Văn Hóa Doanh Nghiệp Công Ty CocaCola

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CULTURE Coca-Cola Company

Vu Thi Yen Huong

K194081220

I INTRODUCTION

II LEVELS OF ORGANIZATIONAL CULTURE

III DIMENSIONS OF ORGANIZATIONAL CULTURE

PART I INTRODUCTION

The Coca-Cola Company is an American

multinational beverage company and manufacturer, retailer, and promoter of non-alcoholic beverages

and syrups

It is headquartered in Atlanta, Georgia, America.

This company is best known for its flagship product: Coca-Cola

Products sold in more than 200 countries and

territories.

Have more than 700.000 employees.

PART II

LEVELS OF ORGANIZATIONAL

CULTURE

01

Coca-Cola Company

1 Logo

Red and white color, with winding text.

RED: Passion, strength, power, love, energy.

WHITE: Innocence, youth, peace, purity, humility.

(logo Coca-Cola company at present)

2 Office, Furniture

The office design of Coca Cola makes a specialimpression with the outstanding red color of thisfamous brand

Red is used a lot in interior decoration of Coca

Cola offices That is the color of the wall, the color

of the table and chair, the color of the chandelier

or the pictures, the hallway… everywhere you caneasily see the red color of Coca Cola

4 Products

of products such as: Aquarius,

Ayataka green tea, Fanta, Sprite,Fresca, Fuze Tea,

The most prominent product isCoca-Cola

5 Uniform

The shirt is bright red, bearing the

brand image and logo of the

Coca-Cola Company.

Throughout the years, Slogans of

Coca-Cola Company provide a simple, direct

way to communicate about Coca-Cola:

The advertising posters always bring anew look, bring the style of Coca-Colaand are all very well made

8 Festival

9 Ceremony

Coca Cola company has many festivals

and events held every year such as:

Coca-Cola Street Food Festival

Coca-Cola Taste The Feeling Festival

Coca-Cola Summer Festival

Coca-Cola Music Hall

The Coca Cola Companycelebrates its founding anniversaryevery year with a grandiose and

solemn scale

02

Coca-Cola Company

1 Core value

Leadership: The courage to shape a better futureCollaboration: Leverage collective genius

Integrity: Be real

Accountability: If it is to be, it's up to me

Passion: Committed in heart and mind

Diversity: As inclusive as our brands

Quality: What we do, we do well

2 Mission

To refresh the world in mind, body, and spirit

To inspire moments of optimism and happinessthrough our brands and actions

To create value and make a difference

Coca-Cola Company Roadmap starts with its

mission, which is enduring It declares its purpose as

a company and serves as the standard against which

it weigh actions and decisions

3 Vision

Coca-Cola Company vision serves as the

framework for its Roadmap and guides every

aspect of its business by describing what it need

to accomplish

People: Be a great place to work where people

are inspired to be the best they can be

Portfolio: Bring to the world a portfolio of quality

beverage brands that anticipate and satisfypeople's desires and needs

Partners: Nurture a winning network of customers and

suppliers, together we create mutual, enduring value

Planet: Be a responsible citizen that makes a difference

by helping build and support sustainable communities

Profit: Maximize long-term return to shareowners while

being mindful of our overall responsibilities

Productivity: Be a highly effective, lean and fast-moving

organization

3 Vision

4 Code of conducts

Integrity

Honesty, openness

and frankness are

the foundation for

employee selection.

Respect and trust

Individuals always respect each other and build trust

together.

Commitment

To carry out what has been committed with superiors, colleagues, subordinates and

customers.

responsible for keeping company, customer and supplier information

confidential Responsible for gifts, meals and

entertainment.

Responsibility

5 Benefits policy

Employees of the company can buy goods with discounts from

10 - 30%

Employees can freely choose their favorite cool drinks from the

refrigerator system throughout the factory and office

Join Yoga practice completely free

Regularly attend internal activities, exciting parties

Coca-Cola Company

Culture |

5 Benefits policy

Free lunch with an attractive menu for vegetarians and vegans

The bus system is ready to transport employees from far away

The leave period is up to 18 days/year, with an additional 1 day

for individuals who have worked for more than 5 years

In addition to the 13th month salary, employees also receive

additional bonuses based on work performance and business

performance

Coca-Cola Company

Culture |

BASIC ASSUMPTIONS

03

Coca-Cola Company

1 Individual initiative

Coca-Cola Company appreciates the individual

initiatives of all members to actively completeindividual and departmental goals towards theaccomplishment of the company's common goals.The company creates conditions for individuals topromote their strengths

"It's best to speak up the idea"

2 Team spirit

Collective results are valued more than individual results

The company encourages employees to complete their goals,Besides that, there is care and help for team members,

members in the department and in the company to completetheir own goals to accomplish the common goal

"A company A team A passion.”

3 Customer benefits

Coca-Cola Company adheres to the principle of

"beyond customer expectations"

Desire to satisfy consumers with products andservices with the best quality

Provide partners with guaranteed profits in theirbusiness ventures

"Be honest"

PART III

DIMENSIONS OF

ORGANIZATIONAL

CULTURE

Coca-Cola Company culture in light of

Hofstede model

1 Means oriented vs Goals oriented

The Coca-Cola Company has successfully attained the right balancebetween the mean and goal orientation

Ensures that the employees must adopt ethical and integrate ways foraccomplishing the assigned goals and encourages employees to put theirbest efforts into accomplishing

2 Internally driven vs Externally driven

Company culture is more internally The company shares a strong commitment to embedding ethics andintegrity into its business operations

Coca-Cola Company culture in light of

Hofstede model

3 Easy going work discipline vs The strict work discipline

Because of shifting from the centralized to decentralized organizationalstructure It transfers some authority from the top to the bottom, and

consequently, the Coca-Cola Company attains equilibrium between strictand loose structure

4 Local vs Professional organizational culture

The company promotes a professional attitude among its employees

There is no obligation to behave in a particular way At the Coca-ColaCompany, diversity is promoted and differences are appreciated

Coca-Cola Company culture in light of

Hofstede model

5 Open system vs Closed system

The Coca-Cola Company has a clear inclination towards the open side Inthis company, there are open communication lines and the organizationalculture is flexible and well-diversified

6 Employee orientation vs Work orientation

The company has equilibrium between the task and employee orientationwhich is attained

Although, employees are assigned with the challenging goals, themanagement takes care of their concerns and avoids pressurizing themthat may lead the employees towards burnout

Coca-Cola Company

REFERENCES

Culture |