Tài liệu Laurea Magistrale (European Master) in Tourism Economics and Management - TEaM (academic year 2013/14) docx

Laurea Magistrale European Master in Tourism Economics and Management - TEaM academic year 2013/14 INFORMATION FOR PROSPECTIVE STUDENTS... 1 The Laurea Magistrale in Tourism Economics a

Laurea Magistrale (European Master) in Tourism Economics and Management - TEaM

(academic year 2013/14)

INFORMATION FOR PROSPECTIVE STUDENTS

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The Laurea Magistrale in Tourism Economics and

Management (TEaM)

at the University of Bologna, Rimini Campus

School of Economics, Management and Statistics

International tourism alone moved more than one billion of tourists in 2012, with an estimated turnover of 2 billion Euro per day (UNWTO) The players of the sector are medium and large private companies (hotel chains, tour operators, web agencies) and public bodies (local and regional governments, Destination Management Organizations, transport hubs) which select their strategies

at the global level, in a framework of tight competition between tourism systems and in an age of strong innovation in the fields of finance, management, ICT and tourists care

Join the 2nd edition of TEaM, our international degree programme which 1st edition started in Fall

2012 and which builds upon the experience of the previous Laurea Magistrale in Economia e Management del Turismo

The Laurea Magistrale (European Master) in Tourism Economics and Management (TEaM) is a two-year postgraduate degree which is equivalent to an M.A or M.Sc Its aim is to prepare managers and professionals able to tackle the global challenges of contemporary tourism: being, at the same time, engine of economic growth, key-player of sustainable development, and promoter of the cultural heritage

Given the inter-disciplinarity of tourism, the TEaM graduate will develop: i) strong and independent skills in economics and management, jointly with knowledge of law and quantitative methods, which will allow her/him to analyse the dynamics of tourism markets and firms and enable him/her

to work in a managing position; ii) advanced study methods and learning abilities which will allow her/him to continue the study in a Ph.D or enable him/her to produce independent analysis Hence, students will be prepared for market analysis, territorial planning, analysis of tourism flows, strategic and destination management, sustainable and ethical tourism and cultural heritage policies Students will live in Rimini, one of the most exciting tourism destinations in Europe, hosting about

15 million overnight stays each year It is home of the School of Economics, Management and Statistics, University of Bologna (Rimini Campus), a leading institution in tourism studies, known for the high quality of its teaching programmes (certified by the UN World Tourism Organization) and its research publications The place where the excellence of the most ancient universities in the western world meets the ability of local entrepreneurs and the public administration in developing a flourishing tourism sector Indeed, the perfect place where to study tourism economics and management

This booklet provides a description of the study programme, the admission requirements for the 2013/14 edition, and the list of current teaching staff

Further information about the TEaM and its application procedures can be found at the following link:

http://corsi.unibo.it/2cycle/team

or by contacting:

Ms Valeria Macchini - Student Counselling Service

: economiarimini.orientamento@unibo.it : +39 0541 434 337 : +39 0541 434 235

Dr Paolo Figini - Director of TEaM programme

: paolo.figini@unibo.it pfigini

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TABLE OF CONTENTS

1 Organization of study

1.1 Introduction 03

1.2 Pre-requisite knowledge and crash courses 03

1.3 Learning outcomes 04

1.4 Programme Structure 05

1.5 Career and job opportunities 06

1.6 Tuition Fees and scholarships 06

1.7 Studying at the University of Bologna 07

1.8 Living in Rimini 08

2 The study programme 2013-14 in detail 2.1 First year, first semester 09

2.2 First year, second semester 10

2.3 Second year, first semester 11

2.4 Second year, second semester 12

2.5 Faculty 13

2.6 The calendar 14

3 Requirements for the completion of TEaM 3.1 Compulsory and elective courses 14

3.2 Stage / Internship 14

3.3 Performance assessment 15

3.4 Advisers and tutors 15

3.5 International mobility 15

4 How to apply 4.1 Italian and other EU citizens 16

4.2 Non-EU citizens 16

4.3 Deadlines and enrolment procedures 17

4.4 Ranking of applicants and admission 17

4.5 When to apply – Deadlines and enrolment procedures 18

4.6 Contacts 18

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1 Organization of study

1.1 Introduction

The European Master (Laurea Magistrale) in Tourism Economics and Management (TEaM) is a two-year postgraduate degree which is equivalent to an M.A or M.Sc The TEaM programme aims

at preparing managers and professionals able to tackle the global challenges of contemporary tourism: being, at the same time, engine of economic growth, key-player of sustainable development, and promoter of the cultural heritage

The supply of tourism services, even in the complexity of global competition, pivots around three specific factors: natural, cultural, and organizational resources The TEaM brings these features at the core of its educational mission The sustainable management of natural resources allows tourism destinations and firms to improve their competitiveness, fuelling at the same time a virtuous circle

of economic, social, and environmental development On the other hand, most of the comparative advantages of many destinations lie in their own cultural heritage and in their ability to stage cultural events and other forms of attraction and entertainment The management of the cultural heritage, however, implies a strong networking and coordination effort between the private and the public sectors, between the tourism and the cultural industries, between local bodies and national and international organizations, thus balancing the preservation of traditional characteristics with the push for innovation Finally, an efficient management of firms and destinations needs strong organizational skills, from the definition of effective pricing and booking policies, to the implementation of branding and corporate strategies, to the effective management of human resources

TEaM addresses all these topics, searching for the right balance between economic, quantitative and managerial skills Economic and quantitative skills are enhanced through the study of forecasting models of tourism flows, the analysis of tourists choices and preferences, the tackling of the theoretical and empirical relationships between tourism specialization, economic growth, poverty alleviation and sustainable development Managerial skills are enhanced through the study of yield management strategies, the work on databases, search engines and web applications concerning hospitality and transport services, the application to the tourism sector of the most recent techniques

of corporate finance, the focus on the theory and the practice of destination management

1.2 Pre-requisite knowledge and crash courses

The diverse experience, provenance, and study background of TEaM students is one of the strength

of the programme The TEaM is open to graduates of any discipline, although applicants holding a bachelor degree (or internationally recognized equivalent degree) with major in economics, business or tourism-related studies have a preferential track in the application procedure (see Section 4 for more details)

Regardless of their background, first-year students should be familiar with the basic tools of economics and business, at the level taught in standard undergraduate courses such "Introduction to Economics", "Business and Management Principles" and "Quantitative Methods for Economics and Business" Individual preparation on these topics should be taken care by the prospective students

To provide first-year students (particularly those without a bachelor degree in economics or business studies) with the basic tools and pre-requisites needed to successfully attend the TEaM programme, some crash courses are organized in Economics, Statistics and Mathematics These courses are fully integrated into the official timetable and do not give any credit to the attending

students For the academic year 2013/14, the crash courses are organized as follows:

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i) Introduction to Macroeconomics (15 hours, first term)

Introduction to the National Accounts The basic model of demand and supply The IS-LM and the

AS-AD models in a closed economy The open economy

ii) Introduction to Mathematics (15 hours, first term);

First and second degree equations; inequalities; Functions and their representation on a diagram;

The concept of derivative

iii) Introduction to Microeconomics (15 hours, second term);

The market and how it works; Demand, supply and the equilibrium for the competitive market; The

Monopoly

iv) Introduction to Statistics (15 hours, second term)

Introduction to the probability theory; The mean and the variance; Parametric and non-parametric methods

English Knowledge: Candidates must have a good command of the English language (equivalent

at the B2 European level) The following scores are therefore considered acceptable:

TOEFL: minimum score of 510 PBT; 180 CBT, 65 IBT

IELTS: minimum score of 6.5

CPE: grades A, B, C

The list is just an example, certificates other than the above can be accepted

1.3 Learning outcomes

Given the inter-disciplinarity of tourism, the TEaM graduate will develop: i) strong and independent skills in economics and management, jointly with knowledge of law and quantitative methods, which will allow her/him to analyse the dynamics of tourism markets and firms and enabling him/her to work in a managing position; ii) advanced study methods and learning abilities which will allow her/him to continue the study in a Ph.D or enabling him/her to produce independent analysis Hence, students will be prepared for market analysis, territorial planning, analysis of tourism flows, strategic and destination management, sustainable and ethical tourism and cultural heritage policies

1.4 Programme Structure

The programme is developed in four semesters (two years), granting to the successful student 120 credits (European Credit Transfer System - ECTS) The programme consists of coursework (102 ECTS), seminars (3 ECTS) and the writing and the discussion of a final dissertation (15 ECTS) Most individual courses are organized with lectures and lab sessions, and employ a pro-active teaching methodology so that students are stimulated to develop critical thinking and acquire independent research skills In the following table, the study plan for students enrolling in the Academic Year 2013/14 is outlined A full description of the individual courses is in Section 2

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First year, first semester

Part I: The Impact of Tourism in the Economy

Part II: Tourism, Growth and Sustainability

Managerial Accounting and Reporting in Tourism 12 60 (+30 lab)

Part I: Managerial Accounting and Reporting in Tourism Entities

Part II: Social and Environmental Accounting and Reporting for

Sustainable Tourism

First year, second semester

Part I: Introduction to Management

Part II: Tourism Management

Part I: Analysis of Tourism Demand

Part II: Industrial Organization and Market Structure in Tourism

Time Series Analysis and Forecasting in Tourism 6 30 (+ 15 lab)

Second year, first semester

Part I - Organization of Tourism Enterprises

Part II - Corporate Finance for Travel and Tourism Industry

International Tourism Legislation and Organization 6 30

Second year, second semester

Elective course - Option a: Tourism and Heritage 12 60

Part I - Tourism and Heritage: a Historical Perspective

Part II - Tourism and Heritage: a Geographical Perspective

Elective course - Option b: E-Commerce and Web Management in

Tourism

Part I - E-Commerce in Tourism

Part II - Web and Revenue Management in Tourism 6 30

Final Dissertation 15

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1.5 Career and job opportunities

The TEaM graduate will aim at the position of: Project manager, Marketing or Financial director, Managing director of tourism companies, Destination Manager, Event Manager, Research and marketing consultant

She/he will work as an independent professional or in: Private companies, Public bodies, Destination management organizations, Research centres, Business unions

1.6 Tuition Fees and Scholarships

The tuition fee in 2012/13 was € 2,308 per academic year The final decision about tuition fees for 2013/14 will be taken by the University of Bologna around May 2013 However, fees are not expected to change and, in the worst scenario for the student, there might be a slight increase to match the inflation rate in 2012 (roughly 3%) When the figure will be official, it will be published

on the TEaM website

Students with low incomes are entitled to get allowances and partial exemptions (more information

on the ER.GO website: http://www.er-go.it/ ) Students can officially enrol since the 30th of July up

to the 30th of November 2013 A few scholarships / fee exemptions are available for the academic year 2013-14 for foreign students and for talented students In particular:

1.6.1 Study grants for international students (Unibo Action 2) 2013/14

The University of Bologna offers study grants to talented international students who wish to register for first cycle, second cycle or single cycle Degree Programmes at the University of Bologna in

2013-2014 If you are an international student, of any nationality in possession of (or about to

obtain) a bachelor degree (or equivalent) from an institution outside of the Italian system, you may apply for an annual study grant of €11,000 gross (Unibo Action 2) These study grants are awarded

on the basis of the results of the GRE test (http://www.ets.org/gre/) The test can be sat in authorised

centres in various countries around the world and it is held in English You must enrol for the test

on the websites of the authorised organisations To send the results, the GRE code for UNIBO is

7850

Warning: you must have sat the GRE test by the deadline for receipt of applications

To apply for the study grant under Unibo Action 2, there are two deadlines:

Deadline for first session

Presentation of applications: 30 January 2013;

Evaluation of candidatures: February 2013;

Publication of results: March 2013

Deadline for second session

Presentation of applications: March 2013;

Evaluation of candidatures: April 2013;

Publication of results: May 2013

The call for applications for the first session is available in the "Attachments" box, at the following page: http://www.eng.unibo.it/PortaleEn/vademecum/GrantsUniboAction2.htm The call for applications for the second session will be published in March 2013 Please note that the application for the scholarships and / or the fee waivers are independent from the application to TEaM (i.e., students also have to apply to TEaM following the guidelines highlighted in Section 4)

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1.6.2 Erasmus Mundus Programme

Students from several non-EU countries can apply to Erasmus Mundus scholarships for those programmes in which the University of Bologna is partner The list of programmes is available at the following page:

http://www.eng.unibo.it/PortaleEn/Students/International+Students/ScholarshipsFellowships/Erasm usMundusAction2.htm

16.3 Tuition Fee Waivers

A few tuition fee waivers are available for talented international students The waiver covers the whole tuition fee (except the government tax of € 349.65) The call for application and the procedure will be published before the end of February 2013 on the TEaM website and on the following web page:

http://www.eng.unibo.it/PortaleEn/vademecum/exemptionFromFeesAction1.htm

16.4 Other opportunities

Other funding schemes might be available and will be posted on TEaM website For more information on scholarships, please visit the following page:

http://www.eng.unibo.it/PortaleEn/Students/Services+and+facilities/Scholarships-for-students-Bologna.htm

1.7 Studying at the University of Bologna

The University of Bologna was probably the first University in the western world (in the nineteenth century a committee of historians, led by Giosuè Carducci, attributed the birth of the University to the year 1088) Its history is one of great thinkers in science and the humanities, making it an indispensable point of reference in the panorama of European culture The institution that we today call the University began to take shape in Bologna at the end of the eleventh century, when masters

of Grammar, Rhetoric and Logic began to devote themselves to the law In 1158 Federico I promulgated the Constitutio Habita, in which the University was legally declared a place where research could develop independently from any other power Dante Alighieri, Francesco Petrarca, Nicolò Copernico, Paracelso, Raimundo de Pegñafort, Albrecht Dürer, St Carlo Borromeo, Torquato Tasso, Carlo Goldoni, Luigi Galvani, Giosuè Carducci and Giovanni Pascoli, among the others, all spent time at the University of Bologna

On 18 September 1988 in Bologna's main square (Piazza Maggiore), the Rectors of 430 universities signed the Magna Charta Universitatum Europaeum The Magna Charta, which has since been signed by other 400 Rectors, affirmed the autonomy of the University, the essential link between teaching and research activities which transcend the limits imposed by "any geographical or political border" The signing took place as part of the ninth centennial of the University of Bologna, which was formally recognised as the Alma Mater of all universities

Since 1989, the Alma Mater has carried out the largest decentralisation programme in the history of Italian universities, establishing new University Campuses in four towns of Romagna (Cesena, Forlì, Ravenna and Rimini) In 1998 the University also inaugurated a branch in Buenos Aires (Argentina)

On 19 June 1999 in the Aula Magna of the University of Bologna, 29 European Ministers of Higher

Education signed the so-called Declaration of Bologna, which defines the "most relevant

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objectives for the creation of a European Area of higher education" and the promotion of this system in the world To meet these objectives, European Union members have been restructuring

their university systems following the guidelines known as the Bologna Process

Today there are about 90,000 students enrolled at the University of Bologna, making our University one of the largest in Italy (with more than 3,000 professors and lecturers) In 2012/13, the 11 Schools offered 104 Bachelor degrees, 101 European Master degrees, 30 Professional Master programmes

Attention to carrier opportunities for future graduates has led the University to stipulate over 3,500 agreements with businesses and public organisations, leading to some 13,000 students carry out a period of internship every year

According to a recent report by the National Committee for the Evaluation of the University System, the University of Bologna is today the most internationalised of all Italian universities The number of foreign students regularly enrolled is 3,600, while another 1,500 arrive every year on international mobility programmes such as Erasmus and Overseas

Recent years have seen a rapid expansion of computing services There are 30,000 students linked

to the university's e-mail service and 70,000 computers connected to the university network Through the library service, users can access a catalogue of 2,000,000 books and 5,239 periodicals which garner 64 million contacts and offers 36 million pages of responses each year The oldest Italian university is also one of the most technologically advanced Each month there are 3,000,000 accesses to the University's Web Portal which makes it one of the most visited university sites in the world

1.8 Living in Rimini

Rimini is a pleasant middle-sized city of about 150,000 inhabitants facing the Adriatic sea, and one

of the most exciting tourism destinations in Europe, hosting 15 million overnight stays each year It

is home of one of the campuses of the University of Bologna and therefore it is the place in which the excellence of the most ancient university in the western world meets the ability of local entrepreneurs and of the public administration in developing a flourishing tourism sector Indeed, the perfect place where to study tourism economics and management

The Rimini Campus of the University of Bologna has approximately 6,000 students and:

 5000 square meters of teaching rooms;

 7 computer rooms, with a total of 170 personal computers

 52 European university partners and 131 Erasmus scholarships (School of Economics only)

 WiFi connection in the whole campus (Almawifi)

 University library (opened until 10 pm)

 bars and restaurants with student discounts

For more information about Rimini, see http://www.riminiturismo.it/; http://www.comune.rimini.it

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1.8.1 The Students' Residence

The students' residence "Palace Hotel" is situated in front of Rimini Railway Station close to the Campus buildings 5000 square meters to house 90 students in 76 rooms arranged on four floors: 14 double rooms, 57 single rooms, 5 rooms for disabled students fully equipped with television, internet connection, air conditioning, kitchenette and private bathrooms It also offers a wide range

of common areas, as dining rooms on each floor, a large foyer, internet point, television and music room, fitness centre with locker room, a library, study halls and meeting rooms The residence is also equipped with a motorcycle garage and bike parking area, a laundry and an ironing room

Admission to the “Palace Hotel" requires particular conditions as provided by lodging announcements of the Regional Grants Committee (ER.GO) More details are available on the web site: www er-go.it For more information please contact: polorn.foreignstudents@unibo.it or campusrn.studenti@unibo.it

The most common way to live in Rimini for students is, however, to rent bedplaces / rooms / apartments in the private market Once in Rimini, students can easily browse the many noticeboards (within or outside the University) or local newspapers to find a suitable accommodation

2 The study programme 2013-14 in detail

2.1 First year, first semester

TOURISM MACROECONOMICS (12 ECTS)

Learning Outcomes:

At the end of the course, the student knows recent macroeconomic models and their application to tourism Moreover, the student knows the literature on the impact of tourism on economic development, on foreign investments, on sustainability More specifically, the student is able to critically evaluate the relationship between tourism specialisation and economic growth in an international context, to compare theoretical results with empirical evidence, to develop

autonomous ability in undertaking empirical research in tourism macroeconomics

60 hours of Lectures + 30 hours of laboratory

 Part I: The Impact of Tourism in the Economy (Paolo Figini - 30 hours)

 Part II: Tourism, Growth and Sustainability (Andrea Saymaan, North-West University, South Africa – to be confirmed - 30 hours)

 Laboratory: searching, cleaning and analysing economic data with statistical software

(Paolo Figini - 30 hours)

MANAGERIAL ACCOUNTING AND REPORTING IN TOURISM (12 ECTS)

Learning Outcomes:

At the end of the course, the student knows the recent developments of accounting theory and the theory of firms; applies the management reporting systems and, the proper tools of general accountancy to the tourism system; defines the economic, financial, social and environmental aspects of the business transactions and translate them into the accounting system More specifically, the student is able to critically evaluate the systems of social and environmental

accounting specifically developed for sustainable tourism