SLIDE THUYẾT TRÌNH TIỂU LUẬN TIMELINE OF PR HISTORY FROM 1900 TO PRESENT

Page Ivy Lee and Edward Bernays are considered the two outstanding pioneers who did much to establish the foundation for today's public relations practice.. Page, probably the first prac

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H I S T O R Y F R O M

1 9 0 0 T O

P R E S E N T

1900 to 1950:

The Age of

Pioneers

1950 to 2000:

Public Realtions Comes of Age

2000 to the present

1900 to 1950: The Age of Pioneers

Ivy Lee

Edward Bernays

Arthur W Page

Ivy Lee and Edward Bernays are considered the two

outstanding pioneers who did much to establish the

foundation for today's public relations practice.

Another visionary who dominated the field is Arthur

W Page, probably the first practitioner to establish

public relations as an integral part of high-level

corpo rate management.

The pioneers also included a number of colorful per sonalities, including Hollywood publicist Warren Cowan and fashion publicist Eleanor Lambert.

The field of public relations greatly expanded after World War Il as a result of changes in American society These changes included the develop ment of mass media including television, and the over all expansion of business

1950 to 2000: Public Relations Comes of Age

The concept of public relations as just media relations and publicity began to shift the concepts of "reputation management" and "relationship building" became more prominent in the literature and in practice

Public relations matured as a management function at the highest levels of the organization

Public relations, traditionally a male domain, experi enced the massive influx of women into the field, to the point that an estimated 20 percent of today's public relations practitioners are female

2000 to the present

Public relations, in the era of the Internet and social media, places increased emphasis on listening, en gagement, and dialogue with respective publics

Current, ongoing trends in public relations include the effort to have a more diverse workforce, practice on a global scale, and the revolutionary shift from tradi tional mass media to digital media, including the Inter net and social media

The concept of corporate social responsibility (CSR) and the necessity for transparency become main stream in terms of widespread acceptance by all organizations

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