Ngày tải lên: 21/09/2012, 17:33
... appearances E Early to bed and early to rise makes a man healthy, wealthy and wise Easier said than done What is suggested sounds easy but it is more difficult to actually it Empty vessels make ... better to stop and accept a small loss, rather than continue and risk losing everything Better untaught than ill-taught It's better not to be taught at all than to be taught badly B...
Ngày tải lên: 18/06/2013, 01:26
Techical analysis from a to z
... technical analysis thirty years ago, many people considered technical analysis just another 1960's adventure into the occult Today, technical analysis is accepted as a viable analytical approach ... A/ D Ratio Table http://www.ics.forth.gr/~asidirop/AsidiropSoft/TechnicalAnalysis2/free/taaz/advdecratio.html Page 45 Advance/Decline Ratio - Technical Analysis from A to Z Date...
Ngày tải lên: 13/08/2013, 15:59
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 1
... 2 Marketing Insights from A to Z “R-O-L-A-I-D-S spells RELIEF.” Leo Burnett preferred to create a character that expressed the product’s ... advocacy usiness-to-Business Marketing Most marketing is business-to-business (B2B) marketing even though textbooks and business magazines devote most of their attention to business-to-consumer (B2C) ... also are driven to replace high-cost sales calls...
Ngày tải lên: 24/10/2013, 08:20
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 10
... Burger King, 10 Burnett, Leo, 2, 28 Business cards, 125 Business-to-business (B2B) marketing, 15–16, 65 Business-to-consumer (B2C) marketing, 15 Butler, Nicholas Murray, 168 Cadillac, 10 Cafferky, ... 64–66 Forbes 100 , 20 Forced relationships, 28 Ford, 20, 37, 106 Ford, Henry, 175 Forecasting, 66–68 4Cs, 109 4Ps, 108 109 Free cash flow, 62 Frequency, in advertising campaign, Frequent-...
Ngày tải lên: 24/10/2013, 08:20
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 6
... company may offer brand-new handsets and a reduced-price call plan to attract new customers while old customers are stuck with outdated handsets and pay more Why not offer a trade-in plan for old equipment ... people think mainly of current-period performance and fail to understand that a large part of marketing expenditures are investments, not expenses, that build long-term brand strength W...
Ngày tải lên: 24/10/2013, 08:20
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 7
... cross-disciplinary teams to manage key processes (See Marketing Department Interfaces.) Multidivisional companies tend to be product-oriented rather 130 Outsourcing 131 than industry- or customer-oriented ... than hierarchies is thought by many to be the best way to build a sustainable self-regulating economy Command-and-control economies have not worked Marketing is a democratizing force The...
Ngày tải lên: 24/10/2013, 08:20
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 8
... In deciding on how much to pay salespeople, remember that low-paid salespeople are expensive, and high-paid salespeople are 157 1 58 Marketing Insights from A to Z cheap Top salespeople in a company ... work on the positive-sum theory of marketing They contract with excellent suppliers, employees, distributors, and dealers They operate together as a team seeking a winwin-win outcome And the...
Ngày tải lên: 24/10/2013, 08:20
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 9
... of a company’s acquisitions will become tomorrow’s spin-offs • Middle-of-the-road strategy What happens to those who have a middle-of-the-road strategy? They get run over • Believing if it isn’t ... differently than other airlines in dozens of ways: It targets pricesensitive, short-trip passengers; it flies point-to-point rather than through hubs; it uses only 737s, thus reducing spare parts i...
Ngày tải lên: 24/10/2013, 08:20