Ancient History of China Thesis by Slidesgo - Copy

Relative advantage The impact of COVID-19 pandemic The commercialization of rice has not been much significantly affected by the impact of COVID-19, as compared to other industries, as i

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ST25 Rice - Shanghai

Table of contents

PESTLE analysis

0 1

Our store

Rice Xperts

0 3

Market audit & Competitive market analysis

0 2

4Ps tactic Product, Price, Promotion, Place 0

4

PESTLE analysis

01

Political Economic Social

• Increasing influence on World Politics • Economic growth

Technological Legal Environmental

• From low-cost producer to high-tech leader

• Education

• Restrictions on foreign comanies

• Intellectual property rights

• Air pollution

• Water pollution & water shortage

Market audit &

Competitive market

analysis

02

Relative advantage The impact of

COVID-19 pandemic

The commercialization of rice has not been much significantly affected by the impact

of COVID-19, as compared to other industries, as its demand has been ever so increasing

A close study of the rice retail stores industry reveals that the market

has become much more intensely competitive over the last decade

Major problems and resistances to product acceptance

based on the preceding evaluation

Lack of brand identify Satisfy customers Price

Geographical region

Shanghai

• A tactical location for rice trade

• Shanghai is one of the largest cities in China and is also an

important port and the busiest and most modern financial and

banking center

Small portions

Obtain information on rice from friends and relatives, al on television Consumer buying habit

Advertising and promotion: Objectives

Create market for our products: It is sometimes hard to establish demand for a new product in a market of similar products In

this case, we opt for increasing some sales by using sales promotion strategies like penetration pricing, offers, discounts,…

Remain competitive: We use temporary sales promotion techniques to compete with competitor’s short term marketing

strategies

Gain dealers’ trust: This techniques increase the sales of the products This increases dealers’ income and results in them

preferring the brand more

Advertising and promotion

With over one billion internet users, China has the world’s largest digital society

Users:

71.6% – China’s population who are internet users

297 million – Rural internet users

59.2% – Rural Internet availability

94% – Fiber broadband subscribers

888 million – Short form video users

638 million – Live streaming users

Services:

872 million – used online payment methods

469 million – ordered food online

381 million – remote office workers

239 million – online medical services users

Advertising and promotion

• Social distancing due to the COVID-19 pandemic has changed long-standing habits,

making even the elderly and consumers who are loyal only to traditional ways to

consider shopping online

Advertising and promotion

Advertising and promotion

LIVE COMMERCE:

China can be likened to the birthplace of livestream sales

Livestream sales in China are now extremely popular Currently, in China, people and families all use livestream as a key sales channel

Advertising and promotion

The activity of affiliate marketing is to divide the responsibility of creating product advertising

among many parties, which can make full use of the capabilities of individuals and groups to get breakthrough advertising strategies, helping to earn better profits There will be 3 parties

involved with this work:

- Supplier of products/services

- Distributors

- Customer

Advertising and promotion

Trade shows are a great sales promotion strategy where the business

promotes its product to thousands of traders in the trade show

Competitor’s products

Japonica rice

• Sticky and moist

• Used by many Chinese restaurants as plain table rice or to flavor as sushi

rice

• Price: 5.8 RMB/kg

Wuchang rice

• Slender and plump, crystal clear and neat, and the texture is tough

• The cooked rice is more fragrant and elastic, with a soft taste and sweet

taste

• Price: 9 RMB/kg

Jasmine rice

• Soft, slightly sweet, and somewhat stick

• Available at Asian supermarkets

• Price: 8 RMB/kg

03 Store

One great factor in the success of a business is its name, for it will give the firm its own personality

and will be distinguished from other business The name of the store is Rice xpert

- Provide quality rice

- Service that meets itscustomer’s satisfaction

- To be the number one rice retailing store in

Shanghai

- To help community by giving high quality

and affordable rice.

01 Vision

02 Mission

Preliminary marketing

plan 04

Lifestyle Traditional, passionate for food and cooking.

Personality Caring, compassionate

GEOGRAPHIC

Regional Jing’an district - one of the central districts of Shanghai - China's east coast

DEMAND Need a quality meal for family with a reasonable price

Demand for rice packaging is expected to rise due to food safety and nutrition concerns Near major districts

SWOT analysis

• Our ideal location

• The business model (physical store and online store)

• Varieties of payment optionsWell processed and well

– bagged rice

• The rice taste and texture is adapted to Chinese

flavor

• Excellent customer service culture

• Being a newbie in shanghai market

• Financial capacity to engage in the kind of publicity that we intend giving the business

• Unlimited opportunities to sell our rice to a large

number of individuals

• Know what our potential customers will be looking

for when they visit our rice store outlets

• Globalization

• High-tech country

• Many strong competitors

• High freight

Strengths Weaknesses

• Satisfied customers with the adaptation of flavor and convenience through plenty method of payments

• Create a strong and trustworthy rice retail store

• Planning flexible and efficient marketing strategies

• Need fundings from investors

competitors

• Set higher goals

• Should find more sources of support to solve problems and promote development

Sales and profit forecast

- Keep the traditional green concept of packaging because the green is also

considered as a lucky number-Keep the brand name of the rice-Keep the net weight from 1kg, 2kg, 5kg and 10kg depends on customers’ needs

Price: 10,1 RMB/kg includes import tax, transport cost, VAT,

Direct marketing by email, leaflet

Media Mix (Baidu,Wechat, Youku,

Ji’ang district- Shanghai: the central districts of Shanghai

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