Tài liệu Laurea Magistrale (European Master) in Tourism Economics and Management TEaM (academic year 2012/13) doc

The European Master in Tourism Economics and Management TEaM at the University of Bologna School of Economics, Rimini Campus International tourism alone moved around 980 million of touri

Laurea Magistrale (European Master) in Tourism Economics and Management

TEaM (academic year 2012/13)

INFORMATION FOR PROSPECTIVE STUDENTS

http://corsi.unibo.it/2cycle/team

The European Master in Tourism Economics and Management (TEaM)

at the University of Bologna School of Economics, Rimini Campus

International tourism alone moved around 980 million of tourists in 2011, with an estima-ted turnover of 2 billion Euro per day (UNWTO) The players of the sector are medium and

lar-ge private companies (hotel chains, tour operators, web alar-gencies) and public bodies (local and regional governments, Destination Management Organizations, transport hubs) which select their strategies at the global level, in a framework of tight competition between tourism systems and in an age of strong innovation in the fields of finance, management, ICT and tourists care Join the TEaM, our new international degree programme starting in Fall 2012 and which builds upon the experience of the previous Laurea Magistrale in Economia e Management del Turismo The Laurea Magistrale (European Master) in Tourism Economics and Management (TEaM) is a two-year postgraduate degree which is equivalent to an M.A or M.Sc Its aim is to prepare managers and profes-sionals able to tackle the global challenges of contemporary tourism: being, at the same time, engine

of economic growth, key-player of sustainable development, and promoter of the cultural heritage Given the inter-disciplinarity of tourism, the TEaM graduate will develop: i) strong and independent skills in economics and management, jointly with knowledge of law and quantitative methods, which will allow her/him to analyse the dynamics of tourism markets and firms and enable him/her

to work in a managing position; ii) advanced study methods and learning abilities which will allow her/him to continue the study in a Ph.D or enable him/her to produce independent analysis Hence, students will be prepared for market analysis, territorial planning, analysis of tourism flows, stra-tegic and destination management, sustainable and ethical tourism and cultural heritage policies Students will live in Rimini, one of the most exciting tourism destinations in Europe, hosting about

15 million overnight stays each year It is home of the School of Economics, University of Bo-logna (Rimini Campus), a leading institution in tourism studies, known for the high quality of its teaching programmes (certified by the UN World Tourism Organization) and its research publi-cations The place where the excellence of the most ancient universities in the western world meets the ability of local entrepreneurs and the public administration in developing a flourishing tourism sector Indeed, the perfect place where to study tourism economics and management This booklet provides a description of the study programme, the admission requirements, and a list of current teaching staff

Further information about the TEaM and its application procedures can be found at the following links: http://corsi.unibo.it/emt (old site, active up to June 2012)

http://corsi.unibo.it/2cycle/team

or by contacting:

Ms Valeria Macchini - Student Counselling Service

economiarimini.emt@unibo.it

phone: +39 0541 4 34 337 fax: + 39 0541 4 34 235

skype: Economia Rimini

facebook: TEaM Rimini

Dr Paolo Figini Director of the TEaM programme paolo.figini@unibo.it

phone: +39 051 209 8150 fax: +39 051 209 8143 skype: pfigini

2

http://corsi.unibo.it/2cycle/team 3

TABLE OF CONTENTS 1 Organization of study 4

1.1 Introduction 4

1.2 Pre-requisite knowledge and crash courses 4

1.3 Learning outcomes 5

1.4 Programme Structure 5

1.5 Career and job opportunities 7

1.6 Tuition Fees and scholarships 7

1.7 Studying at the University of Bologna 7

1.8 Living in RiminI 8

2 The study programme 2012-13 in detail 9

2.1 First year, first semester 9

2.2 First year, second semester 10

2.3 Second year, first semester 11

2.4 Second year, second semester 12

2.5 Faculty 14

2.6 The calendar 14

3 Requirements for the completion of TEaM 15

3.1 Compulsory and elective courses 15

3.2 Grading system 15

3.3 Advisers and tutors 15

3.4 Stage/ Internships 16

3.5 International mobility 16

4 How to apply 16

4.1 Italian and other EU citizens 16

4.2 Non-EU citizens 17

4.3 Deadlines and enrolment procedures 17

4.4 When to apply - deadlines and enrolment procedures 18

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1 Organization of study

1.1 Introduction

The European Master (Laurea Magistrale) in Tourism Economics and Management (TEaM) is a two-year postgraduate degree which is equivalent to an M.A or M.Sc The TEaM programme aims at preparing managers and professionals able to tackle the global challenges of contemporary touri-sm: being, at the same time, engine of economic growth, key-player of sustainable development, and promoter of the cultural heritage

The supply of tourism services, even in the complexity of global competition, pivots around three specific factors: natural, cultural, and organizational resources The TEaM brings these features at the core of its educational mission The sustainable management of natural resources allows tou-rism destinations and firms to improve their competitiveness, fuelling at the same time a virtuous circle of economic, social, and environmental development On the other hand, most of the compa-rative advantages of many destinations lie in their own cultural heritage and in their ability to stage cultural events and other forms of attraction and entertainment The management of the cultural heritage, however, implies a strong networking and coordination effort between the private and the public sectors, between the tourism and the cultural industries, between local bodies and national and international organizations, thus balancing the preservation of traditional characteristics with the push for innovation Finally, an efficient management of firms and destinations needs strong organizational skills, from the definition of effective pricing and booking policies, to the implemen-tation of branding and corporate strategies, to the effective management of human resources The TEaM addresses all these topics, searching for the right balance between economic, quanti-tative and managerial skills Economic and quantiquanti-tative skills are enhanced through the study of forecasting models of tourism flows, the analysis of tourists choices and preferences, the tackling

of the theoretical and empirical relationships between tourism specialization, economic growth, poverty alleviation and sustainable development Managerial skills are enhanced through the

stu-dy of yield management strategies, the work on databases, search engines and web applications concerning hospitality and transport services, the application to the tourism sector of the most recent techniques of corporate finance, the focus on the theory and the practice of destination management

1.2 Pre-requisite knowledge and crash courses

The diverse experience, provenance, and study background of TEaM students is one of the

streng-th of streng-the programme The TEaM is open to graduates of any discipline, alstreng-though applicants holding

a bachelor degree (or internationally recognized equivalent degree) with major in economics, busi-ness or tourism-related studies have a preferential track in the application procedure (see Section

4 for more details)

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Regardless of their background, first-year students should be familiar with the basic tools of economics and business, at the level taught in standard undergraduate courses such "Introduction to Economics",

"Business and Management Principles" and "Quantitative Methods for Economics and Business" In-dividual preparation on these topics should be taken care by the prospective students

To provide first-year students (particularly those without a bachelor degree in economics or bu-siness studies) with the basic tools and pre-requisites needed to successfully attend the TEaM programme, some crash courses are organized in Economics, Statistics and Mathematics These courses are fully integrated into the official timetable and do not give any credit to the attending students For the academic year 2012/13, the crash courses are organized as follows:

i) Introduction to Macroeconomics (15 hours, first term)

Introduction to the National Accounts The basic model of demand and supply The IS-LM and the AS-AD models in a closed economy The open economy

ii) Introduction to Mathematics (15 hours, first term);

First and second degree equations; inequalities; Functions and their representation on a diagram; The concept of derivative

iii) Introduction to Microeconomics (15 hours, second term);

The market and how it works; Demand, supply and the equilibrium for the competitive market; The Monopoly

iv) Introduction to Statistics (15 hours, second term)

Introduction to the probability theory; The mean and the variance; Parametric and non-parametric methods

1.3 Learning outcomes

Given the inter-disciplinarity of tourism, the TEaM graduate will develop: i) strong and independent skills in economics and management, jointly with knowledge of law and quantitative methods, which will allow her/him to analyse the dynamics of tourism markets and firms and enabling him/ her to work in a managing position; ii) advanced study methods and learning abilities which will allow her/him to continue the study in a Ph.D or enabling him/her to produce independent analy-sis Hence, students will be prepared for market analysis, territorial planning, analysis of tourism flows, strategic and destination management, sustainable and ethical tourism and cultural heritage policies

1.4 Programme Structure

The programme is developed in four semesters (two years), granting to the successful student 120 credits (European Credit Transfer System - ECTS) The programme consists of coursework (102 ECTS), seminars (3 ECTS) and the writing and the discussion of a final dissertation (15 ECTS) Most individual courses are organized with lectures and lab sessions, and employ a pro-active teaching methodology so that students are stimulated to develop critical thinking and acquire independent research skills In the following table, the study plan for students enrolling in the Academic Year 2012/13 is outlined A full description of the individual courses is in Section 2

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Period ECTS Hours

First year, first semester

Tourism Macroeconomics 12 60 (+ 30 lab) Part I: The Impact of Tourism in the Economy

Part II: Tourism, Growth and Sustainability

Managerial Accounting and Reporting in Tourism 12 60 (+30 lab) Part I: Managerial Accounting and Reporting in Tourism Entities

Part II: Social and Environmental Accounting and Reporting

for Sustainable Tourism

Mathematics for Social Sciences 6 30 (+ 15 lab)

First year, second semester

Tourism Management 12 60 (+30 lab) Part I: Introduction to Management

Part II: Tourism Management

Tourism Microeconomics 12 60 (+ 30 lab) Part I: Analysis of Tourism Demand

Part II: Industrial Organization and Market Structure in Tourism

Time Series Analysis and Forecasting in Tourism 6 30 (+ 15 lab)

Second year, first semester

Economics of Tourism Destinations 6 30

Destination Marketing and Management 6 30

Organization and Finance in Tourism 12 60

Part I - Organization of Tourism Enterprises

Part II - Corporate Finance for Travel and Tourism Industry

International Tourism Legislation and Organization 6 30

Second year, second semester

Elective course - Option a: Tourism and Heritage 12 60

Part I - Tourism and Heritage: a Historical Perspective

Part II - Tourism and Heritage: a Geographical Perspective

Elective course-Option b: E-Commerce and Web Manag in Tourism 12 60

Part I - E-Commerce in Tourism

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1.5 Career and job opportunities

The TEaM graduate will aim at the position of: Project manager, Marketing or Financial director, Managing director of tourism companies, Destination Manager, Event Manager, Research and mar-keting consultant

She/he will work as an independent professional or in: Private companies, Public bodies, Destina-tion management organizaDestina-tions, Research centres, Business unions

1.6 Tuition Fees and Scholarships

The tuition fee will be € 2,226 per academic year (this estimate being based on the assumption that fees will not change with respect to 2011/12) The final decision about tuition fees for 2012/13 will

be taken by the University of Bologna around May 2012 In the worst scenario for the student, there might be an increase to match the inflation rate in 2012 (roughly 3%), so that fees might get close

to € 2,300 per year When the figure will be official, it will be published on the TEaM website

Students with low incomes are entitled to get allowances and partial exemptions (more information

on the ER.GO website: http://www.er-go.it/ ) Students can officially enrol since the 30th of July up

to the 30th of November 2012 A small additional fee is due if students enrol and pay their fees in December 2012 However, the last day of enrolment is the 28th of December 2012

Ten fee waivers are available for talented students The waiver covers the whole tuition fee (except the government tax of € 304.93) and amounts to € 1921.07 Students have to apply by sending their CV, a letter of motivation and the transcript of records before the 30th of April 2012 Further information on how to apply will be available soon

1.7 Studying at the University of Bologna

The University of Bologna was probably the first University in the western world (in the nineteenth century a committee of historians, led by Giosuè Carducci, attributed the birth of the University to the year 1088) Its history is one of great thinkers in science and the humanities, making it an indi-spensable point of reference in the panorama of European culture The institution that we today call the University began to take shape in Bologna at the end of the eleventh century, when masters of Grammar, Rhetoric and Logic began to devote themselves to the law In 1158 Federico I promul-gated the Constitutio Habita, in which the University was legally declared a place where research could develop independently from any other power Dante Alighieri, Francesco Petrarca, Nicolò Copernico, Paracelso, Raimundo de Peñafort, Albrecht Dürer, St Carlo Borromeo, Torquato Tasso, Carlo Goldoni, Luigi Galvani, Giosuè Carducci and Giovanni Pascoli, among the others, all spent time at the University of Bologna

On 18 September 1988 in Bologna's main square (Piazza Maggiore), the Rectors of 430 universi-ties signed the Magna Charta Universitatum Europaeum The Magna Charta, which has since been signed by other 400 Rectors, affirmed the autonomy of the University, the essential link between teaching and research activities which transcend the limits imposed by "any geographical or po-litical border" The signing took place as part of the ninth centennial of the University of Bologna, which was formally recognised as the Alma Mater of all universities

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Since 1989, the Alma Mater has carried out the largest decentralisation programme in the history of Italian universities, establishing new University Campuses in four towns of Romagna (Cesena, Forlì, Ravenna and Rimini) In 1998 the University also inaugurated a branch in Buenos Aires (Argentina)

On 19 June 1999 in the Aula Magna of the University of Bologna, 29 European Ministers of Higher Education signed the so-called Declaration of Bologna, which defines the "most relevant objecti-ves for the creation of a European Area of higher education" and the promotion of this system in the world To meet these objectives, European Union members have been restructuring their university systems following the guidelines known as the Bologna Process

Today there are about 90,000 students enrolled at the University of Bologna, making our University one

of the largest in Italy (with more than 3,000 professors and lecturers) In 2011/12, the 23 Schools offered

143 Bachelor degrees, 98 European Master degrees, 90 Professional Master programmes

Attention to carrier opportunities for future graduates has led the University to stipulate over 3,500 agreements with businesses and public organisations thanks to which some 13,000 students carry out a period of internship every year

According to a recent report by the National Committee for the Evaluation of the University System, the University of Bologna is today the most internationalised of all Italian universities The number

of foreign students regularly enrolled is 3,600, while another 1,500 arrive every year on international mobility programmes such as Erasmus and Overseas

Recent years have seen a rapid expansion of computing services There are 30,000 students lin-ked to the university's e-mail service and 70,000 computers connected to the university network Through the library service, users can access a catalogue of 2,000,000 books and 5,239 perio-dicals which garner 64 million contacts and offers 36 million pages of responses each year The oldest Italian university is also one of the most technologically advanced Each month there are 3,000,000 accesses to the University's Web Portal which makes it one of the most visited university sites in the world

1.8 Living in Rimini

Rimini is a pleasant middle-sized city of about 150,000 inhabitants facing the Adriatic sea, and one

of the most exciting tourism destinations in Europe, hosting 15 million overnight stays each year It

is home of one of the campuses of the University of Bologna and therefore it is the place in which the excellence of the most ancient universities in the western world meets the ability of local en-trepreneurs and of the public administration in developing a flourishing tourism sector Indeed, the perfect place where to study tourism economics and management

The Rimini Campus of the University of Bologna has more than 6,000 students and:

5000 square meters of teaching rooms;

7 computer rooms, with a total of 170 personal computers

116 European university partners and more than 150 LLP/Erasmus grants (School of Economics only) WiFi connection in the whole campus (Almawifi)

University library (opened until 10 pm)

Bars and restaurants with student discounts

For more information about Rimini, see http://www.riminiturismo.it and http://www.comune.rimini.it For more information about accommodation for students in Rimini, see ER.GO website: http:// www.er-go.it/ or see the wide offer on private market

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2 The study programme 2012-13 in detail

2.1 First year, first semester

TOURISM MACROECONOMICS (12 ECTS)

Learning Outcomes:

At the end of the course, the student knows recent macroeconomic models and their application

to tourism Moreover, the student knows the literature on the impact of tourism on economic deve-lopment, on foreign investments, on sustainability More specifically, the student is able to critically evaluate the relationship between tourism specialisation and economic growth in an international context, to compare theoretical results with empirical evidence, to develop autonomous ability in undertaking empirical research in tourism macroeconomics

60 hours of Lectures + 30 hours of laboratory

Part I: The Impact of Tourism in the Economy (Paolo Figini - 30 hours)

Africa - Sauveur Giannoni, University of Corse, France - 30 hours).

Laboratory: searching, cleaning and analysing economic data with statistical software (Paolo Figini - 30 hours).

MANAGERIAL ACCOUNTING AND REPORTING IN TOURISM (12 ECTS)

Learning Outcomes:

At the end of the course, the student knows the recent developments of accounting theory and the theory of firms; applies the management reporting systems and, the proper tools of general ac-countancy to the tourism system; defines the economic, financial, social and environmental aspects

of the business transactions and translate them into the accounting system More specifically, the student is able to critically evaluate the systems of social and environmental accounting specifically developed for sustainable tourism

60 hours of Lectures + 30 hours of laboratory

Part I: Managerial Accounting and Reporting in Tourism Entities (Maria Gabriella Baldarelli - 30 hours)

Part II: Social and Environmental Accounting and Reporting for Sustainable Tourism

(Maria Gabriella Baldarelli - 30 hours)

Laboratory: (TBA - 30 hours)

MATHEMATICS FOR SOCIAL SCIENCES (6 ECTS)

Learning Outcomes:

At the end of the course the student learns the basic and multivariate calculus ropes These mathe-matical tools allow the student to set up and solve models arising in social sciences, as tourism, that are connected to unconstrained optimization for functions of one and several variables and to linear constrained optimization Some up to date applications inherent in tourism sector are analysed in the laboratory

30 hours of Lectures (Maria Letizia Guerra) + 15 hours of laboratory (TBA)

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2.2 First year, second semester

TOURISM MICROECONOMICS (12 ECTS)

Learning Outcomes:

At the end of the course the student knows some advanced models of microeconomic theory and their application to tourism Moreover, the student knows how to interpret the tourist's behaviour, the characteristics of tourism demand and supply More specifically, the student is able to: critically evaluate recent studies of microeconomics, with particular reference to the economic problems of tourism firms and destinations, their product and pricing strategies and the organization of tourism markets; to compare theoretical results with empirical evidence; to develop autonomous ability in undertaking empirical research in tourism microeconomics

60 hours of Lectures + 30 hours of laboratory

Part II: Industrial Organization and Market Structure in Tourism (Lorenzo Zirulia - 30 hours)

Laboratory: How to plan, undertake and interpret a sample survey (Marco Savioli - 30 hours)

TOURISM MANAGEMENT (12 ECTS)

Learning Outcomes:

At the end of the course the student develops skills and technical abilities related to: strategies of business development, innovation, and internationalization in the tourism sector More specifically, the student is able to: apply the proper analytical tools to the tourism sector; to competently eva-luate the technological and organizational process of change within the firm; to critically evaeva-luate the management of internationalization

60 hours of Lectures + 30 hours of laboratory

Part I: Introduction to Management (Manuela Presutti - 30 hours)

TIME SERIES ANALYSIS AND FORECASTING IN TOURISM (6 ECTS)

Learning Outcomes:

At the end of the course the student manages the basic tools of time series analysis with particular reference to modelling and forecasting the tourism demand More specifically, the student will be able to: assess the stationarity of a time series; discuss the methods of seasonal adjustment and interpret the results; apply the procedure of identification, selection and validation of linear models for micro- and macro-economic time series; apply the models to forecast tourism demand

30 hours of Lectures (TBA) + 15 hours of laboratory (TBA)