Tài liệu Sport TNC California Fitness corporation doc

Sport TNC California Fitness corporation... • A chain of fitness centers developed at US, by Eric Levine • Expanded and stabilized in Hong Kong, opened several branches in China, Korea,

Sport TNC California Fitness corporation

What is C.F ?

• A chain of fitness centers developed at US, by Eric Levine

• Expanded and stabilized in Hong Kong,

opened several branches in China, Korea,

Singapore, and Vietnam, to name a few

• The corporation also owns a fitness center, the world famous Planet Yoga

• Get involved in producing Sport goods and

foods

Brand Name

California Fitness corporation has three main

companies:

 Branches and Distribution

• California Fitness corporation has over 70

companies in America and more than 40 clubs

in Asia

• The majority of branches in America are

concentrated in California State Typical

branches are:

Corporate Offices (Orangevale, CA)

the branches in Asia are:

 China: BEIJING and SHANGHAI

 Hong Kong: CAUSEWAY BAY and 9

•  Vietnam: SKY CITY TOWER (Dong Da - Hanoi), QUEEN ANN (in District 1 – Ho Chi Minh City) and HUNG VUONG PLAZA (in District 5 – Ho Chi Minh City).

• Chairman: Eric Levine - Currently executive

director in California WoW Xperience in

 Products

• Besides exercise programs, California Fitness Centers has some specialized products for

members

Sugar free cakes

Sugar free cakes

 Personal Training

 Kickfit

 Yoga

• Hatha Yoga, Power Yoga, Detox Yoga, Yoga for Weight Loss, Hot Yoga

• Members can hang out at the Califresh cafe

with a cool healthy drink and chat with friends

or use modern internet lounge to get in touch with people all around the world

 Califresh and

Café

 Spa & Aesthetics

People demands in “world economic geography change” and

CF supplys

Population and environment

Population explosion and city’s lame population

=> traffic jam => scientific branch-distribution Pollution and noise => a better replacement for outdoor exercises

Job’s task increase => all spa, café shop, gym,

etc, in the same place => save time

Food pollution and fake foods => creditable

nutrient products

Why Asia ?

• Cheap labor price

• The increase of living standard

• The increase of city and new commercial centers

• The foreign investments in Asia

• Outsource new native exercise

• Supply jobs for Asians with higher income

• Motivate the living-standard development in Asia

• Placeless fitness centers for TNCs’ staffs

• Do not decrease jobs of US

• Good for environment

• Although they have US directors for operation and standard guaranty, the bad management and services of local staff make a big effect

• Global standard statement but the local

standard staff

• Do not make significant economic effect

• Can’t prevent the social problems occur in

they fitness centers

• The co-management with 1 US and 1 local manager

• More obvious prices for each countries

• Flexibility to local culture

• Direct feedback from customers

Is this model of TNC harmless or just another no-effect TNC ?