BÀI tập TIỂU LUẬN NHÓM môn NHẬP môn QUẢN TRỊ đa văn hóa văn HOA KINH DOANH ý

Today, Amazon's staff member work in work in technology-enabled environments where the technology is utilized to improve cycles and help them doing their daily job, from the random stow

TRƯỜNG ĐẠI HỌC KINH TẾ - ĐẠI HỌC ĐÀ NẴNG

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BÀI TẬP TIỂU LUẬN NHÓM MÔN NHẬP MÔN QUẢN TRỊ ĐA VĂN HÓA

VĂN HOA KINH DOANH Ý

GVHD: TRẦN ĐÌNH LONG Lớp 44K01.2

Nhóm A - SV thực hiện:

1 Lê Vân Anh

2 Nguyễn Khánh Duy

3 Ngô Thị Mỹ Linh

Đà Nằng, tháng 10/2020

QUẢN TRI ĐA VĂN HÓA VĂN HÓA KINH DOANH Ý

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I INTRODUCING

Nowadays, the increase in consumers switching from shopping in physical Stores to going online, many retailers have been forced to find ways to fulfil orders faster at much higher volumes than before Amazon is an immense Internet-based endeavor that sells books, music, motion pictures, housewares, gadgets, toys, and numerous different products, either straightforwardly or as the mediator between different retailers Its Web services business includes renting data storage and computing resources, so-called “cloud computing,” over the Internet Amazon has become one of the most powerful, respected and feared companies in tech, and well beyond Amazon’s logistics and shipping operations have become almost impenetrable moats that few other companies will ever have the resources or ability to match In addition, customer expectations in recent years have been on the rise - they want their orders delivered and they want it now Amazon has improved many areas to meet Customers’ demand, including inventor and packaging Our report will discuss the role of information and communication technology ( ICT) in two areas of international logistics operations in Amazon Company

Introduction of Amazon.com

Amazon was founded in 1994 in Bellevue, Washington by Jeff Bezos, whose full name is Amazon.com - a Seattle-based American multinational technology company The company's focus is on cloud computing, digital streaming, artiíicial intelligence, and e-commerce Amazon is considered one of the Big Four technology companies along with Apple, Google, and Facebook

Amazon's starting point is a bookselling site, Amazon has expanded diversiíied íields from selling books online, providing video, audio (mp3), audiobooks, to home appliances, furniture, furniture pet care, office products, apparel, food, jewelry, and hundreds of other product categories Regarding electronics, Amazon produces and sells electronic devices, including Kindle, tablet Fire, Fire TV, Echo, Ring, and others, and develops and produces multimedia content The company is also the dominant cloud

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become one of the leading Online retail groups with sales accounting for about 44% of total e-commerce sales in the United States in 2017

Amazon isn't just limited to the US market but has expanded internationally Currently, Amazon has its own websites serving six markets: Canada, UK, Germany, France, Japan, and China, serving more than 17 million consumers in 160 countries Amazon makes great care, from people just visiting the store to longtime customers

As a market trusted by customers, shopping with unlimited scope of business, doing business on Amazon-created platforms will greatly reduce costs When doing business on Amazon, sellers will not have to spend money to reach customers; be able to take advantage of Amazon's huge data warehouse; customers are not limited in the scope of a country or territory, but spread throughout the world; use Amazon's shipping services to ship items to your customers The lowest sales of a seller reach between 10000-15000 USD/month

The Amazon system is constantly updating and creating new business forms Some

of the current business models that Amazon is offering to sellers: dropship, FBA private label, vendor, Besides, Amazon also has a lot of other services that promote sales of sellers outside of Amazon wallets For example: shipping goods from Amazon's warehouse to a customer who buys goods on another distribution system, pulling traffic from Amazon to the seller website

To serve the business and storage of goods, Amazon has built a high-tech warehouse system to manage shipments more optimally The goods stored in the warehouse are very plentiful, ensuring the diverse requirements of customers, the scientiíic arrangement ensures the fast and efficient process of importing and processing orders All activities in the warehouse are handled through a high-tech system Workers receive orders from the computer to pick up goods and pack according to the process All are supported by robots and machines

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What is ICT ?

"Information and Communication Technologies", ICT refers to technologies that provide access to information through telecommunications It is similar to Information Technology (IT), however, centers principally around information exchange through technological advancements This consists of the Internet, wireless networks, mobile phones, and other means of communication

In the previous few decades, the development of data and communication technologies has provided humans with a huge amount of new communication abilities For instance, individuals can communicate with others in different parts of the world by utilizing technological equipment like instant messaging, voice over IP (VoIP), and video-conferencing Social media like Facebook permits clients from everywhere the world to stay in contact on a daily basis

Today, Amazon's staff member work in work in technology-enabled environments where the technology is utilized to improve cycles and help them doing their daily job, from the random stow and pick through to box-sizing algorithms, software that determines the shortest, most efficient walking route from one place to another and the SLAM process (Scan, Label, Apply, Manifest), which was developed by Amazon and remains a revolutionary innovation for customers because it speeds up the packing process and helps ensure accurate deliveries

II ICT IS USED IN AMAZON'S INVENTORY

II.1 An brief overview of Inventory

Inventory management is a systematic way to deal with sourcing, storing, and selling inventory—both raw materials (components) and íinished goods (products)

In business terms, inventory management means the right stock, at the right levels,

in the right place, at the right time, and at the right cost as well as price

As a part of your supply chain, inventory management includes factors such as monitoring and and administering buys — from suppliers as well as customers — keeping

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up the capacity of stock, controlling the measure of items available to be purchased, and meeting customers' order

The importance of inventory in logistics and supply chain management is the ability

to have end customer demand met with supplier sourcing Companies operate to make a profit, inventory is needed to conduct business, it also represents costs, flows, as well as proíits It is important to have inventory in place to meet optimally customer needs whenever inventory is needed Once the inventory is managed in accordance with logistics and supply chain management, it makes a profit for the company

Nowaday, Amazon's inventory management system is much more efficient with the help of the Kiva system that shortens order fulfillment time

II.2The development history of the Kiva system

The traditional warehouse model involves receiving products, putting them into compartments, and then workers will put these compartments on forklifts and trolleys These vehicles will transport the product to the shelves and be unloaded from the vehicle

to be loaded on the shelves When there are customers buying goods, workers go to the shelves to load and unload products and use forklifts and trolleys to bring the goods to the coordinator's place to pack and deliver goods Mick Mountz - an expert working for Webvan thinks a better solution is needed to collect, pack and deliver Mount has partnered with two robot technology experts Peter Wurman and Raffaello D’Andrea to create a completely new solution to automate traditional warehouses

There is some warehouse management automation software such as Manhattan Associates, HighJump, or RerdPriaire that can optimize worker efficiency, but the cost of completing the order is still quite high Kiva's solution was groundbreaking when it came

to the question: Why do people have to take and deliver from the shelves when the shelves can get to them?

In 2003, Mountz became the founder and CEO of Kiva System, Wurman and D’Andrea were co-founders The Kiva system was born with Kiva robots that carried the warehouse shelves of the warehouse to and from where it was needed

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Kiva creates robot operators ("boss" robots) that can locate the robot operators (ie Kiva robot, "soldier" robot) closest to the item to be moved and control the "soldier" robot "There you go get the hang The “soldier” robot automatically surrounds the warehouse through a series of bar-coded chains on the floor These "soldiers" have enough intelligence and sensors to avoid each other and obstacles When the robot arrives

at the right place, it will "crawl" under the shelf, lift it up and bring it to the dispatcher

Thus, there is not every single robot operation but a whole system, including robot system, automatic robot operation, warehouse floor and shelf

In March 2012, Amazon stepped in and acquired the entire Kiva Company for $ 775 million Amazon believes Kiva has given them a huge advantage and is as secure as it wants to monopolize that strength Before being sold to Amazon, Kiva was doing business very well, but Amazon took its warehouse automation business seriously, and they gave up profits from selling the same system to other companies and not giving away partners accessing the technology of Kiva System In August 2015, Kiva Systems LLC was officially renamed Amazon Robotics LLC

According to the Washington Post (issued on October 29, 2019), there are more than 200,000 Kiva robots operating in Amazon's warehouses so far With its Kiva solution in its warehouses, Amazon has minimized the number of warehouse workers and order fulfillment costs while improving the fulfillment of each order These days, the image of the orange Kiva robots running around in the Amazon warehouse is considered the symbol of warehouse management automation in the industrial age 4.0

II.3How Amazon’s Kiva robots work

Previously, to fulfill an order warehouse workers had to roam the floor scanning racks of merchandise in search of each speciíic product Kiva Systems developed a way to use robots to move the racks, or “pods,” on which the products are stored, instead of having them search out and move the individual products themselves Storage pods can hold hundreds of different types of products, but the size and shape of each pod is exactly the same

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The Kiva looks like an oversized, electric-powered pot but can lift a shelf weighing about 1.3 tons and automatically move on command from a distance They're about 16 inches tall and weigh almost 320 pounds They can run at a steady 5 mph It can move the target shelf from the warehouse to the handling area, then move the empty racks back to their original position When the battery is too low, Kiva will automatically return to the charging position to charge itself Basically, it was like a group of hardworking workers, constantly walking around in the warehouse How to avoid collisions while on the go is one of the core technologies of the Kiva System, which Amazon has seen and appreciated

There are two versions of Kiva robots, the “G” drive for light pods weighing up to

750 pounds and the “S” drive for larger racks and pallets weighing up to 3,000 pounds Both models are designed to operate on a rotating schedule of 60 minutes of work, followed by 5 minutes of charge time

The robots are controlled by a centralized computer using a secured WiFi network for communication They have two powered wheels that allow them to rotate in place, IR for obstacle detection, and floor cameras to read QR codes on the ground The QR codes are used by the robots to determine their location and direction

When the customer clicks the final “Buy Now” button, the order enters a sophisticated fulfillment system, which locates the products in different Amazon delivery centers An order of several products might be shipped from several locations, depending

on product type and availability Then the system assigns priority depending on the customer’s delivery preference — a “Super Saver” order might wait several hours, while

an AmazonPrime order must be shipped the same day Once priority is determined, the robots start to locate and move pods to the assigned packing station to prepare the order for shipment

The robots keep workers at the warehouse fully employed, according to Durham The system is designed to optimize robot operation and workstation load, so when a worker is not packing an order, he has time to restock shelves or conduct an inventory

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To encourage workers to see robots as companions, each unit is given a different name by an Amazon employee, and the name is entered into the system, so workstation

workers can refer to them by name instead of a serial number

Amazon's automated warehouse systems with spinning robots can be seen at some storage facilities or on car manufacturer's assembly lines But the challenge facing the

e-commerce supply chain is very different from the challenge of the assembly line in a

factory

On an assembly line, robotics are used to repeatedly move selected pieces to build the same car over and over again For Amazon — like other retail fulfillment operations

— every online order is unique Web retailers manage thousands, and sometimes

millions, of different products, all with varying weights, sizes, and shapes

11.4 The effect of Kiva robot on Inventory

Kiva built a highly reliable system from electromechanical components and manufacturing processes with carefully planning and executing product development with

a cost-efficient manner, which focused on satisfying customer needs and wants that were

both varied and changing

On account of sensitivity which moved from the subsystems and processes that are expensive to make exact, to parts whose accuracy can be guaranteed at a low cost This

permitted us to design extremely dependable robots that can convey loads ranging from a

few kilograms to half a ton, with changing mass distributions, at quick speeds without

hitting one another

Moreover, by approaching a lot of information,, we were able to design model-based adaptation that improves the performance of the robots over time, while at the same

time providing us with important diagnostics and health metrics

11.5 The advantages and disadvantages of Kiva robot in Inventory

The improvement of cutting edge mechanical technology emphatically affects logistics As an ever increasing number of robots enter our inventory, arranging focuses

and even assistance with final-mile conveyance, the cooperation with robots will tackle a

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few squeezing difficulties - including work accessibility, making the logistics supply

network quicker, more secure, and more productivity Normally, inventory receives, stores, preserves, retrieves and delivers a large number of items on an every day or week

Along these lines, inventory systems are being continuously revised to accommodate a

continuous flow of products in logistics

Today, in almost every aspect of the logistics process, robots and mechanization improve efficiencies, from the inventory to the customer’s door Here are some of the

substantial and clear advantages of receiving advanced mechanical systems in the

logistics industry In an inventory, various processes should be running at a steady pace to guarantee efficient order fulfillment As innovation progresses, business directors are utilizing applications, advanced administration systems, and tech tools any place possible

to expand productivity and alleviate cost There are some undeniable beneíits to doing this, however there still can exist some drawbacks to utilizing mechanization, as well

❖Advantages:

1)To improve the functioning effectiveness Kiva adopts intelligent robots for inventory navigation effectively improves the performance of the system is raised 8 times

than before Most of the work in Amazon's inventory uses robots to do the job From the

primary signs sent by a PC, which items are brought down from the rack to the sequence

of packing, waiting, loading and unloading onto the vehicle Everything has robot footprints

=> guarantee congruity for the production and distribution of products

2)To save the labor cost Kiva robots can move around in the inventory, snatch and mobile shelves loaded up with items and container.This hi-tech can help retailers to

minimize employees complete online orders all the more rapidly and can undoubtedly monitor enormous amounts of stock without huge labor Hence, the organization can save bunches of money since they will not need to pay money as wages Additionally, robots

can work every minute of every day, so your inventory will not at any point need to close