(Đầy đủ nhất) Bộ nhận diện thương hiệu nội thất cao cấp Axent Bộ nhận diện thương hiệu trong Marketing Đầy đủ Cụ thể Chi tiết Chuyên nghiệp

CORPORATE MANUAL 欢迎恩仕恩仕，一个来自瑞士高端品牌，集合了当代所有世界级的优质元素。瑞士的精准技术把控，意大利设计，先进的创新技术以及中式的陶瓷工艺。 4 July 2016 WELCOME AT AXENT AXENT is the luxury brand from Switzerland and is the encounter of all the world class excellent components Swiss precision in technology and controlling, Italian design, Advanced Innovative Technology and Chinese craftsmanship in Ceramics 6 7 AXENT Corporate Manual July 2016 AXENT Corporate Manual July 2016 THE.

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欢迎恩仕恩仕，一个来自瑞士高端品牌，集合了当代所有世界级的优质元素。

瑞士的精准技术把控，意大利设计，先进的创新技术以及中式的陶

瓷工艺。

WELCOME AT AXENT

AXENT is the luxury brand from Switzerland and is the encounter of all the

world-class excellent components

Swiss precision in technology and controlling, Italian design, Advanced Innovative Technology and Chinese craftsmanship in Ceramics

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恩仕的标志始终带有标语“瑞士”，除非有特殊的小尺寸运用围绕着恩仕的标志始终留出大量的空白，以确保标志很容易识别，醒目和清晰。在上述表达中，标志周围必须保持最小空白区。这也是印刷品文本内容离边距的最小距离。图像和文字内容，就必须保持在清晰空间内。

THE LOGO

Every logo tells a story, the story of a brand, the characteristics of a product, the philosophy of a company At just one glance, the

logo transmits core messages, clearly identifies distinct traits, unequivocably communicates values

Timeless elegance, precision, clarity Purity, swissness, tech-orientation

The AXENT logo says it all

标志每个标志都在叙述一个故事，叙述一个品牌的故事，产品的特性，企业的理念。

The AXENT logo has a rigorous geometric construction and its proportions shall never be varied

AXENT always comes with its payoff "Switzerland", except for applications in small dimensions

Always surround the AXENT logo with the amount of white space shown below to ensure that the logo is easily identifiable, visible and legible Clear space shown in the representation below is the minimum clear area that has to be maintained around the logo

In a printing items, it is also the minimum distance from the edges, to be kept in order to preserve the correct visibility

No graphic item or text shall be kept inside the clear space

STRUCTURE AND MEASURES

结构和尺寸

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The logo may be placed (positive or negative) on neutral colour backgrounds, whether they are gradient or not

The highest contrast and visibility of the logo on the background always must be guaranteed

标志可以被放置于（正形或是负形）中性色调的底色上，也可以是渐变背景色。

必须保证标志的高对比度和可视性。

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LOGO ON PHOTOGRAPHIC BACKGROUNDS

背景图上的标志

LOGO ON THE PRODUCT

产品图片 - 产品上可视标志

If the AXENT logo is clearly visible on the product no other

logo is put on the image

如果恩仕的标志是在产品上是清晰可见的，图片上则不

用再出现标志。

LOGO NOT VISIBLE ON THE PRODUCT

产品图片 - 产品上不可视标志

If the AXENT logo is not visible on the product a logo

can be placed, always upper left Clear space, maximum

visibility and legibility must always be guaranted

如果恩仕的标志在产品上不是清晰可见的，则可以放入

标志，总是位于左上角。必须保证置于清晰的空白处，以

及最大可视性和可读性。

As a general guideline it is recommended to avoid putting the logo on photographic images, commercial communication items may

be an exception If needed please follow the direction listed below

遵循一贯准则，我们会避免将标志置于照片图像上，除非是商业传播用途的项目。

MOOD/ABSTRACT IMAGES氛围/抽象图片

When used on mood photographs or abstract images (or in any case where no AXENT product image is used) the logo must be placed upper left Maximum logo visibility and correct distances must be guaranteed

当使用氛围照片图像或者抽象照片图像（或者在不出现恩仕产品的图像中）标志必须被放置在左上方。必须保证标志的可视性并且注意周围的留白。

LOGO ON PHOTOGRAPHIC BACKGROUNDS

背景图上的标志

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No corporate colour

非企业用色

Wrong proportion between

logo and payoff

标志与标语比例错误

Lack of contrast缺乏对比度

Wrong coloured background底色用色错误

Wrong distance between logo and pay-off

标志与标语间的距离错误

Repeated logo and wrong position重复标志且放置位置错误

Missing payoff 无标语

That is permissive only for placement

on products, minimum size use (p.11) and international packagings

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LOGO PLACEMENT ON PRODUCTS

产品上的标志

LOGO PLACEMENT ON PRODUCTS

产品上的标志

Reproduced without pay off

Logo position and size are different in relation to the product and they have to be agreed with the designer

Align top left Internal door - Align bottom left Internal door - Align top left

Centred to plate

Centred,

under the tap

Two logos, centred to basin

FRONT SECTION

BATHTUB

WASHBASIN

TOILET

Centred to basin Centred to basin

exceptions / not mentionated typology have to be agreed with the designer

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20%

BACKGROUNDCOLOURS

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DO NOT GO FOR AN OPTIC WHITE PAPER

不要使用纯白纸张

In order to convey an elegant and sophisticated mood, the

corporate image requires a slightly ivory white for papers, both

for stationary and catalogues

我们的企业形象，传达的是一种优雅精致的格调，需要的是浅象牙色的纸

Munken Pure Munken Pure

Extraordinary printing demands extraordinary design paper The uncoated smooth surface of Munken Pure and its creme shade convey distinct features to images and gives an exclusive yet very true natural paper feel Munken Pure is developed for offset print and also suitable for various kinds

of printing techniques; flexo, laser, xerography, digital printing, inkjet and for preprint applications Also available is a crispy white, Munken Polar, and a natural white version, Munken Lynx Munken Pure standard products are available as FSC TM and PEFC certified and PEFC certified

Values are targets only and can be subject to changes over time without prior notice You will find the latest valid technical specifications and information about our products at

www.arcticpaper.com

b Laminated paper Laminated paper

MUNKEN PURE MUNKEN PURE - (((((DEC 09) DEC 09) Grammage (g/m

Grammage (g/m²²) ) 80 80 90 90 100 100 120 120 130 130 150 150 170 170 200 200 240 240 300 300 bb 400 400 bb Opacity (%) 88 88 90 90 92 92 94 94 95 95 96 96 97 97 98 98 99 99 100 100 100 100 Thickness (

Permanent document, acid free ISO 9706 FSC, PEFC, ISO 14001, Paper Profile, EMAS

张，用于文具和目录册。

PREMIUM TOUCH FEELING

高品质的触感

The tactile sensation you get when touching a sheet of paper is

fundamental, be careful the paper is not too smooth

选纸时注意不要选择太光滑的纸面

UNCOATED PAPER IS BETTER

不覆膜纸张较好

Uncoated paper better fits with the AXENT style and always

gives a feeling of quality and sophistication

- option 1: Hard cover, uncoated textured wrap paper 110g

- option 2: 300 g, uncoated textured paper, with flaps

TECHNICAL SHEETS

技术参数表

技术手册折页: 300g 不覆膜纸技术参数表: 160g 不覆膜纸

PROMOTIONAL CARDS

推广卡

ENVELOPES

信封

100 g uncoated paper100g 不覆膜纸

LETTERHEAD

信笺

NOTEPAD A5

A5 便条本

CD LABEL

光碟标签

QUALITY CERTIFICATION ENVELOPE

质量认证信封

100 g uncoated paper100g 不覆膜纸PAPER APPLICATIONS - OVERVIEW

纸张应用－总揽

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DISPLAY CORPORATE FONT PRIMARY CORPORATE FONT

ABCDEFGJKLMNOPQRSTUVWXYZỒÜ abcdefgjklmnopqrstuvwxyzồü

1234567890

ABCDEFGJKLMNOPQRSTUVWXYZỒÜ abcdefgjklmnopqrstuvwxyzồü

1234567890

NEUE HAAS GROTESK

PRIMARY ENGLISH TYPEFACE: Neue Haas Grotesk typeface is to be used for all main titles and texts in all print media

SUB HEADLINE

Minimal Size 10 pt2/3 of Headline

SUB HEADLINE

Minimal Size 9 pt 2/3 of Headline

BODY TEXT

Minimal Size 5 pt

FOOTER

Minimal Size 5 pt Number Use English Typeface Only

SUB HEADLINE

Minimal Size 5 pt Same Size as Body Text

NEUE HAAS GROTESK Display 45-LIGHT

NEUE HAAS GROTESK Display 55-ROMAN

NEUE HAAS GROTESK Display 65-MEDIUM

NEUE HAAS GROTESK Display 75-BOLD

FANGZHENG LANTING HEI-EL

FANGZHENG LANTING HEI-R

FANGZHENG LANTING HEI-DB

FANGZHENG LANTING HEI-B

THEMA Moderato

DISPLAY TYPEFACE: Use Thema Moderato for display purposes - headline and title where attention and contrast

from body text are needed

WXYZỒÜ abcdefgjklmnopqrstuv- wxyzồü 1234567890

WXYZỒÜ abcdefgjklmnopqrstuv- wxyzồü 1234567890

THEMA MODERATO B LIGHT

THEMA MODERATO B REGULAR

THEMA MODERATO B MEDIUM

THEMA MODERATO B BOLD

contrast from the body text are needed

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AXENT name is always typed in all capital letters when included in a text

TYPING RULES

书写准则

SYSTEM CORPORATE FONT

企业系统字体

Arial typeface is the system font that better fits the AXENT identity

It is to be used for correspondence such as word files, emails, ppt presentations, etc

1234567890

ABCDEFGJKLMNOPQRSTUVWXYZỒÜ abcdefgjklmnopqrstuvwxyzồü

1234567890

ARIAL REGULAR

ARIAL BOLD

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AUTHENTIC NATURE

Nature-Inspired Colors and Textural

Surfaces

DIVINE GRACE

Purity of Form in Nature’s Geometry

EXPERIENCE THE COMPLETE BATHROOMTHE FEELING OF EVERYDAY PLEASURECULTURE OF PRECISION EXCELLENCE

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COMPLETE BATH IMAGES

Images communicating AXENT’s brand philosophy on providing a complete bathroom experience through innovation of sanitaryware solutions These images create the emotional connectivity and expression for Rethinking the Bath To be used in brand communication, on various print and digital applications including brochure, catalogue, adverts, digital splash or landing page

- Demographically professionals 30-50 y/o, attractive and interesting but not necessarily commercially beautiful to underline authenticity

- Styling and color scheme must remain in coordination with the new AXENT color system

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SINGLE PRODUCT IMAGE: AMBIENT ENVIRONMENT

Images communicating AXENT product experience in the human

context of lifestyle environments Conscientiously curated with the

target audiences in mind, these environmental spaces represent

the range of residential and commercial projects where AXENT

products and consumers are directly engaged Ambient product

images can be used in brand communication, on various print and

digital applications including brochure, catalogue, adverts, and the

website

IMAGE STYLE

- Styling and color scheme must remain in coordination with the

new AXENT color system

- Use natural surfaces and textures in material selection,

with references on marble, natural wood, botanical wall and

authentic landscapes

- Include lifestyle objects that communicates

the ideal habitat with human trace when shooting products in an

ambient environment

- Purity and fluidity in composition, not overtly geometric or rigid

- Direct viewing angle on products, presenting an immersive

experience into the world of AXENT

RESTRICTIONS

- Cultural icons are to be kept to a minimum

No other brand representations are to be

SINGLE PRODUCT IMAGE: TECHNICAL

Images describing the product, to be used

on technical communication tools: product manual, technical sheets, and user manual

These images are treated with a white limbo photoshooting technique The background and the shadow of the product must remain genuine Do not use post production backgrounds in replacement

of additional decorative elements

- Product casts a soft, natural shadow Deliver

a clear precision of focus throughout the image

- May present the product in front view, top view, and perspective view

- Shoot under professional studio lighting

TECHNICAL IMAGES

技术图片

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TECHNICAL DRAWINGS / 技术图纸

1 DIMENSIONS minimum size: Arial Regular 5 pt

2 Arrows triangle start-end

3. Product Lines 0,75 pt

4 Reference Lines 0.25 pt

2D TECHNICAL DRAWINGSAXENT technical drawings are solely composed of line elements and are always presented in the colors black and white

Unnecessary graphic elements are removed for ultimate precision and simplicity

3D RENDERING DRAWINGSAXENT 3D rendering drawings communicate the world of AXENT’s product designs and are always presented on a white background

Interrupted lines (for example when two lines come too close) should end in round caps

产品图示可以简单表达产品(不要多于四个图示）

。线条应该与标题字体同色，线重为0。75pt。

中断线条(比如两根线条太靠近的情况)应该以圆头线条收尾。

max 25 mm

10 mm

2 1

3

4 4

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REMOTE CONTROL ICONS

First Letter CapitalizedLeading 9

Strong Wash

Oscillating Dryer

Flush Open Seat

Position

System Purge

Oscillating Shower Dryer

ECO

Shift

Night Light Self Cleaning

I-Flush Airless Siphon

Technology

Water Flow

E-Book

Water Temp Seat Temp

Easy Clean Technology

E-Touch Technology

Pay attention to legibility

of the icons注意图标的可识别性

User1

2 User2 Eco

Flow Temp Position

Front

Dry

Rear Stop

Massage

Shift

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Relative to Top of margin

All typography (text), images technical

drawings etc are always aligned on the

grid, with rare exceptions

Baseline gridStart 0mmRelative to Top of margin

All typography (text), images technical drawings etc are always aligned on the grid, with rare exceptions

- Design Collection Catalogue (Special editions)

- Collections Catalogues

- Products Catalogue / WDI Catalogue

- Price List

- User Manual / Instructions Maual

Any kind of further commercial print publication to

accompany the above materials and that could be

inserted in a box

设计系列目录册各系列目录册产品目录册 / WDI目录册价目单示例

为配合以上材料的其他印刷品都可放入盒中

- Technical Sheet

- Newsletter and press sheets

- Documents be inserted in separate folder

- User Manual / Instructions Maual

用户手册示例 / 指导手册技术参数表

媒体文件版式文件类可另附一个文件夹

A4 LAYOUT

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AXENT International AG info@axent-bclean.com

Thread Sewn Sections

HARD COVER BOOK BINDING

SOFT COVER BOOK BINDING

HARD COVER BOOK BINDING

SOFT COVER BOOK BINDING

PLUMBING SOLUTIONS AXENT International AG

Design Collection Catalogue (Special editions)

- option 1: Hard cover, uncoated textured wrap paper 110g

- option 2: 300 g, uncoated textured paper, with flaps

设计系列目录册

- 选项1：硬质封面，不覆膜压纹纸张110g

- 选项2：折叠式的不覆膜压纹纸，纸重至少300g

Collections CataloguesProducts Catalogue / WDI CataloguePrice List

Soft cover: 410 g, uncoated textured paper

各系列目录册产品目录册 / WDI目录册价目单示例

软封面: 需要打印在不覆膜的压纹纸上，410g

User Manual / Instructions Maual

Same paper to internal pages: 100 g uncoated paper

用户手册示例 / 指导手册

内页使用同样的纸张: 100g 不覆膜纸

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AXENT International AG info@axentbath.com www.axentbath.com

0

0 LOGO width 50 mm

7.1 SIDE variable size, Logo width 20 mm

Background:

- option 1: Hard Cover, without flaps Paper wrap 110 g

- option 2: Uncoated textured paper, at least 300 g, with flaps Graphic elements: hot foil, color reference Pantone Metallic Formula Guide 8003 C

背景：

－选项1：不带折叠的硬质封面

－选项2：折叠式的不覆膜压纹纸，纸重至少300g图案元素：烫金参考色为PANTONE金属色配方色卡 8003 C，至少300g

PAPER WRAP SAMPLE:

Fedrigoni POLIWRAP E/R55 Aida g/m2 110

200 X 250 MM LAYOUT

BOOK TITLE

1.1 Neue Haas Grotesk MEDIUM / LIGHT 18 pt

26 pt Leading, Tracking 20, UPPERCASE 80% Black oder Weiss

(Bold for the most important information)

COMPANY NAME

3.3 Neue Haas Grotesk MEDIUM 9 pt

13 pt Leading, Tracking 20, UPPERCASE

Contacts

3.5 Neue Haas Grotesk ROMAN 9 pt

13 pt Leading

NDEX SUBTITLE

INDEX TEXT

INDEX TEXT ITALIC (second Language)

2.4 Neue Haas Grotesk ITALIC 9 pt

Page Number

13 pt Leading, Tracking 20, center

FRONT COVER

BACK COVER

2.2 2.3 2.4

DIE WELT VON AXENT

INDEX PAGE

5.1

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GALLIA ; Free-standing bathtub

GALLIA ; Freistehende Badewanne

T72.1220.0000.0

GALLIA ; Free-standing washbasin

GALLIA ; Freistehendes Waschbecken

L72.0672.0011.0

27 26

Italian Calacatta Gold Marble

Italienischer Calacatta Gold - Marmor

Ebony Glossy

Ebenholz Hochglanz

Dark Taupe Glossy

Taupe, Dunkel, Hochglanz

Pergamon Glossy

Pergamon Hochglanz

Rust Matte

Rostbrau Matt

Dark Taupe Matte

Taupe, Dunkel, Matt

PRODUCT CODE LEGEND

colours

colours Internal colours

Handles colours

Variante

x x x x x xx x x x x x

05

GALLIA Trends come and go, style remains French fashion and a sophisticated lifestyle inspire this series with soft lines and a gentle, ageless look

Trends kommen und gehen, Stil bleibt Französische Mode und ein anspruchsvoller vereint.

4.1 4.2 / 4.2.1

3.3 / 3.4 3.3.1 / 3.4.1

CONTENT SUBTITLE _ROMAN TT ITALIC

3.4.1 Neue Haas Grotesk ITALIC 9 pt

Content Text: First Language

13 pt Leading

Content Text: Second Language

13 pt Leading

– Content Text _bullets

TABLE TITLE WITH LINE

6 pt Leading, Tracking 20, UPPERCASE Line 0,25 pt

Table Text - roman 7pt / Product Number

13 pt Leading, Tracking 20

Table Text - ITALIC 7pt

HEADLINE

80% Black oder Weiss

HEADLINE LIGHT

3.1.1 Neue Haas Grotesk MEDIUM 22 pt

CONTENT SUBHEADLINE

CONTENT SUBTITLE _MEDIUM TT

CONTENT SUBTITLE _MEDIUM TT ITALIC

3.3.1 Neue Haas Grotesk MEDIUM ITALIC 9 pt

CONTENT SUBTITLE _ROMAN TT

FONT STRUCTURE - DESIGN COLLECTION CATALOGUE

字体结构 - 设计系列出版物

FONT STRUCTURE - DESIGN COLLECTION CATALOGUE

字体结构 - 设计系列出版物

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03 02

ALLEN The natural weathering of rocks shows the power of water at its best Through Allen bathroom series mimics this uniqueness, with an asymmetric design characterised by gentle lines of varying shapes.

Die natürliche Verwitterung von Gesteinen zeigt die Kraft des Wassers von seiner und glatten Oberflächen gebildet Die Allen Badezimmerserie imitiert diese Linien unterschiedlicher Formen.

DIE WELT VON AXENT

Above counter washbasin - Aufsatzbecken

ALLEN ; TECHNICAL DRAWINGS - TECHNISCHE ZEICHNUNGEN

ALLEN TECHNICAL DRAWINGS

TECHNISCHE ZEICHNUNGEN

AXENT International A G info@axentinternational.com

61

CRAFTSMANSHIP Overseen by its highly qualified engineers, AXENT merges Asian tradition with modern design

materials, finishes, technology and design The end result is a desirable blend of superior comfort and contemporary design that delivers environmental benefits.

QUALITY IN DETAILS Great design is more than the sum of its parts AXENT lives this philosophy by paying close and finishes Beautiful detailing is used to create a practical, yet aesthetically pleasing and comfortable whole The result is a remarkable achievement every time.

HANDWERKSKUNST Bewahrt durch ihre hoch qualifizierten Ingenieure, verschmilzt AXENT asiatische Tradition mit hochwertigen Materialien, Oberflächen, Technik und Design umgewandelt Das Endergebnis, Komfort und modernem Design.

QUALITÄT IM DETAIL Grossartiges Design ist mehr als die Summe seiner Teile AXENT lebt diese Philosophie durch Materialien bis hin zu Funktionen und Oberflächen Hervorragende Finesse wird genutzt, um Ergebnis ist jedes Mal eine bemerkenswerte Leistung.

BATH COLLECTIONS

DESIGN COLLECTION CATALOGUE SAMPLES

设计系列目录册示例 - 双语

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PLUMBING SOLUTIONS AXENT International AG

SOFT COVER 软封面

PRODUCTS CATALOGUE - COVER SAMPLE

0

8 7.1

0 LOGO width 50 mm

7.1 SIDE variable size, Logo width 20 mm

8. PRODUCT ILLUSTRATIONS Max dimensions: Height 25 mm, Stroke weight: 0.75 pt

Background: to be printed on uncoated textured paper, at least 410 gGraphic elements print: varnish or silkprint, in a colour contrasting with the background

Please be carefull and use colours that fit AXENT communication concept and look & feel

背景：需要打印在不覆膜的压纹纸上，至少410g图形元素印刷：上光或者丝印，使用的颜色应与背景形成对比。

BOOK TITLE

1.1 Neue Haas Grotesk MEDIUM / LIGHT 18 pt

26 pt Leading, Tracking 20, UPPERCASE 80% Black oder Weiss

(Bold for the most important information)

COMPANY NAME

Contacts

13 pt Leading

NDEX SUBTITLE

INDEX TEXT

INDEX TEXT ITALIC (second Language)

2.4 Neue Haas Grotesk ITALIC 9 pt

Page Number

13 pt Leading, Tracking 20, center

FRONT COVER

BACK COVER

INDEX PAGE

UNIVERSAL FRAME FOR WASHBASIN 77

PUSH BUTTON AND LEVER

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HYGIENE WITHOUT COMPROMISE

HYGIENIC After every cycle the shower arms retract back and are cleaned to provide hygienic use every time.

INDIVIDUAL Developed especially for female intimate separate water feed to ensure complete hygiene.

WELL BEING The shower arm extends to deliver

a controlled spray of water washing thoroughly, leaving you clean and refreshed.

UNPLUGGED Secure wash without the need of any electricity.

EASY TO USE One-button switch makes it easy for everybody to use.

ADJUSTABLE One button switch to adjust water volume.

PERFECT FIT Various designs in different dimensions allow the perfect fit for most toilets.

6 CM ONLY Due to its innovative design, the bidet seat is almost as thin as a regular toilet seat.

SLOW CLOSE The seat and lid close quietly and gently with a simple tip

SIMPLE TO CLEAN Quick release function makes it easy to clean the toilet and the bidet seat.

AXENT BIDET SEATS:

THE ULTIMATE CLEANING EXPERIENCE

We proudly present the revolutionary AXENT bidet seat collection

AXENT bidet seats are not only technically advanced but also a real eye catcher With various designs and sizes we cater for a wide spectrum of toilet bowls, which allows hassle-free assembly

With AXENT bidet seats you will always feel clean and refreshed Water cleans, refreshes and revitalizes the body and soul And, it is extremely gentle on the skin

AXENT bidet seats are the ultimate feel-good experience.

17 16

Page Number

DESCRIPTION – Discharge bend

170-430 mm 170-1300 mm

– For K130, K210, K301

CONCEALED CISTERN ACCESSORIES

DESCRIPTION – Discharge bend

– For K301

DESCRIPTION – Drainage pipe

– For K130, K210, K301

HEADLINE

HEADLINE LIGHT

3.1.1 Neue Haas Grotesk MEDIUM 22 pt

CONTENT SUBHEADLINE

CONTENT SUBTITLE _MEDIUM TT

CONTENT SUBTITLE _ROMAN TT

Content Text: First Language

13 pt Leading

Content Text: Second Language

13 pt Leading

TABLE TITLE WITH LINE

6 pt Leading, Tracking 20, UPPERCASE Line 0,25 pt

Table Text - roman 7pt / Product Number

Table Text - ITALIC 7pt

13 pt Leading, Tracking 20Page Number

6.2 Neue Haas Grotesk ROMAN 12 pt 80% Black,

4.2

4.1 4.2

6.1 6.2

Tiêu đề	(Đầy đủ nhất) Bộ nhận diện thương hiệu nội thất cao cấp Axent Bộ nhận diện thương hiệu trong Marketing Đầy đủ Cụ thể Chi tiết Chuyên nghiệp
Trường học	Axent
Chuyên ngành	Marketing
Thể loại	corporate manual
Năm xuất bản	2016
Thành phố	Switzerland

Định dạng
Số trang	52
Dung lượng	13,77 MB