In modern society, critics argue that strategic human resource management is an excellent idea in theory yet challenging to practice at the organisational level HR Zone.. Therefore, this
Trang 1HUMAN RESOURCES MANAGEMENT
BUSM3310 (HRM) Summative Assessment Semester 1, 2021
Name: Tran Chi Hieu
Student no s3821188
Trang 2Introduction 3
Trang 3HRM strategy is related to as the most effective way to manage people combined with business purposes to develop business outcomes (HR Zone) According to Purcell (1999), SHRM is focused on making differentiation of a business compared
to other rivals This approach highlights the importance of the HR department to an organisation
In modern society, critics argue that strategic human resource management is an excellent idea in theory yet challenging to practice at the organisational level (HR Zone) Therefore, this report is about to discuss the relationship in working as a team
as well as ethical management in organisations Then, the report analyses two articles from the reading list to give an insight into Human Resources Management subject
Part A
Question one:
By definition, teamwork is the process of working with a group of people from two or more to achieve a common goal It is a crucial part of any organisation as co-workers need to work together often, trying their best to get the most effective results In today's society, there are a major of people who believe that working together is essential Research shows that nearly 3 in 4 employers rate teamwork and
collaboration as “crucial” factor for a great employee They understand that the results of an idea are often brought together by many people, not oneself A
mountainous ninety-seven per cent of corporate executives, employees, and
educators believe that a lack of connection within a team could directly impact the outcome of a project (O.C.Tanner) Furthermore, with the ravages of COVID-19, working remotely for employees, especially cross-functional people, teamwork is vital for establishing business response and continuity (Deloitte n.d)
Teamwork plays an essential role in the functioning of an organisation From human resource management theory, working in teams would enhance creativity, quality, speed, productivity, and employee satisfaction (Nankervis, Baird & Coffey 2019) These theories are experienced by Starbucks Coffee, which well-known for not only the quality of products but also the customer service and cozy atmosphere
Starbucks provides a comfortable place for customers to socialise with a fair price
Trang 4that attracts customers of all ages to come here Besides, employee satisfaction is also very concerned here, to which only a few other organisations pay attention It could be seen that the turnover rate of workers and managers in a year was 65 per cent and 25 per cent respectively In contrast, the rate of employees and managers from their competitors are 150 to 400 per cent and 50 per cent respectively
Therefore, Starbucks would be one of the optimal enterprise models for strategies of employee impulse, consumer satisfaction and collaboration of teamwork
Starbucks developed a well-done system to maintain a good connection between managers and employees to keep good relationships This firm set a title for every stakeholder as a “ partner “, which narrows the gap of bureaucracy Moreover, the number of employees in each shift only from three to six workers, which let
stakeholders get to know each other quickly and deeply Employees’ complaints and suggestions are treated equally, making them feel they contribute to this firm directly and fairly As a result, all of this gives employee respects and a sense of
participation
Howard Stark, the chief executive officer of Starbucks, believes that Starbucks’ value
is not about coffee but employees He mentioned the spirit of this firm are workers in here as well as offer an incentive salary and many welfare benefits to make
personnel throw themselves into their job (Academia 2013)
Based on my own experience, team collaboration would make a better outcome than working individually In detail, other team members could bring different aspects of
an event or a project that one could not find Hence, teamwork brings a
multi-dimensional perspective of an event Moreover, team members could support each other weaknesses and improving strengths to give effective results, which working individually could not does
In conclusion, working as a team could make a direct impact on business outputs To ensure the best results, fair and effective policies are the top priorities for developing one’s business effectively
Question two:
In a business, customer are often viewed as “ everything “ However, there is an event about the incident of a passenger being dragged off a United Airlines flight that shocked global public opinion, which described as "involuntary de-boarding" to get crew members on the plane, should have been resolved by bargaining, but it quickly devolved into a duress act (Zdanowicz & Grinberg 2018) After the video was leaked
to social media, it affected instantly dropped the United Airlines stock market by 1
Trang 5billion U.S Dollars (Kottasova 2017).
The ethical issues listed above demonstrate the limitations of ethical management in today's industry Ethics, by definition, are rules and beliefs that distinguish morally wrong from morally proper conduct (Nankervis, Baird & Coffey 2019) Wrongdoings are occurring globally and in more dynamic forms due to recent changes in corporate operating practices, highlighting the need for innovative tools to manage moral issues (Snellman 2015)
The organisational culture, which comprises shared values, priorities, and
behaviours, is critical in defining employee ethics and achieving optimal business efficiency (Arulrajah 2015) As a result, HR administrators should be in charge of building and maintaining an ethical environment that promotes the development of internal ethics While people are the "ultimate moral agency" for themselves, studies show that workers often depend on top management's help and guidance to develop rational and ethical habits in corporate relationships (Ghosh 2008) With this in mind, Wesfarmers' code of ethics clearly states and explains their ethical standards of workers (Appendix 1) Furthermore, as the corporation strives for the highest level of conduct and ethics in supply chain operations, employees were instructed ethical procurement and industrial slavery to ensure their willingness to spot immoral
behaviour (Wesfarmers n.d) Firms that employ child labour, on the other hand, promote inefficient corporate activities and are hence more likely to encourage illegal conduct in the workplace Employees at Wesfarmers have a constructive attitude about their business culture and working climate (Appendix 2) Hence, it
demonstrates Wesfarmers' progress in defining and upholding ethical standards in their internal working community
In conclusion, ethics controversies have erupted worldwide, and they are becoming more complicated due to today's diverse and multicultural working environment Indeed, the HR department plays a critical role in developing and enhancing ethical standards in the workplace by establishing and maintaining common perspectives on sustainability among internal stakeholders Nonetheless, considering these
problems’ human and situational characteristics, it remains difficult for businesses to eradicate unethical activities
Part B
(1) Podgorodnichenko, N., Edgar, F., &
Key
Trang 6McAndrew, I (2020) The role of HRM in
developing sustainable organisations:
Contemporary challenges and
contradictions Human Resource
viewed 23th May 2021, <
https://www-
sciencedirect-com.ezproxy.lib.rmit.edu.au/science/arti
(2) As Corporate social responsibility
(CSR) and sustainability report are
forms of report that every firm needs in
the present, HRM needs to integrate this
type of reports strengthening their
position in a sustainable role
(3) In this case, the authors use the
based literature reviews to avoid
constrained by specificity in terms of
variables or examining relationships
between variables Furthermore, the
SLR helps this more exactly identify
patterns and ensure research rigour
(4) The authors are focus on the
relationship between CSS/CSR and
HRM with the SLR
(5)
(6) However, some limitations about the
SLR, including limited topics for
research, provide a qualitative analysis
of the CSR/S-HRM integration literature
and only published in the English
language
(7) In conclusion, HRM contributes a
crucial role in sustainability development
by proving its position in CSR/CSS:
strategic support, employee advocacy,
and social support
(8) From my perspective, after reading
the article, it is clear that SLR has
presented an overview of the
contemporary theory applied between
CSR and HRM, hence, affirming the role
(1) Citation (2) Introduction (3) Aims & Research methods (4) Scope
(5) Usefulness (to your research/ to a
particular topic)
(6) Limitations (7) Conclusions (8) Reflection
Trang 7of HRM in the sustainable development
of a company
(1) Jesús Barrena-Martínez, Macarena
López-Fernández & Pedro Miguel
Romero-Fernández 2019, “Towards a
configuration of socially responsible
human resource management policies
and practices: findings from an
academic consensus”, The International
Journal of Human Resource
Management, 30:17, 2544-2580, DOI:
10.1080/09585192.2017.1332669,
viewed 23th May 2021 <
https://www-
tandfonline-com.ezproxy.lib.rmit.edu.au/doi/full/10.1
080/09585192.2017.1332669?
(2) The article reviews the relationship
between corporate social responsibility (
CSR ) report and human resources
management (HRM) in modern society
This article clarifies the issue of socially
responsible human resource
management (SR-HRM) in today's
society and received a majority of
consensus on this plan
(3) Researches shows the effective
outcomes while using the Delphi method
to evaluate Nonetheless, there are
some limitations, such as the difficulty of
estimating the level of experience amid
the participants or their lack of
experience in analysing different
constructs Then, researchers applied
four stages to give a clear academic
point of view
(4) The authors are analysing the
connection between CSR report and
HRM deeply In detail, two types of CSR
reports are trending: the Global
Reporting Initiative and ISO 26000 The
article analysed to give insight into the
relationship between HRM and CSR
report and broaden the knowledge
about the role of CSR in this World
Key (1) Citation (2) Introduction (3) Aims & Research methods (4) Scope
(5) Usefulness (to your research/ to a
particular topic)
(6) Limitations (7) Conclusions (8) Reflection
Trang 8(5) Through the article, the author
pointed out a clear perspective about
the Social Response HRM ( SR-HRM )
system, providing insight into the
potential enhancements of CSR actions
in internal functions such as HRM
(6) However, some limitations are
related to the academic credibility of the
high-risk R&R (repeatability and
reproducibility) of measures It is almost
impossible to do the same survey twice
Without reproducible steps, we cannot
isolate and evaluate the measurement
error
(7) In conclusion, the author proved the
importance of CSR’s role in contributing
to the World in general under HR
practices and the workplace
(8) In my opinion, this report are
up-to-date about reality situation and reflect
the importance of CSR report into HRM
aspect
References
Arulrajah, A 2015, ‘Contribution of Human Resource Management in Creating and Sustaining Ethical Climate in the Organizations’, Sri Lankan Journal of Human
Resource Management, vol.5, no.1
Deloitte n.d, Covid-19: Practical workforce strategies that put your people first, Deloitte, viewed 23 May 2021, <
Dias, N., 2021, "HRM- A CASE study on - STARBUCKS CORPORATION (Motivation
& Teamwork)", [online] Academia.edu, viewed 23 May 2021,
Ghosh, D 2005, ‘Corporate value, workplace decisions’, Journal of Managerial Issues, vol.20, no.1, pp.69-87, viewed 23 May 2021,
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TX1jTmYPIB1mnoL2Waexn6obtZDEjSIRbgKJjQMbpOA-EmK6Zbv6K8rzeFN7ENyBPuWBf0de52v0lUy8i3ueL7uUh_1Y&seq=2#metadata_info_ tab_contents>
HRZone n.d., " What is Strategic HRM? ", viewed 23 May
2021,<https://www.hrzone.com/hr-glossary/what-is-strategic-hrm-0#:~:text=Strategic%20HRM%20refers%20to%20HR,the%20business%20from%20its
%20competitors>
Kottasova, I 2017, ‘United loses $250 million of its market value’, CNN Business,, viewed 23 May 2021, <
Nankervis, A, Marian, B & Jane Coffey 2019, CP1179 – Human Resource
Management, Cengage, ProQuest Ebook Central database
O.C Tanner - Appreciate Great Work n.d, "The teamwork definition and fostering collaboration at work", viewed 23 May
2021,<https://www.octanner.com/insights/articles/2018/9/13/the_teamwork_definit html#:~:text=Defining%20Teamwork&text=According%20to
%20BusinessDictionary.com%2C%20teamwork,their%20best%20in%20any
Snellman, C 2015, ‘Ethics management: how to achieve ethical organizations and management?’, Business, Management and Education, vol.13, no.2, pp.336 – 457
Wesfarmers n.d., ‘WesCEF – Operating ethically and responsibly’, Wesfarmers, viewed 23 May 2021, <
https://www.wesfarmers.com.au/sustainability/our- businesses/chemicals-energy-and-fertilisers/operating-efficiently-responsibly-and-safely>
Zdanowicz, C & Grinberg 2018, E, ‘Passenger dragged off overbooked United flight’, CNN Travel, 10 April, viewed 23 May 2021, <
https://edition.cnn.com/2017/04/10/travel/passenger-removed-united-flight-trnd/index.html>
Trang 10Appendices
Appendix 1 Wesfarmers Code of Conducts
Source: Wesfarmers n.d.
Trang 11Appendix 2 Employees responses on their working experience with Wesfarmers.
Source: Glassdoor n.d.