TIỂU LUẬN phân tích tình hình cung, cầu của thị trường mì hảo hảo việt nam trong tình hình dịch bệnh COVID 19

Main points this essay is focusing to analyze: - Chapter 1: Theoretical basis - Chapter 2: Analyze the situations of Demand and Supply of Hao Hao Vietnam market in the context of epidemi

TRƯỜNG ĐẠI HỌC NGOẠI THƯƠNG

KHOA KINH TẾ QUỐC TẾ

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TIỂU LUẬN

Phân tích tình hình cung, cầu của thị trường mì Hảo Hảo Việt

Nam trong tình hình dịch bệnh COVID 19

GIÁO VIÊN HƯỚNG DẪN : NGUYỄN THỊ TƯỜNG ANH LỚP : ANH 3 CLC KTQT

NGƯỜI THỰC HIỆN: BÙI HÀ MY

NGUYỄN THU TRANG

Hà Nội, 2021

PART 1 INTRODUCTION

I The necessity of the topic:

Within the context of the thriving of fatal epidemic COVID-19 in the last 2 years,VietNam’s economy has marked milestones in the dramatic changes of citizens’ dailybehaviors in consuming instant food This shows a big potential of producing instantfood especially Hao Hao noodle which is the most favorable noodle among people

Being a country exporting rice, VietNam also pays lots of attention to developingfood from cereal Because of that, there is a range of domestic brands competing withHao Hao in producing instant food Dealing with a great deal of demand and cheapprice, the Hao Hao producers must-have solutions in order to maintain the continuousmanufacture, ensure the quality of the products, take care of their workers and keepthe price constant in this difficult period

From mentioned problems, the topic of this essay is to “ Analysing the demand andsupply of Hao Hao market in VietNam during the epidemic COVID-19”

II Purpose, method, and object of the study

1 Purpose: analyze and provide the information about the Hao Hao market

together with the changes in demand of consumers and supply of producers depending onthe theoretical basis The survey also gives information about the solutions whichAcecook has applied for coping with current issues

2 Object: the situation of the Hao Hao market in the period of COVID-19

3 Method: applied theoretical basis of Demand and Supply Statistical and

synthetic methods are used in order to illustrate the problems that Hao Hao producers arefacing and how they can address all of the difficult issues

4 Main points this essay is focusing to analyze:

- Chapter 1: Theoretical basis

- Chapter 2: Analyze the situations of Demand and Supply of Hao Hao

Vietnam market in the context of epidemic Covid-19:

1) Overview of instant noodle market in VietNam

2) What is COVID-19? How does it affect the consuming market of

instant noodles internationally and in Vietnam?

3) Demand of Hao noodlesodle in Vietnam market in the period of

COVID-19

5) Solutions of producers in supplying increasing demand of

customers

PART 2 CONTENT

Chapter 1: Theoretical basis

1) Demand of goods and services

a) Definition

i) Demand: is the ability and the willingness to buy a particular commodity at a

given point of time, other things equal (ceteris parabus)

iii) Law of demand: states that, other things equal, the quantity demanded of a good

falls when the price of the good rises

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iv) Individual Demand: curves are summed horizontally to obtain the market

- The demand curve is a graph of the relationship between the price of a good and

the quantity demanded

- The demand curve shows how price affects the quantity demanded, other things being kept constant

- When one of these factors changes, the demand curve shifts

ii) Demand functions

Qx = f ( Px, Py, I, T, E, N)

Px: Price of the good itself

Py: Price of the related goods

(cause the movement of the supply curve)

Price of related goods

(Py) Substitues goods

Complementary goods

Exogenous variables

(cause the shift of the supply curve)

- Change in Income (I) + Normal goods + Inferior goods:

- Taste of consumer (T)

- Expectation of consumer (E)

- Number of consumers (N)

2) Supply of goods and services

a) Definition

i) Supply: is the ability and the willingness to sell a particular commodity at a given

point of time, other things equal

ii) Quantity supplied: The quantity supplied of any goods and services is the amount

that sellers are willing and able to sell

iii) Law of supply: the claim that the quantity supplied of a good rise when the price of

the good rises,other things are equal

Endogenous variable Exogenous variables

(cause the movement of the supply curve) (cause the shift of the supply curve)

- Price of the good itself (Px) • Pi: price of inputs

3) Demand and supply together

- Equilibrium: refers to a situation in which the price has reached the level where

quantity supplied equals quantity demanded (Qs = Qd)

+ Equilibrium price: The price that balances quantity supplied and quantity

demanded

+ Equilibrium quantity: The quantity supplied and the quantity demanded at the

equilibrium price

- Surplus + Shortage :

SURPLUS SHORTAGE

Surplus happens when quantity

Shortage happens quantity demanded supplied is greater than quantity

is greater than quantity supplied demanded.

What ?

Government’s

policy

The government will step in and The government impose a price

impose a price floor – setting a ceiling– setting a maximum price at minimum price at which goods must which goods must be sold in the

be sold The price applied will be market.This policy protects for the higher than the consumer intends to sake of buyers pay, thus benefiting businesses.

Chapter 2: Analyze the situations of Demand and Supply of Hao Hao

Vietnam market in the context of epidemic Covid-19:

1 Overview of instant noodle market in VietNam 1.1 Development history

of instant noodles

- The first noodle package was born in Japan in 1958 and officially appeared in

Saigon since the 60s

- In the years after 1975, instant noodles were officially renamed "instant noodles"

In those difficult times, a packet of instant noodles was often crushed to make soup, and

packets of seasoning powder at that time also became precious

- More than 30 years later, Vietnam has entered the ranks of instant noodle

superpowers, consuming 5.1 billion packages of instant noodles per year

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- By 2020, Vietnamese consumption for this convenient product will increase by 7billion VND and promises to continue to grow along with the growth momentum of thecountry.

- According to the World Instant Noodles Association (WINA), Vietnam's instantnoodle demand is ranked third in the world with consumption in 2020 increasing by29.47% compared to 2019

https://instantnoodles.org/en/noodles/demand/table/

ra-sao-c161a1283876.html

https://www.24h.com.vn/kinh-doanh/ban-hang-ty-goi-mi-hao-hao-acecook-viet-nam-kinh-doanh-1.2 General introduction about Hao Hao noodles

- Hao Hao noodles have entered the Vietnamese market for more than 19 years sincetheir appearance in 2000 As the spearhead product of Acecook Vietnam Group, HaoHao noodles are not only particularly popular because of their sour taste spicy, delicious,but also because of the quality produced by Japanese technology and internationalprocesses, fully meeting 5 strict standards of food such as VSATTP(2007), ISO(2008),HACCP(2008), BRC(2013, 2014), IFS food(2012),

https://www.24h.com.vn/kinh-doanh/ban-hang-ty-goi-mi-hao-hao-acecook-viet-nam The Hao Hao noodles today have so many flavors such as Hao Hao Sour and SpicyShrimp Flavored Noodle, Hao Hao Satay and Sallot Flavored Noodle, Hao Hao Pork Riband Fried Garlic Flavored Noodle, with prices ranging around

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3,500 VND In addition, there are now Hao Hao products designed with a veryconvenient shape which is “ Hao Hao handy cup noodle” and retail seasoning pack “Muối chấm Hao Hao”

flavor

Sản phẩm mì hảo hảo:

Hao Hao handy: https://acecookvietnam.vn/en/product/hao-hao-handy/

Hao Hao noodles https://acecookvietnam.vn/en/product/hao-hao-noodle/

Muối chấm hảo hảo: https://acecookvietnam.vn/san-pham/muoi-cham-hao-hao/

HAO HAO HANDY CUP HAO HAO HANDY CUP HAO HAO HANDY CUP

NOODLE - SOUR AND NOODLE - STEWED NOODLE - MIXED

SPICY SHRIMP CHICKEN WITH LOTUS MUSHROOM HOTPOT

VEGETARIAN

- In addition, Acecook Vietnam's Hao Hao salted product was honored byBuzzmetrics as the “New Contributor of the BSI Awards 2020” in taking advantage ofDigital Transformation to connect and dialogue with users.

trong-nam-2020/

https://acecookvietnam.vn/acecook-viet-nam-vinh-du-da-dat-nhieu-giai-thuong-lon-2 What is COVID-19? How does it affect the consuming market of instant noodles internationally and in Vietnam?

- The COVID-19 pandemic has had a great impact on the economy of the whole world as well as Vietnam It is a negative demand shock that leads quantity demand to decrease However, in the noodles market, it is a perfect time to push noodles’ demand higher and higher

a) In the world

+ The increased global demand for instant noodles with the outbreak of the

Covid-19 pandemic has led to border closures and social distancing measures by countriesaround the world

=> Most consumers turn to homemade meals and store dry food for long periods oftime

+ According to the World Instant Noodles Association, the global demand forinstant noodles in 2019 increased by 3.45% compared to the previous year, but in 2020 itincreased by 14.79% compared to 2019 due to the demand of consumers Consumptionhas increased sharply under the impact of the Covid-19 epidemic

b) In Viet Nam

+According to the latest survey about consumer behavior, the consumption rate ofinstant noodles in the context of the epidemic increased by 67%

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+ Particularly, when the epidemic situation in many countries was complicated, aVietnamese company's noodle exports increased by 300% Currently, instant noodles andinstant noodles are currently exported by Vietnam to more than 40 countries around theworld.

https://tuoitre.vn/thay-gi-tu-thi-truong-mi-an-lien-giua-dich-covid-19-20200416113043767.htm

19-2.html

https://moit.gov.vn/tin-tuc/phat-trien-cong-nghiep/mi-an-lien-trong-the-chien-dai-dich-covid-3 Demand of Hao Hao noodle in Vietnam market in the period of COVID-19

The significant changes in the market and the behaviour of consumers has shifted the demand curve to the right These following determinants have caused the shift

of the demand curve in the Hao Hao market.

- Income:

According to the data of the General Statistics Office (GSO) just announced, theaverage income (TNBQ) per person per month of Vietnam in 2020 at current priceswill reach about 4.2 million VND, a decrease of about 1% compared to the previousyear 2019 Workers with higher degrees and qualifications have less incomereduction Moreover, employees lost their jobs, had to take rest/rotational leave,reduced working hours, reduced income, etc due to the COVID-19 epidemic

Income is a determining factor in the purchasing power of consumers As incomechanges, purchasing power changes, causing the demand for goods and services tochange

With the current situation of COVID-19 epidemic, consumers' incomes are reduced,

to save money, we choose Hao Hao noodles because the price is less than 4000 VNDfor a meal => Hao Hao noodles are secondary goods = > demand for Hao Haonoodles also increased

- Price of related goods (Py)

vi-the-truoc-cuoc-chien-cua-nhung-ke-den-sau-143417937

https://www.vietdata.vn/thi-truong-mi-an-lien-nhung-huyen-thoai-lau-doi-mat-dan-According to the law of demand and noodles as substitutes, taking advantage of this,business manufacturers have launched products similar to Hao Hao at affordableprices According to the latest survey by market research company Nielsen Vietnam,the consumption rate of instant noodles in the context of the epidemic increased by67% Statistics show that there are about 50 companies producing instant noodles inVietnam Businesses are in a "war" to find a place on Vietnamese kitchen shelves.This makes consumers especially during the covid-19 epidemic have many choicesinstead of just being loyal to Hao Hao, making the demand for this item even moreplummeted

Acecook Mì Đệ Nhất 5.500

- Taste of consumer

The noodle market is expanding, consumers are becoming more and more gourmet,and imported noodles are more and more (such as Korean noodles, Italiannoodles, ) although the price is many times higher than Hao Hao noodles, butconsumers are still want to "try to tell" causes consumer tastes to change and a part

of tastes also changes

However, to catch up with that trend, Hao Hao noodles have added 6 new typesincluding Hao Hao water noodles, fried Hao Hao noodles, and vegetarian noodles

Or change shape with Hao Hao handy product for user convenience Or separateretail Hao Hao salt – a special recipe is a delicious seasoning that is easy to combinewith other dishes

- Number of consumer:

This is probably the strong point of Hao Hao noodles Our country's population isquite large and most of them belong to the middle class and ordinary people, so theprice of Hao Hao noodles is a strong point to attract consumers Hao Hao was bornnearly 20 years ago (since 2000) so this brand is quite popular all over the country

=> Factor of maintaining product demand

4 Supply of Hao Hao noodle in Vietnam market

The supply curve still remains the same, but the situation of the market, the suppliers must have policies to shift supply curve to the right so as to ensure the equilibrium point of the market and reduce the shortage of products.These following determinants will cause the shift of the supply curve in the Hao Hao market.

a Quantity supplied:

-Hảo Hảo is called a “King of instant noodle” with the quantity supplied annuallyalmost 3 billion packs and Acecook’s revenue is more than 9800 billion dongs byselling noodles for Vietnamese (https://vietnammoi.vn/doanh-nghiep-thu-ve-hon-9800-ti-dong-nho-ban-mi-goi-cho-nguoi-viet-20201030120117742.htm)

-That number has dramatically increased because of Covid-19 According to the statistics of WINA 2020 (worldwide instant noodle association), Vietnam is the

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third biggest country consuming noodles in all over the world only behind China andIndonesia Consequently, it causes the shortage of commodities because people nowhave a tendency to consume home-cooked meals and stocked up on dry food for along time (https://moit.gov.vn/tin-tuc/phat-trien-cong-nghiep/mi-an-lien-trong-the-chien-dai-dich-covid-19-2.html )

b) Inputs:

-The disease has negative effects on the transportation which causes the lack ofinputs delivered Mrs Kajiwara Junichi- Director of Vietnam Acecook company saidthat the business partners appear to have many new infections so the delivery ofingredients to distributors has been slowed down Therefore, it also aggravates theshortage of quantity supplied

(nguyen-lieu.htm)

https://vneconomy.vn/doanh-nghiep-san-xuat-my-goi-do-kho-gap-kho-vi-thieu Currently, many enterprises have to downsize their production because of lack ofproducing materials To deal with that issue, producers are finding temporarysubstitute sources of supply to ensure the continuity and productivity of the process

c)Technology:

+ Acecook has strongly invested in manufacturing facilities and the advancedproduction line from Japan which totally responds to any technical standardsaccompanying safety and food hygiene

+ The production process is closed and uses Japanese automatic equipment andtechnology The workers just only need to monitor and solve problems if necessary

+ Acecook has 9 nationwide branches, every branch has invested with full and modern technology Ho Chi Minh 2 factory is one of the largest and most up-to-date instant noodle factory in Southeast Asia, (https://chatluongvacuocsong.vn/quy-trinh-san-xuat-mi-an-lien-voi-cong-nghe-nhat-ban-d1095.html)

d) Expectation of the future: the potential for the development of domestic and

international markets is worth looking forward to