company overview and plant protection product of agricare company name is written in vietnamese agricare co , ltd vietnam

COMPANY OVERVIEW AND PLANT PROTECTION PRODUCT OF AGRICARE.. TABLE LISTTable 1: Sales of the company's products by distribution channels over the past 3 years2019-2021...14Table 2: Cost o

TABLE CONTENTS

TABLE LIST 3

FIGURE LIST 3

INTRODUCTON 4

I COMPANY OVERVIEW AND PLANT PROTECTION PRODUCT OF AGRICARE 5

1.1 The course of arrangement and advancement of Agricare Viet Nam 5

1.2 Business regions and items 7

1.3 The authoritative construction of organization 7

1.3.1 Authoritative diagram 7

1.3.2 Mission 10

2 Marketing Environment 10

2.1 Macro marketing environment 10

2.2 Micro marketing environment 11

2.3 SWOT model 11

3 Current status of the distribution channel system 13

3.1 Distributed implementation system 13

3.1.1 Channel structure 13

3.1.2 Revenue from distribution channels 15

3.1.3 Cost per channel 17

3.2 Distribution channel management 18

3.2.1 Selection of members 18

3.2.2 Member Rating 18

3.2.3 Encourage members 20

3.2.4 Conflict management among members 20

3.3 Evaluation of the company's distribution channel development 22

3.3.1 Favorable 22

3.3.2 Shortcomings and limitations that need to be overcome 23

3.4 Some key solutions to develop product distribution channels 24

3.4.1 Market solutions 24

3.4.2 Management solution 25

3.4.2 Solutions to improve the quality of local staff 25

3.4.4 Solutions to support agents 26

3.4.5 Solutions to support the intermediary consumption 27

TABLE LIST

Table 1: Sales of the company's products by distribution channels over the past 3 years(2019-2021) 14Table 2: Cost of consuming the company's products by distribution channels through 3years (2019-2021) 15

FIGURE LIST

Figure 1: Operation diagram of Agricare Co., Ltd 6Figure 2: Distribution channel map of Agricare Vietnam Co., Ltd 12

DEVELOPING THE DISTRIBUTION CHANELS SYSTEM OF PLANT PROTECTION PRODUCTS OF AGRICARE VET NAM COMPANY LIMITED.

INTRODUCTON

In Vietnam, agriculture is a key industry with a value contributing up to 20% ofthe country's GDP Did you know, that crops can be damaged by up to 40% due to pestsand diseases if there is no intervention from plant protection products In recent years,subject to the change in agricultural climate, Vietnam has experienced many changesfrom harmful insects to the quality of agricultural products Realizing these reasons, thecompany Agricare has pushed to launch a plant protection drug on the market to helpincrease the output of agricultural products year by year Win in the harvest However,there are still many reasons why these products are still not supported and trusted byconsumers Mainly due to the fact that current products are saturated by the largeconsumer market, poor quality products are sold more than high-efficiency productsbecause the price impact is too strong The report is set out to provide strategies formarketing and distributing genuine pesticides to consumers of Agricare Co., Ltd toprevent profiteering from companies providing poor quality products

I COMPANY OVERVIEW AND PLANT PROTECTION PRODUCT OF

AGRICARE.

1.1 The course of arrangement and advancement of Agricare Viet Nam.

The process of formation and development of Agricare Co., Ltd

- Abbreviated company name: AGRICARE VIETNAM., LTD

- Head office address: 15th floor, Lilama Building 10, To Huu street,

Trung Van Ward, Nam Tu Liem District, Hanoi City, Vietnam

- Representative: Dam Quang Thang (Born 1974 - Thai Binh)

- Type of company: Trading, Service

- Tax code: 0102304536

- Phone: (024) 37631484, 0963109901

- Fax: (024) 37631485

- Year of establishment: 2007

- Main markets: National, International (Australia, USA)

- Number of employees: From 51 to 100 people

- Certificates: ISO 9001:2000, ISO 9001:2008

- Email: info@agricarevietnam.com

- Website: www.agricarevietnam.com

- Bank account: Account number: 102010001249923 Vietinbank –

Hoan Kiem Branch

- Charter capital: 20,000,000 VND (Twenty billion VND)

In there :

Mr Dam Quang Thang : 17,000,000,000 (85%)

Ms Nguyen Thi Ha : 2,000,000,000 (10%)

Mr Le Tuan Minh : 1,000,000,000 (5%)

Agricare Vietnam Co., Ltd was established on July 2, 2007 as an enterprisebusinesses operating in the field of trading in agricultural materials, and developmentconsulting development of plant protection products Carrying the mission of providingproducts

Professional and perfect service in the field of Food Protection Chemicals animals,fertilizers and plant varieties With the mission of continuous improvement of operations,products, services, and staff qualifications to meet the needs of customers row Up tonow, with more than 10 years of growth and development, Agricare Viet Nam is the firstand only company in Vietnam to be the exclusive representative of distribution.Distributor and trade representative for large and reputable manufacturers in the worldsuch as Spain, France, USA, Professional human resources with large scale

Over 100 staff members, regularly trained and updated with scientific knowledgelearn advanced technology domestically and internationally, ready to provide technicaland advertising support

And promote products to farmers, agents and distributors In the context of Intoday's market, Agricare Vietnam always attaches importance to sustainable developmentsustainable, leading to success and is always ready to cooperate with all partners

In the region and in the world with the principle of mutual benefit AgricareVietnam

Nam has been applying the quality management system ISO 9001: 2008 to

Ensure all goods and services provided to customers are of good quality Best.Especially, Agricare Vietnam was honored to become an employee of the Alliance

Vietnam Cooperatives and the Association of Small and Medium Enterprises of

Ho Chi Minh City Hanoi Month

November 2012 Agricare Vietnam has successfully built a production system anddistributes safe and high-quality rice products under the brand RICE HUNG THUANVIET : including more than 20 brands of specialty rice products, safety, quality, widelydistributed in stores, supermarkets, sales channels online goods and export projects to

countries such as Laos, Cambodia Presently Currently, Agricare Vietnam isimplementing the Project of E-Commerce Exchange Online Agriculture and High-TechAgricultural Development Support System with more than 100 domain names, websiteslinking the domestic agricultural market, a website the linking international agriculturalmarket At the end of 2013 Agricare Vietnam Nam launched Thitruongnongnghiep.vn e-commerce platform, this is the trading floor Agriculture e-commerce service online,converging the quintessence of goods and services of the Agriculture sector in Vietnamand internationally, is a bridge to trade, buy, sell, exchange, cooperate, promote brandsand products for individuals, businesses and organizations at home and abroad Inaddition to the efforts.

Providing quality and safe products and services at competitive prices to allcustomers, Agricare Vietnam is constantly striving to become a prestigious brand forinternational customers Agricare Vietnam booked for me

The goal is to become the leading brand of professionalism and quality in theAgrochemical industry of Vietnam

1.2 Business regions and items

Business area

- Can Tho province

Goods:

Basic chemical production

Production of fertilizers and nitrogen compounds

Producing pesticides and other chemical products for agricultural use

Manufacture of cosmetics, soaps, detergents, polishes and sanitary preparationsProducing drugs, pharmaceutical chemicals and pharmaceutical materials

1.3 The authoritative construction of organization.

1.3.1 Authoritative diagram

Figure 1: Operation diagram of Agricare Co., Ltd

(Source: Human Resource Department)Main functions and duties of the company management apparatus:

General Manager: The person who runs the business every day of the company,

under the supervision of the Board of Directors and responsible before Board ofDirectors as well as being responsible before the law, performing the role of Senior inthe company, in charge of general administration

Deputy General Manager: This is a senior position in the administrative

apparatus operations of the unit, responsible for handling and directing the activities ofthe enterprise business when authorized by the director or in the director's absence

Manage and run all activities of the company if assigned the director, actively implementthe assigned tasks, and take responsibility with the director regarding the performance.

Finance - Accounting Department: This is a part of the organizational structure

of the company It is a place for accountants to perform accounting operations with otherposition’s functions and duties in accordance with the company's own policies andregulations Implement the work related to professional finance and accounting according

to standards and accounting principles prescribed by the State

Head of Administration: In charge of all work related to processes,

administrative procedures, management and supervision of employees' work In thecompany, give legal to advice to the Director when needed Includes functions advise theDirector when it is necessary to make important decisions The issue is related to buildingadministrative procedures so that it is simple efficiently, organizing the implementation

of administrative work in the company, ensuring employees in the unit strictly follow theapproved administrative procedures approve, monitor and tracking employees' daily work

so that they can be timely detect errors and make reasonable adjustments

Head of International Sales: Carrying out market analysis, commodity industry,

exchange rate fluctuations, international business strategy development, proposals in theinternational trade of goods, supervising the implementation of activities transaction,contract negotiation, set of documents, transportation, delivery import and export goods

Head of Human Resources Department: is the manager of all human resourceactivities of the company Planning annual recruitment, training and development ofhuman resources,

Quarterly, monthly, build career development programs for employees Developpolicies for promotion and replacement of personnel, set up human resource budgets, andhuman resource planning to serve well for production, business, and strategy Businessstrategy

Marketing Manager: Acting as a bridge between businesses and the market

external, between product and consumer, between product attributes and consumer needs.Building and developing brand image, and management Professional customer care

system, after-sales program design and product warranty, actively participate insponsoring social community activities

Sales Manager: Advise and give opinions to the Company's Director on the

distribution of products to markets for goods and services, in charge of leading theresearch and development of products products and develop consumer product markets

Head of Materials Department: Having the function of supplying, managing

materials, price of materials and usage More specifically, they facilitate supply standardssuch as material planning and control, raw material input is a necessary and mandatoryelement for any operation, decided on the basis of the project Sales report and productionplan

1.3.2 Mission

Providing the most comprehensive and effective solutions to customers in the field ofE-commerce, specifically the Online Agriculture industry and the High-Tech AgricultureDevelopment Support System

2 Marketing Environment

2.1 Macro marketing environment

The macro marketing environment is an external environmental factor that greatlyaffects the success of the business, strategy and decision making These factors areuncountable by business organizations The broader and broader set of economicconditions is known as the marketing macro-environment

NCREASING's use of the term "macro marketing" presents marketing scholarswith both a semantic and conceptual challenge, namely, to define the term If meaningcan be given to it, a useful word is added to the marketing vocabulary and a rich field ofresearch and management is brought into focus

The semantic problem is that the use of terminology is not clear It is usedsynonymously with other terms and has many different meanings Unfortunately, thisholds true for other marketing terms, the common ones being "social marketing",

"general marketing" "Remarketing" and "supermarket marketing" These terms, alongwith "big marketing," are sometimes understood to mean the same thing The creation of

terms is a license of copyright, but it is expected that consistent acceptance and use willprevail in the end Since there is no final official authority for the marketing vocabulary,usage often establishes the definition, which may or may not be precise The use of

"macro marketing" has so far been unchallenged nor validated (Robert Bartels & Roger LJenkins, 1977)

2.2 Micro marketing environment

The micro-marketing environment includes the components within the company

If a company is organized into internal departments according to a functionalmodel, in that organizational structure there are usually the following typical parts:administrative-accounting department, production management department, and division.human resource management, marketing department, research and developmentdepartment (R&D), supply department

The drafting of marketing plans and programs is assigned to the marketingdepartment

Departments in a company often have different goals pursued by their jobfunctions It is worth mentioning that the goals of each department are never consistentwith other departments, even though they are all under the direction of the topmanagement

Agricare has also used effective strategies with this measure to improve thecompany's human resources situation as well as to ensure sustainable development overtime

2.3 SWOT model

S

(Strengths)

W(Weaknesses)

O(Opportunities)

T(Threats)

- Not manymarketingstrategiesare 100%

targetedyet

necessary

to improvethe

apparatus

of middleand low-level

departments

- Improvethe legalsystem

- Thecontractneeds to berevised andbalanced

- Potentialopportunitybecause thereare not manybusinessesexploitingmarket share inthe market

- Competitors donot have muchexperience

- Experience andlearn frommore advancedmarkets

- Exchangeexperiencesand methodswith

businesses toexpand

relationships

- Widerdistribution inmore remotelocations

- Difficultybecause ofthe covid 19pandemicsituation

- Delivery hasmany

shippingproblems

- Economicfluctuations

in exchangerate decline

- Bad debtincreases

3 Current status of the distribution channel system

3.1 Distributed implementation system

3.1.1 Channel structure

Deciding to choose a consumption method, or to choose a consumption channel,

or a distribution channel is a difficult decision for Agricare Vietnam Co., Ltd Theselected channels will affect other areas in the marketing field and affect the Company'sthe production and business results The distribution channel also affects the price of theproduct The price is low or high depending on the number of intermediaries in adistribution channel Each channel of consumption requires different types of costs.Therefore, Agricare Vietnam Co., Ltd must choose a suitable and convenientconsumption channel so that it can sell the most pesticides and bring the highest profit.Currently, Agricare Vietnam Co., Ltd is choosing a distribution channel according to thefollowing diagram:

Figure 2: Distribution channel map of Agricare Vietnam Co., Ltd

Direct channel: The company directly sells pesticides to farmers or cooperativesand project owners at the warehouse Consumption through this channel is usually not