Tài liệu Master’s programmes in Business and Economics docx

Total 40 hours • Learning method: problem-based learning; guest lectures; presentations; assignments • Assessment method: written exams; final papers; group participation • Option:

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• MSc Econometrics and Operations Research

Master’s programmes in Business and Economics

School of Business and Economics

English

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2 Master’s programmes in Business and Economics

Historic yet forward-thinking and contemporary, typically Dutch yet multicultural and vibrant, Maastricht is a city of contrasts Known as the birthplace of the modern European Union, Maastricht continues to establish itself internationally thanks to Maastricht University’s position

as a leading academic centre in Europe.

Beyond boundaries

With over half of its master’s students and a third of its academic staff coming from outside the Netherlands, Maastricht University has a reputation for its international orientation and dynamic, interdisciplinary environment Almost all of our master’s programmes are taught

in English and international themes are deeply rooted in the curricula.

New perspectives

As a master’s student, you are a contributing member of our academic community Using the Problem-Based Learning methodology, you work in small groups alongside students from all over the world In close cooperation with the academic staff, you and your fellow students examine real-life social issues from an academic perspective Exchanging knowledge and experiences, learning to see things from new perspectives, and developing essential skills:

at Maastricht University you learn to think as both an academic and a professional.

Research

Research at Maastricht University focuses on current social themes that are studied from various disciplines at all relevant levels The university carries out research through its many research institutes and works in close cooperation with external institutes, businesses and social organisations We recognise the value of bright, young researchers in contributing to the development of fresh and innovative ideas That is why research plays an integral role in the majority of our master’s programmes and why we offer a number of research master’s programmes, which are often a stepping stone to a PhD.

Career

Further specialising in your field by earning a master’s degree at Maastricht University will greatly enhance your career prospects The effectiveness of our approach to education and research is demonstrated by the performance of our graduates They are self-assured, independent and assertive professionals, able to make a smooth transition from their studies to the job market They not only focus on theory, but also learn the skills they need for a successful career.

Maastricht University:

Leading in Learning

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Our promise to you

We are building an international network school where

we look towards the future and beyond borders, where

inspiration and the exchange of value lead to success

Our values

• Forward thinking We look towards the future, beyond

conventions and beyond borders Making progress is all

about forward thinking

• Value exchange In everything we do, we are determined

to add value to our international network and

community In return, we are enriched by and appreciate

the value that we receive from others

• Inspiring We strive to inspire our community and

partners all over the world, not through what we say,

but through our actions Challenging people inspires

people

Maastricht University is signatory of the “Code of conduct with respect to

international students in Dutch higher education” More information about this

code of conduct is available at www.internationalstudy.nl.

All programmes in this brochure are accredited by the Accreditation

Organisation of the Netherlands and Flanders (NVAO) For more information on

NVAO, please visit www.nvao.net.

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You want to go to a top school You want a master’s degree

recognised across Europe and around the world And you

want skills and experience that will prepare you for further

studies or a successful career At the Maastricht University

School of Business and Economics (SBE), you’ll find all this

and more The passport to your future

International and diverse

Maastricht is a charming and vibrant city Located at the

crossroads of the Netherlands, Belgium and Germany, it’s

a microcosm of cultures and languages And so, too, is SBE

Our staff and students come from almost 50 different

countries All our programmes have an international focus,

with almost all courses taught in English And we have

academic and corporate partners all over the world, which

gives you great opportunities to study or intern abroad All

this serves to broaden both your professional and personal

horizons

Innovative and dynamic

Problem-Based Learning (PBL) is the methodology for

which Maastricht University is famous This means small

tutorial groups, close contact with your tutors, continuous

learning (rather than just cramming for exams!), and a

highly interactive style of learning In this way, PBL trains

you to be an active and independent participant, rather

than just a passive recipient It’s no coincidence that the

skills you need to use PBL successfully are also a huge plus

in today’s job market

Practical and professional

Employers like our graduates because they are trained

in valuable, real-life skills: managing yourself and your team, giving and receiving constructive criticism, meeting deadlines, producing concrete results, and taking responsibility, but also taking risks In order to prepare you for the international labour market, we have initiated the International Classroom Development Programme, in which you will learn to work in teams composed of various different nationalities We also put you in direct contact with employers through internships, recruitment events and company visits Career services are incorporated into all programmes, including one-on-one guidance and interview training And our alumni circles, which count some 9000 members from Aruba to Shanghai, organise regular networking opportunities

Research and reputation

At SBE, you learn from the best Our research is consistently rated first or second in national peer reviews What’s more,

we are among the 52 business schools worldwide that have been granted the prestigious Triple Crown accreditation (EQUIS, AACSB and AMBA) We also consistently get high praise in the Dutch, German and international rankings for our facilities, international mobility, student satisfaction, value for money, alumni salaries and more

Start here … go anywhere

In short, SBE provides the highest quality education and a springboard to the next step You’ll find that the knowledge, skills and experience from your SBE bachelor’s will put you on the best possible footing We look forward

to welcoming you here

Prof Jos Lemmink

Dean, School of Business and Economics

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MSc International Business

Business without borders

In today’s globalised business environment, are you

inspired by international organisations and how they

operate and change over time? Are you looking to develop

the knowledge and skills that will put you ahead in today’s

dynamic business world? International Business will help

you succeed

Why should you choose International Business?

International business covers all aspects of commerce

across borders It is a very broad subject, which is why

this programme has been divided into several

specialisations This means that you can choose to focus

on a particular area, depending on your own interests and

future ambitions Whichever specialisation you choose,

there are some common elements to all of them These

include a strong focus on business in an international

environment through extensive use of case studies,

real-life business problems, skills training and a master’s thesis

You will finish the year with the broad analytical and

theoretical skills required for an international business

career, as well as a deep understanding of your chosen

• Strategy and Innovation

• Supply Chain Management

You may also wish to study part-time over two years If so,

you can choose from Accountancy, Entrepreneurship and

SME Management, Finance, Information Management,

Strategic Marketing, Strategy and Innovation and Supply

Chain Management All specialisations start twice yearly

in February and September All specialisations, except for

Accountancy, are generally taught twice a week in the

evening, in English Please note that some lectures and

exams may take place during the day The Accountancy

Is International Business right for you?

As well as the standard admission requirements, you should:

• have an interest in business across borders;

• be able to think analytically;

• be prepared to work hard on your chosen specialisation;

• have international career ambitions

What are your career prospects?

Many of our students have job offers before they graduate Your understanding of international business issues, combined with the interpersonal and leadership skills you will learn during the year, will make you an asset to any organisation to which you apply

Graduates have found positions as:

• Marketing Managers

• (Financial) Consultants

• Product Managers

• Business Engineersat:

• consultancy firms, such as Cap Gemini and Accenture;

• large multinationals, such as Shell and Philips;

• SMEs;

• governmental and non-governmental organisations

In 2010, the NVAO awarded the `Distinctive (Quality) Feature for Internationalisation’ to SBE’s bachelor’s and master’s programmes in International Business The NVAO safeguards the quality of higher education in the Netherlands and Flanders, evaluates study programmes and grants acknowledgements of particular qualities

For this accreditation, the NVAO looked at six different criteria and focused in particular on the level of ambition and explicit vision on internationalisation within the programmes

distinctive feature, good

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Accountancy

Interpreting information for better business

decisions

Do you want to get right to the core of business – working

within the central nerve system of any

company? Are you interested in interpreting numbers, as

well as gathering them? Do you aspire to

become an auditor or financial consultant? Accountancy

puts you on the fast specialisation to success

Why should you choose Accountancy?

Financial information is the basis for all company decisions

– so accountants play a central role in decision making,

whether about people or products There are two distinct

roles that graduates in Accountancy can play:

• Financial consultants interpret information, enabling

resource allocation decisions essential to achieving

corporate goals

• Auditors check the reliability of that information

During this specialisation, you will learn about

international accounting principles, meaning that you

can take your profession with you anywhere in the world

Moreover, the department of Accounting and Information

Management has an excellent reputation due to its

high-quality research, including research projects for the EU and

top Dutch and European auditing firms

What will you learn?

Having completed this specialisation, you will be able to:

• design internal accounting systems that help managers make good business decisions;

• prepare, read and interpret financial statements;

• provide assurance on the reliability of reporting mechanisms, such as annual reports

Is Accountancy right for you?

• be an enthusiastic team player;

• have a common-sense understanding of the way organisations work;

• have some quantitative ability;

• be a critical thinker

A bachelor’s degree in any discipline is required, though

a high level of achievement is more important than the subject itself

Interaction with companies is an integral part of this specialisation You will have the opportunity to visit companies, network with future potential employers, join student associations, and attend guest lectures and workshops given by audit firms, such as KPMG, Ernst & Young, Deloitte Touche Tohmatsu and PricewaterhouseCoopers These opportunities will bring you into contact with the professional world and open up employment possibilities before you’ve even graduated Graduates have found positions in:

• audit firms or departments;

• their own businesses;

• financial consultancy

After graduating in Accountancy, you can take either a Dutch post-graduate programme or an international post-graduate programme that both focus on qualifying you to become a Registered Auditor (see www.umra.nl) You can obtain this qualification by attending a part-time programme whilst working in the field At this post-graduate stage, links with the corporate world are even stronger: the programmes are an integral part of firms’ management and executive development; and executives of corporations sit on the programmes’ supervisory boards

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Course outline

There are certain compulsory courses within the

specialisation, as well as an elective

NB The course outline applies to the September start date

at the time of publishing Details of the specialisation could

change, or may differ for the February start date Before

applying, please check our website for the latest information

Fast facts

• Programme: MSc International Business

• Specialisation: Accountancy

• Language of instruction: English

• Duration: 1 year full-time

• Start date(s): in February and September

• Study load per week: 8 hrs classes; 12 hrs group work;

20 hrs individual study Total 40 hours

• Learning method: problem-based learning; guest lectures;

presentations; assignments; papers

• Assessment method: written exams; final papers; group

participation

• Options:

• 2-year part-time programme (Fridays only, in Dutch)

• double degree programme with EDHEC Business School

and Queen’s School of Business for SBE IB or EBE bachelor’s graduates

be comfortable speaking in front of a group of people and working in teams

Maastricht University is internationally well recognized for its quality education, which I noticed when applying for my first job, but again when applying for the post- doctoral international study programme ‘Chartered Global Management Accountant’ in London.”

Elise van Laarhoven

Finance Advisor Chemicals Operations Europe & Africa Shell Chemicals Europe BV

Rotterdam

More than numbers

Accountancy

Term I

1 Internal Control Assurance Services

2 Financial Statement Analysis and

3 Skills Training: Writing a Master’s Thesis

Term II

4 Financial Accounting Writing the Master’s Thesis

5 Management Control Writing the Master’s Thesis

6 Completing the Master’s Thesis

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Business Intelligence

Making better business decisions

How do the best businesses succeed? By knowing how

to make the right decisions Are you ambitious to apply

your knowledge to staying on top of your industry, by

knowing your competitors and customers? Do you want

to learn how to apply IT tools and technologies to business

problems? Choose Business Intelligence to stay ahead in

business

Why should you choose Business Intelligence?

Business intelligence does what it says on the tin:

it provides you with the tools to make intelligent, strategic

decisions about your future business More specifically, it is

already being used by hedge fund managers and in merger

and acquisition situations, which are becoming increasingly

common in today’s economic climate

To do this, the specialisation uniquely combines three

distinct areas of study: strategy; financial accounting

and information management It also employs a

multi-disciplinary learning approach consisting of the strategic

use of IT, quantitative models and real-life application

You will actively use business intelligence and statistics

software in a true ‘learning by doing’ approach

Examples of well-known real-life cases where you’ll have

the opportunity to apply business models include:

• decisions about a 3G network auction for mobile phone

• revenue management for an airline company

• reach sound strategic decisions;

• understand fundamental models and value drivers of your company specifically, and of the industry in general;

• use the power of IT tools and technologies in a strategic business context

Is Business Intelligence right for you?

• have an interest in what generates value in a business, such as IT, strategic decision-making and business modelling;

• be familiar with business models;

• be able to think analytically

A bachelor’s degree in international business or equivalent

is required for career prospects in this area of business, although other disciplines may be considered for the specialisation

The current economic climate means there is a huge demand for graduates in Business Intelligence The specialisation will equip you with skills in quantitative modelling, IT, corporate strategy, decision making and management science – all of which will make you a valuable asset to any company, especially large multinationals Furthermore, the specialisation has direct links with DSM, Vodafone, AirFrance KLM, Sabic Europe and others, who provide case studies, internships, research contracts and informal seminars, all of which give you access to excellent job opportunities

Graduates have found positions in:

• strategy consulting;

• strategy departments of multinationals;

• large companies requiring strong analytical skills

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Course outline

Fast facts

• Specialisation: Business Intelligence

• Learning method: problem-based learning; guest

lectures; presentations; assignments

participation

• Option:

• double degree programme with EDHEC Business School

and Queen’s School of Business for SBE IB or EBE

bachelor’s graduates

Further information:

• www.maastrichtuniversity.nl/sbe/master

Modelling customers and competitors

Vodafone uses business intelligence to model their customers’ feedback and to monitor their competitors Through business intelligence, you can use these models to make decisions on marketing strategy You will be able to analyse which customers to target based on whether they are profitable, whether they offer cross-selling opportunities, whether they fit Vodafone’s strengths and so on You can learn about cases like these and apply the methodologies in other fields through the Business Intelligence specialisation.

Business Intelligence

Term I

1 Supply Chain Operations Business Analysis

2 Business Intelligence Case

Term II

4 IT Project Management Writing the Master’s Thesis

5 Operational Strategy Writing the Master’s Thesis

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Controlling

Assessing information for informed decisions

Do you want to know where business information comes

from and how to interpret it? Are you interested in

management control? Do you aspire to analyse information

so that your business can make the best-informed

decisions? Then Controlling is the specialisation for you

Why should you choose Controlling?

Controllers are often compared to the navigators on ships:

they know where the ship has been, where it is currently

and where it needs to go They have a broad view of

the situation of the business Controllers bridge the gap

between management and accounting This means that

they gather, prepare, interpret and assess information,

which then allows them to advise managers of the best

decisions to make

Examples of the types of assessments you might make as a

controller include information relating to profitability, the

success of product A vs product B, people’s performance

within an organisation, the viability of mergers &

acquisitions and so on Controllers use costing techniques

and performance assessment techniques in order to make

the best business decisions in these types of situations

This specialisation is particularly suitable for you if you are

interested in management control, but do not want to go

into audit, assurance or accountancy

• design management control instruments – such as

scorecards, managerial incentives, budgets, and so on

– to implement strategies, assess their effectiveness and

report on this;

• design and improve internal reporting systems;

• help management to improve their decisions – relating

to pricing, mergers & acquisitions and make or buy, for

example

Is Controlling right for you?

• have a general interest in the workings of businesses;

• be able to think critically;

• demonstrate quantitative skills;

• be a team player and interested in people and people management

A bachelor’s degree in any discipline is required though

a high level of achievement is more important than the subject itself

The Controlling specialisation allows you to work with real businesses, such as Beiersdorf and Medtronic

Representatives from companies such as these often spend the day at the school, doing case studies with you and encouraging you to make presentations on your projects, for example Although these are not recruitment events, you will have the opportunity to talk to people working in the field – some students even find internships through these connections

• controlling departments, as controllers, finance managers and eventually finance directors (CFOs) in multinationals such as Beiersdorf, Philips, Unilever, and Shell;

• general management in any major firm – decisions makers such as CEOs and CFOs often have a background

in controlling;

• consulting firms;

• in-house consulting departments within companies.After graduating in Controlling, you can take either a Dutch post-graduate programme (see www.emfc.nl)

or an international post-graduate programme (see www.iemfc.nl) that both focus on qualifying you

to become a Chartered Controller You can obtain this qualification by attending a part-time programme whilst working in the field

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Fast facts

• Specialisation: Controlling

• Learning method: problem-based learning;

guest lectures; presentations; assignments; papers

• Assessment method: written and oral exams; final

papers; group participation

• Option:

• double degree programme with EDHEC Business School and Queen’s School of Business for SBE IB or EBE bachelor’s graduates

Course outline

Performance assessment in the Brazilian market

Beiersdorf is the umbrella company that houses brands like Nivea, and sells products like washing powder, soap, hair-care products and more Within the Brazilian market, Beiersdorf has several brands on sale

As a student in the Controlling specialisation, you would develop rement systems to assess the performance of different brands in the portfolio You may also compare data from the Brazilian market with that from other markets to see how they differ

measu-Controlling

Term I

1

Cases in Management Information Systems

4 Financial Accounting Writing the Master’s Thesis

5 Management Control Writing the Master’s Thesis

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Entrepreneurship and SME

Management

Gaining entrepreneurial experience while

studying

Do you want to become an entrepeneur in a small or

larger business, or take over the family firm? Do you want

to gain real-life experience in creating your own student

company or assisting the management team of a small

business, before you’ve even left university? Become an

entrepreneur by taking this specialisation!

Why should you choose Entrepreneurship and

SME Management?

While small and medium-sized enterprises (SMEs) may

have key features that are different to those of big

businesses, the underlying components are the same

That’s why this specialisation offers courses in strategy,

organisation, marketing, finance and accounting,

but then tailors them for a real SME focus

As well as theory courses, you will take an empirical skills

training course, meaning you have the chance to put

academic theory into practice During this course, you will

have the opportunity to put your skills to work in a real

company: either by setting up a student company or by

assisting the management team of an existing SME

If you choose to set up a company, the skills and expertise

of a business coach, who has set up several companies,

and an accountant are on hand to help you If you choose

to work with an existing SME, Maastricht’s location

means that you could work with a company in Germany or

Belgium, as well as the Netherlands of course, giving the

specialisation a true international flavour

• develop opportunity-recognition skills which will help

you find the right opportunities;

• demonstrate managerial skills;

• find relevant information in academic literature on

entrepreneurship and SME management;

• demonstrate practical experience of SMEs

Is Entrepreneurship and SME Management right for you?

• be excited by learning-by-doing rather than a purely academic or research approach;

• not have a nine-to-five mentality;

• enjoy taking risks;

• be open to evaluation, and communicative of your own opinions of others;

• be ambitious to achieve results;

• enjoy a lot of interaction with others

Students with a bachelor’s degree in any discipline, or work experience, are welcome – the more disciplines and backgrounds, the better the learning experience and the more skills brought to the student company Often students in this specialisation have entrepreneurial experience, or have grown up as part of a family business, although this is not required to take the specialisation

Complementary to the specialisation, the department has connections with several organisations that can help you not only with your career, but also with your thesis and student company These include:

• the Centre for Entrepreneurship, which organises business plan competitions and round-table discussions with entrepreneurs, as well as inviting well-known entrepreneurs to speak;

• the SME portal, which coordinates issues from small businesses that are often used as case studies and company projects within this specialisation;

• the European and International Council of Small Businesses;

• the UM Holding and other faculties that can offer help

on your thesis or student company; examples include buying shares, advice on patenting issues and so on.Graduates have found positions in:

• their own businesses that they set up themselves;

• family businesses that they have later taken over;

• entrepreneurial functions in innovation and marketing in large and multinational enterprises;

• management functions in SMEs;

• consulting;

• public research institutes;

• venture capital firms and banks;

• universities to do a PhD in entrepreneurship

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Fast facts

• Specialisation: Entrepreneurship and SME Management

• Learning method: problem-based learning;

guest lectures; presentations; assignments; papers

papers; group participation

• Options:

• 2-year part-time programme

• double degree programme with EDHEC Business

School and Queen’s School of Business for SBE IB or

EBE bachelor’s graduates

Course outline

“The dynamic and international environment at SBE has helped me considerably with my work at

a fast-paced, global company like Google

The Economics and Business Economics (Infonomics specialisation) bachelor’s programme and my master’s

in Entrepreneurship and SME Management have given

me superior presentation skills compared to many colleagues Learning how to work well with others and take on an active and leading role in teams, has proved to be very useful in an organisation like Google ”

Billy van den Ende, New Business Developer Google

Dublin

Meeting business and technical goals

Entrepreneurship and SME Management

Term I

1 Entrepreneurial Theory and

Research

International Business Research

Entrepreneurial

or SME Management

2 Entrepreneurial Finance Elective

Term II

4 Value-Based Marketing Writing the Master’s Thesis

5 Control and Accountability in

SMEs

Writing the Master’s Thesis

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Finance

Training the finance professionals of the future

Are you interested in the link between finance and modern

business? Do you want to know how companies can adhere

to financial regulations, while still focusing on growth?

Are you curious about the specific financial issues facing

organisations operating across borders? If you would like

to find answers to these kinds of questions, Finance is the

right choice for you

Why should you choose Finance?

In a global economy, business and finance are inextricably

linked As a result, business professionals today need to

be able to understand, analyse and manage financial

problems Issues ranging from formulating attractive salary

structures for employees to raising capital and identifying

new investment opportunities all require both business

and financial knowledge

In the Finance specialisation, you will explore core financial

issues from a business perspective Many of the courses

within the specialisation are taught by lecturers who

also work in the industry This guarantees that the course

material is always current and relevant In addition, you

will receive training in financial research methods, and gain

skills that will be of great benefit in your future career To

assist you in your research, you will be given access to, and

be able to familiarise yourself with, a collection of financial

databases Many of these databases are essential in the

daily operation of large organisations

• analyse and solve a wide range of financial problems;

• use analytical and quantitative tools to support decision- making processes;

• discuss financial issues at a strategic and managerial level

Is Finance right for you?

• have an interest in finance in a business environment;

• be an analytical, logical thinker;

• have international ambitions;

• be a strong team player, enabling you to master valuable cases;

• be a self-starter, as the specialisation requires individual input

As a result of tighter financial regulations, combined with calls for more transparency, graduates with the skills to tackle a wide range of financial problems from a business perspective are in high demand Your ability to understand financial details while maintaining a strategic overview will make you an asset to almost any organisation

• international financial institutions;

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Course outline

Fast facts

• Specialisation: Finance

18 hrs individual study Total: 40 hours

lectures; presentations; assignments; papers

papers; group participation; 100% attendance

• Options:

• 2- year part-time programme

Hilde Sijbring

Product Manager Structured Inventory Products Trade & Commodity Finance, Rabobank International Amsterdam

Academic theory with real-world application

2 Corporate and Venture Finance Elective

Term II

4 Behavioural Finance Writing the Master’s Thesis

5 Risk Management Writing the Master’s Thesis

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Information Management

Helping organisations compete with information

technology

Are you fascinated by new information technologies and

the possibilities they hold for modern businesses? Do you

want to know how organisations can effectively employ

information systems in their day-to-day practice? Are you a

good communicator with international ambitions? Then

Information Management is for you

Why should you choose Information

Management?

Too often, IT is viewed as an area of technocrats, a domain

inhabited by technical experts with little relevance to

real-world business problems And yet, the economic

importance of information, information systems, and thus

information management in business has been growing

constantly over the last decades IT is no longer a tool to

simply automate back-office transactions, but has become

a strategic tool in most businesses

The Information Management specialisation will give

you the skills to bridge the business-IT gap Focusing on

information management and systems from a business

perspective, you will learn how to participate in strategic

discussions on a senior level and communicate the

company’s information needs to the IT teams A varied

syllabus of case studies, often taken from the media,

and guest lecturers from large corporations keep this

specialisation current and give you ample opportunity to

put theory into practice

• have a good overview of IT applications and how they are used in organizations;

• have a thorough understanding of the challenges of managing technology;

• understand the importance of information systems and flows and how to employ them optimally;

• discuss information management needs at a strategic level;

• manage international and multicultural IT projects and teams

Is Information Management right for you?

• have an affinity for IT and its potential for organisations;

• be able to think in a logical and structured way;

• have the desire to study and work in an international environment;

• be interested in a learning approach that combines academic theory with practical application

A business, communication, information systems or technical background is desirable but not strictly required Programming skills are not necessary

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A strong global demand for IT specialists, coupled with

a shortage of qualified professionals, mean you have

an exciting future ahead of you Your managerial IT

skills will be of value wherever you go Typical starting

positions include information analyst, systems analyst

and IT consultant, with plenty of opportunities for career

advancement

• IT suppliers, such as Google and SAP;

• IT consultancy firms, such as Cap Gemini and Accenture;

• multinationals, such as Shell and Philips;

• governmental and non-profit organisations

Course outline

Fast facts

• Specialisation: Information Management

• Learning method: problem-based learning; guest lectures;

presentations; assignments; papers

participation

• Options:

• double degree programme with EDHEC Business School and Queen’s School of Business for SBE IB or EBE bachelor’s graduates

“The diversity of the students in this specialisation gives you experience of working in multicultural teams This is very important in today’s global IT environment, particularly as different cultures can react differently to new technologies I feel like I’ve been well prepared for the labour market.”

Arjan Tiessen, Management Trainee ICT

Rabobank Utrecht

Excellent preparation for the labour market

Information Management

Term I

1

Cases in Management Information Systems

2 Data Management Elective

Term II

4 IT Project Management Writing the Master’s Thesis

5 Managing ICT in a Global Environment Writing the Master’s Thesis

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Marketing-Finance

Identifying marketing actions that drive financial

performance

Are you interested in how organisations create value for

their stakeholders? Do you want to know the secret to

launching a successful financial product? Are you intrigued

by why people make certain financial decisions? This

unique specialisation will help you find answers

Why should you choose Marketing-Finance?

This specialisation is the first of its kind to integrate core

elements from both the marketing and finance disciplines

Finance often focuses on the ‘technical’ preconditions for

the success of an organisation or financial product It does

not see the ‘target’ from a marketing perspective that

focuses on stakeholder needs By bringing finance and

marketing approaches together, you create an environment

in which both financial performance and customer value

can be integrated

The Marketing-Finance specialisation draws on the

outstanding resources available at Maastricht University

Through a truly interdisciplinary range of theoretical

courses and empirical projects, you will explore topics

including financial decision-making, product development,

relationship marketing and shareholder value You will also

follow a practical skills training course The option to do an

internship will give you an additional opportunity to put

your knowledge into practice

• develop innovative financial products;

• market products and translate the benefits into added

financial value;

• assess risks in relation to market returns;

• take part in strategic decision-making at a senior level

Is Marketing-Finance right for you?

• be interested in an interdisciplinary specialisation;

• be prepared for a challenging learning experience

A background in finance, economics, marketing or social sciences is a plus Some prior knowledge of marketing and/or finance, such as a major or minor in your bachelor’s studies, is strongly recommended

You will graduate from this specialisation with the skills necessary for a career in marketing, financial services and risk management Your ability to understand financial theory and translate it into added value will make you an asset in both the private and public sector

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Course outline

Fast facts

• Specialisation: Marketing-Finance

papers; group participation; 100% attendance

• Option:

Christopher Peña, Director of Player Management

Bring It Promotions Santa Barbara

A winning combination

Marketing-Finance

Term I

1 Shareholder Value and Market-Based

Assets Customer Analysis

2 Institutional Investors Research for Marketing Decision

Trang 20

Organisation: Management,

Change and Consultancy

Developing your leadership abilities

Do you have the ambition to become a future top manager

or leader in the corporate world? Do you want to get the

best out of the people you work with? Are you willing to

challenge the received wisdom on change management

and organisation in general? Then this specialisation is

definitely for you

Why should you choose Organisation?

In today’s businesses, the skills required to manage your

own time, other people and organisational changes are key

to staying ahead of the competition and retaining the best

people This specialisation provides you with the tools to

think critically about your own leadership abilities, as well

as those of others

Management techniques are subject to ‘fashions’ in

the same way as any other discipline The specialisation

therefore invites you to challenge the dominant ideas

surrounding the management of organisational change

and its portrayal in the media

You will achieve these aims through a unique

two-directional learning cycle: experience, reflection,

conceptualisation and action Through group experiments

and student ownership of seminars, you will experience

management first hand You will then have time to reflect

on the results, conceptualise these via theory, and act on

your findings

• gain insight into organisational change and how to manage it;

• formulate your own vision of how you can help make an organisation more effective;

• think critically and broaden your perspective on what it means to manage and lead an organisation

Is Organisation right for you?

• be curious about how organisations function and why people behave the way they do within companies;

• have a passive understanding of quantitative methods

A bachelor’s degree in any subject, or work experience, is required

The specialisation provides you with opportunities for roles in management and consultancy In line with this, the university has a network of consultancy firms from which people are invited to speak or participate in seminars.The department has strong links with METEOR, the Network of Social Innovation (NSI) and other leading research institutes that actively transfer the university’s knowledge to firms to help improve them Your professors are also involved in ‘interest groups’ that are attended by consultants, governments and universities Department members are often engaged in consulting and coaching roles, themselves, within organisations

These links have two-fold benefits for students: firstly, you will learn the most up-to-date techniques and theories, giving you a broader perspective; and secondly, you will have access to potential future employers

• management consultancy;

• strategic consultancy;

• human resource management;

• general management functions – this specialisation is good preparation for management traineeships in any industry

Trang 21

Course outline

Fast facts

• Specialisation: Organisation: Management, Change and

Consultancy

• Assessment method: written exams; final papers;

group participation

• Option:

Martijn Jong

Director and senior consultant at AMI Consultancy lecturer in process and change management the Netherlands

The organisation professionals of the future

Organisation: Management, Change and Consultancy

Term I

1 Organisational Change and

Consultancy

2 Managing Organisational

Term II

4 Leadership Writing the Master’s Thesis

5 Managers @ Work Writing the Master’s Thesis

Trang 22

Strategic Marketing

Building customer relationships to create value

Do you know what role marketing plays in international

business? Have you ever wondered why customer

relationships are so important to business success? Do you

want to find out how marketing can be utilised to create

the most value? Strategic Marketing will answer these

questions and many more

Why should you choose Strategic Marketing?

Developing a product or service and bringing it to market

is often no longer enough to guarantee business success

To reach customers, companies need proactive marketing,

which essentially revolves around two core areas:

relationships and value Creating and delivering value

to customers and managing customer relationships are

essential for gaining a competitive advantage

The Strategic Marketing specialisation pays a great deal

of attention to relationships and value Other classic

marketing components, such as international marketing,

brand management and new product development, are

also addressed, but these are always covered in the context

of how they build relationships and create value

Through an innovative blend of theory and practice, you

will learn to apply what you have learned to real-life

problems from our partner companies In addition, you will

learn how to conduct thorough marketing research These

skills will prepare you for a career in the fast-paced world of

strategic marketing

• see marketing problems in context;

• understand and propose alternative solutions to these problems;

• build and maintain strong customer relationships;

• think pragmatically and apply the theory you have learned;

• conduct market research that gets you the answers you need;

• manage international teams and marketing strategies

Is Strategic Marketing right for you?

• genuinely want to learn about marketing;

• be able to think analytically and creatively;

• not be afraid to try new approaches;

• have good interpersonal skills;

• be interested in working in a fast-paced international environment;

• have previous experience of statistics and/or psychology, which is desirable but not essential

As a Strategic Marketing graduate you will have the business and managerial skills for a range of exciting jobs You will also have learned how to think practically and creatively, which is essential for conveying a strong marketing message Typical starting positions include product or brand manager, marketing analyst and account manager

Trang 23

Course outline

Fast facts

• Specialisation: Strategic Marketing

Assessment method: written exams; final papers; group

participation

• Options:

bachelor’s graduates

• double degree programme with QUT Business School for

both SBE bachelor’s graduates and bachelor’s graduates

from other universities

“I was looking for a master’s degree that would rest me both in terms of the content and the academic level Strategic Marketing has given me both The academic standard of the teaching staff is very high and they always have time to give us support The specialisation has a strong practical component, allowing us to test our skills I’ve learned how to conduct market research and to apply the results to real problems from international organisations This is exactly the kind of thing I expect to be doing after I graduate, and I am already building my experience!”

inte-Colin Bom

Strategic Marketing student

A challenging specialisation of a high academic standard

Strategic Marketing

Term I

1 Relationship Management Customer Analysis

2 Return on Marketing Research for Marketing Decision

Trang 24

Strategy and Innovation

Creating competitive advantage through change

Are you curious about how companies are affected by

globalisation? Are you eager to analyse how organisations

can gain a competitive advantage in ambiguous, dynamic

environments? Do you want to find out how innovation

can impact future business sustainability? Then Strategy

and Innovation is the right choice for you

Why should you choose Strategy and Innovation?

In today’s rapidly changing business environment, an

organisation’s strategy and innovative mindset are vital to

its future viability and performance An organisation that

fails to seek growth opportunities through mergers and

acquisitions or expansion into new markets, or through

change, by introducing new products and processes, will

find it hard to compete

The Strategy and Innovation specialisation will provide

you with a deep analytical understanding of the

strategic decisions facing international companies and

the importance of innovation in sustainable business

development Using real-life and relevant case studies,

you will explore issues such as competitive analysis of

a company’s market environment, entrepreneurship,

mergers and acquisition and sustainable development as a

strategic tool Through tutorials and group work, you will

discuss and present solutions to these issues

• think critically about strategic business issues and put them into context within an organisation;

• maintain a ‘big-picture’ overview of a company and its capabilities;

• understand the international business environment and the importance of innovation for staying ahead;

• work in a team and communicate with people of multiple nationalities

Is Strategy and Innovation right for you?

• be interested in international business;

• be a team player and have good interpersonal skills;

• be able to think creatively and find new approaches to old problems

A bachelor’s degree in business or a business-related subject is desirable but not essential

Strategy and Innovation puts you on the fast specialisation

to leading positions Large companies are looking for managers with a good grounding in international business who are able to connect a company’s operations

to its position in the external environment For smaller companies these skills are extremely important for getting beyond the initial stages of growth

• business or strategy consultancy firms;

Trang 25

Course outline

Fast facts

• Specialisation: Strategy and Innovation

participation

• Options:

Maarten Scholts

Strategy and Innovation student

A theoretical foundation for a successful career

Strategy and Innovation

Term I

1

International Competitive Analysis and Strategy

2 Entrepreneurship and Innovation Elective

Term II

4 Alliances and M&As Writing the Master’s Thesis

5 Business Innovation and Sustainable

Development

Trang 26

Supply Chain Management

People and products – key links in the supply chain

Does the global flow of goods and services fascinate you?

Are you interested in every link of the supply chain, from

product development to distribution? Can you see the

competitive advantage of reducing the time to market

of new products? Do you have a strong customer focus

and the desire to meet consumer needs? If so, then this

specialisation is for you

Why should you choose Supply Chain

Management?

In a globalised economy, product development through

to distribution is a truly international process In light of

growing competition, the role of consumers in determining

final products cannot be underestimated That is why the

Supply Chain Management specialisation integrates a

broad range of disciplines that cover value creation at every

link in the supply chain This means not only optimisation

of purchasing, logistics and marketing processes; but also

strategic cooperation with suppliers, distributors and

customers

The specialisation is built on a strong theoretical

foundation, which includes the unique Supply Chain

Metrics course for measuring the value of a supply

chain The theoretical component is strengthened by the

application of what you have learned to real-life situations

from our partner organisations, DSM, Rabobank, SABIC and

UPS

• understand all the links in the supply chain and how they are interconnected;

• offer commercially viable solutions that will make and keep supply chains competitive;

• maintain an overview of supply chain processes and evaluate where they could be improved;

• interpret customer wants and needs, and translate these into value propositions;

• communicate with different groups of internal and external stakeholders

Is Supply Chain Management right for you?

• have a keen interest in purchasing, logistics, operations management and/or supply chain management;

• have good interpersonal and communication skills;

• be able to think analytically and strategically;

• be open to new ideas and approaches;

• be customer oriented

As it becomes harder for companies to compete in the global marketplace, the demand for highly trained supply chain managers will continue to grow This challenging specialisation will give you the theoretical, practical and managerial tools to prepare you for a position as a supply chain manager, logistics manager or purchasing manager in almost any industry You will be an asset to companies that are looking to expand and large multinationals that want

to become or remain competitive

• large multinationals;

• logistical service providers;

• Original Equipment Manufacturers (OEMs);

• first- and second-tier suppliers

Trang 27

Course outline

Fast facts

• Specialisation: Supply Chain Management

lectures; presentations; assignments; papers; lab sessions;

company visits

participation

• Options:

to work in a team and come up with creative solutions

to problems are the things that have helped me most

in my work, especially during the period in which Martinair became a KLM subsidiary I attribute these skills to the PBL system and of course to the many extracurricular opportunities at SBE Maastricht University has provided me with the skills to cope with the dynamic environment at Martinair Holland NV.”

Laurent Lebouille, Manager Cabin Crew

Martinair Holland N.V.

Amsterdam

Skills for dynamic environments

Supply Chain Management

Term I

1 Purchasing Management Supply Chain Strategy

2 Retailing and Distribution Supply Chain Research Methods

Term II

4 Supply Chain Operations Writing the Master’s Thesis

5 Supply Chain Metrics Writing the Master’s Thesis

Trang 28

Human decisions are key to our

society

We live in a highly complex, interdependent world, and

the number of decisions we need to make is exploding

Due to increasing knowledge and scientific progress,

we have more and more information at our disposal to

make these decisions At the same time, we face growing

uncertainties like financial crises, climate change, migration

and international terrorism on the one hand, and more

individual freedom and autonomy on the other Under

these circumstances it is increasingly difficult – yet also

increasingly important – to understand how to make smart

individual and strategic decisions Our wellbeing depends

on the proper functioning of institutions, organisations

and markets, and good human decisions are the key to

achieving this To understand what good decisions are

and how we can make them, this programme gives you a

thorough understanding of the cognitive and social aspects

of human decision-making

Why should you choose Human Decision Science?

Human Decision Science combines the best of two worlds

for exploring and analysing human decisions from the

individual to the societal level It takes the rigour and clarity

of economic and game-theoretic decision analysis, and

combines it with the human factors of bounded rationality,

biases and emotions from psychology In this way, Human

Decision Science goes beyond the traditional,

mono-disciplinary approach in understanding human decisions It

is a genuinely interdisciplinary programme that combines

economics and psychology in all their different facets,

from the neuropsychological basis of decision making to

multinational institutions like the European Union

The programme is offered jointly by Maastricht’s School

of Business and Economics (SBE) and the Faculty of

Psychology and Neuroscience (FPN) You take courses

at both faculties and your thesis is co-supervised by a

staff member from each While the first term consists of

mandatory courses, the second term allows you to choose

a specialisation from various application areas of human

decision science These specialisations include but are not

• Medical Decision Making

• Financial Decision Making

Your thesis research might explore one or more themes from the application areas or the compulsory courses You can conduct this research externally and/or abroad; to this end we collaborate with other institutes from Maastricht University and with the University of Milan

Is Human Decision Science right for you?

In addition to the standard admission requirements, you should:

• have a bachelor’s degree in the social or natural sciences (e.g economics, business, psychology, political science, mathematics, physics, computer science)

• have an interest in human behaviour, psychology and empirical research

• enjoy the combination of a socio-scientific and formal mathematical approach

This programme will give you a head start wherever human decisions are important, laying the groundwork for a career path heading towards senior and executive positions You will be best equipped to work in interdisciplinary teams dealing with strategic issues (policy, company strategy, marketing strategy, etc.) and conflicts of all kinds between different decision makers Armed with the theoretical knowledge from the first part of the programme, in the second part you lay the foundation for your future, choosing courses that suit your interests and researching topics that fit with your career plans

Your career prospects could include:

• government institutions (policymaking and implementation)

• NGOs and non-profit organisations (agenda setting, campaigning)

• human resource departments (incentive schemes, performance assessment, conflict resolution)

• healthcare and health insurance companies (medical decision making)

• marketing (customer relations, consumer behaviour)

• consulting, management coaching

• academic research

Trang 29

Course outline

NB The details of this programme could change; before

applying, please check our website for the latest information.

Human Decision Science

Psychological perspective Economic perspective

Term I

1

Cognitive Psychology &

Decision Making Theory of Individual & Strategic Decisions

Cognition Experiments Integration Workshop (Individual Decision

Making)

2

Social Psychology &

Decision Making Negotiation & Allocation Interaction Experiments Integration Workshop (Social Decision Making)

3 Research Skills (incl preparing a Master’s Thesis & Experimental Methodology)

• Start date(s): in September

• Study load per week: 40 hours

• Assessment method: written and oral exams, practical

exams, presentations, final paper, group participation

• Options: you can follow one or more selected courses at

the University of Milan, and/or a research internship in the Netherlands or abroad

Consider the following:

• The department heads in a particular company receive their budget on the

basis of their performance in the previous year Departments that perform

well receive higher shares, while those that don’t receive lower shares All

departments plan their future activities around this approach However,

due to an unforeseen financial crisis, the company’s total budget is

insufficient to cover all departments’ claims The executive board wants to

minimise conflicts between the departments and the board and among

the departments themselves To this end, it installs a working group to

propose fair allocations of the total budget, and to come up with fair

procedures to deal more effectively with similar problems in the future

Do such fair allocations and procedures exist? If so, what are they? What

information is needed to identify them?

has been elected and is confronted with a civic movement that wants to block the infrastructure project If the new government gives in to the demands of the movement it will not only have to pay back the already spent compensation payments, but also lose its reputation nationwide

On the other hand, if it does not halt the project it will lose local support and perhaps the next elections Is there a way out of this dilemma? What procedures could help to reach a compromise between the different parties? Is a compromise possible at all? What are the necessary ingredients for such a compromise? Should local or national interests be given more weight?

This programme teaches you the theoretical and empirical strategies you need

Decisions are an unavoidable fact of life

Trang 30

Strategic sourcing of human

capital

Are you passionate about learning in the workplace? Do

you see the benefits of personal development for both

individuals and businesses? Would you like to know more

about how knowledge creation can keep companies

competitive? Then Management of Learning is for you

Why should you choose Management of Learning?

It is becoming increasingly difficult for organisations to

find and retain qualified employees In addition, the need

for innovation in order to remain competitive means

knowledge is becoming a key business asset As a result,

the effective use and development of human capital is a

strategic decision that companies can no longer ignore

This multi-disciplinary programme, which combines

elements from economics, business, human resource

management and learning sciences, challenges you to think

about learning in the business environment and explore

the available solutions

Our expert teaching staff is supported by carefully selected

guest lecturers from international companies, such as DSM,

Philips and ABN AMRO In the second semester, you will be

challenged to analyse and create solutions for a real human

resource development (HRD) problem from one of these

companies These strong links to industry and the diversity

of your fellow students is a good preparation for the

international environment of a large organisation

Having completed this programme, you will be able to:

• understand changing labour markets and their effects on organisations;

• analyse human resource development and management issues;

• think strategically and offer solutions based on solid theoretical and quantitative knowledge;

• participate in discussions on a managerial level

Is Management of Learning right for you?

As a Management of Learning graduate, you are highly employable This is because you have an understanding both of how organisations work and of learning and development issues Your analytical and quantitative skills, coupled with the ability to put these into practice

in the workplace, will make you an asset to any large or multinational organisation

Graduates have found positions as:

• Human Resource Managers

• Programme managers

• Learning consultants

• Team supervisorsat:

• international organisations, such as the OECD and EU;

• large multinationals, such as Shell and Philips;

• consultancy firms, such as Cap Gemini and Accenture;

• governmental and non-governmental organisations

Trang 31

Course outline

NB The details of this programme could change; before

applying, please check our website for the latest information.

Fast facts

• Programme: MSc Management of Learning

• Start date(s): in September

Study Coaching

2 Managing Organisational

Learning

Theories and Models

of Learning

Term II

4 Selected Topics in Strategic HRM Writing the Master’s Thesis

5 Supporting Learning in the Workplace Writing the Master’s Thesis

Trang 32

Public and private policymaking

through strategic decisions

Have you ever wondered why and how economic policy

decisions are made? Why they do or don’t work? Are you

interested in the effects of these policies on everything

from individuals and the companies they work in to entire

markets and economies? Then Economic Studies is the

programme for you

Why should you choose Economic Studies?

Economic knowledge is vital when it comes to policy

decisions on an individual, organisational and societal level,

be it in the private or the public sector This programme

gives you a broad and thorough basis in economics, as well

as the possibility to apply your knowledge in the area of

your choice

After two compulsory courses in micro- and

macroeconomics, you can opt for one of the following

specialisations:

• Competition and Regulation

• Public Economics & Policy

• Managerial Economics

• Social Economics

• European Economic Policy

• Global Economics

Your choice of specialisation determines the outline of

the rest of your programme Yet at the same time, the

programme is extremely flexible, giving you the freedom

to combine courses from different specialisations Another

key part of this programme’s appeal is its international

orientation Your tutors and fellow students come from all

over the world, adding to the flavour of your international

classroom

Is Economic Studies right for you?

• be curious about economic issues and their underlying forces

• be able to look beyond international borders

• be keen to express your own ideas

• have an interest in both the public and private sectors on

a strategic, policy-oriented level

Economists are the strategic decision makers of the future As a graduate of Economic Studies at Maastricht University, you understand people as well as policies Employers will value not only your ability to apply your economic knowledge, but also your professional skills in communicating your ideas persuasively through discussion, debate, presentation, writing and project management Graduates have been recruited by:

• consultancy firms

• government institutions

• human resource management departments

• the financial sector

• international organisations, such as the OECD and EU

• non-profit organisations

• research institutes

Trang 33

Course outline

Fast facts

• Programme: MSc Economic Studies

• Specialisations: Competition and Regulation, Public

Economics and Policy, Managerial Economics, Social Economics,

European Economic Policy, Global Economics

lectures; presentations; assignments

• Assessment method: written and oral exams,

final papers, group participation

• Option:

• double-degree programme with the Université Catholique de Louvain for both SBE bachelor’s graduates and graduates from other universities

Regulation Public Economics and Policy Managerial Economics Social Economics European Economic Policy Global Economics

2

Market Regulation and Information Economics Political Economy

Negotiation &

Allocation

Economic Analysis of Social Behaviour

Macroeconomics Policy Emergence of the Global Economy

Antitrust Policy

Public Policy Evaluation Economics @Work Nature of Human Motivation Growth and Distribution

International Trade, Technology and Distribution

Trang 34

Competition and Regulation

Influencing the future of competition policies in

the global market

Should collusion and abuse of dominance be a thing of the

past? Do you want to have a hand in regulating the way

companies compete in the future? Are you ambitious to

shape the market and influence the conditions under which

it operates? The Competition and Regulation specialisation

will provide you with the tools to do just that

Why should you choose Competition

and Regulation?

Competition and Regulation is a specialisation within

the International Economic Studies programme; your

opportunities for a career in competition policy or

consulting are nowhere more evident You will be provided

with a unique ‘toolkit’, consisting of econometric and

microeconomic techniques, such as game theory and

the economics of uncertainty You will then use this to

carry out analyses on competition policies and to suggest

improvements to them

Moreover, you will work on individual real-life cases, in

which you will analyse how companies behave and the

impact of regulation on those companies in terms of (anti)

competitive behaviour In parallel to their teaching work,

your professors carry out research in collaboration with

competition authorities related to subject areas covered

by the specialisation, such as game theory, industrial

economics, detection of collusion, auction design and

regulation of network utilities This gives you access to

the most up-to-date knowledge for your coursework and

thesis

• use your ‘toolkit’ to perform and improve competition

policy analysis and judgements;

• analyse competition policy in order to be able to:

• assess its effects;

• propose improvements

Is Competition and Regulation right for you?

• have an interest in the economic aspect

of competition law;

• be able to think analytically;

• like to work independently;

• be keen to put economic theory to work in real-world situations

An educational background in microeconomics is an advantage but potentially other disciplines, such as law, are also welcome

Both private firms and public authorities have given excellent feedback about Maastricht University graduates

in Competition and Regulation Not only are graduates

in this field highly employable, but the school also maintains links with former students to find out where they are working and how the application and interview processes are evolving This gives your teachers the ability

to structure the specialisation in order to optimise your career prospects and to pass on valuable information about opportunities

• competition policy authorities, especially in the Netherlands and Germany;

• consulting agencies focusing specifically on competition policy;

• strategic, in-house consulting that makes use of industrial economics

Around 10% of students go on to study for a PhD

in the field

Tiêu đề	Master’s Programmes in Business and Economics
Trường học	Maastricht University
Chuyên ngành	Business and Economics
Thể loại	Tài liệu Master’s programmes in Business and Economics docx
Thành phố	Maastricht

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