New marketing involves stories. That is why it is so important to tell a story with a human side that resonates with people. If we add the potential of video marketing to this, the combination can lead to powerful storytelling through video.
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15 Clues and Examples to Do Some
Storytelling with Video Marketing
New marketing involves stories That is why it is so important to tell a story with a human side that resonates with people If we add the potential of video marketing to this, the combination can lead to powerful storytelling through video
How to Create Storytelling Through Video Marketing
Below are 15 clues to do some storytelling through video marketing My approach you already know: always remain human
1 The video must be short, no more than 1:59 min Short but intense However, although some longer videos can also work, I don’t recommend they exceed 3:30 min
2 I would advise that it includes short sequences explaining the “before” and at the end, the
“after” Short, direct sequences
3 Use effects you can create like underwater scenes or lots of people running…
4 It is important that at some point in the video the music is turned off so that you can
appreciate the voice of the people taking part in the video, an unexpected phrase, a scream, a song, etc
5 One of the video’s main objectives is to pull at the audience’s heart strings There are certain scenes like reunions, someone falling, hugs or hard work that help us reach our audience more directly Similarly with tragic events or stories
6 Try not to mix the different stages of the video, place them in chronological order in order to differentiate them
7 Don’t include any fillers! There’s only room for something amazing, remember you only have 1:30 min to tell a fascinating story
8 Don’t focus the story on yourself Speaking of others makes the story better
9 Music is one of the key elements It is as important as the story you create or the quality of the video The music should reach the audience as much as the image, or even more If the music doesn’t make your hairs stand on end, why should it have that effect on the audience? Epic, solemn, fun music… there are so many styles The aim is to convey an inspiring and
amazing story
10 The start of the video can explain that everything is impossible but, as the story unfolds, it should explain that if you can, then it’s possible
11 Be careful with effects, flash lights or other lights that can create lines on the video images
12 I always speak of the moments of truth: special moments that set the video apart It can be
a gesture, a phrase, a hug, a kiss, a silence Whatever it is, it must be human
13 Sometimes, you might need titles or captions to tell your story; or perhaps not I recommend you leave this till the end First see a rough cut and then analyse whether they’re necessary or
Trang 214 The challenge of a good story should be to connect with people and to convey emotions The context you use may vary; for instance: anything is possible, you can really make
something happen
15 A story can be told in many different ways However, you’ll only make a connection by making it human
Examples of Storytelling in Video Marketing
Here, here, here, here, here and here [Spanish video] are some videos that may serve as
example Some are our own creation; others, we’ve found
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Authored by:
Isra Garcia
Advisor, Speaker and Educator as a professional, and Disruptive, Doer and Tryer as a person
He works as a New Media and Online Marketing Advisor all over the world, Human Media Evangelist and worldwide Professional speaker Isra founded IG when he was 26, a
crowdsourcing new media agency where he works as a Principal
Isra is a 29-year-old visionary, who has revolutionized the New Media
See complete profile
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