REPORT ON THE INDUSTRY MARKET FOR HAND TOOLS AND SIGHTSEEING THE INTERNATIONAL EXHIBITION OF HARDWARE HAND TOOLS 2022

BANKING UNIVERSITY OF HO CHI MINH CITY SUBJ ECT INTERNATIONAL BUSINESS STRATEGY REPORT ON THE INDUSTRY MARKET FOR HAND TOOLS AND SIGHTSEEING “ THE INTERNATIONAL EXHIBITION OF HARDWARE HAND TOOLS 2022” Ho Chi Minh City , 42022 INTRODUCTION Along with the development of the modern world, hand tools are becoming more and more indispensable for people not only because of their compact design, combining many useful features but also simple to use Understanding that importance, the industry of han.

BANKING UNIVERSITY OF HO CHI MINH CITY

SUBJECT :

INTERNATIONAL BUSINESS STRATEGY

REPORT ON THE INDUSTRY/ MARKET FOR

HAND TOOLS AND SIGHTSEEING

“THE INTERNATIONAL EXHIBITION OF HARDWARE

& HAND TOOLS 2022”

Ho Chi Minh City , 4/2022

INTRODUCTION

Along with the development of the modern world, hand tools are becoming more and more indispensable for people not only because of their compact design, combining many useful features but also simple to use Understanding that importance, the industry of hand tools is also growing to meet the needs of the times From simple tools up to now, people have combined techniques to create pneumatic and motorized tools These tools help to increase productivity and accuracy in work However, the market for hand tools is potentially a lot of inadequacies and challenges Therefore, our group participated in the

"International Exhibition of Hardware and Hand Tools" - a gathering place of international reputable international brands to learn about hand tools manufacturers in the world Understanding how they manufacture, distribute, penetrate the market as well as participate in the global supply chain will be the basis for learning, researching and seeking opportunities for Vietnam, enhance the competitiveness of domestic products on the regional market and the world

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TABLE OF CONTENTS

INTRODUCTION iii

1 Overview of The International Exhibition of Hardware & Hand Tools 2019 1

2 Vietnam hand power tools market 3

2.1 Introduction of hand tools 3

2.2 Vietnam’s hand tools industry 5

2.3 Market evaluation of portable power tools in Vietnam 6

2.4 Analysis of SWOT model of Vietnamese firms 7

3 Businesses interviewed 8

3.1 Minh khang equipment joint stock company (MIKE) 8

3.2 Gun - Jinhua City Prescott Import & Export Co , Ltd 9

3.3 Great Eagle Tools Manufacture Co., Ltd - Pliers, Wrenches 10

3.4 Cibon VINA Co., LTD 11

CONCLUSION 12

REFERENCES 13

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1 Overview of The International Exhibition of Hardware & Hand Tools 2019

Vietnam International Trade Fair - VIETNAM EXPO is assigned by the Government and assigned by the Ministry of Industry and Trade (Trade Promotion Department), in coordination with ministries, branches and localities, trade promotion organizations and Vinexad Company held annually in Hanoi since 1991 Over 28 years, VIETNAM EXPO has become one of the largest-scale trade promotion activities and has important implications for the Industry and Trade of Vietnam when creating "resonate" with international friends and domestic businesses

Vietnam Expo in Ho Chi Minh City Ho Chi Minh City is a large-scale trade fair in Vietnam, an important destination, a trade bridge for Vietnamese and International businesses to meet, exchange business cooperation, and promote development trade and investment

The goal of the organizers (Vinexad) this year is based on two factors, one is to gather prestigious international brands in order to promote the attractiveness of the domestic market thereby attracting investment, technology transfer, Collaborating on building global supply chain The second is to create an environment for improving domestic brands, helping to promote export development and stimulate the use of domestic products

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Participating in the exhibition is an opportunity for the company to approach Vietnamese and international manufacturers, businesses as well as to develop together in the field of tools and machines

The International Exhibition of Hardware & Hand Tools (HARDWARE & HAND TOOLS EXPO) has been held in four consecutive years The exhibition has the most growth in scale and the most exciting transactions in the specialized exhibition chain 400 booths (30% up compared to 2018) as the consequence of previous successful outcomes The Government has a long-term plan on developing the mechanics as foundation for industrial development, in which the group of priority products will be mechanical engineering, non-ferrous metals, spare parts, shipbuilding, new materials The Hardware

& Hand Tools Expo is a good chance for accelerating further development of the mechanical engineering industry in general and the competitiveness of local companies demonstrating their inherent potentials Top brands from Japan, Germany, Spain, America, Europe, India, Taiwan, South Korea will be attractive for their qualities, designs, features and durabilities Hardware & Hand Tools 2019 received the registers of more than 1,000 meet-ups in advance

The International Exhibition on Hardware & Hand Tools - Vietnam Hardware & Hand Tools Expo is the first and only exhibition on hand tools & hardware in Vietnam

As it supports the key industries, such as construction, automobile, road, shipbuilding, aerospace, woodworking and retail to develop sustainably the exhibition is an absolute must for professionals involved in tools, fasteners, DIY and building hardware, security, locks and fittings 250 enterprises from 20 different countries are supposed to present their products to an audience of 6000 visitors Seminars, business tours, presentations of exhibitor groups as well as business matching programs are offered as well

The exhibition emphasizes on 04 main sectors: Tools – DIY and Building Hardware – Fasteners & Securities, Locks and Fittings It will be an effective commercial connection program to bridge the gap between sellers and buyers; to help buyers cooperate more easily with sellers; to give buyers a chance to approach new technology, new products; to seek ways in order to enhance production value, change opinions about lifestyle and working methods Moreover, it also provides an overview of the Vietnam Hardware and Hand Tools industry for enterprises

Product groups: abrasives, air compressors, automotive supplies, building materials, chemical products, clinch bolts, double-screw bolts, electrical supplies, furniture fittings, garden tools, hand tools, ironmongery, keys, locks, machine tools, mechanical springs, metalware, paint, power tools, screw bolts, screws, security equipment systems, welding equipment, work protection, work safety, …

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Industry sectors: Industry, Machine Construction, Metalware, Tools, …

The HARDWARE & TOOLS Expo in Ho Chi Minh City took place from Wednesday, 04 December to Saturday, 07 December 2019 in Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, Tan Phu Ward, District 7, Ho Chi Minh City

2 Vietnam hand power tools market

2.1 Introduction of hand tools

Along with the development of modern, hand tools have become indispensable items

in every household With its compact design, incorporating many useful features yet simple to use, hand tools have become familiar in the family work, and increasingly improved maximum usability, especially shape From the rudimentary instruments tools, bulky, heavy, measuring, cutting, planing devices may be combined into a compact product, which fits within the reach of the user

Hand tools are useful tools, in addition to supporting the work in mechanics and manufacturing, but also help repair in daily life, our daily life is more convenient All the work of fixing screws is achieved in your family, it will be easy with hand tools

Product categories:

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- Hand power tools: Drilling machines, cutters, chisels, screwdrivers, milling machines, sanding machines, grinders, polishing machines, car wash machines, etc

- Hand-held hand tools: Hammer, pliers, saw, knife, chisel tool, scissors, screwdriver, other hand tools,

- Hand tools using gasoline: Petrol & oil pressure gauge, Car repair tools, …

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2.2 Vietnam’s hand tools industry

Industrial Revolution 4.0 (Industry 4.0) and global supply chain are the key concepts that are mentioned in the development model of mechanical engineering today In particular, downstream industry including home appliances and tools is a large segment including: Tools in the electricity - pneumatic - maintenance, repair - grinding - polishing materials - cutting - solder; metal construction and DIY; production equipment and machinery; reinforced components such as bolts and screws of all kinds - rivets, mechanical springs It is also the main category of products presented at Hardware & Hand Toosl Expo 2019

After participating in the exhibition, the group realized that currently there are many different brands of hand tools in the Vietnamese market, each with its own unique advantages and appropriate to each public purpose job In particular, Hanoi and Saigon are two big exciting markets with the hand tools business of big brands with many construction projects growing

However, Vietnam's hand tools industry is still growing slowly, even lagging behind other countries in the region, affecting productivity, quality and efficiency of the economy The industry has not had appropriate measures to protect and exploit the domestic market In addition, the level of production and business management of

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Vietnamese enterprises is still low, not many enterprises reach the level of production and business management near the 3rd industrial revolution period and very far from the 4th industrial revolution Besides, the investment in technological innovation of duplication, dispersion, causing great waste and ineffective production and business

2.3 Market evaluation of portable power tools in Vietnam

The market for portable power tools in Vietnam in recent years has been quite exciting as the price competition among brands of tools and supplies has become increasingly fierce With many brands providing power tools in the Vietnamese market from high-end to mid-range, low-cost products, users can easily choose for construction works, industrial zones of digital machinery large amounts Currently on the market, brands providing high-class power tools, good product quality and durability include: Bosch - Germany, Hikoki - Japan, Keyang - Korea, Dewalt - USA, Ferm - Netherlands, VAC - China however the price is quite high compared to the market price Meanwhile, the product lines from China always have attractive prices although the quality is not appreciated, low durability, does not guarantee a safe level when used This explains why the high-end product lines have had a large consumption market in recent years

According to the statistics of the third quarter of 2019 on the Vietnamese market, more than 60% of products and supplies originated from China, including famous brands such as Bosch, Makita, Dewalt, Keyang, Ferm, Hikoki, VAC so users should be cautious when choosing to order cheap power tools at small supply stores Especially, one

of the issues that is not new but has a significant impact on the reputation of these brands

is the fact that counterfeit goods are widely sold in the market without current control Currently all product lines of power tools provided on the Vietnamese market are imported from countries: Germany, Japan, China, Korea, USA, …

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2.4 Analysis of SWOT model of Vietnamese firms

STRENGTH

good improvement ideas

resources

branded companies

WEAKNESES

compared to other countries

lacking

management capacity

Chinese enterprises

products, mainly importing products for distribution or assembly

OPPORTUNITIES

international integration helps enterprises

access and learn science and technology of

developed countries

as automobile, oil and gas, construction

has led to a great demand for products of

supporting industries such as hand tools

Government as through the organization of

Harware & Handtools Expo

THREATS

reputation to penetrate the Vietnamese market with quality products and competitive prices

constantly improving the features, utilities and product quality, they still cannot participate in the global supply chain

which makes Vietnamese businesses incapable

of meeting

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3 Businesses interviewed

3.1 Minh khang equipment joint stock company (MIKE)

Country: Viet Nam

Product of Minh Khang Vinatools in The International Exhibition of Hardware & Hand

Tools 2019

3.2 Gun - Jinhua City Prescott Import & Export Co , Ltd

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Product of Gun - Jinhua City Prescott Import & Export CO ,LTD

3.3 Great Eagle Tools Manufacture Co., Ltd - Pliers, Wrenches

Country: Taiwan

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Country: Mexico

Product of Great Eagle Tools Manufacture Co., Ltd - Pliers, Wrenches

3.4 Cibon VINA Co., LTD

Website: http://www.cibontool.com/

Country: Taiwan

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Product of Cibon VINA Co., LTD

CONCLUSION

The Hardware & Hand Tools Expo is a ripe time for further speeding up the development of the mechanical engineering industry in general and increasing the competitiveness of domestic enterprises, showing their inherent potential The top brands

in the group of hand tools & power tools from Japan, Germany, Spain, USA, Europe,

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India, Taiwan, South Korea, will be brands attracted by the quality Quality, style, features, durability

Although this industry is quite new to Vietnamese businesses, it is hoped that the exhibition will be an effective trade channel for buyers to easily find and exchange cooperation with sellers, have opportunities to access directly with new technologies and products, and help the participating businesses have an overview of the Vietnam Hardware and Hand Tools market

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REFERENCES

• http://vinexad.com.vn/eng/index.php/news/13/d144/Vietnam - Hardware - and Hand - tools - Expo - 2017.html

• https://tinhte.vn/threads/danh - gia - thi - truong - dung - cu - dien - cam - tay - viet - nam -

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