DEPARTMENT OF FOREIGN LANGUAGES BUSINESS PLAN bapi ( ba by, pi pillow)

- Pencil pillow: bigger, softer, simple design but not common and easy to disassemble pillow case for washing, pencil pillow will be a wise choice for customers Size 80cm: 280,000, size

HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES - INFORMATION TECHNOLOGY

DEPARTMENT OF FOREIGN LANGUAGES

BUSINESS PLAN BaPi ( Ba-by, Pi- pillow)

Instructor: Nguy n Anh Tu Group Member:

1 Nguy n Th)nh Thiê ,n MSSV: 17DH712483

2 Đ3 Nguy n Thanh Hi5n MSSV: 17DH712486

3 Nguy n Lê Thanh Truc MSSV17DH712473

4 Nguy n H7ng Nhung MSSV: 17DH712898

5 Tr:n Thuy Qu<nh MSSV:17DH712884

HO CHI MINH CITY, December 14, 2019

BUSINESS PLAN

I Description of the business:

1 Business Idea:

- Our company's products that are handmade and eco-friendly pillows

- We not only focus on the quality of the pillows to make the pillows extremely

comfortable for people but also eye-catching designs, extremely new and unique

- For children, pillows are not just a sleeping pillow, but also their childhood friends

- And from that, the thought bringing comfort and enjoyment for children and adults even while sleeping is what motivates us to step into this craft production road

2 Major Products And Services:

-To meet the needs of customers of all ages from birth to adults or even the elder,

we have launched a wide range of products to suit different customer groups

-In each type of pillow there will be different types of fabric to produce the same type of pillow but many different colors and designs to be more diverse in customer choices Ex: with seahorse pillows of 2 sizes of 60cm and 1m, 60cm type seahorses will have different fabric patterns for each month and with each design it is only about 2-3 sample

so customers do not feel bored when choosing

These are some our best-sellers:

Seahorses: unlike normal pillows that are simply cylinder, seahorse pillows with novel and meticulous shape in each seam will make customers more interested Size 60cm for babies up to 3 years old and 1m size for babies from 3 years old and above

Size 60cm: 200,000vnd, size 1m: 350,000vnd

- Pencil pillow: bigger, softer, simple design but not common and easy to disassemble pillow case for washing, pencil pillow will be a wise choice for customers

Size 80cm: 280,000, size 1m1: 420,000vnd, detachable small size 150,000vnd, large size 200,000vn

- Comic pillows: for office workers leaning back or for families decorating sofa or rooms more vividly Price 280.000vnd

- Bear ear pillow: for babies from birth to 2 years old, incorporating a baby hug and pillow to help babies sleep and help prevent them from falling over And it is also very easy

to change and clean the pillow case whenever children dirty it Price 420.000vnd

- Dinosaur pillow: with fancy design and extremely cute, this will be an indispensable toy for the baby at home Price 265.000vnd

-All sides of our pillow products can be comfortably washed in a washing machine without being torn or discolored

-We have a one-year warranty on the pillow when the pillow is torn on the seam

because with us the trust of the customer and the quality of the product is placed

above all benefits

- There will be no satisfied customers who have just bought a pillow for 3-4 months, then torn but could not receive any support from the shop that sold it to them, so we are responsible completely for each product sold out

3 Ownership Structure:

I choose sole proprietorship because it is the simplest way of starting a business, requiring less paperwork and legal filings when both starting my business, and on an ongoing basis The most valuable benefits is that I am the business owner retain control A sole

proprietor operates a business by myself without any formal partners When you operate a business by yourself, you have total control over the decisions that impact your business

4 Strength and Weakness:

SWOT analysis:

Strengths

Light-weight, convenient to carry out

Products made entirely of nature

Good customer policy, fast delivery

Creative and breakthrough designs

Weakness

The product is still not popular

High price

The facility in setting up

Opportunity

Our coziness makes us distinguished apart from our competitors

It will be Chirstmas, New Year ,etc which will be a good opportunity for creasing sales

The millennials & generation Z will be marketing forces

Threat

Start- up project similar with starting anything else, it needs time to

accomplish and more time to develop

The instabilities of milennials and gen Z easily take their offense

5 Long-Term And Short-Term:

Short-term:

Research and improve customer satisfaction

Achieve 1 year profit at least 100.000.000 VND

Taking feedback from my clients and review every 2 months, solve their queries and also ask for references

Searching for new and innovative ideas to grow the business

Attract and retain talented employees

Simplify day-to-day activities and automate workflows to improve productivity

Long-term:

Open 2 stores in 2 years

Achieve 100K following from customer

Create a strategic planning team

Make a change, attempt to enter a new market or provide new product

Import product from other countries for whole sales and retails

II Customer Analysis:

1 Description Of Customer:

-includes demographics, and psychographics tell us almost the information

of our target market a) DEMOGRAPHIC are the statistical feature of human population (such as

income , age or lifestyle) used especially to identify markets:

Gender: Female

Age: 16-40

Urban population

in Ho Chi

Minh( near central

area like Go Vap

District

Employment

Status:

Millennials+

Employees

Millennials+

Employees:

4,000,000- 8,000,000 VND/ month

b) PSYCHOGRAPHICS is a qualitative methodology used to Identify our customer's main decision drivers and specific behaviors

The customers that relatively concern our products are usually Cute, easy-going, introverted

They have intendancy buying products with form of cute presentation, and astonishing cozy decoration

They are likely to care for their slumber, most of them work in offices

Our merchandises bring the consumers nice bedtime, relaxing moments with family

2 Location, Number, and resources of customers:

a Location and Number Center of the Go Vap district : Quang Trung Street Price : 60.000.000vnd/month

Area : 7x33m

a place where many potential customers stay or pass by frequently (Quang Trung Go Vap is currently a potential location for business, a large and noisy street, easy for customers to find our shop Moreover, this street is the place where business activities are concentrated)

a place for customers easy to find, located on a convenient transportation route ( Traffic situation on Quang Trung street is not too crowded, convenient for circulation, easy to turn around, creating the best conditions for customers to visit the shop regularly)

- Mom: more than 300.000 people

+ They choose our products to be relief, comfortable after hard working hours outside +Can use it like a present to their friends’ children and their children, too

- Office: more than 200.000 people aged 18-24 (~ 6% )

+The companies they want to buy some melting- heart pillow, cushion for their children and themselves

- Walking street: about 10000 people

+ Street passer-by

+ The couples

+Group of people cheering on events like soccer

This road is crowded with people, densely populated (nearly crossroads, schools and supermarkets,etc)

The annual target is 1.200.000.000 VND Our product’s price is from 200.00 VND to 500.000 VND => To achive this target, the monthly target will be 100.000.000 VND Our plan is that we will sell 10 pillows per day with the average price which is 320.000 VND => The total in a day will be 3.500.000 VND and a month will be 96.000.000 VND so the target of these months will be more than the average which is 120.000.000 VND

4 Location, Number and Resources of Customers:

The annual target is 1.200.000.000 VND Our product’s price is from 200.00 VND to 500.000 VND => To achive this target, the monthly target will be 120.000.000 VND

170

160

150

140

130

120

110

February March April May June July September November December

January

August

October

Our plan is that we will sell 8 pillows per day with the average price which is 500.000 VND => The total in a day will be 4.000.000 VND and a month will be 120.000.000 VND so the target of these months will be more than the average which is 150.000.000 VND

III Operation Plan:

1 Organization of company and 2 Description of major operations: a DO NGUYEN THANH HIEN

- Contribution Amount: 3500 USD(35%)

- Rights and duties: enjoy35% profits make decision, join management, and contribute ideas

b NGUYEN THANH THIEN

- Contribution amount 2500usd (25%)

-Rights and duties: enjoy25% profits make decision, join management, and contribute ideas

c NGUYEN LE THANH TRUC

-Contribution amount:1500usd (15%) Rights and duties: enjoy 15% profits make decision, join management, and contribute ideas

.d TRAN THUY QUYNH

-Contribution amount 1500usd (15%)

-Rights and duties: enjoy 15% profits make decision, join management, and contribute ideas

e NGUYEN HONG NHUNG

-Contribution amount 1000usd (10%) -Rights and duties: enjoy 10% profits make decision, join management, and contribute ideas

3 Analysis of resource needed and human resources : Listed above

capital resources: Detailed initial costs to set up the company

Employees: 8.000.000 VND

Location: 15.000.000 VND

Store decoration: 20.000.000 VND

Sales management software: 20.000.000 VND

Shipping fee: 300.000 VND

Advertisement: 20.500.000 VND

Supplies: 60.000.000 VND

Other expenses: 10.000.000 VND

IV Marketing Plan:

Description of major marketing activities and schedule:

- Start social networks (Facebook, instagram, zalo )

- Create a quick freebie (latest free stuff, free samples)

Description of resources needed:

Capital resources:

-Rent rate divided according to percentage in partnership agreement

-The facilities used in the shop such as computers, decorative accessories such as lamps, curtains, hangers, shelves, floor tiles, payment counters, etc are equally divided among partners in the amount of 50.000.000 VND at the the beginning of the formation of the company

It wastes 10.000.000 VND to maintain the facilities active

-Supplies will be worth 15.000.000VND/ 1 month We

burn up 15.000.000VND on rental cost

We spend between 5.000.000VND and 15.000.000 VND running ad campaign

HR resources:

PR Kols: 3.000.000VND

Nguyen Le Thanh Truc, the partner in our partnership:

- She is one of the most dynamic one in the partnership, an enlightened girl having 50.000 followers on Facebook She has participated in many charity programs and other related social activities, of, she has participated in quite a lot of community activities.

2 posts every month ,her appearance is to connect product users and the company, as well as promote the good image of employees with customers and the company with coffee farming partners

Total expenses including HR resources and Capital resources is 48.000.000VND-

58.000.000VND/1 month

Schedule:

Every day we will upload at least 2 posts on our pages on Facebook, Instagram and Zalo

Description 15% off for large bill with value over 500,000VND customers will receive 15%

and get a set of 12 red envelopes off when purchasing 2

products of the same type and given a pair of keychains

Essential 700 sets of 12 red envelopes 1000 keychains -500 pairs items for

the event

slogan “Tết đo)n viên, cả nh) yên giấc” “Va-len-tine r7i va v)o

BaPi thôi”

media

month February March April May

Independence day- Happy Worker’s day

2020 Description Post on all pages on Facebook, Order popular Facebook

Zalo, Instagram In this event, page ads such as " Gia đình every female customers buy any ngộ","đi5u nhỏ xíu xiu", to items at the shop will be given a post about the shop, the card with beloved wishes from the shop's products

shop and a flower stem

items for

the event

BaPi thôi”

media

Descriptio The customer post a photo of

pillow or post on Instagram or Facebook, give some positive comments, share story about the pictures and the customer will

be given 20% off for the next order

download by : skknchat@gmail.com

objects Parents

advertising Facebook, Instagram, zalo

media

1 Make a website and check out your website analytics

2 Create a Facebook ad

3 Schedule your social media posts for the week

4 Create a quick freebie (latest free stuff, free samples, vouchers, discount codes, deals )

5 Find out what people are saying about you online

6.Respond to your social networks and social media

Comments:

Descriptio Customers will be able to go to the store and take picture with cuddly toys at the

n shop and post on their personal facebook with the hashtag #happysummertime and tag the fanpage of the shop, they will be discounted 10% of the total invoice value

media

day 5th/Aug-2nd/Sep 5th/Sep-1/Oct

Description Post a photo with children using 10% discount for orders over VND

a BaPi pillow or and post on 400,000 and for total orders over Instagram or Facebook, give VND 600,000 will be given a some positive comments, share lovely mid-autumn gift bag story about the pictures

slogan “ bé ấm áp bên Pi” “Tết trung thu em rước BaPi v5

chơi”

items for the

event

advertising Facebook, Instagram, zalo Facebook, Instagram, zalo media

events Happy Vietnamese women’s day

day 5th/Oct-20th/Oct

Description Post on all pages on Facebook, Zalo,

Instagram In this event, every female customers the shop will be given a card with beloved wishes from the shop and a flower stem #BaPicungphunuViet slogan “ bé ấm áp bên Pi”

Essential 600 flower stems + 600 cards

items for

the event

Budget 10.000.000VND

advertising Facebook, Instagram, zalo

media

week 1 2 3 4 1 2 3 4

-The shop organizes a Christmas photography contest with BaPi's products and posts it on its personal page with the hashtag #giangsinhanlanhcungBaPi and tags the BaPi fanpage on Facebook as well as Instagram: The post winning the prize will be the post with the most number of likes, second, third The prize will be announced on December 23, 1 day before Christmas -First prize consists of a set of products comprising 4 teddy bears and a set of bedspread and pillowcase and a

free Chicken Spa coupon 2nd prize: 2 25%Discount Coupons in a Papi Store & pillow case are a package of 2 teddy store bears -Third prize is a teddy bear and a coupon of 25% at Papi

store

media

3 teddy bears

download by : skknchat@gmail.com