SMS marketing a to z

Ngày tải lên: 21/09/2012, 17:33

... 2 Marketing Insights from A to Z “R-O-L-A-I-D-S spells RELIEF.” Leo Burnett preferred to create a character that expressed the product’s ... advocacy usiness-to-Business Marketing Most marketing is business-to-business (B2B) marketing even though textbooks and business magazines devote most of their attention to business-to-consumer (B2C) ... also are driven to replace high-cost sales calls...

Ngày tải lên: 24/10/2013, 08:20

... Burger King, 10 Burnett, Leo, 2, 28 Business cards, 125 Business-to-business (B2B) marketing, 15–16, 65 Business-to-consumer (B2C) marketing, 15 Butler, Nicholas Murray, 168 Cadillac, 10 Cafferky, ... 64–66 Forbes 100 , 20 Forced relationships, 28 Ford, 20, 37, 106 Ford, Henry, 175 Forecasting, 66–68 4Cs, 109 4Ps, 108 109 Free cash flow, 62 Frequency, in advertising campaign, Frequent-...

Ngày tải lên: 24/10/2013, 08:20

... company may offer brand-new handsets and a reduced-price call plan to attract new customers while old customers are stuck with outdated handsets and pay more Why not offer a trade-in plan for old equipment ... people think mainly of current-period performance and fail to understand that a large part of marketing expenditures are investments, not expenses, that build long-term brand strength W...

Ngày tải lên: 24/10/2013, 08:20

... cross-disciplinary teams to manage key processes (See Marketing Department Interfaces.) Multidivisional companies tend to be product-oriented rather 130 Outsourcing 131 than industry- or customer-oriented ... than hierarchies is thought by many to be the best way to build a sustainable self-regulating economy Command-and-control economies have not worked Marketing is a democratizing force The...

Ngày tải lên: 24/10/2013, 08:20

... In deciding on how much to pay salespeople, remember that low-paid salespeople are expensive, and high-paid salespeople are 157 1 58 Marketing Insights from A to Z cheap Top salespeople in a company ... work on the positive-sum theory of marketing They contract with excellent suppliers, employees, distributors, and dealers They operate together as a team seeking a winwin-win outcome And the...

Ngày tải lên: 24/10/2013, 08:20

... of a company’s acquisitions will become tomorrow’s spin-offs • Middle-of-the-road strategy What happens to those who have a middle-of-the-road strategy? They get run over • Believing if it isn’t ... differently than other airlines in dozens of ways: It targets pricesensitive, short-trip passengers; it flies point-to-point rather than through hubs; it uses only 737s, thus reducing spare parts i...

Ngày tải lên: 24/10/2013, 08:20