3.3.6 Purchasing process Buy on the website Step 1: Access Ace Life's website Google: https://sites.google.com/student.hcmute.edu.vn/aceline/trang-ch%E1%BB%A7 Wix: https://acelineecommer
Trang 13.3 Organizational plan
3.3.1 Import process
After brainstorming a sales plan and defining the product, we started sourcing the product First, we collected information about the manufacturers and distributors of Cau Duc rice paper and mixed rice paper in Long An province Next, we compare and select the product suppliers that meet the following criteria: reputable quality, ensure hygiene and safety, the most stable price, and possibly lower than the common ground on the market We then contact them to request product and pricing information If it is reasonable, then proceed with the order and if it is still not ok, we will negotiate, negotiate or find a new source to replace it Next is the inspection of goods This is a very important step that needs to be done carefully If the goods have problems such as expired, damaged, moldy, etc We will refund or exchange for better quality goods Finally, classify products, store them and send invoices to the finance department to pay suppliers
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Trang 2Figure 3.21 Flowchart of the import process
Trang 33.3.2 Organizational structure
HUMAN RESPONSIBILITY
1 Kiều Lương Tuấn Anh
- Responsible for the marketing strategy division;
- In charge of managing the activities of the import - export process and delivery.
- In charge of designing, managing and posting on websites, e-sales pages and fanpages of social networks
- Responsible for the marketing strategy division.
- In charge of the process of importing - exporting and delivering goods;
- In charge of checking and packing products before delivery.
- In charge of finance, summarizing revenue, making revenue reports through periods.
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Trang 4- In charge of designing logos, advertising posters, video banners.
5 Nguyễn Thị Tú Vy
- In charge of posting on Youtube, Pinterest.
In the beginning, staff were mainly founders to save costs The place to operate and store inventory is at the group members' homes to save on warehouse rental costs and facilitate delivery.
Trang 5Figure 3.22 Organization chart of activities 3.3.3 Method of application
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Trang 7Our store applies a variety of promotions in stages suitable for different goals:
- On the opening day, we will conduct discounts on all kinds of products The main purpose is to expand the market as well as a good opportunity for customers to experience the product at the most favorable price.
- During the big holidays of the year, we also launch promotions to attract more customers
In addition, on our fanpage, we regularly update customers' opinions after using ourproducts The main purpose is to create trust with customers as well as for customers tocontribute ideas to help Aceline absorb and develop, because like many other newly establisheddistributors, Aceline also has limitations that cannot be done All customers are satisfied
On the other hand, Aceline's fanpage also publishes small stories, articles or some funnycomic images with its mixed rice paper products, thereby attracting more customers to Aceline
3.3.4 Service components
By contacting directly via Aceline's official Facebook, Instagram, Website, Tiktok, or Pinterestaddress, customers can fully access the purchase consulting support service when customers havequestions about the service or product In particular, our service operates 24/7, so we canimmediately solve customer problems when they have a need Our operating motto is "Alwayswelcome any comments from customers", so the more comments and feedback, the more Acelinehas the motivation to develop to bring the best products and services to consumers
Accompanying services such as Incentives for buying more, discounting; Free shippingwhen buying within UTE area, open regular promotions on special days of the year
3.3.5 Order Management
Website
On the shop's website, the product information: stock quantity, product type, price, product'sexpiry date will be updated continuously for customers to easily track As soon as they find theproduct they want to buy, they will order it directly on the website Customer information will be
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Trang 8kept and kept confidential The order management department will make a call to confirm theorder If customers need more advice on products, they can send messages and the chatbottool will automatically answer customers and process orders more quickly and conveniently.Facebook, Instagram, Tiktok và Pinterest
On Facebook, Instagram, Tiktok and Pinterest fanpage, product information is alwaysupdated similar to the website On Facebook, similar to a website, when a customer sends amessage through the page, the chatbot will automatically reply and process the order
Shopee, Lazada và Tiki
These are very large-scale e-commerce exchanges with the leading number of users in Vietnam The product information is always updated as on the website Advertising tools: product push, keyword bidding, participation in promotions, flash sale
to help the number of orders increase day by day.
3.3.6 Purchasing process
Buy on the website
Step 1: Access Ace Life's website
Google: https://sites.google.com/student.hcmute.edu.vn/aceline/trang-ch%E1%BB%A7
Wix: https://acelineecommerce.wixsite.com/my-site-2/contact
GoDaddy: https://aceline2.godaddysites.com
Step 2: Select the product you want to buy and choose to buy
Step 3: Fill in the information, shipping address, check the information and
proceed to payment.
Step 4: Click the “Place Order” button
Buy on the Facebook
Trang 9Step 1: Find products on the shop's fanpage, follow the link:
https://www.facebook.com/Aceline-101795022023046
Step 2: Click the "Send Message" button after finding the product you like
Reference: Aceline Figure 3.23 Facebook fan page interface
Step 3: Provide order information
3.3.7 Operating budget
Packing goods
- Packaging: use plastic bags
- Decoration: logo printed on paper
- Paper towels and chopsticks included
- Delivery of goods
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Trang 10For the area of HCMC UTE and in Ho Chi Minh City, we will support allowances for members in charge of receiving goods in stock and delivering goods to customers Create website
Use free hosting and domain name.
Trang 11Source: Self-compiled Figure 3.24 Deliver products to customers
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Trang 123.4 Contingency plan
RISK ANALYSIS AND PREVENTION PLAN
1 Price risk:
The market price is lower than
the expected price.
Search for products with cheaper prices
The price of competitive
products is lower.
Import prices increased.
2 Supply risk:
The quality of raw materials is not
guaranteed, the season is lost in
Have a reserve of goods, find another source of backup.
Poor storage of goods affects
product quality.
Data notes error or data loss.
3 Personnel risk:
Causing damage in the process
of importing goods, selling
goods and transporting them.
Careful preservation, timely compensatefor the source of poor quality goods to ensure quality for consumers
Have a data backup and be careful in data logging.
Carefully monitor the processes.
Trang 13Internal conflicts.
4 Reputational risk:
Customers lose confidence in the product
Organize collective activities.
Find out the cause and take immediate remedial measures.
Service does not meet customer needs Survey to capture customer needs.
5 Financial risk:
Revenue does not cover expenses Cutting unnecessary costs, there are
incentive programs to stimulate consumers
to use the product.
6 Competitor:
There is competition with big rivals Focus on quality products and appropriate
brand and product promotion strategies to impress consumers.
7 Customer risk:
Customers are not ready to change habits, Organize product trial programs product awareness about limitations hạn Strengthen Marketing in the early stages.
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Trang 15CHAPTER 4: SYSTEM DESCRIPTION
4.1 About the website:
- Website name: ACELINE STORE
- Main features of the website:
Provide product information: present product categories with clear information,
images and prices
Product Search
Shopping cart
Payment
Online Support
And some other additional functions
4.2 Create a website with Google:
Google Sites is an online application that makes creating a website as easy as creating a document With Google Sites, you can upload many different types of information in the same page including videos, attachments, text, images, and more Google Sites also allows you to easily share this information come to each person, many people or just for you to see
General steps to design a website with Google:
Step 1: Register the website:
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Trang 16- From your computer's web browser (Here I use Google Chrome), you access
https://sites.google.com The browser will take you to the login page
- Enter your Gmail address and password This account is also a web overflow management account After the above 2 steps you will start building a free website The system will
automatically switch the browser to the image below
Trang 17Figure 4.1: Website creation interface
Step 2: Click + in the right corner of the screen to create a new website The system will automatically switch to the interface as shown below
Figure 4.2: Creating a new website
Step 3: Build the homepage interface
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Trang 18At the center of the screen enter the title of the page, it can be the company name with products and services or simply your company's slogan.
4.3: Create a page title
You can update the background image for the homepage at the line "change image"
To create a name for your website, enter a name in the "enter site name" field and attach a logo in the "add logo" field
Step 4: Click Insert => choose layout
Trang 19Figure 4.4: Choosing product presentation layout
Step 5: Click the + icon to add an image of the product, click the box below the image
to add information about the product such as product type, price, etc
Figure 4.5: Add product images and product information
Step 6: Select publish, the system will automatically switch the browser to the complete website
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Trang 20Figure 4.6: Website publish
Figure 4.7: Complete website
Trang 21Wix or Wix.com is a platform that allows users to create online websites by drag and drop Wix integrates with HTML5, users simply need to register for an account to be able to use tools on Wix Thereby, it will help users easily design their own website or blog.
Today Wix has more than 100 million users and is present in more than 190 countries If you only use the basic features, you can use it for free In addition, if you want to use features and more advanced experiences, then you need to pay for Wix, such features as: Use your own domain name, remove Wix logos, add other features for e-commerce website…
General steps to design a website using Wix:
Step 1: Visit the website www.wix.com -> Select the "Get Started" button Then, the system will display an information panel for you to register a username and password
Once done, WIX will ask you to choose how to initialize the website Automated skins can be created by answering a few questions Or you can create interfaces based on templates
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Trang 22Figure 4.8 Sign up for an account.
Step 2: Choose the interface
If you choose to create an automatic website, you will have to answer the system's questions such as:
• Type of site to design
• Features you want on the website
• The type of service you provide,…
Figure 4.9: Answering system questions
WIX will then automatically create a sample website for you
If you choose to create a website based on template templates, the system will take you to a library of hundreds of interface templates categorized by category To preview, click the “View”
Trang 23Figure 4.10: Choose a template
Figure 4.10: Choosing the right template
Step 4: Design and edit content
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Trang 24Once you've selected the template you want, simply click on the "Edit this site" button in the upper right corner of the screen and edit it.
Figure 4.11: Choose Edit this site
In the design tab, you will see a lot of support tools to help change the background, color, font, etc All you need to do is press the button and drag and drop, very simple and convenient
Trang 25Figure 4.12: Design tab
Step 5: Integrate third-party apps
Want to integrate more third-party apps? You just need to go to “WIX App Market” and search for the right app For example: Instagram, Soundcloud or Google Adsense In just a few clicks you can already integrate these services into your web design One notable application is Shopify, which allows you to create an online store to sell products and services easily
To increase the effectiveness and credibility of your website, you should integrate social media channels into your website
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Trang 26Figure 4.13: Third-party application integration
Step 6: Publish the website
After successful setup, you can put your website into official operation by clicking on the
“Publish” button In this step, you can set the domain name as username.wix.com/sitename
Trang 27Figure 4.14: Web page publishing
4.15: Complete website 4.4: Create a website with GoDaddy:
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Trang 28Powered by one of the largest web hosts, the new and improved GoDaddy Website Builder has itspros and cons Other website builders have better templates, more advanced apps and plugins, butGoDaddy excels in its ease of use, personalized tutorials, and responsive customer support.
General steps to design a website with GoDaddy:
Step 1: To create a website, go to https://vn.godaddy.com/websites/website-builder , click on the Start For Free button and then register with your email, username and password
Figure 4.16: Account registration
Step 2: Choose the right category
Trang 29Figure 4.17: Item selection
Step 3: Choose a name for the website
Figure 4.18: Choose a page name
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Trang 30Step 4: Choose a background image for the website
Click Update => select change image => select add image
Figure 4.19: Change background image
Trang 31Figure 4.20: Select the image in the camera
Step 5: Add product images and content
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Trang 32Figure 4.21: About the product
Step 6: Link to social networking sites trang
Trang 33Figure 4.22: Links to social networking sites
Step 7: Add address and hours of operation
Figure 4.23: Add address and uptime
Step 8: Add the store location on the map
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Trang 34Figure 4.24: Location on the map
Step 9: Choose to publish the completed website
Trang 35Figure 4.25: Website Publishing 4.5 Tracking Statistics
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