5035 Assignment 1 frontsheet (2022) 1 2 3 Table of Contents 1 INTRODUCTION 4 2 COMPANY INTRODUCTION 4 2 1 UNILEVER GROUP OVERVIEW 4 2 2 THE MISSION OF UNILEVER 5 2 3 THE VISION OF UNILEVER 5 2 4 UNILEVERS DEVELOPMENT STRATEGY 5 3 THE ANALYSIS EXAMINES THE RELATIONSHIP BETWEEN INDUSTRIAL FACTORS, COMPANY OBJECTIVES, AND HRM STRATEGY 5 3 1 BUSINESS STRATEGY 5 3 2 HRM STRATEGY 6 3 2 HRM PRACTICES 6 3 3 HRM OUTCOMES 7 3 5 FINANCIAL PERFORMANCE 9 4 ANALYZE THE ADVANTAGES AND DISADVANTAGES OF UNILEVE.
Trang 3Table of Contents
1 INTRODUCTION 4
2 COMPANY INTRODUCTION _ 4
2.1 UNILEVER GROUP OVERVIEW _ 4
2.2 T HE MISSION OF U NILEVER _ 5
2.3 T HE V ISION OF U NILEVER 5
2.4 U NILEVER ' S DEVELOPMENT STRATEGY _ 5
3 THE ANALYSIS EXAMINES THE RELATIONSHIP BETWEEN INDUSTRIAL FACTORS,
COMPANY OBJECTIVES, AND HRM STRATEGY 5
3.1 B USINESS STRATEGY 5
3.2 HRM STRATEGY 6
3.2 HRM PRACTICES 6
3.3 HRM OUTCOMES 7
3.5 F INANCIAL PERFORMANCE _ 9
4 ANALYZE THE ADVANTAGES AND DISADVANTAGES OF UNILEVER’S TALENT ACQUISITION STRATEGY. 11
5 A PRESENTATION OF THE COMPANY'S DIGITAL BUSINESS TRANSFORMATION, AND AN EXPLANATION OF HOW IT AFFECTS HRM. _ 12
6 A TALENT ACQUISITION STRATEGY IS PROPOSED TO SUPPORT THIS APPROACH, FOCUSING
ON PARTICULAR ACTIVITIES SUCH AS EMPLOYER BRANDING, RECRUITING AND SELECTION, AND ONBOARDING. 13
7 CONCLUSION 15
REFERENCES: _ 16
Trang 41 Introduction
In this report, as an HR Administration, I will be entrusted with establishing the company's Talent Acquisition plan with a thorough grasp of the company's market and Digital Transformation Besides, I will provide information and business strategy of Unilever Moreover, I will clarify the connection between industry factors, business strategy and HR strategy To be more specific, this will include a study of particular actions related to employer branding, recruiting and selection, and onboarding, as well as the clearest methods for each of Unilever Group
2 Company Introduction
2.1 Unilever Group Overview
Unilever is a global conglomerate that specializes in fast-moving consumer goods (FMCG: Fast Moving Consumer Good) The company's headquarters are in London, United Kingdom, and Rotterdam, Netherlands Unilever produces a wide range of products, including cosmetics and
cleaning chemicals, as well as toothpaste, shampoo, food, and other items Unilever is currently active in over 190 countries and territories throughout the world, including Vietnam, where it first entered the market in 1995
Unilever Vietnam, voted the Best Place to Work and Favorite Employer in Vietnam,
employs 1,700 individuals nationally and indirectly employs 15,000 others through
third-party vendors, suppliers, and distributors The manufacturing complex of
Unilever Vietnam in Cu Chi, Ho Chi Minh City, is regarded as one of the company's
most efficient worldwide production clusters
Unilever's famous brands such as OMO, Lifebuoy, Sunsilk, Clear, Pond's, P/S,
Lipton, Knorr, VISO, VIM, Sunlight in the following categories: personal care,
home care and food become familiar and indispensable in the daily life of
Vietnamese families
Trang 52.2.The mission of Unilever
The founders of Unilever defined the company's aim as "to impart vibrancy to life" at the time of its founding Unilever's goal statement states that
through its goods, it strives to improve people's lives Until now, that vision has been increasingly represented through each product, with all items aimed
at the same goal of providing people with health, beauty, and comfort
2.3.The Vision of Unilever
Unilever's global objective is to grow the company by a factor of two while reducing its environmental footprint and enhancing its social impact Unilever will be a pioneer in responsible growth, inspiring people to take little, everyday acts that add up to make a big difference In particular, Unilever's vision
in Vietnam is to make the lives of Vietnamese people better
2.4.Unilever's development strategy
As previously stated, Unilever's development strategy is based on the Sustainable Development Plan, with the ultimate goal of ensuring a sustainable future for everyone on the planet Unilever, in particular, has put money into a long-term development strategy for its whole category and brand in
order to benefit all stakeholders
3 The analysis examines the relationship between industrial factors, company objectives, and HRM strategy
3.1.Business strategy
Trang 6As previously mentioned, Unilever has been devoted to helping Vietnamese people improve their lives from its inception in Vietnam, through contributions to the country's economic and social development, social development programs, community health protection, and environmental protection activities
Unilever Vietnam continues to implement its sustainable development plan, aiming to "bring sustainable living into the mainstream" through a business model suited for the future and towards a good cause, after 25 years of supporting Vietnam and entering a new decade from 2021 to 2030
(Unilever Annual Report, 2021)
3.2.HRM strategy
Unilever's motto: "People are the most important asset, the decisive factor for the success of the business."
Unilever's human resource strategy are focused on developing a team of employees that will be able to support the company's future growth The firm strives to capitalize on its expansion by having the necessary personnel on hand to guide it via expertise and competence To put it another way, in order
to achieve Unilever's new era plans, Unilever is now focusing on hiring individuals from all cultures, ages, genders, races, and regions in order to
establish a varied workforce that will serve clients beyond national borders and create a relationship between the firm and customers of various categories 3.2.HRM practices
Unilever's human resource recruitment helps employees to connect with the company for a long time, the quality of senior personnel is unstable based
on the development plan of the human resources system, including the following activities: resourcing , performance management, learning and development, reward management and employee relations
The first activity is to find resourcing, Unilever's human resource sourcing policy in Vietnam is Unilever Future Leaders', League Unilever Future
Leaders Program for graduates (HRChannels, 2021) Create a Management Apprenticeship program for students who want to work for Unilever and enhance their leadership skills Moreover, all Unilever employees, new and old, have access to the same learning opportunities They will get the opportunity to work in Vietnam's most prestigious professional setting
Trang 7Secondly, there's Unilever's human resource performance management Unilever has achieved tremendous success because to its
unique performance management practices First and foremost, the working environment is really gratifying; coworkers are kind and open, and the workplace is quite professional Unilever also transformed its Human Resources Department into a Strategic Partnership Department A new human resources training strategy, complete people care, and aggressively fostering business culture are also included
The third is the policy of learning and developing at Unilever Unilever provides opportunities for all employees (old and new) to learn and gain experience working in the company Simultaneously, the Strategic Partnership Department offers options for higher-level employment and study,
such as team leader, department head, and leader Fairness, respect, and an openness to new things, new people, and various viewpoints are all encouraged
in the workplace It has aided Unilever in maintaining a strong company culture and connecting people across divisions
The fourth is to reward employees after completing the company's projects Employees will get paid on a monthly basis if they meet sales and other
major goals specified by the company's business strategy at the start of the year Furthermore, every year, employees who perform well are evaluated, and the individual who performs the best is given an award worth up to 50 million VND Furthermore, Unilever is regarded as having the finest compensation program in Vietnam The typical compensation for a newly graduated employee is 2, 3 times greater than in other surroundings - specifically, 10 million dong (MISA, 2022)
The last element is creating employee relationships From bosses to subordinates, departments to people inside a department, the human resources
system in the Unilever corporation is always in close contact with one another, resulting in a cohesive atmosphere that is always ready to execute well
on assigned responsibilities Furthermore, from the first day on the job, executives and managers strive to assist new employees in integrating and getting
to know one another Always provide opportunities for people to exchange ideas, connect, and get closer to one another while working
3.3.HRM outcomes
Unilever was named "Excellent Enterprise" at the HR Awards for two years in a row, in 2017 and 2018 This is not just the honor of the company's executives, but also the honor of all of the company's employees Every employee at Unilever has had to consistently try, strive, and learn in order
to achieve this achievement
Trang 8Unilever receives "Excellent Enterprise" award at HR awards (Unilever, 2018)
Quality and quantity are always two simultaneous criteria for Unilever Vietnam when it comes to planning and sourcing human resources The company's
heads of departments and divisions have always pledged to participate, and the human resources department will link, act as a catalyst, and implement
the human resource planning process
Unilever Vietnam, in particular, has meetings and talks with departments on a regular basis to enhance the quality of human resource training As a result, the human resources department meets with officials from other departments on a regular basis to exchange and debate future goals, needs, and
skills of workers and prospects This is also a way for the employee system to enhance effective collaborative abilities The cross-talk of Unilever Vietnam is one of the guidelines to help the Company's human resource planning always meet business needs
3.4.Business outcomes
Trang 9With the aforementioned method of organizing human resources, and a professional human resources team that has been built over time,
Unilever Vietnam has gained the leadership's trust in developing human resource strategies, which has helped the company achieve business goals related to human resources
Periodic meetings at Unilever are the guideline for planning specific human resource orientations for each department and specific period The proof is
that Unilever's human resources work promotes Unilever to have a strong human resource system over the years and attract a high number of senior employees to serve the business
In addition, with the above organization, through a professional staff that has been built over a period of time, Unilever Vietnam has built the trust of the leadership in making human resource strategy as well as the trust customers in using products, helping the company achieve business strategies related to human resources This is completely in line with the company's strategy of bringing comfort and sustainability to customers as well as the
business towards better goals
3.5.Financial performance
Unilever makes maximum use of its enormous human resources to generate profits, sales, market share, and market value as a result of the
company's entire strategy
The Covid-19 epidemic continued to have an impact in 2021, as did extraordinary global commodities prices caused by supply restrictions and demand surges However, Unilever's revenue is really excellent, thanks to the company's ability to use skilled people resources and successful human resource initiatives
The Group achieved €52.4 billion in sales and €8.7 billion in operating profit Turnover grew by 3.4 percent The underlying sales increase was 4.5
percent, with acquisitions and disposals having a net positive impact of 1.3 percent Growth was competitive, and it was achieved by focusing on our strategic decisions (Unilever Annual Report, 2021)
Trang 10Thanks to the efforts in the human resources department and active activities, Unilever has dominated the market with a high market share Specifically, two powerful businesses in the multinational empire are Unilever and P&G While P&G is still finding its own way in the competitive market, Unilever has completely dominated, holding 55% of the market share
Market share of HPC enterprises in Vietnam (So cong thuong Binh Duong, 2020)
In trade, Unilever shares rose 12% to £37.5 billion, giving the company a market valuation of £113 billion Following the completion of a €3 billion
program to buy back shares with a market value of €3 billion, the business announced a new €3 billion share repurchase program, which we estimate
to be completed in 2022 and 2023 (Unilever Annual Report, 2021) This is a solid basis for the positive performance of human resources for the company when both market share and market value turn positive, in addition to a sharp increase in revenue and profit
Trang 114 Analyze the advantages and disadvantages of Unilever’s talent acquisition strategy
To begin with, Unilever is one of the corporations that has intentions to acquire people while they are still in school Unilever has several recruitment programs, such as the Unilever Future Leaders Program, U Fresh, and Unilever Internship, each with its own set of criteria and intended audience The corporation has selected exceptional prospects from job fairs for students like this to train bright trainee administrators for the company's human resources and has a salary regime, sufficient subsidies, benefits, and focused courses for employees to upgrade their professional abilities at home and
abroad In addition, Unilever develops and deploys artificial intelligence (AI)- Unabot solutions geared at recruiting and assessing applicants for
thousands of roles they need to fill Every year, Unilever collaborates with artificial intelligence recruitment professionals to put the worldwide
strategy into action
For Unilever's recruitment activities, there are certain benefits Unilever's recruitment is well-publicized and arranged at a period when students have free time and are looking for work (from January to March every year) As a result, the organization has attracted the best and brightest students' attention and desire to work Unilever has acquired competent employees for various positions inside the organization through several talent
acquisition strategies Unilever's talent attraction strategy is not one-sided; the goal is to locate the most suited people, not just the best In addition to effectively attracting talent, Unilever's recruitment also enhances the company's reputation and is an event to introduce and promote Unilever's brand,
products, and culture to a large number of students In addition, Unilever's application of AI technology in the recruitment process has helped the company find the factors that perfectly match the company's business goals every year
Unilever's recruiting is similarly restricted The applicants who participated in Unilever's selection processes described it as demanding and
stressful Furthermore, despite passing all of the stages and getting chosen, the probationary period presents too many hurdles; the income is
competitive, but it is not worth it when compared to the time and effort required As a result, trainee administrators have been recruited by other
organizations to work with a more appropriate working schedule and salary Besides, the organization should not rely on AI and should instead include
a test with a recruiting specialist to identify the ideal individual for the job The questions asked of Al should be varied to obtain information from a
variety of sources and to provide applicants with fair and objective findings