LIFEBUOY HAND SANITIZER

LIFEBUOY HAND SANITIZER LIFEBUOY HAND SANITIZER INTRODUCTION COMPANY DESCRIPTION COMPANY’S INFORMATION Unilever Vietnam is one of Vietnams most successful FMCG companies UNILEVERS 25 YEAR JOURNEY HAS RESULTED IN ICONIC BRANDS SUCH AS OMO, LIFEBUOY, KNORR, SUNSILK, AND CLEAR BEING HOUSEHOLD NAMES IN VIETNAM Mission Statement FOR CUSTOMERS FOR EMPLOYEES To satisfy peoples basic nutritional, hygienic, and personal care needs with products to make them feel well, look good, and get something out.

LIFEBUOY

HAND SANITIZER

INTRODUCTION COMPANY DESCRIPTION

COMPANY’S INFORMATION

Unilever Vietnam is one of Vietnam's most successful FMCG companies.

UNILEVER'S 25-YEAR JOURNEY HAS RESULTED IN ICONIC BRANDS SUCH AS OMO, LIFEBUOY, KNORR, SUNSILK, AND CLEAR BEING HOUSEHOLD NAMES IN

VIETNAM

Mission Statement

FOR

CUSTOMERS

FOR EMPLOYEES

To satisfy people's basic nutritional,

hygienic, and personal care needs

with products to make them feel well,

look good, and get something out of

life for a suitable price (Young, J 2017).

Devoted to creating a safe and happy

work environment, supporting people's

physical, mental, and emotional

well-being, and assisting them in achieving

their particular goals (Unilever 2021)

Product

Panel (2021), Lifebuoy is one of the top 10 most preferred brand owners in Vietnam's urban and rural areas in the Health and Beauty sector.

BRAND AWARENESS

In the pandemic, Lifebuoy made

a campaign called “Protecting Vietnam from covid-19, is in

your hand”

MARKET ENVIRONMENT

Marco environment

MICRO ENVIRONMENT

Goals: Creating a healthier Vietnam and a variety of scents to provide customers more alternatives.

Lifebuoy is ranked 3rd and

5th in urban and rural

areas, respectively, in the

Kantar Brand Footprint

"Lifebuoy has not, Lifebuoy gone," which features two well-known singers Dong Nhi and Ong Cao Thang

Marketing service

agency

Marco environment

WHAT'S OUR BESTSELLER?

Natural Environment

Unilever in general

reducing its plastic

waste in the following

years.

Natural Environment

Cultural

Environment

Lifebuoy has introduced a new generation of hand sanitizer with a 10-second use time.

SWOT ANALYSIS

-More than 100-year history of

development, its distinctive

emblem has gained the trust of

users

-Several campaigns and volunteer

activities adds major value to the

community since customers trust

the product

-Collaborating with famous shows

and performers, good marketing

agency attract a bulk of people

-Official storefront in Viet Nam, depending on retailers too heavily will result in a poor customer experiences and a shift in consumer preferences

-Difficulties in product development due to the fact that technology has not yet matured

-The head office and customer service office have to be established, putting the company

at disadvantage in terms of fast client service

Vietnam's population is

growing at a rate of

2.1% per year, resulting

in a plentiful supply.

Hand sanitizer with only 10 seconds of sterilization helps create a breakthrough for places with poor hygiene problems.

Using friendly materials and environmental regulations will help Lifebuoy gain trust and long life.

OPPORTUNITIES

-With the presence of Dettol reduce the profit of Lifebuoy with more efficient paper ptoducts

-Due to the language barrier, customers will find it difficult to use Lifebuoy

LIFEBUOY HAVE PROVIDED CONSUMERS WITH PRODUCTS WITH "FASHION TRENDS",

QUALITY, AND AFFORDABLE PRICES

UNILEVER'S PRODUCTS AIM TO

BE HOUSEHOLD-FRIENDLY AND MAINTAIN A SHARED

RESPONSIBILITY FOR ENVIRONMENTAL PROTECTION.

CONCLUSION

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