TOPIC MARKETING STRATEGY ANALYSIS OF THE COCOON VIETNAM

COCOON insiststhat what is put on the skin must be safe, effective, and not of animal origin.Accordingly, the company has researched and constantly launched 100%vegan cosmetic products t

INTRODUCTION

An overview about COCOON

Founded in 2014, COCOON is a vegan and cruelty-free beauty brand based in Vietnam, deriving its name from the Vietnamese word "cái kén." As the green lifestyle grows, vegan cosmetics are gaining momentum, and COCOON leads the way with plant-based, ethically produced products that cater to conscious consumers in Vietnam and beyond.

COCOON's logo has become popular for signaling the brand's commitment to preserving the environment by reducing waste, a reputation that has helped COCOON gain prominence in the Vietnamese beauty industry Respecting both the law and consumer skin, COCOON products are formulated without parabens, formaldehyde, phthalates, hydroquinone, and triclosan, among other ingredients They maximize the benefits of plant-based active ingredients and plant extracts while ensuring formulations are free from animal-origin substances.

Figure 2 COCOON’s commitment to produce 100% vegan, no animals testing, no microplastic, and no parabens products

COCOON sources raw materials from suppliers committed to cruelty-free research and production, with no animal testing at any stage The sourcing process excludes rabbits, mice, fertilized egg yolks, and similar materials from research, upholding a high standard of animal welfare COCOON and its partners actively oppose animal testing and proudly participate in two global cruelty-free programs: Leaping Bunny by Cruelty-Free International and Beauty Without Bunnies by PETA.

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Figure 3 Users can find COCOON name on crueltyfree.peta.org COCOON is designed with gentle colors, simplistic The logo is easy to read, though special enough to be recognized.

COCOON - Mỹ phẩm thuần chay - Nét đẹp thuần Việt

COCOON is proud to be a cosmetic brand made 100% in Vietnam Its

COCOON's tagline emphasizes that its products are made for Vietnamese consumers, crafted to nurture the beauty of local users It embodies the brand's philosophy of vegan beauty and a strict commitment to cruelty-free practices, with no animal testing involved.

Receiving many appreciations and love from users, the Dak Lak coffee body polish by COCOON has won the “Made in Vietnam product of the year” -

Core value

COCOON aims to nurture the beauty of Vietnamese women with familiar, skin-loving ingredients drawn from Vietnamese flora that are not only locally known but also celebrated as skin-friendly foods Embracing the green lifestyle, vegan cosmetics are growing in popularity for reducing waste and environmental impact, and COCOON ensures its products are safe, effective, and free of animal origin Through ongoing research, COCOON has launched 100% vegan cosmetics that preserve the nutrients of Vietnamese plants, feature safe and benign formulations, use no animal-derived ingredients, and uphold a strict no-animal-testing policy.

Mission statement

COCOON was created to help you achieve healthy, youthful, and vibrant skin and hair using simple, familiar ingredients sourced from everyday foods By combining the nourishing benefits of the foods around us with solid scientific understanding, COCOON aims to develop cosmetic products that are safe, effective, and suitable for everyone.

SITUATIONAL ANALYSIS

Macroenvironment

COCOON is a Vietnam-based beauty company that specializes in vegan and cruelty-free products, making it a pioneer in Vietnam’s clean beauty movement The brand has earned international credibility by joining Leaping Bunny and Beauty Without Bunnies, programs that oppose animal testing and certify cruelty-free cosmetics This commitment to ethical practices and transparency has drawn significant consumer attention, as people increasingly seek brands they can trust With growing environmental concerns surrounding traditional cosmetics, COCOON positions itself as a leader in sustainable, vegan beauty solutions in Southeast Asia.

COCOON’s packaging prominently features the Leaping Bunny and Beauty Without Bunnies logos, signaling its commitment to cruelty-free cosmetics Endorsed by environmentalists who value both personal appearance and the health of the planet, COCOON uses ingredients familiar to Vietnamese consumers, making its products approachable in Vietnam This alignment positions Vietnam as a key growth market where COCOON can expand its cruelty-free, eco-friendly beauty philosophy while protecting animals and the natural environment.

As the company said that their key ingredients chiefly come from Vietnam,

COCOON's rose water is produced using Cao Bang roses, reflecting the brand's commitment to supporting local farmers and domestic suppliers The company partners with suppliers that do not test on animals and can provide qualified raw materials, aligning with COCOON’s 100% vegan, cruelty-free products Despite this strong supplier network, COCOON faces potential short-term supply disruptions from labor shortages, natural disasters, or pandemics.

Diversification of distribution channels strengthens access to COCOON products by offering multiple purchase options to consumers Although the brand’s official website provides direct purchasing, COCOON is also readily available on top e-commerce platforms—Shopee, Lazada, Hazaki, and more—and through retailers like Watsons and Sociolla, with Pharmacity as an upcoming partner to broaden reach.

COCOON positions itself as a Vietnamese, vegan, and cruelty-free cosmetics pioneer, but it faces stiff competition from global brands such as The Body Shop, which entered the Vietnam market in 2009 and long advocated against animal testing Vietnamese consumers often assume that popular international brands offer higher quality than local labels, making COCOON's challenge to gain trust more pronounced To compete effectively, COCOON needs a clear marketing strategy that communicates its vegan credentials, cruelty-free ethics, and locally resonant value proposition to Vietnamese shoppers This approach should leverage digital channels, influencer partnerships, and transparent product storytelling to counter perceived brand prestige gaps and showcase evidence of quality and ethics By differentiating on authenticity, price, and ethical commitments, COCOON can strengthen its appeal in Vietnam's growing demand for eco-conscious skincare.

Figure 10 Popular international vegan brands: Lush, Tower28, and Bite Beauty users.

Other international vegan brands such as Lush,

Aesop, among other premium brands, poses a threat to the brand, while non-vegan beauty companies—already dominating the industry—also compete with the company indirectly Figure 9 highlights this competitive landscape, with The Body Shop, a UK-based brand, serving as a notable reference point.

With the growing trend toward vegan and cruelty-free products, COCOON needs to broaden its product lineup and increase value for users by offering more ethical options, improved formulations, and clearer sustainability messaging This approach helps the brand stay competitive in a market where consumers increasingly seek transparent, compassionate, and high-quality products.

The two main customers of COCOON are resellers and consumers

Resellers, such as e-commerce sites and selected beauty stores, are the

Figure 11 Articles about COCOON from Brand Vietnam and ELLE

Beauty Team Vietnam’s largest distribution channels are its resellers, serving as the bridge between the brand and its customers The primary consumers are young, educated shoppers who quickly spot new trends, adapt to technology, and develop a habit of online shopping, driving engagement with resellers This dynamic explains why COCOON operates without official stores while maintaining a strong online platform to sell and promote its products.

Beauty without harming animals has become a rising phenomenon, with environmentalists encouraging sympathy for animals and the natural world The online world is buzzing about this trend, as more people adopt a green lifestyle and seek ethical, eco-friendly beauty options COCOON, a brand delivering 100% vegan and cruelty-free beauty products, has gained substantial traction in the expanding market for sustainable cosmetics.

COCOON, a Vietnamese beauty brand, has drawn media attention and extensive online coverage that helps promote the company With articles about COCOON readily accessible on the internet, the brand gains visibility and credibility, accelerating its growth Recognized as a locally produced line of products tailored to Vietnamese consumers, COCOON also benefits from government encouragement for citizens to support domestic brands Embracing the concept of green beauty, COCOON seeks partnerships with non-governmental organizations to raise public awareness about environmental sustainability and animal welfare.

People are increasingly evaluating the environmental footprint of every product, asking whether its production harms ecosystems or involves animal suffering Eco-conscious consumers now pay attention to global trends and the ecological impact of their purchases, expecting brands to implement sustainable practices and demonstrate genuine care for nature rather than simply maximizing profits In response to these expectations, COCOON has taken meaningful steps toward ethical production and environmental stewardship, and this approach has drawn strong, positive reactions from local communities.

Macroenvironment

Based on the latest data of

Worldometer in June 2021, the current population of Vietnam is approximately 98 million, ranked 15th globally With

69,23% of the population at the working-age (from 15 to 64 years old), our country is considered to be having a golden age structure period.

People at this are the potential

COCOON should tailor its strategy to Vietnam's consumer landscape, where women constitute the majority of the population and represent the brand’s primary target audience This female-driven consumer base presents promising opportunities for COCOON to grow, expand its product offerings, and scale its presence across Vietnamese markets.

Vietnam's economy is undergoing rapid, transformative change, propelled by swift urbanization that reshapes spending patterns As incomes rise and living standards improve, Vietnamese consumers are increasingly willing to invest in beauty products that are well-known, effective, and high-quality, reflecting a growing demand for trusted brands and premium experiences.

COCOON offers eco-friendly products produced without any animal-derived materials, ensuring a cruelty-free approach As one of the earliest Vietnamese-based companies to prioritize sustainability, COCOON actively pursues environmentally responsible practices while delivering high-quality products that meet consumer demand.

Advances in technology open new opportunities for COCOON to grow both production and distribution of its plant-based products By leveraging tech to extract and analyze plant ingredients, COCOON ensures product safety without animal testing, enabling more effective formulations Technology also streamlines distribution, with e-commerce platforms expanding reach and making products easily accessible to consumers Plus, social media provides a powerful, time-efficient promotion tool that helps COCOON build brand awareness and engage with customers at scale.

Figure 13 Beauty standards in different races and ethnicities

Beauty standards have long shaped how we view ourselves, and COCOON offers products designed to elevate natural beauty while caring for a woman's skin and body Our range delivers gentle, effective solutions that enhance appearance without masking it, helping women feel confident and radiant every day With high-quality ingredients and thoughtful design, COCOON supports healthy skin, hair, and overall well-being, aligning cosmetic care with the desire to look naturally beautiful.

Across Vietnam and around the world, women have long faced pressure from elder family members and friends to prioritize their appearance, shaping beauty norms that echo through generations Public figures—celebrities, influencers, and KOLs—play a powerful role in shifting beauty trends, influencing self-appreciation, and redefining standards across different cultures, ethnicities, and races The ingredients COCOON uses align with common Vietnamese skincare preferences, reflecting traditional values while integrating contemporary formulations This dynamic shows how beauty standards evolve through interpersonal guidance, media influence, and culturally resonant ingredient choices.

The Vietnamese government has established policies to encourage and support domestic businesses, and COCOON has benefited from these efforts The company has been legally certified as cruelty-free by PETA and other environmental organizations, underscoring its commitment to humane and sustainable practices COCOON itself is currently following the latest industry standards and regulatory guidelines to maintain its cruelty-free credentials and to stay aligned with evolving market expectations.

TIEU LUAN MOI download : skknchat123@gmail.com laws and regulations in taking action in protecting our environment They also care about ethics and socially responsible behaviors.

STP ANALYSIS

Segmentation

- Young Age Young Middle-aged Consumers over consumers consumers (14- consumers (25- 40 (40+)

: mainly 25 years old) 35 years old) urban area

- Middle- aged Occupatio Mainly high White-collar workers consumers n school/university

: both students, white- urban and collar workers rural area

Income -Low Low to medium Medium to high

Personalit - Starting to - Already - Care more y care about paying about the

+Lifestyle their skin attention to body, hair,

- Seek for their body, and skin basic hair, and skin - Seek for products - Seek for concentrated

- Care much basic products about their products (mostly are appearance - Care much anti-aging

- Follow and about their products) easily appearance - Not know affected by - Know but not much about trends affect by trends

- Care about trends much - Heard about the - Some are the green environment pursuing the lifestyle and and green green lifestyle environmenta lifestyle - Want to make l issues from

- Want to make a change in the younger a change in people’s members of people’s mindset and their family mindset and the society the society about about environmenta environmenta l issues l issues

Social - Low Middle to high class - Financially dependent

Sensitivity Concerned and Concerned and Concerned but to price tend to compare tend to compare not so much price between price between different products different products

User Mostly potential status users and first- time users, some are regular users

Mostly first- time users and ex-users

User rate Heavy Medium to heavy Light

Loyalty Low to high (tend to switch between Low different products to find suitable ones)

Targeting

COCOON serves a broad range of consumers by implementing a differentiated marketing strategy across its entire product lineup Each product is designed to meet varied use cases and user needs, ensuring the brand satisfies customers who seek different purposes from their purchases By tailoring offerings to diverse goals, COCOON maintains a versatile product portfolio that appeals to a wide audience.

Positioning

COCOON centers on the natural beauty of Vietnam, aiming to preserve and enhance individual beauty with the country’s abundant, nourishing ingredients The brand champions a green lifestyle and embeds green-beauty principles across its strategies and products By foregrounding Vietnamese ingredients and eco-friendly practices, COCOON seeks to communicate the true value of Vietnamese beauty to consumers who care about sustainability and effective skincare.

MARKETING MIX

Products

COCOON strategically uses ingredients familiar to Vietnamese daily life, incorporating vegetables and fruits that locals recognize into its product lines These well-known ingredients are rigorously tested for safety before market release, while also offering a wide selection of options to meet diverse user preferences.

COCOON has 4 product lines, which are skincare, body care, haircare, and lip care.

COCOON’s skincare products include: micellar water, cleaning oil, cleanser, gel cream, serum, face mask and toner.

Figure 15 True rose Figure 16 Rose Figure 17 Hung Yen face mask cleaning oil turmeric serum

Figure 18 Dak Lak Figure 19 Hung Yen Figure 20 Winter melon coffee face polish turmeric toner micellar water

The body care line includes: shower gel, body butter, body polish, hand wash

Figure 21 Rabbit- Figure 22 Dak Lak Figure 23 Eucalyptus shaped hand soap coffee body butter and mint shower gel

Figure 24 Dak Lak coffee lip Figure 25 Ben Tre coconut lip balm scrub

Figure 26 Pomelo hair tonic Figure 27 Inca inchi hair repair serum

COCOON excels in product diversification, offering a wide range of bottle sizes for its products, including 140 ml, 310 ml, and 500 ml options, while its mask containers are available in 30 ml and 100 ml capacities.

Figure 28.30ml Figure 29.100ml mask container mask container

Figure 30 140ml bottle Figure 31 310ml bottle Figure 32 500ml bottle

Many products from COCOON are highly appreciated by users However, these two products have been chosen as the consumers’ favorite.

Dak Lak coffee body polish (115.000 VND/200ml)

This body polish could be said as one of the products that made the name COCOON more well-known to

For Vietnamese users, this product blends pure Dak Lak coffee beans with Tien Giang cocoa butter to exfoliate dead skin cells on the body and even out skin tone The energizing formula helps the skin feel smoother, softer, and more radiant.

Figure 33 Dak Lak coffee body polish

Pomelo hair tonic (145.000 VND/140ml)

COCOON's latest pomelo hair tonic features double the balm and pure grapefruit essential oil, paired with active ingredients Xylishine and Vitamin B5 in an upgraded formula It helps reduce hair loss and dryness while delivering nutrients to keep hair smooth and soft.

It is reported that COCOON has partly won the hearts of customers, which is reflected in the increase of sell, especially the winter melon line and the

Figure 37 Moisturizing and Figure 38 Healthy and shiny healing combo (605,000 VND) hair combo (270,000 VND)

Figure 35 traces the product life cycle from development to decline for a lineup of regional skincare and personal-care products, including Hung Yen turmeric face mask, winter melon toner, pomelo hair tonic, and Ben Tre coconut lip balm, Dak Lak coffee body polish, and winter melon micellar water The illustration highlights how each item moves through development, growth, maturity, and eventually decline, illustrating the impact of regional ingredients, formulation strategies, and branding on lifecycle dynamics and market performance.

Dak Lak Coffee Line has recently expanded its portfolio by launching a new product line, Hung Yen turmeric, and upgrading the sizes of its existing products The company is aiming to develop and establish its name in Vietnam’s beauty and cosmetic industry, while COCOON remains in the early stages of growth.

Price

Figure 36 COCOON winter melon acne and oil control kit (295,000 VND)

COCOON is currently using a product line pricing strategy to give consumers more choices The brand has customized products into

COCOON's product lineup features multiple variants and ingredients across categories, including face masks with true rose, winter melon, and Hung Yen turmeric, and micellar water available in winter melon and rose versions Bottles come in several capacities to suit different user needs The brand also offers a complete solution for skin, body, and hair through thoughtfully curated combos, leveraging product bundle pricing or combo pricing to promote sales.

COCOON is using the promotional pricing strategy The brand temporarily reduces prices and runs short sale programs on e-commerce sites on special events.

Vegan cosmetics are beginning to become a favorite trend for many people

Figure 39 illustrates COCOON's sale programs worldwide, highlighting the brand's rapid global growth In step with this trend, COCOON has conducted extensive research and continually launches 100% vegan cosmetic products that preserve the nutrients of Vietnamese plants The brand also uses value-based pricing to reflect the value its customers receive from COCOON’s goods and services.

Place

The birth of COCOON is like a "new breeze" for the Vietnamese beauty industry, when we not only see a

Vietnamese brand that is well-rounded in terms of form and design, but also the quality of its products as well.

Because of this, COCOON has become a familiar name in the beauty industry, with extensive coverage of more than

300 large and small systems and beauty stores nationwide.

Brand manufacturers use both direct and indirect distribution channels to maximize consumer touchpoints COCOON maintains an official website and online channels, including Shopee and Lazada, to sell products directly to customers, while also distributing through intermediaries such as cosmetic stores and cosmetic systems This multi-channel distribution approach broadens reach, improves accessibility, and supports sales across direct and partner-led channels.

Figure 41 The distribution channel of COCOON

COCOON employs a selective distribution channel to meet diverse consumer demand across the country The manufacturer defines clear criteria to select intermediaries with the strongest regional distribution capacity, partnering with leading cosmetic networks such as Watsons Vietnam, Guardian, Hasaki, and Beauty Garden To bring vegan cosmetics closer to customers nationwide, the brand plans to open more prestigious retail addresses for shopping and product experiences In July, COCOON will be available in more than 70 Pharmacity stores, marking a significant expansion in Vietnam’s modern retail landscape COCOON operates VMS channels under contract, signing distribution agreements with major cosmetic systems to create mutual benefits.

Figure 42 Products by COCOON at beauty stores

Promotion

Cocoon has always prioritized a robust promotion strategy, consistently focusing on creative, results-driven initiatives to elevate brands and products Our marketing communications toolkit includes events, public relations, digital marketing, sales promotions, and advertising, among other tools, enabling us to build brand awareness, engage audiences, and drive measurable outcomes for clients.

Online channels are the primary medium for product and brand promotion, shaping customer perception and stimulating purchasing behavior—the core strength of COCOON On digital platforms, the website remains the central hub of Digital Marketing because the business owns and controls it, ensuring a cohesive brand experience The essential information customers need before purchasing the brand’s products or services is presented on the website in the most detailed, clear, and accessible way, guiding visitors from awareness to conversion.

Figure 43 COCOON website - cocoonvietnam.com

Additionally, COCOON uses Social Media Marketing to advertise the business on social media channels and increase brand awareness These channels help the brand strongly helps consumers to understand the value and philosophy of COCOON Users can also access easily on platforms such as Facebook and Instagram.

Figure 44 COCOON’s official account on Facebook and Instagram

To raise the product's awareness towards consumers, COCOON sent PR package and sample products to famous beauty bloggers or KOLs, such as

Vo Ha Linh, Giang Oi, etc to review on platforms like Youtube or Tik Tok. These contents will be easily noticed, which give users a certain understanding of the products, as well as the brand’s idea and message.

Figure 45 Review about COCOON products by KOLs, influencers on

Figure 46 For every order from 250,000 VND, consumers will receive a eucalyptus and mint hand sanitizer

Vietnam is seeing a surge in infections, making sanitizing products essential for safety and hygiene In response, COCOON offers a free eucalyptus and mint hand sanitizer with every order of 250,000 VND or more This promotion not only boosts sales but also demonstrates the brand’s commitment to the community and public health during this period.

Other than that, COCOON also has a lot of sale promotions on online shopping platforms such as Shopee, Lazada, etc.

Figure 47 Sale promotion on e-commerce site (Shopee) and beauty store (Watson)

COCOON launched its 'Kham pha Viet Nam' campaign in August 2020 to introduce consumers to new COCOON products, notably the Cao Bang rose line and the Dak Lak coffee line.

Figure 48 Kham pha Vietnam - the Figure 49 Kham pha Vietnam - the

Cao Bang rose line Dak Lak coffee line

The brand is hosting a wheel-of-luck minigame on its Facebook fanpage, with winners receiving rewards drawn from its product lines To participate, users must comment on the minigame post and tag friends, and a link is sent directly to their Messenger.

Participants will fill in needed informations and spin the virtual wheel.

Since it easy to participate and win, the

“Kham pha Viet Nam” campaign has received a lot of interest from people.

Overall, about 7,100 participants and over 3,000 comments on two rounds of this minigame There is also an increase in order - more than 300 units of product were sold.

Figure 50 In total, 7104 participants joined the event

"Kham pha Viet Nam" helped COCOON increase the brand recognition as a

Moreover, this event also helps users to appreciate the beauty of each province in Vietnam.

4.2.2 Cung COCOON song xanh moi ngay - Diem xanh online

From June 2th 2021, COCOON start a nationwide-scale called “Cung

COCOON song xanh moi ngay” Spreading the

Figure 51 explains how the “Diem xanh” initiative encourages environmental action by allowing customers to exchange used bottles for new COCOON products: 10 used bottles/containers earn a cleanser, while 5 used bottles earn a Ben Tre coconut lip balm Used bottles can be dropped off at 24 “Diem xanh” collection points listed on the brand’s website, where participants can join the in-person event To accommodate COVID-19, COCOON also offers a “Diem xanh online” option for Vietnam residents: you send your used bottles to COCOON’s office, wait for confirmation, and then receive the new products.

RECOMMENDATIONS

Firstly, COCOON is gradually proving its value to Vietnamese users, since the brand offers quality products - a result coming from a long research

Figure 52 compares COCOON’s products to Thorakao, a Vietnamese brand that uses non-vegan formulations To broaden its market, COCOON will need to introduce more products that meet user needs Currently, the hair-care line offers only two items—the pomelo hair tonic and the inca inchi hair repair serum While these products suit the majority of consumers, the limited range signals a gap that expanding the lineup could fill.

Among Vietnamese users, COCOON must continuously introduce new products beyond the hair care line, with other beauty ranges remaining fundamental products Whether COCOON releases innovative concentrated formulas that cater to diverse consumer needs or expands its overall lineup, the brand risks losing market share and missing opportunities to reach more users if it fails to innovate.

To strengthen its distribution while preserving brand integrity, COCOON should establish official stores Relying on resellers may reduce logistics costs, but it also risks ceding influence to intermediaries and weakening direct customer relationships Official stores enable shoppers to fully understand COCOON’s products and its cruelty-free beauty philosophy, delivering a richer and more consistent shopping experience This move is promising for COCOON, poised to boost brand awareness, deepen consumer trust, and enhance user experiences in the near term.

Promotion is a key driver of COCOON's success, with the brand having executed numerous social media promotional campaigns However, COCOON should diversify its strategy by organizing offline events as well, since online promotion currently accounts for only a minority of the brand's exposure After the pandemic, COCOON can host offline activities that invite consumers to experience and explore its vegan beauty products firsthand To boost COCOON's recognition as a vegan beauty brand, the company should sponsor animal-protection organizations and expand its environmental initiatives.

1 COCOON Original Vietnam: http://www.cocoonvietnam.com

2 Beauty Without Bunnies program: https://crueltyfree.peta.org

Sorry, I can’t provide a rewritten paragraph from that article without the text If you paste the excerpt, I can paraphrase it I can also write an original SEO-friendly paragraph about COCOON Vietnam’s journey to the ELLE Beauty Awards 2021, or provide a concise summary based on publicly available information Which would you prefer?

4 The Body Shop Vietnam - About us: https://www.thebodyshop.com.vn/vn/about-us

5 Bella Cacciatore (2020), Glamour, The best vegan makeup and skin-care brands you should know: https://www.glamour.com/story/best-vegan-makeup-brands- products

6 Brands Vietnam (2020), Hiện tượng mĩ phẩm thuần chay Cocoon tại Việt

Nam: https://www.brandsvietnam.com/20676-Hien-tuong-my-pham-thuan-chay-Cocoon- tai-Viet-Nam

ELLE Beauty Team (2021) profiles COCOON as vegan cosmetics designed to enhance a purely Vietnamese beauty, emphasizing plant-based formulations that align with local aesthetics and sustainability The feature presents COCOON as a thoughtful choice for readers seeking ethical, vegan skincare that supports a natural, authentically Vietnamese look, and directs audiences to the coverage on ELLE Vietnam's site: https://www.elle.vn/tin-lam-dep/cocoon-my-pham-thuan-chay-cho-net-dep-thuan-viet

8 Worldometers (2021), Vietnam Population: https://www.worldometers.info/ world-population/vietnam-population/

9 Shopee Vietnam - COCOON Vietnam Official: https://shopee.vn/cocoonvietnamofficial

10 Lazada Vietnam - The COCOON: https://www.lazada.vn/the-cocoon- 121114694/

11 Facebook - Cocoon Vietnam: https://www.facebook.com/CocoonVietnamOfficial

12 Hasaki - COCOON: https://hasaki.vn/thuong-hieu/cocoon.html

13 phamngocanh-001 (2021), Top 5 sản phẩm tốt nhất của Cocoon - Bước ngoặt của mỹ phẩm Việt Nam: https://bloganchoi.com/top-san-pham-tot-nhat-cua-cocoon/

Tiêu đề	Marketing Strategy Analysis of the Cocoon Vietnam
Tác giả	Lý Nhật Hải, Trần Nguyễn Hạnh Nguyên, Nguyễn Ngọc Kỳ Quyên, Lâm Thị Thoại Sơn
Người hướng dẫn	Nguyen Thi Minh Ngoc
Trường học	University of Finance - Ministry of Finance
Chuyên ngành	Marketing
Thể loại	Final Essay
Năm xuất bản	2021
Thành phố	Ho Chi Minh City

Định dạng
Số trang	34
Dung lượng	7,99 MB