PLAFREE BUSINESS PLAN 100% Plastic Free Bubble Tea Shop Our company is a Boba tea shop dealing with all kinds of beverage,

3 23/08/2019 Product or Services and Market Analysis 4 30/08/2019 Environment, Competitive and Risk Analysis is engineering, we are all share the same passion to build our own business a

University of Technology Sydney Entrepreneurship and Commercialization

100% Plastic Free Bubble Tea Shop

Contents

1 Foreword 4

1.1 Contact details Error! Bookmark not defined 1.2 Author of Plan Error! Bookmark not defined 1.3 Version Control 4

2 Executive summary 4

2.1 Environment issues 4

2.2 Our company 4

2.3 Our mission 5

2.4 Our vision 5

2.5 Product or services 5

2.6 Market 5

2.7 Competitive Advantages 5

2.8 Capabilities 6

2.9 Objective 6

2.10 Strategy 6

2.11 Our management team 7

3 Product and Services 7

3.1 Description 7

3.2 Typologies 8

3.3 Life cycle 8

3.4 Product adoption 9

4 Market Analysis 9

4.1 Market size 9

4.2 Market trend 9

4.3 Market analysis 9

4.4 Distribution channel 9

5 Environment Analysis SLEPT (Need research) – 9

5.1 Social Factor 9

5.2 Legal and Political Factor 10

5.3 Economic Factor 10

5.4 Technological Factor 10

6 Competitive Analysis 10

6.1 Competitive Advantages 10

6.2 Suppliers 10

6.3 Customer 11

6.4 Competitors (More analysis) 12

6.4.1 Overall 12

6.4.2 Comfortable atmosphere 12

6.4.3 Menus 12

6.4.4 Price 12

6.4.5 Easy to go 12

6.4.6 Drink quality and services 12

6.4.7 Available parking 13

7 SWOT Analysis (Explanation and research) 13

7.1 Strength 13

7.2 Weak 13

7.3 Opportunity 13

7.4 Threat 13

8 Risk Analysis (find risk and try to solve it) 13

9 Marketing plan 13

9.1 Product or services 13

9.1.1.1 Key performance Indicators (KPIs) 13

9.1.1.2 Product ranges 14

9.1.1.3 Product development stage 14

9.1.1.4 Product innovation 14

9.1.1.5 Intellectual Property 15

9.1.1.6 Standardization of product 15

9.1.1.7 Insurance 15

9.1.1.8 Packaging 15

9.1.1.9 Action plan 16

9.2 Pricing 16

9.2.1.1 Key Performance Indicators (KPIs) 16

9.2.1.2 Competitors pricing 16

9.2.1.3 Pricing control 16

9.2.1.4 Action plan 17

9.3 Distribution and Sale 17

9.3.1.1 Key Performance Indicators (KPIs) 17

9.3.1.2 Distribution channel 18

9.3.1.3 Sale pipeline 19

9.3.1.4 Purchase process 19

9.3.1.5 Sale support 19

9.3.1.6 Locations 19

9.3.1.7 System 20

9.4 Promotion 20

9.4.1.1 Key Performance Indicators (KPIs) 20

9.4.1.2 Promotion strategy 20

9.4.1.3 Telecommunication 20

9.4.1.4 Media 21

With present communication technology, PlaFree can now more easily achieve prospective clients through internet techniques such as blogs and social media where the brand awareness of our company could be raised Our business is not only preparing to achieve national clients; we are also preparing to achieve global clients in the future by closing shops in other nations rather than Australia when income has reached a stage where it yields enormous profit But for now, the main aim of Ingenious Company is to reach prospective national customers using the previous technique: 21

9.4.1.5 Action plan 21

10 Operation plan 21

11 Financial plan 21

12 Personal plan 21

3 23/08/2019 Product or Services and Market Analysis

4 30/08/2019 Environment, Competitive and Risk Analysis

is engineering, we are all share the same passion to build our own business as well as the desiring to bring the best experiences when the customers come to visit our shop

PlaFree is a 100% plastic free beverage company that has been set up to create profit as well

as compete positively with its rivals; however, to accomplish this, we must guarantee that we get our business structure correct, as this will go a long way in determining whether or not we are going to accomplish our goals

Our company is a Boba tea shop dealing with all kinds of beverage, from smelly cup of coffee to sweet Boba cup with delicious toppings In general, we are going to sell our bubble tea as a ready-to-drink beverage item goes with fast decomposes cup and bamboo straw Our bubble tea will be an extraordinary replacement for traditional tea and still give our different customers the best of experience

2.3 Our mission

As a team, with all of our effort and dedication, we have created various amounts of good products with the desire to change the drinking habit of young people and contribute our self to the environmental protection

2.6 Market

The 2017-23 worldwide bubble tea market was estimated to be at $1,950 million in 2016 and is expected to achieve $3,214 million by 2023, increasing at CAGR of 7.40 million from 2017 to

2023, according to a new study released by Allied Market Research, which has the headline

"The Basic Ingredients, Flavors and Component: Global Opportunity Analysis and Industry Forecast." More than 42 per cent of the worldwide bubble tea industry was represented in 2016

by the black bubble tea segment In addition, the bubble tea industry will grow enormously and

by the end of 2025 will reach some USD 10976 million, with a CAGR of some 9,3% in the forecast era

2.7 Competitive Advantages

In Sydney, we can see that there are a lot of places which sale Asia’s most favorite drink, boba tea, but there haven’t any competitor use zero-waste boba shop model like us We use that market gap as our advantage and become the first one to fill that missing piece We also putting our best effort in our product in order to bring the unique product experience like no others

2.8 Capabilities

2.9 Objective

Increase the market

share

Focus on marketing Plan marketing idea

Create website Using website editor

at the beginning

Learn programming

or hire website developer

Using 1 year free domain of website editor

Manufacture cups

and straws

Offer money from investor

Plan to build a factory Check sale budget

annually to start this idea in 2-3 business year

straws

Discount for customer using their cups and straws

Sell aluminum cups and straws

Buy aluminum cups

Available Seating Build a large store

which has many

Analysis the customer needs to

Marketing Operation Personel Finance

Chart Title

Weak Moderate Strong

places for seating, reading books

Decorate shop and open music

have most popular books and songs

2.11 Our management team

In order to achieve all of the requirement above, we therefore aim to get skilled and experienced employees to know our company carefully and to have the experience to assist us attain our goals and aims Our employees are also responsible for understanding and efficiently

communicating our key values and values to others and reduced management fee

Below is the business structure that we intend to build at our company

• Chief Executive Officer

• Quality Assurance manager

• Human Resources and Admin Manager

• Purchasing Manager

• Accountant/Cashier

• Inventory Manager

• Store Manager

• Marketing and Sales Team

• Customer Service Executives

3 Product and Services

3.1 De scription

What is Bubble Tea? What is Bubble Tea? It usually consists of a mixture of tea, milk, sugar and giant black tapioca This "bubble" refers to the foam that shakes the newly brushed ice-cooked tea There's a drink that's fun to eat, finally! Take advantage of the fashionable coffee drinks and give way to the new drinks that happen now, especially in populations in Asia In the past years or so, Bubble Tea has gained popularity across the globe beyond its roots in the mostly Asian suburbs Especially popular among young adults, other people accept this drink craze in larger cities now The tapioca pearl is the only ingredient in Bubble Tea They have a consistency like rubber sweet (soft and chewy) about the size of pearls or small marbles They tend to remain near the glass bottom being heavier than the drink

Due to the fact that we are a plastic free beverage company, we have to remain our business without using any non- -useable items All of the materials inside the shop must be re

environment friendly and reusable Besides, customers can also bring their own cups to store their own drinks and get some discount

The purpose of our shop is not only to create income but to ensure that we always have a good edge We also do not plan to sell bubble tea alone because we plan to supply bubble Tea products as well as services in compliance with bubble tea and any other company in

connection with bubble tea, which is permitted in compliance with the law of Australia.

Therefore, some of the products and services are:

• Different flavors (fruit tea, milk tea) and types (blended, shaken, tea based, smoothie, slush, milk tea or juiced)

• Tapioca pearls

• Powder

• Syrups

• Jellies and juice balls

• Bubble tea equipment and machinery

• Bubble tea recipes

• Consultancy services

• Trainings

• Franchise

3.2 Typologies

PlaFree project is a new innovative creation within the market expansion of beverage

businesses Instead of using straw and cup which was make by plastic, we are looking forward

to using easy to dispose cups and organic store which made from grass or bamboo As more people are getting increasingly aware of what they take in and are conscious about their health and the environment around them, more and more people are shifting towards healthy drinks and bubble tea and reusable cups and straws This means that there is a huge target market waiting to be grabbed This is not a drink that can be limited to just a certain age range, as it can

be taken by almost everyone

3.3 Life cycle

Let us begin by examining the average cup and straw of single-use The average single-use cup

is made of several materials, e.g it has a cardboard plastic lining This makes recycling very difficult, which means that most single-use coffee cups end up in the slurry The average cup of coffee most likely has been produced by supervisors and has come to your coffee shop in Sydney for a long time After all, the average coffee drinker will use this cup once, and then send it to landfill after all, the different materials and energy for making and transportation your cup Once it reaches the sites with all the other coffee cups manufactured that day, it

contributes to all the problems associated with the sites Noxious greenhouse gasses are issued, land is destroyed and the taxpayer ends up paying the bill to maintain the system Now let's focus on biologically degradable cups and bamboo straws Many organic cups are labeled' environmentally friendly.' The average bio-degradable vessel follows the same route as the average one-use cup, but bio-degradable cups are made of durable crops, in which the planting is planted at the same speed as removal and the carbon footprint is diminished so that

it lasts longer if it is kept in an optimal state While bamboo straw is a single straw of bamboo, you use it, it will decompose automatically in 10 hours

research “Global Bubble Tea Market 2019-2023”:

• Detailed information on factors that will accelerate the growth of the bubble tea market during the next five years

• Precise estimation of the global bubble tea market size and its contribution to the parent market

• Accurate predictions on upcoming trends and changes in consumer behavior

• Growth of the bubble tea industry across the Australias, APAC, and EMEA

• A thorough analysis of the market’s competitive landscape and detailed information on several vendors

• Comprehensive details on the factors that will challenge the growth of bubble tea

However, western cultural make Boba difficult to grow in the industry because people outside of

the culture are generally wary to go to one, unless they are accompanied by someone who is familiar with Boba Therefore, Boba shops need to locate in the crowed or urban areas

5.2 Legal and Political Factor

The legal issues involved with Boba industry are insurance, liabilities and paying tax Various factors must be considered by the owner, such as but not limited to: zoning laws, food

preparation safety, and health permits One of the most issue is the healthy requirement They want to reduce the materials costs so they bought plastic Boba pearls and unhealthy

ingredients Having the correct insurance to cover liabilities will be expensive but absolutely necessary for a new business

5.3 Economic Factor

Most of our raw materials come from China, Taiwan and technology come from Western

countries Therefore, the economic war between United States and China will increase the trade between Australia and China/US We have a positive effect of this war because Australia can get a materials and technologies with cheaper prices

5.4 Technological Factor

Technology is developing extremely fast nowadays so it has a positive effect on the Boba , industry One of the most common and cheap machines is the heat-sealed lids on cups The technology will help us to manufacture the decompose and recycle cups and straws to archive

or goals Furthermore, thanks to the development of information technology, Boba business can promote their products and receive feedback, complications easier

6 Competitive Analysis

6.1 Competitive Advantages

6.2 Supplier s

The suppliers are not involved in our businesses, however, they have a huge effect on

supplying raw materials We have connected with strong and long history suppliers in Australia and overseas However, we want to make our eco-friendly straws and cups after 1-2 business year in order to price down every drink and promote our products Therefore, the suppliers contributed in our business by selling their products with the good price in the beginning of our business

The essential suppliers and materials for our company listed below:

This is not a final list for the suppliers because we will need other components such as:

- Machines for mixing and processing

- Containers of ingredients

- Storages maintenance

- Stuffs for decorating our stores

These components can be bought easily in local distributors so they are not in the important list

6.3 Customer

The list below demonstrates for customer behaviors:

- Convivence of ability to order and get drinks

- The atmosphere and decoration of the store

- Quality of the drinks and Boba pearls

- The diverse menu

- The price

- Customer services

- Available seating

- Locations relative to where customers live

- Easy to go and parking

- Prepare time of drinks

- Hours open

- Discount/ Promotions

The table below illustrates the customer needs:

Value

propostion

A relaxed place to chat with friends or take away drinks

A place to have a discussion with colleagues

Strange and Colorful drinks

A comfortable place

to relax

6.4 Competitors (More analysis)

6.4.1 Overall

6.4.2 Comfortable atmosphere

The noise of the blenders and others instruments are very loud although most of people ignore that noise There are no music played to get the warm atmosphere so you will hear only the machine and speakers sound

6.4.3 Menus

They always definitely emphasizes quality of their drinks which are shown on the menus They not only have the large of a selection of drinks but also different aspects of the drinks such as sweetness, amount of ice, the way of mixing and toppings

Their shops are located in crowned place such as Central or Shopping Center

6.4.6 Drink quality and services

These factors are effected on the manager of each shop For the quality of drinks, the main raw materials are the same of every shops However, depends on customer needs and feedback,

Comfortable asmostphere

Easy to go

Price Quality drinks

Services Menu Available parking

Competitor analysis

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1: Least satisfied 5: Most Satisfied