EMPLOYERS OF CHOICE SURVEY 2013

Global Leader in Recruitment SolutionsEMPLOYERS “A study on employer and career preferences of Vietnam’s undergraduates and working professionals” OF CHOICE SURVEY 2013... 44 Open-ende

Global Leader in Recruitment Solutions

EMPLOYERS

“A study on employer and career preferences

of Vietnam’s undergraduates and

working professionals”

OF CHOICE SURVEY

2013

2 Gender Differences

2 Multiple Job Offers

2 Working Hours, Salary & Promotions

2 Job Changes

2 Choice by Region

3 Top 100 Employers of Choice

6 Employers of Choice - By Work Industries

6 Banking & Finance

6 FMCG

6 Healthcare

6 Media & Marketing

7 Real Estate & Property Management

7 Logistics & Transportation

7 Electronics & Home Appliances

7 Engineering & Auto

7 Retail

7 IT, Internet & Telecommunication

8 Construction & Materials

8 Travel, Tourism & Hospitality

8 Employers of Choice - By Respondents’ Grades

8 Top Tier (GPA scoring from 9 -10 on a scale of 10)

9 2nd Tier (GPA scoring from 8 - 9 on a scale of 10)

9 3rd Tier (GPA scoring from 7 - 8 on a scale of 10)

10 Employers of Choice - By Respondents’ Gender

21 PROFILE, EXPECTATIONS & PREFERENCES: OVERALL UNDERGRADUATES & GRADUATES

26 Most Popular Work Industries

28 What Makes an Employer of Choice?

29 Where did They Learn about Their Employer of Choice?

30 Career Expectations & Preferences

30 Expectation of Starting Month Salary

32 Expectation in Time to Land First Job

32 Expectation in Weekly Working Hours

33 Expectation in Time for First Work Promotion

34 Expectation in Time to Become a Manager

35 Expectation in Number of Job Changes

35 Most Important Factors when Considering Multiple Job Offers

37 Most Important Attributes to an Ideal Job

38 Likelihood of Accepting a Contract-based Position

38 Job Search Methods

38 Preferred Job Search Channel

39 Preferred Job Portal

40 Qualities of a Preferred Job Portal

41 Preferred Source of Information and Updates from an Employer

44 Open-ended Text Box Answers

44 Respondent Bias

44 Report Terms and Formulas

46 APPENDIX 1 - CAREERBUILDER EMPLOYERS OF CHOICE 2013 SURVEY

(UNIVERSITY EDITION)

59 APPENDIX 2 - ABOUT CAREERBUILDER VIETNAM

The CareerBuilder Vietnam Employers of Choice (EOC) Survey is conducted annually to provide employers with an insight into how they are perceived by undergraduates and working professionals in Vietnam The survey results allow companies to compare their rankings with their competitors and subsequently

adopt measures to strengthen their company branding

Working professional who graduated for not more than three years

Current undergraduates from universities

Survey findings from top undergraduates and entry-level graduates are further distinguished from the overall survey population and are presented as a distinct section within this report

We believe that the CareerBuilder Vietnam Employers of Choice (EOC) Survey is the most current employer ranking survey in Vietnam

This year’s survey results shows and overall difference in top choices among genders with Males showing tendency toward High-tech industries while Females favored FMCG’s Among the 6,383 Males surveyed, 3 among the top

5 employers are High-tech No High-tech company is represented among the top 5 Employers of Choice selected

Only members graduating from Arts/Social Science ranked “Highest salary” as the deciding factor in choosing between multiple job offers

Multiple Job Offers

Survey results show that the majority of respondents (47.9%) deem working for 40-50 hours per week acceptable for an entry-level job and that 23.3% expected a starting monthly salary between 5,000,000-6,000,000/month, with 43.2% expecting a promotion after 2 years

In terms of top performing academically (with GPA ranging from 9-10 on a scale of 10), 40-50 working hours was also deemed acceptable (57%), but 25.3% expected a higher starting monthly salary between 6,000,000-7,000,000 VND/month, with an expected promotion within 1 year (39.4%) They also expected to become managers within 3 years (39.4%)

Working Hours, Salary & Promotions

HIGHLIGHTS ON SURVEY RESULTS

Only 3.5 per cent of the respondents are determined to stick to one job until the age of 35 A larger majority of those surveyed (34.8%) are expecting to have three career switches by the age of 35

Job Changes

Respondents in different regions favored different employers Vinamilk scored much higher overall in the Center (2.638) and South (2.580), while Viettel scored higher overall in the North (1.546) Other top choices in the Center

Choice by Region

The rankings for the “Top 100 Employers of Choice” are determined based on the votes of the 17,120 respondents who had participated in the CareerBuilder.vn Employers of Choice 2013 Survey Respondents were asked to select their employers from a list of 200 companies (Refer to Appendix 1 for full list of companies) in Vietnam The respondents were allowed to select as many employers as they wished and are given the option of filling in a free text box for employers that are not found in the list.

Top 100 Employers of Choice

EMPLOYERS OF CHOICE RANKING:

TOP 100 EMPLOYERS OF CHOICE

RANK EMPLOYER OF CHOICE VOTE

47 METRO Cash & Carry 2,139

48 Hoàng Anh Gia Lai (HAGL) 2,130

RANK EMPLOYER OF CHOICE VOTE

Banking & Finance

Employers of Choice - By Work Industries

RANK EMPLOYER OF CHOICE VOTE

13 Bia Việt Nam (Heineken/Tiger) 2,314

14 Johnson & Johnson 2,083

Media & Marketing

RANK EMPLOYER OF CHOICE VOTE

1 Nielsen 1,719

2 Megastar Media 1,545

3 Đất Việt VAC 758

4 BHD Star Cineplex 635

5 Ogilvy & Mather 550

6 Saatchi & Saatchi 522

7 J Walter Thompson (JWT) 503

8 Dentsu 500

10 Leo Burnett/M&T 428

Logistics & Transportation

RANK EMPLOYER OF CHOICE VOTE

Engineering & Auto

RANK EMPLOYER OF CHOICE VOTE

Real Estate & Property Management

RANK EMPLOYER OF CHOICE VOTE

IT, Internet & Telecommunication

RANK EMPLOYER OF CHOICE VOTE

Electronics & Home Appliances

RANK EMPLOYER OF CHOICE VOTE

Travel, Tourism & Hospitality

RANK EMPLOYER OF CHOICE VOTE

1 Intercontinental Hotels & Resorts 1,704

2 Sheraton Hotels & Resorts 1,573

3 Vietravel 1,428

4 Saigontourist 1,378

5 Hilton Hotels & Resorts 1,333

Construction & Materials

RANK EMPLOYER OF CHOICE VOTE

Top Tier (GPA scoring from 9 -10 on a scale of 10)

Employers of Choice - By Respondents’ Grades

2nd Tier (GPA scoring from 8 - 9 on a scale of 10)

Employers of Choice - By Respondents’ Gender

RANK EMPLOYER OF CHOICE: NORTH REGION VOTES

Total Votes 4,346

Employers of Choice - By Regions

North Region

RANK EMPLOYER OF CHOICE: NORTH REGION VOTES

44 Asia Commercial Bank (ACB) 630

45 METRO Cash & Carry 628

RANK EMPLOYER OF CHOICE: NORTH REGION VOTES

67 Sheraton Hotels & Resorts 491

68 VNG Corporation 490

69 Hilton Hotels & Resorts 489

70 Intercontinental Hotels & Resorts 481

87 Johnson & Johnson 392

88 Hoàng Anh Gia Lai (HAGL) 391

RANK EMPLOYER OF CHOICE: CENTER REGION VOTES

Total Votes: 6,460

Center Region

RANK EMPLOYER OF CHOICE: CENTER REGION VOTES

30 Bia Việt Nam (Heineken/Tiger) 1,023

52 Ernst & Young 777

53 Johnson & Johnson 749

RANK EMPLOYER OF CHOICE: CENTER REGION VOTES

RANK EMPLOYER OF CHOICE: SOUTH REGION VOTES

Provinces/cities included: Binh Phuoc, Binh Duong, Dong Nai, Tay Ninh, Ba Ria - Vung Tau, Ho Chi Minh City, Long

An, Đong Thap, Tien Giang, An Giang, Ben Tre, Vinh Long, Tra Vinh, Hau Giang, Kien Giang, Soc Trang, Bac Lieu,

Ca Mau, Can Tho

Total Votes 6,314

South Region

RANK EMPLOYER OF CHOICE: SOUTH REGION VOTES

RANK EMPLOYER OF CHOICE: SOUTH REGION VOTES

79 Ernst & Young 547

80 Dược Hậu Giang 538

A total of 17,120 undergraduates and working professionals participated in the 2013 Employers of Choice Survey The majority of respondents surveyed are from Banking & Finance (25.9%) Respondents came from a wide variety

of universities in Vietnam

Introduction

PROFILE, EXPECTATIONS & PREFERENCES:

OVERALL UNDERGRADUATES & GRADUATES

Respondents’ Profile

Universities

Ho Chi Minh City University of Economics 1,511 8.8%

Ho Chi Minh City University of Industry 773 4.5%

Ho Chi Minh City Open University 626 3.7%

Ho Chi Minh City University of Natural Sciences 604 3.5%

Ho Chi Minh City University of Economics and Law 521 3.0%

University of Technical Education Ho Chi Minh City 472 2.8%

Ho Chi Minh City University of Banking 412 2.4%

National Economics University 408 2.4%

Ho Chi Minh City College of Foreign Economic

Ho Chi Minh City University of Foreign Trade 333 1.9%

Ho Chi Minh City University of Economics

Ho Chi Minh City University of Industry

Ho Chi Minh City Open University

Ho Chi Minh City University of Natural Sciences

Ho Chi Minh City University of Economics and Law University of Technical Education Ho Chi Minh City HUTECH

Ho Chi Minh City University of Banking

Other Engineering Computer Science/IT/Information Systems

Hospitality/Tourism/F&BEntrepreneurship Economics/MathematicsCommunication/Media

Education Sciences/Applied Sciences

Legal/Law Life Sciences/Biological ScienceHealth Sciences/Medicine/Dentistry/Nursing/…

Art/Design/Creative Government Policy/International RelationsProject and Facilities Management

Maritime Studies Architecture Art and Social Sciences/Psychology

Real Estate MusicSport/Recreational Management

Top Tier 2 nd Tier 3 rd Tier Pass degree Faile

Top Tier (GPA: 9 - 10) 277 1.6%

YEAR OF GRADUATION COUNT PERCENTAGE

Employed 5,494 32.1%

Still studying 2,811 16.4%

Looking for a job 8,815 51.5%

“Human resources” was the preferred work industry among respondents, receiving an overwhelming 5,406 votes The 2nd and 3rd most preferred industries, “Banking & Financial Services” and “Auditing / Accounting / Taxation”, fallow in terms of votes “Banking & Financial Services” received 4,171 votes from respondents while “Auditing / Accounting / Taxation” trails closely with a total of 4,042 votes.

Respondents were asked to select the industries which they would like to work in Respondents were allowed to select as many as they wish

Most Popular Work Industries

2 Banking & Financial Services 4,171

3 Auditing / Accounting / Tax 4,042

4,0423,1933,0282,4772,4252,4202,3622,355

Human ResourcesBanking & Financial ServicesAuditing / Accounting / TaxConsulting - ManagementInvestment BankingEducation / TrainingConsumer GoodsAirline / TravelMedia (Print, Broadcast, Web, Multimedia)

Advertising

RANK INDUSTRY VOTES

11 Food & Beverage 2,213

12 Public Relations 2,195

13 Hospitality Management 2,104

14 Research & Development 1,873

15 Internet / Online Business 1,699

What Makes an Employer of Choice?

“Good career growth and opportunities” associated most frequently as the key trait of

an EOC

Respondents were asked to rate the following traits commonly associated with an employer of choice Each trait was

to be rated between a scale of 1 and 5, with 1 being the least important and 5 being very important

A greater proportion of respondents believe that an Employer of Choice is one who offers “Good career growth and opportunities” “Good career growth and opportunities” has the highest average score (score of 4.62) amongst other employer traits, with more than 96 percent (96.2%) of the respondents rating it with an importance score of between

“4” and“5”

This is followed by “Has a diverse and non-discriminating work environment” (score of 4.40) and “Has a comfortable physical work environment” (score of 4.24)

“Offers interesting and exciting products or services” attained the lowest score (score of 3.5) with the least number

of respondents (53%) rating it as being an important trait necessary of an EOC

TRAITS OF AN EOC RESPONDENTS SCORE TOTAL 1 TO 2

(NOT IMPORTANT) (NEUTRAL) 3

4 TO 5 (VERY IMPORTANT) Offers good career growth and

Offers attractive pay, bonuses and

other monetary benefits 4.19 2.9% 13.2% 83.9%

Has strong business and financial

performance 4.18 2.6% 12.3% 85.1%

Offers job security 4.06 5.1% 19.6% 75.3%

Practices corporate social

responsibility (toward environment

and society)

3.98 5.8% 21.1% 73.1%

Has good company reputation and

brand name recognition 3.98 5.6% 19.7% 74.7%

Offers good employee perks and

other non-monetary benefits 3.89 6.0% 22.5% 71.5%

Has international presence and

travel/relocation opportunities 3.68 11.8% 27.2% 61.0%

Offers interesting and exciting

products/services 3.50 14.8% 32.2% 53.0%

Where did They Learn about Their Employer of Choice?

Most learn about their EOC from company’s websites

Respondents were asked to indicate where they learn about their employers of choice They were allowed to select

up to five choices

More than two-third of the respondents (69.1%, 11,838 votes) indicated that “Company’s websites” are usually the channel in which they learn about their EOC

The other platforms that made it to the top six most popular list include “Internet media” (2nd place, 10,694 votes),

“Friends and peers” (3rd place, 9,291 votes), “Broadcast media” (4th place, 8,295 votes), “Online job portals” (5th place, 8,135 votes) and “Personal work experience” (6th place, 4,602 votes)

RANK MEDIA AND CHANNELS COUNT

2 Internet Media (Advertising, banner, email, news) 10,694

3 Friends and Peers 9,291

4 Broadcast media (Ads, news) 8,295

5 Online Job portals 8,135

6 Personal work experience (including internship) 4,602

7 General career fair 4,383

8 Blog and forum 4,081

9 On-campus career activities (career fair, online career fair, seminars) 3,224

10 Academic syllabus (case studies, class

discus-sions, examples) 3,121

11 Parents and relatives 2,083

12 University professors/ Career counselors 2,061

13 Business cases / stimulation competitions 2,035

14 Print media (ads, articles, news) 1,829

Career Expectations & Preferences

Expectation of Starting Month Salary

A little more than one-fifth (23.3%) of this year’s respondents expected their starting monthly salary to fall between the range of 5,000,000 and 6,000,000 VND

11,838

10,6949,2918,2958,1354,602

4,3834,0813,2243,1212,0832,0612,0351,829

Company websitesInternet Media (Advertising, banner, email, news)

Friends and PeersBroadcast media (Ads, news)

Online Job portalsPersonal work experience (including internship)

General career fairBlog and forumOn-campus career activities (career fair, online career fair, seminars)

Academic syllabus (case studies, class discussions, examples)

Parents and relativesUniversity professors/ Career counselorsBusiness cases / stimulation competitions

Print media (ads, articles, news)

SALARY RANGE COUNT PERCENTAGE

When asked about the expected time required to land their first job, more than one out of five respondents (23.9%) have indicated that they anticipate job offers 3 months from graduation.

Expectation in Time to Land First Job

Job offers received prior to graduation 1,332 7.8%

Survey results show that the majority of respondents (47.9%) deem working for 40-50 hours per week acceptable for

an entry-level job This translates to between 8 and 10 hours of work per day, assuming a 5-day work week

Expectation in Weekly Working Hours