Management LEARNING OF NOKIAS FAILURE a VISION OF MANAGEMENT IN BUSINESS

Management The failure of Nokia: Falling from the pinnacle of success” Experience Lesson of Nokia Vision of business Understanding about management Lessons learned from Nokia 03 Vision

Wellcome

GROUP 4 - Management

"LEARNING OF NOKIA'S

FAILURE

- A VISION OF MANAGEMENT IN

BUSINESS"

Management

The failure of Nokia: Falling from the pinnacle of success”

Experience Lesson of Nokia

Vision of business

Understanding about management

Lessons learned from Nokia

03

Vision of governance issues in the 4.0 era and during the pandemic

04

TABLE OF

CONTENTS

01

Management is important The success or failure of companies, public sector institutions and services, not-for- profit organizations, sports teams, and so on, often depends on the quality of their managers

But what do managers do?

01

The importance of

Management

Good organizational governance (GOG) is needed to

regulate and control the relationship between the

organization's management and all parties with an interest

in the organization regarding their rights and obligations

in accordance with the organization's vision and mission

It aims to create added value for all interested parties as

well as to achieve organizational goals and work

programs effectively

LOGIN NEW ACCOUNT

Consequences of poor management

Damaged Company Reputation

Resources—including time and money

—are wasted

Affect the company’s budget, employee turnover and overall profits

Reduced Productivity

Mismanagement, less organized processes,

lack of planning, etc together leads to

many disadvantages

LESSON OF

NOKIA

The failure of Nokia: Falling from the pinnacle of success”

02

SWOT ANALYSIS OF NOKIA

STRENGTHS

- Have a brand advantage

- Wide range of products

- Nokia's products are easy to use

- Quality, the reliability, durability, and creativity

their phones provide.

WEAKNESSES

- Poor after sales services

- Symbian operating system gradually lost the favor of customers

- Products do not meet customer needs

OPPORTUNITIES

- The Microsoft-Nokia deal is cooperation for both

companies

- Expand the range of products and prices.

- New consumer trends appear in the market

THREATS

- Competitors are getting stronger

- Technology changes

- Hard for Nokia to maintain and expand their market share.

Nokia's market share begins to slide

2007

Nokia's worldwide market

share was 49.4%, the highest

in the world

By mid-2012.

The company's stock price fell

below $2

Nokia’s history only serves to prove that no company is infallible, especially in the face of

technological progress.

What were some of their critical mistakes?

Strategic

management Phone Design Sales Approach

Symbian Operating System Digital Ecosystem

Innovation Department CDMA Approach

Executive management

Leading

Failed in

organizational

structure and

inter-departmental

communication

Employment

Many managers and department heads, leading to inconsistency,

Subsidiaries

Many subsidiaries, but these "branches" are inefficient.

Change management

Not focusing on what your customers want

The styling of current Nokia phones is not competitive

"conservative" in their product

design style, not

up to date with trends

Focus on Hiring the

Most Qualified

People

Plan

Plan to allocate resources

appropriately

Brands

Never rely solely on brand reputation to retain customers and

acquire new brands

Marketing

Marketing is as important as the

product itself

Must adapt to the market

Employee

Establish an effective recruitment channel to help recruit talented people

Management

Management resources wisely Management must go towards

leadership

Business model

Business model must be

sustainable

03

Vision of business

Vision of governance issues in the 4.0 era and during the pandemic

04

The management team will be primarily responsible for risk

management for the business It is leaders who will have to determine the right time and method to

perform complex tasks.

So what should leaders do?

Focus on training staff,

grasping technology

solutions to be able to turn

business ideas into reality

during this period

Efforts to maintain position and expand online shopping channel with price and delivery solutions

The leader must firmly row in order to create a support for the staff

VISION OF BUSINESS

MARKETING

Developing e-commerce, converting from offline

to online

TRAINING

Applying business

models

Customer service

TECHNOLOGY

ASSESSMENT

Marketing right

customer needs

Do you have any questions?

Oanhhanama@gmail.com

Group 4

Kiều Oanh -Leader

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Thùy Chi

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