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PowerPoint Presentation YOUR DIGITAL MARKETING PLAN By OLIVIER MAMET Your Digital Marketing Template www theseoconsultant biz Thank You I hope you find this template useful  “All you need is the plan.

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YOUR DIGITAL MARKETING PLAN

By: OLIVIER MAMET

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Thank You

I hope you find this template useful 

“All you need is the plan, the road map, and the courage to press on to your destination.”

Olivier Mamet – Digital

Marketer

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GETTING THERE

MEASURE AND EVALUATE

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Your Company About

Brief Introduction of your company

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ARE NOW

1.WHERE WE Knowing where we are is as important as knowing where we want to go For

this reason, we’ve set out to run a complete diagnostic analysis of all our marketing channels In order to move further into discovery, we need to ascertain or re-evaluate our 4 segments

CUSTOMERSLorem ipsum dolor sit amet,

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MARKETLorem ipsum dolor sit amet, consectetuer adipiscing elit

COMPETITIONLorem ipsum dolor sit amet, consectetuer adipiscing elit

PARTNERSLorem ipsum dolor sit amet, consectetuer adipiscing elit

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OUR CUSTOMER(S)

Name

Age Occupation

Marketing Married Los Angeles College

Loves golf

GOALS & VALUES FRUSTRATIONS

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OUR CUSTOMER(S)

Name

Age Occupation

Sales Single London College

GOALS & VALUES FRUSTRATIONS

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CUSTOMER POINT OF CONTACT

Marketing Married Los Angeles College

Loves golf

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CUSTOMER POINT OF CONTACT

Name

Age Occupation

Sales Single London College

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CURRENT MARKET

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MORE DETAILS ABOUT MARKET

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MORE DETAILS ABOUT COMPETION

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MORE DETAILS ABOUT PARTNERS

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BUSINESS SWOT ANALYSIS

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Strengths Weaknesses Opportunities Threats

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WANT TO BE

2 WHERE WE Knowing where we are is as important as knowing where we want to go For

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WHERE WE WANT TO BE

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WHERE WE WANT TO BE

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WHERE WE WANT TO BE

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WHERE WE WANT TO BE

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SMM Outreach Social SEO

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3 GETTING Knowing where we are is as important as knowing where we want to go For

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PROPOSED BUDGETLorem ipsum dolor sit amet, consectetuer adipiscing elit

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SEO AND SEM

FACEBOOK

LINKED IN BLOGGING

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SEO, SEM, SMM, BLOGGING, CONTENT MARKETING, ETC…

NEWSLETTER, EXCLUSIVE, RETARGETING

WEBSITE, LEAD, CONTACT FORM, CHECKOUT

Creates Reach thus going back to funnel

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Your title here

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Your title here

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WEBSITE CHANGES

TO BE CARRIED OUT

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Create specific product lead pages

Optimise call to action setup

Offer a free 30 day trial

Let people focus uniquely on this product

We are not getting enough leads/enquiries based on visits

Data shows customers are afraid to commit without experiencing first

Talk to web team

Call web design company

Do it myself

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Your title here

SEO CHANGES

TO BE CARRIED OUT

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Create a review plan to get back links

Fix on page for product b

Talk to editorial team

Talk to in-house Team

How 3

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Your title here

SEM CHANGES

TO BE CARRIED OUT

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Add Ad group and new keywords to plan

Optimise delivery for mobiles

Change bidding strategy to suit new customer timeframe

We are missing out on these sales

We are seeing an increase in mobile phone users

Customer discovery shows people don’t look on week ends

Talk to Adwords Consultants

Do it myself

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Your title here

SOCIAL MEDIA

CHANGES

TO BE CARRIED OUT

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Reviews on the page

To increase engagement and therefore exposure

Product is amazing and once people see it in action the will buy

Gives confidence to new customers

Talk to social team

Talk to social media company

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Your title here

SMM CHANGES

TO BE CARRIED OUT

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Setup Video Ads

Increase relevance score

Integrate retargeting strategy

Engagement price drops and thus we save money

So we can see a drop in bidding price

These customers knows

us so need to stay on their mind

Talk to social media company

Do it myself

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PROPOSED NEW BUDGET

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SMM Outreach Social SEO

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4 MEASURE & Knowing where we are is as important as knowing where we want to go For

SHORT TERM GOAL

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SHORT TERM RESULTS

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SHORT TERM GRAPH

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LONG TERM RESULTS

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LONG TERM GRAPH

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Phone trackingANALYTICS

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THANKS FOR

DOWNLOADING

Tiêu đề	Your Digital Marketing Template
Tác giả	Olivier Mamet
Chuyên ngành	Digital Marketing
Thể loại	guideline

Định dạng
Số trang	49
Dung lượng	13,71 MB