John Wiley And Sons Wireless Networks eBook LiB

... GermanyJohn Wiley & Sons Australia Ltd, 33 Park Road,Milton, Queensland 4064, AustraliaJohn Wiley & Sons (Asia) Pte Ltd, 2 Clementi Loop 02–01,Jin Xing Distripark, Singapore 12980 9John Wiley ... Many thanks to Wiley s editors and editorial assistantsfor their outstanding work .Wireless Networksxvi 1Introduction to WirelessNetworksAlthough it has history of more than...

Ngày tải lên: 13/09/2012, 10:21

... handles its brands through brand managers. ButLarry Light, a brand expert, doesn’t think that brands are well man-aged. Here is his plaint: “Brands do not have to die. They can bemurdered. And ... mistake to think that advertisingbuilds the brand. Advertising only calls attention to the brand; itmight even create brand interest and brand talk. Brands are builtholistically, through the o...

Ngày tải lên: 21/09/2012, 17:33

Ngày tải lên: 24/10/2013, 08:20

Ngày tải lên: 24/10/2013, 08:20

... brand-new hand- sets and a reduced-price call plan to attract new customers while old customers are stuck with outdated handsets and pay more. Why not offer a trade-in plan for old equipment and ... their brands, employees, distribution partners, suppliers, and intellectual knowledge including patents, trademarks, and copyrights. You need to go further and list your core competenc...

Ngày tải lên: 24/10/2013, 08:20