ Male ❏ Female Date of birth: / /

Country of birth:

Country of citizenship:

impOrtant: Student’s permanent address in home country is mandatory.

Street:

City:

Province and postal code:

Country:

Phone:

Mobile phone:

Email:

impOrtant: to receive your acceptance material, you must provide

a street address below material cannot be delivered to a p.O box

Provide a street address to which acceptance material should be sent (if different from permanent address).

Street:

City:

Province and postal code:

Country:

Phone:

Mobile phone:

Email:

3 How You Heard About the Program

❏ Friend ❏ Relative ❏ Employer ❏ Online search ❏ Education fair ❏ International representative _ ❏ Other

4 Dependents traveling With You to the United States

Dependents include spouse and children If you are traveling with more than two dependents, please use a separate piece of paper.

Family name:

First name:

❏ Male ❏ Female Date of birth: / / Country of birth:

Country of citizenship:

Relationship to applicant:

Family name:

First name:

❏ Male ❏ Female Date of birth: / / Country of birth:

Country of citizenship:

Relationship to applicant:

Month Day Year

Please type or print clearly with black ink Do not staple documents.

Month Day Year

Month Day Year

(continued)

Enrollment Application UC Berkeley Extension

Fundamental Studies in Business and Entrepreneurship

Please type or print clearly with black ink Do not staple documents.

5 $150 Application Fee

The application fee may be paid by credit card or bank draft Please indicate your

method of payment below.

❏ I have enclosed a $150 bank draft with my application Bank drafts must be

in U.S dollars and payable to UC Regents The draft must be drawn on an

account held at a U.S bank or a U.S branch of an international bank

❏ Please charge the $150 application fee to the following credit card:

❏ Visa ❏ MasterCard ❏ American Express ❏ Diners Club

Credit card number

Expiration date

Name of credit card holder:

Credit card billing address:

City:

Province and postal code:

Country:

6 Visa Information

Will you apply for an F-1 visa? ❏ Yes ❏ No

If no, what type of visa will you use?

When will your passport expire? / /

Are you already in the United States, or will you enter the United States prior to

receiving our visa document, to attend another school or for some other purpose?

❏ Yes If yes, please submit copies of your passport, visa, I-94 and I-20 if applicable.

❏ No If no, please skip to No 8.

What visa status were you given at the port of entry?

❏ B-1 ❏ B-2 ❏ Other

❏ F-1 (F-1 students, please also complete No 7.)

If you checked B-1, B-2 or Other: Do you plan to return home and apply for an F-1

visa in your home country?

❏ Yes

❏ No (Please schedule an appointment with the international student

7 F-1 Student transfer Process for Students Currently Studying in the United States

From what other U.S educational institution or program will you be transferring to

UC Berkeley Extension?

Name of school:

Name of international student adviser:

Adviser’s telephone number:

Adviser’s fax number:

Adviser’s email address:

Your last day of attendance:

Please submit copies of your passport, F-1 visa, I-20(s), I-94 and EAD card (if appli-cable) with your application.

8 Proof of English Language Proficiency

Proficiency in English must be documented Please indicate the documentation you will be submitting with your application.

❏ I have directed Educational Testing Services (ETS) to send my TOEFL score report directly to UC Berkeley Extension (Please remember to indicate our ETS institution code: 9216; department: undergraduate.) ❏ I am enclosing my TOEFL score report of at least 79 (iBT).

❏ I am enclosing my IELTS Academic Format score report of at least 6.5 ❏ I have earned a degree from a university located in the United States or in another country where English is both the official language and the medium of instruction Please find my official transcripts enclosed.

9 Education Background

Number of years of university study completed:

Expected/actual degree completion date:

Degree awarded: ❏ B.A ❏ B.S ❏ M.A ❏ M.S.

Major field of study (for example: engineering, history, art):

10 Applicant Signature

I hereby certify that the foregoing information and all information referenced in or enclosed with this application is, to the best of my knowledge, true and correct.

FAMILY NAME, FIRST NAME

Month Day Year

(continued)