Management LEARNING OF NOKIAS FAILURE a VISION OF MANAGEMENT IN BUSINESS

Management The failure of Nokia: Falling from the pinnacle of success” Experience Lesson of Nokia Vision of business Understanding about management Lessons learned from Nokia 03 Vision

Wellcome

GROUP 4 - Management

"LEARNING OF NOKIA'S

FAILURE

- A VISION OF MANAGEMENT

IN BUSINESS"

Management

The failure of Nokia: Falling from the pinnacle of success”

Experience Lesson of Nokia

Vision of business

Understanding about management

Lessons learned from Nokia

03

Vision of governance issues in the 4.0 era and during the pandemic

04

TABLE OF

CONTENTS

01

Management is important The success or failure of companies, public sector

institutions and services, not-for- profit organizations, sports teams, and so on, often depends on the quality of their

managers

But what do managers do?

01

The importance

of Management

Good organizational governance (GOG) is

needed to regulate and control the

relationship between the organization's

management and all parties with an interest

in the organization regarding their rights and

obligations in accordance with the

organization's vision and mission It aims to

create added value for all interested parties

as well as to achieve organizational goals and

work programs effectively

LOGIN

NEW ACCOUNT

Consequences of poor management

Damaged Company Reputation

Resources—including time and money

—are wasted

Affect the company’s budget, employee turnover and overall profits

Reduced Productivity

Mismanagement, less organized

processes, lack of planning, etc

together leads to many

disadvantages

LESSON OF

NOKIA

The failure of Nokia: Falling from the pinnacle of

success”

02

SWOT ANALYSIS OF NOKIA

STRENGTHS

- Have a brand advantage

- Wide range of products

- Nokia's products are easy to use

- Quality, the reliability, durability, and

creativity their phones provide.

WEAKNESSES

- Poor after sales services

- Symbian operating system gradually lost the favor of customers

- Products do not meet customer needs

OPPORTUNITIES

- The Microsoft-Nokia deal is cooperation for

both companies

- Expand the range of products and prices.

- New consumer trends appear in the market

THREATS

- Competitors are getting stronger

- Technology changes

- Hard for Nokia to maintain and expand their market share.

Nokia's market share begins to slide

2007

Nokia's worldwide

market share was

49.4%, the highest in the

world

By mid-2012.

The company's stock

price fell below $2

Nokia’s history only serves to prove that no company is infallible, especially

in the face of technological progress What were some of their critical

mistakes?

Strategic

management Phone Design Sales Approach

Symbian Operating System

Symbian Operating System

Digital Ecosystem Innovation Department CDMA Approach

Executive management

Leading

Failed in

organizational

structure and

inter-departmental

communication

Employme

nt

Many managers and department heads, leading to inconsistency,

Subsidiarie

s

Many subsidiaries, but these "branches" are inefficient.

Change management

Not focusing on what your customers want

The styling of current Nokia phones is not competitive

"conservative" in their

product design style, not

up to date with trends

Focus on Hiring

the Most

Qualified

People

Plan

Plan to allocate

resources appropriately

Brands

Never rely solely on brand reputation to retain customers and acquire new

brands

Marketing

Marketing is as important as

the product itself

Must adapt to the market

Employee

Establish an effective recruitment channel to help recruit talented

people

Management

Management resources

wisely

Management must go towards leadership

Business model

Business model must

be sustainable

03

Vision of business

Vision of governance issues in the 4.0 era and during the pandemic

04

The management team will

be primarily responsible for risk management for the business It is leaders who will have to determine the right time and method

to perform complex tasks.

So what should leaders do?

Focus on training staff,

grasping technology

solutions to be able to

turn business ideas into

reality during this

period

Efforts to maintain position and expand online shopping channel with price and delivery solutions

The leader must firmly row in order to create a support for the staff

VISION OF BUSINESS

MARKETING

Developing e-commerce, converting from offline to online

TRAINING

Applying business

models

Customer service

TECHNOLOGY

ASSESSMENT

Marketing right

customer needs

Do you have any questions?

Oanhhanama@gmail.com

Group 4

Kiều Oanh

-Leader

Kiều Oanh

-Leader

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